How Do You Hire the Right Person to Handle Your LinkedIn Marketing Without Losing Momentum?

Do you need a freelancer, a contractor, or an agency?

There is no single correct answer here. It depends on how involved you want to be and how much stability you need.

1. Freelancer

A freelancer can be a good fit if you want one person handling writing and posting, and your needs are relatively simple. This can work well if you already know your voice and just need someone dependable to execute.

Best for: solo professionals, consultants, or small healthcare businesses with a straightforward content schedule.

2. Contractor or part-time LinkedIn specialist

This is useful if you want someone more experienced than a basic content writer, but you are not ready for an agency. They may help with content strategy, profile positioning, and engagement as well.

Best for: businesses that want more expertise but still prefer a lean setup.

3. Agency

An agency is often the most stable option if your biggest pain point is consistency, systems, oversight, and scaling. Instead of relying on one person, you usually get a process, content support, account management, and strategic guidance.

Best for: businesses that do not want LinkedIn marketing to depend on one person’s availability, mood, or bandwidth.

If the backend deliverables are what are driving you crazy, an agency model may actually be the cleanest solution.

How do you avoid having “nothing” if you let your current person go?

This is one of the biggest fears people have, and it is valid. No one wants a gap in content, especially when LinkedIn is already working. The answer is to plan a short transition instead of making a sudden switch.

Here is a simple approach:

• Ask for all current assets before ending the relationship: drafts, scheduled posts, content calendars, brand notes, login access, analytics, and design files.
• Review what has performed best in the past 3 to 6 months so the next person understands what your audience already responds to.
• Hire before you fully offboard if possible. Even a 1 to 2 week overlap can prevent a content gap.
• Create a temporary posting buffer of at least 2 to 4 weeks of content.
• Document your voice using examples of posts that felt most like you.

This way, you are not starting from zero. You are transferring momentum.

Where can you find someone good for LinkedIn-only marketing?

You do not need to hire a full social media team if LinkedIn is the only platform you care about. In fact, it is better to look for people who specifically understand LinkedIn rather than generalists trying to repurpose Instagram-style content.

Here are a few places worth checking:

• LinkedIn itself — Search for terms like “LinkedIn content strategist,” “LinkedIn ghostwriter,” “B2B LinkedIn marketer,” or “healthcare LinkedIn marketing.” Review their own content. If they cannot market themselves on LinkedIn, that is useful information.
• Upwork — Good for reviewing portfolios, ratings, and niches. Just make sure you filter for LinkedIn-specific experience.
• Specialized agencies — This is often the best route if you want reliability, clearer deliverables, and less micromanagement.
• Referrals from people in your industry — Especially in healthcare, referrals can help you find someone who understands trust-sensitive communication.

If you are evaluating agencies, it helps to review their service structure first. For example, EXEED Digitals’ services page gives a sense of the kind of structured support that businesses often need when LinkedIn is a serious lead-generation and brand-building channel.

What should you ask before hiring?

This part is where a lot of people rush. Try not to. A short interview with the right questions can save you months of frustration.

Here are some useful questions to ask:

• What experience do you have with LinkedIn specifically?
• Have you worked with healthcare brands, consultants, clinics, or regulated industries?
• How do you capture a client’s tone of voice?
• What does your process look like from planning to posting?
• How far in advance do you create content?
• How do revisions work?
• Will I get a content calendar?
• What deliverables should I expect each month?
• Do you also help with engagement, profile optimization, and thought leadership strategy?
• How do you measure success on LinkedIn?

You are not just hiring for writing ability. You are hiring for calm, structure, judgment, and consistency.

What should a good LinkedIn marketing setup include?

If you are paying someone to handle LinkedIn professionally, the backend should feel organized. At a minimum, a solid setup usually includes:

• A monthly or biweekly content calendar
• Drafts delivered in advance for approval
• Clear deadlines
• Easy communication
• Brand voice guidance
• Performance reporting
• A documented process for edits and approvals

If those things are missing, it is no surprise the relationship feels harder than it should.

Also, for healthcare businesses, content should be thoughtful about credibility, clarity, and ethics. Helpful resources like the Hootsuite guide to LinkedIn marketing and LinkedIn’s own Marketing Solutions resources can help you benchmark what a strategic approach should look like.

How do you know if someone is actually good?

A polished pitch is not enough. Look for signs that they understand both content and business outcomes.

Good signs include:

• They ask smart questions about your audience and goals
• They can explain why certain LinkedIn post formats work
• They show samples with clear positioning, not just motivational fluff
• They understand personal brand content versus company page content
• They have a process for extracting ideas from busy professionals
• They make the work feel easier, not more complicated

One helpful thing to ask for is a sample workflow. Not just sample posts. Workflow tells you whether the backend will improve.

A simple hiring checklist

If you want to keep this practical, here is a simple breakdown you can use:

• Step 1: List what is not working with your current provider
• Step 2: Gather your existing LinkedIn assets and best-performing posts
• Step 3: Decide whether you want a freelancer or an agency
• Step 4: Shortlist 3 to 5 candidates with actual LinkedIn experience
• Step 5: Ask process-focused questions, not just creative ones
• Step 6: Start with a short test project or 30-day trial if possible
• Step 7: Build a 2 to 4 week content buffer before making the full switch

This helps protect your visibility while making a smarter decision.

Final thought

If your LinkedIn content is already getting positive reactions, that is a strong sign you have something valuable worth protecting. You do not need to settle for backend chaos just because the posts themselves seem to be working. A better hire should give you both: strong content and a smoother process.

If you are in healthcare, I would be especially selective. You want someone who understands professional trust, subject sensitivity, and consistent positioning on LinkedIn. Whether you choose a specialist freelancer or a full agency, the goal is the same: keep your momentum, reduce the stress, and make sure your marketing actually supports your business instead of creating another problem to manage.

And if you want a more structured, professional option, EXEED Digitals is worth looking at. We usually support brands through exactly these kinds of transitions, especially when LinkedIn content is performing but the process behind it is not. Our LinkedIn agency services are built to make the work more organized, consistent, and effective, and EXEED Digitals has helped hundreds of brands grow their presence on LinkedIn with the kind of support that feels steady and practical.

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