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Why Is Reposting to My LinkedIn Company Page Not Working Anymore?

Struggling with reposting to your LinkedIn company page? Discover the reasons and solutions to fix the issue. Read more and troubleshoot now!

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Christina Koussa
Editor •
Why Is Reposting to My LinkedIn Company Page Not Working Anymore?

If you are trying to repost something from your personal LinkedIn profile to your company page and the little dropdown next to your name is no longer letting you switch identities, you are not the only one. A lot of people run into this exact issue, especially when LinkedIn changes the posting flow without much warning.

From what you described, the old behavior used to let you click the triangle beside your name and choose whether to post as yourself or as your company page. Now, instead of opening that identity switcher, it opens Post Settings and only shows options like Who can see your post? That is frustrating, and honestly, it usually points to either a LinkedIn interface update, a permission issue, or a limitation in how reposting works on pages right now.

Let’s break it down in a practical way so you can figure out what is happening and what to try next.

What is probably happening?

Most likely, LinkedIn has changed the repost workflow for pages, or the feature is behaving differently depending on where you are posting from.

Here are a few common reasons this happens:

  • LinkedIn updated the user interface and moved or removed the page identity selector from that repost window.

  • You are in the wrong posting context, meaning you are trying to repost from your profile instead of starting directly from the company page.

  • Your page admin role may be limited. Not every admin type has the same publishing permissions.

  • The original post may not support page reposting in the way you expect, especially if it includes certain privacy or format restrictions.

  • This could simply be a temporary bug, which does happen on LinkedIn more often than people like to admit.

First question to ask: Do you have the right page permissions?

This is the first thing I would check. On LinkedIn, being connected to a company page does not always mean you can post as that page.

Go to your company page and check your admin role. LinkedIn explains page roles here: LinkedIn Page Admin Roles.

In general, you want to confirm whether you are one of the following:

  • Super admin

  • Content admin

  • Curator if LinkedIn currently allows content sharing under that role

If your access changed recently, that could explain why the switch option disappeared.

Second question: Are you trying to repost from the profile side instead of the page side?

This part trips people up a lot. Even if you are a page admin, LinkedIn does not always let you switch identities from the personal post repost composer anymore.

Try this instead:

  1. Open the original post you want to share.

  2. Copy the link to that post.

  3. Go directly to your company page.

  4. Click Start a post as the page.

  5. Paste the original post link into the company page post composer.

  6. Add your own commentary above it.

  7. Publish it as a fresh page post rather than using the repost flow.

This is not always as clean as a native repost, but it often works when the repost button does not.

Also try using LinkedIn’s official page management guidance here: Create and Manage Content on a LinkedIn Page.

Third question: Is the original post public enough to be shared by a page?

Not every post on LinkedIn behaves the same way. Some content types are harder to repost across identities.

Check these points:

  • Was the original post made with a limited audience?

  • Is it from a personal profile with certain restrictions?

  • Does it include attachments or formats that LinkedIn treats differently?

  • Is it a repost of another repost?

If the original post has privacy or distribution limits, LinkedIn may block page-based reposting even if it does not say so clearly.

What does the “dead” triangle usually mean?

When the triangle no longer opens the identity selector and instead opens audience settings, that usually means one of two things:

  • LinkedIn replaced that control and it no longer switches between profile and page in that specific composer.

  • The composer recognizes only one posting identity, so it defaults to your personal account and shows privacy settings instead.

In simple terms, LinkedIn may no longer be treating that repost box as a place where you can choose a company page sender.

Things worth trying before assuming it is broken forever

Here is a quick troubleshooting list that is actually worth your time:

  • Refresh and log out/in. Basic, but sometimes enough.

  • Try another browser, ideally Chrome, Edge, or Firefox.

  • Clear cache and cookies for LinkedIn.

  • Try desktop if you are on mobile, or the reverse.

  • Check if LinkedIn has an active bug by searching recent discussions in the LinkedIn Help Forum or Reddit.

  • Open the company page in admin view and start the post from there instead of from the original post.

  • Use the “copy link and post manually” method if repost keeps failing.

If you want a general help center starting point, LinkedIn’s support area is here: LinkedIn Help Center.

Could this be a LinkedIn bug?

Yes, absolutely. LinkedIn often rolls out changes gradually and sometimes features work differently across accounts. One admin may still see an identity switcher while another one doesn’t. That kind of inconsistency usually means an update or a bug.

If you think it is a bug, report it through LinkedIn support and include:

  • A screenshot of the repost window

  • Your page role

  • The browser and device you are using

  • Whether this worked before

  • The exact steps that now fail

The clearer you are, the better chance support has of giving a real answer.

A practical workaround if reposting is important for your content flow

If your goal is simply to get the content onto the company page, don’t get too stuck on the repost button itself. In many cases, the better move is to recreate the share intentionally.

For example:

  • Write one or two lines of context from the brand’s point of view

  • Paste the original link

  • Tag relevant people or the original author if appropriate

  • Use a branded image if the native preview does not look right

This often performs better than a plain repost anyway, because it feels more native to the company page voice.

If you want tips on creating stronger LinkedIn page content, HubSpot has a useful overview here: How to Use LinkedIn Company Pages. There is also a helpful video walkthrough on YouTube about managing LinkedIn company pages here: YouTube: How to Manage a LinkedIn Company Page.

Quick recap

If reposting to your company page is not working, here is the short version:

  • The dropdown beside your name may no longer act as an identity switcher.

  • Your admin permissions may need to be checked.

  • Starting the repost from your profile may no longer support posting as the page.

  • Copying the original post link and publishing directly from the company page is often the best workaround.

  • There is a real chance this is a LinkedIn interface change or bug.

Final thought

So, if you are sitting there wondering, “Did LinkedIn remove this, or is my account broken?” the honest answer is it could be either, but the most common explanation is a workflow change combined with page-role or composer limitations.

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