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The 6 Levels of a GTM Strategy Level 1: Traffic Generation The goal is to drive as many people as possible to your brand. 4 buckets: 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: - LinkedIn, X, YouTube - Instagram, TikTok, Facebook - Podcasts, SEO & AI SEO 𝐀𝐝𝐬: - Google Ads, LinkedIn Ads - Meta Ads, Reddit Ads - Directories, Event Sp…

11 months ago, Dan and I started a business with -$20k, no outside funding, and constant 14-hour work days. 11 months later, we brought an 18-person team to Marbella 🇪🇸 for an offsite. It honestly feels surreal. It's incredible what you can achieve when you put your mind to it and give it your all. I'm so grat…

Europe is quietly building world-class AI companies. And it's growing fast. Here's a market map of Europe with the top 35 AI companies: My Favorites: - Attio - AI-native CRM (🇬🇧) - n8n - AI Automation (🇩🇪) - Photoroom - Image Editing (🇫🇷) - Searchable - AI SEO (🇬🇧) - DeepL - Translation (🇩🇪) - Lexroom -…

I put everything we know about LinkedIn outreach into one guide. The same playbook we use to hit: - 40-50% acceptance rates - 15-25% reply rates - 10-15% positive reply rates What's inside: 1️⃣ The exact limits that keep you off LinkedIn's blacklist 2️⃣ How to target when you only get 400 connection requests 3️⃣ T…

If you're a heavy Clay user, you know how powerful Claygent is. Since it's our biggest software cost, I spent months looking for an alternative. And I finally found it. DiscoLike has been one of our primary sources for TAM mapping (the entire web is in their database), and they recently shipped Discogen, their ow…

11 months ago, Dan and I started a business with -$20k, no outside funding, and constant 14-hour work days. 11 months later, we brought an 18-person team to Marbella 🇪🇸 for an offsite. It honestly feels surreal. It's incredible what you can achieve when you put your mind to it and give it your all. I'm so grat…