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Ramp put a secret offer in a file only AI could read. It worked, and their customers asked for it! Eric Wu, growth at Ramp, shared several of their GEO tests in our latest conversation. One of the most surprising was a markdown file that offered a unique $162 offer to users who found them through ChatGPT. LLMs r…

It's getting real! The first copies of Generative Engine Optimization showed up right-on-time for my training at BrightonSEO. I gave it a re-read over the last few days, and I'm excited by how it all came together and continues to hold up great. The official release date is October 12th, so I'm excited to "debu…

ICP mapping is a critical, GEO-first tactic for B2B. What is ICP mapping? Creating landing pages that give you full coverage of the industries, solutions and business sizes you support. Within LLMs, long-tail searches and user customization will look for signals like this so clear signaling will help significantl…

"SEO for AI" is the slight naming preference of marketers we surveyed. In polling 353 marketers in our most recent trends report, we asked the group what of popular acronyms they preferenced. Turns out the overall favorite is, by a slight margin, a subcategorization of SEO itself rather than an all-new acronym. O…

Everyone should remove Perplexity from their LLM trackers today. Why? Perplexity is shrinking in market share. Where it was already small at 1.9%, it’s now only 1% and trending to go even lower than that. The core problem with tracking Perplexity against ChatGPT, Gemini, AI Overviews and Claude is that it re-wei…

It's getting real! The first copies of Generative Engine Optimization showed up right-on-time for my training at BrightonSEO. I gave it a re-read over the last few days, and I'm excited by how it all came together and continues to hold up great. The official release date is October 12th, so I'm excited to "debu…