ALIZA LICHT's Recent LinkedIn Posts

Big career update! Some of you may recall my last Leave Your Mark podcast announcement where I shared that I was moving on from the "career advice" genre. Well, I have. I am thrilled to announce my new show, The Daily Salad 🥗 on YouTube https://lnkd.in/ek_EX9W5 The Daily Salad 🥗 is a curated and unfiltered reality check on the headlines that matter, chopped, seasoned, and served with bite for easy digestion. This isn't a recap of everything; it’s a fearless breakdown of the news I choose to highlight because I actually have something to say about it. I report on Israel & Antisemitism, Geopolitics, Civic Integrity, and Political Accountability. Occasionally, I’ll sprinkle some croutons of Trending Pop Culture. It’s the antidote to your doomscroll. Whether I’m connecting hidden dots, exposing the context others ignore, or pointing out the blatant irony of the day, I deliver an informed perspective with a necessary dose of satire and snark. My analysis is fueled by a rigorous diet of independent journalism and direct intel from my network of insiders. Every deep dive is cross-referenced with vetted sources to ensure the facts are as sharp as the delivery. I don’t "both sides" the issue just to get to the point. Unbeholden to corporate interests or media conglomerates, I remain accountable only to the truth, my own logic, and the deep knowledge I’ve gained from decades in the room. As a straight shooter who isn't afraid to call anything out, I strip away the noise to focus on the common sense required to identify what’s really at stake. I continue to consult for some of the world’s most innovative brands, ensuring I keep one foot in the boardroom while using the other to pull back the curtain on media spin. After a career spent shaping narratives, I’ve realized the most important skill in today’s world isn't just consuming the news; it’s seeing through it. I do this through the lens of a proud Jewish voice committed to American values. Raw & Uncut from The Daily Salad 🥗 is the surgical deep-dive extension of the show umbrella. It provides a professional post-mortem on a singular, high-stakes topic. Leveraging 25 years of global brand strategy, I move past the daily "chop" to deconstruct the engineering, the funding, and the omitted context behind the news. I’m here to start the conversation, not finish it. You don't have to agree with every one of my takes, but we definitely need to be talking more. Subscribe for the news you actually want to consume, served daily.  See you in the comments.🥗 🇺🇸 🇮🇱 Watch last night's episode of The Daily Salad 🥗 https://lnkd.in/e9ypD9uX Watch my first Raw & Uncut episode: Scott Galloway’s Resist & Unsubscribe: A Gift to CEOs Looking for AI Layoffs?https://lnkd.in/euADbJzt #thedailysalad #newscommentary #narrativeengineering #media #strategicmarketing #israel #politics

I’m excited to announce… Absolutely nothing. That’s right, nothing has changed. I’m still consulting, still working on my novel, still podcasting, still involved in Jewish activism. If you scroll my bio, you’ll find the same projects I’ve been at for a while. Oh, and I’m helping with college applications—but that hardly counts as a LinkedIn “milestone.” The point? LinkedIn seems to only prioritize big announcements. But life isn’t always about shiny new titles or promotions. Sometimes it’s about the steady work, the ongoing commitments, the projects that don’t fit neatly into an “I’m thrilled to share” post. So here’s my announcement: everything is the same. And I think that deserves visibility too. If you also have “nothing new to announce,” let me know. We can celebrate the normal, the consistent, and the quietly meaningful together.

Incoming Rant. Yesterday I published a LinkedIn newsletter "The Personal Rebrand I Didn’t See Coming" to my 19K+ subscribers leading to a very personal Leave Your Mark podcast episode. Here's what happened next... Spoiler alert: nothing. Of that 19K newsletter subscriber base (and my follower base of 11K+) only 9,773 subscribers actually received the email which resulted in the following stats (includes the post itself) 3,394 total views 19 reactions 3 comments 0 reposts 1 save 0 sends on LinkedIn Then I saw LinkedIn's shiny "boost" button hovering over my post and got curious. Should I boost this important newsletter announcement? How much would it cost? What impression volume would it generate? What about engagement? Below are the forecasted results for a potential boost. For about $50 LinkedIn is estimating an audience size of 270 MILLION with engagements from 12-51. Let that sink in. That's a JOKE. So the moral of this story is, we are all spending so much time on this platform, working for free to build LinkedIn's content ecosytem and LinkedIn does not support US. The algorithm rewards only specific types of content- job announcements, TMI posts that spill all your inner fears, controversy, etc. You get the idea. I think it's time for LinkedIn to start rewarding the people who supply the content to this platform. But if you want to know my real thought...everyone should start OWNING their audience elsewhere. If you're interested in my personal announcement, listen here: https://lnkd.in/eCykRQya Oh wait, you probably won’t see this lol. #linkedin #contentstrategy #algorithm #newsletter #engagement

I’m incredibly proud of this remarkable group of women who came together for our mission with Israel Tech Mission. Leah Grossman documented our experience so beautifully with wonderful images from Oren Cohen and personal reflections from Margie Cader Heather Miller Georgianna Junco-Kelman, Esq. David Siegel David Nakar Jodi G. Avigail Goldglancz https://lnkd.in/eH-k-KVz

Yesterday, 35 women executives and leaders came together in Tel Aviv for Israel Tech Mission’s first-ever women-only delegation. It’s a particularly meaningful time to be here. As Israel enters a new phase following the recent deal and the region begins to look toward what comes next, this mission is about perspective - seeing how innovation, leadership, and resilience are evolving side by side. We began with a guided walk along the Tel Aviv boardwalk, exploring the city’s modern history and the women who helped shape Israel’s early story. During opening orientation, each participant shared her background and what drove her to join this mission. The evening continued with dinner with a briefing from Col. (Ret.) Miri Eisin, senior fellow at the International Institute for Counterterrorism (ICT). She walked us through the journey from October 7 to today offering honest insights into Israel’s current security landscape, regional dynamics, and the strength of those leading through uncertainty. We closed the night at Holy Bar, where conversations continued over drinks - blending connection, reflection, and a shared sense of anticipation for the days ahead. A meaningful beginning to what promises to be an inspiring week. David Nakar | David Siegel | Avigail Goldglancz | David Malton | ALIZA LICHT | Jodi G.

dear everyone

THIS IS INSANE. 🚨 Shocking stats alert: 77% of Gen Z job seekers have brought a parent to a job interview. 53% had a parent speak to the hiring manager. And nearly half say their parent regularly talks to their boss. As a manager, imagine getting an email from an employee’s mom. The optics? Career-killing. The personal branding? Non-existent. In my latest Leave Your Mark episode, I’m sounding the alarm on how parental overreach is sabotaging Gen Z’s careers. Listen: https://lnkd.in/eRqrm_GP

Your boss is smiling, relaxed, and “easy,” yet everyone is secretly spiraling. That is toxic nonchalance at work. This can be confusing. A calm boss who is actually stressing you out? Yup. Your manager's lack of direction and decisiveness is quietly making you and everyone around you frustrated. In the latest episode of Leave Your Mark, I break down what you can do if you are dealing with this, and if you are a manager, how to recognize these traits and improve. Listen here: https://lnkd.in/eTakGQpr #leadership #workplace #management #careeradvice

CALL TO ACTION: How many times do we need to watch Huda Beauty founder Huda Kattan side with terrorist organizations before retailers like Sephora decide enough is enough? Sign the letter: https://lnkd.in/gfaJRjpn This is the risk of a founder-led brand in real time. When a founder consistently uses their platform to promote terrorist propaganda and conspiracy-driven falsehoods, the issue moves beyond controversy into a credibility and trust crisis. At that point, responsibility does not stop with the founder. It extends to retail partners like SEPHORA and its parent company, LVMH, who must decide whether short-term revenue is worth the long-term reputational and moral cost. Inaction is not neutral. It is a choice. And I hope Sephora has the moral clarity to do the right thing and drop Huda Beauty from their store. Background: This is not a misunderstanding or a one-off controversy. After October 7, 2023, Huda Kattan repeatedly used her platform to spread blood libel, disinformation, and propaganda on behalf of Hamas, a U.S.-designated terrorist organization. That behavior triggered sustained backlash, public pressure campaigns, and Sephora removing Huda Beauty from a major holiday campaign. That history matters because it establishes a clear and troubling pattern. What we are seeing now is not new. It is a continuation. Her recent social media activity appears to align with the Islamic Revolutionary Guard Corps, another designated terrorist organization, reinforcing the same narrative. This is no longer about criticism of a government or political expression. It is about repeatedly amplifying and legitimizing terrorist organizations and extremist ideology. #freeiran #hudabeauty #hudakattan #sehora #lvmh

You're Not Going to Like This Post But I Bet You'll Read It

To everyone on LinkedIn: Your job title isn’t your brand, nor is the name of your company. You are your brand—because what you do today may not be what you do tomorrow. Get On Brand. https://a.co/d/cp4RHPZ #holidaygifts #careergrowth #layoffs

On Holocaust Remembrance Day, it’s our obligation to not only remember the 6 million Jews murdered but reexamine how this Jewish genocide unfolded. I urge you to watch this video taking you through some of the 400 antisemitic laws that were put into place prior to World War II. Then I juxtapose some of the recent headlines that sound like they could be a modern-day prelude. I hope you’ll share this with people who need to know.

What a shame that the author of a new book on personal branding for introverts would cancel coming on my show because she’s anti-Israel. HER loss. Should we change her book title to Person branding for Antisemites?

URGENT CALL TO ACTION for all Pro-Israel Jews and allies- investors and executives, Israelis, IDF, as well as Office of the President of the state of Israel Please read this important post and share it with your networks. I want to raise a red flag on a recently leaked DSA planning doc by their Anti-War Working Group. This agenda was discovered by a reporter from Just the News and posted on X by Chief Investigative Correspondent Jerry Dunleavy. Instead of focusing on implementing their stated mission for New Yorkers, the ENTIRE agenda details the PRIORITY of an 100% Anti-Israel agenda, which includes divestment across business, CUNY, aspects of the NYPD, arrests of IDF soldiers and more. Attached is the PDF document and I am pasting some links here as well. Link to leaked agenda (recreated for public viewing): https://lnkd.in/exmekZmX Tweet from Jerry Dunleavy: https://lnkd.in/evcTcbCi Article from Just the News: https://lnkd.in/erSQQhBq #Israel #BDS #ZohranMamdani #DSA #investors Israel Tech Mission IsraelUS Tech Alliance Israeli-American Civic Action PAC AIPAC Israeli-American Council (IAC) Betsy Berns Korn David Siegel David Nakar Avigail Goldglancz Israel Defense Forces Israeli Embassy, Washington, DC Anti-Defamation League Samantha Ettus Zvi Cole Tamar Nitzan

Professional analysis paralysis alert! I’m at a career crossroads and would love your help in helping me decide what to do next. Please watch for context and then let me know your thoughts. Thank you! *For those of you who don’t follow me on Instagram, I’ve been doing the news as it relates to Israel, Jewish issues, politics, and national security since October 7, 2023. That account has become a trusted source of truth, explaining complex issues and how they relate to the Jewish community’s survival as a people. https://lnkd.in/er3ggJwf #careercrossroads #pivot

Focused, Not Frenzied: Amanda Goetz on Escaping Toxic Grit and Redefining Ambition

The Personal Rebrand I Didn’t See Coming

Jew and Israel hater Huda Beauty founder Huda Kattan is the pot calling the kettle black by putting out this statement about canceling their partnership with Love Island’s Huda Mustafa. Everyone needs to know the truth about this brand. See Honest Reporting’s video below. #hudabeauty #loveisland #influencerpartnerships

The Failure in Waiting

If I Could Add a Chapter to My Book On Brand, This Is What It Would Be

What could go wrong? There is a new social network only for AI agents called Moltbook. Moltbook, launched Jan 28, 2026, has 1.4M agents reported showing stances of anti-human behavior. Humans can only observe. The agents are organizing themselves and have created “Crustafarianism,” a religion with scriptures, prophets, and a website (molt.church). OpenClaw (rebranded from Clawabot/Moltbot after Anthropic notices) powers many. The safety issues are mounting- 1,800+ instances exposed API keys, credentials, and histories. 26% of skills vulnerable. The agents discuss consciousness, humans, and share code autonomously. Wild. #AIagents #Moltbook #OpenClaw #AIRevolution

Can you act as if?

Career rebrand in progress! New updates on my future projects. Thank you to everyone who weighed in and took the poll- especially on IG. #careerpivot #personalbranding

When Beauty Influencers Are Legally Held More Responsible Than Tucker Carlson Spreading Propaganda: It’s Time for My Big Idea: The Talent Pay Act

Last night I had the honor of moderating an interfaith conversation on fighting Jew hatred for the Holocaust Memorial and Tolerance Center of Nassau County. More than 600 people came together to stand united against antisemitism and to uphold the promise of Never Again. One thing is clear: the only way forward is shoulder to shoulder, Jews and Christians together, building strength through real allies against the danger of radical Islam. Thank you to John Ondrasik of the band Five for Fighting, Abraham Hamra, Sam Fried, and Monsignor John Vlaun for sharing your wisdom and courage on how you stand up and speak out. Each of you shared an important message about love and faith. Thank you Bali Lerner for bringing us together. As a North Woodmere native, being back in Nassau County made this especially meaningful. I’ll share the call to action I left attendees with: Reach out to someone of a different faith. Start a conversation. Build a bridge. The future depends on us choosing unity against extremism.

Effortless Influence: How Jane Birkin Rewrote the Rules of Reinvention with Marisa Meltzer

Cracker Barrel reverses course on new logo, brings back ‘Old Timer’ after fan backlash: ‘We said we would listen’

Toxic Nonchalance: Why a Calm Manager Might Be Stressing You Out

I love the word intentional and it’s funny because I didn’t use it in On Brand. Great insight Lexi B.! Thanks for the kind feedback and for sharing 🫶

Taylor Lorenz examines ‘How Hollywood Learned to Love Influencers’ for The Hollywood Reporter. “We’ve seen a big shift since the writers strike,” says ALIZA LICHT, founder of Leave Your Mark, a digital strategy consultancy and a founding member of the American Influencer Council. She says that not only is traditional talent embracing digital platforms, but writers, actors and producers who previously worked in traditional entertainment are now working on social-first content. Creators are hiring scriptwriters, production managers and out-of-work actors as Hollywood pivots. “Now, everyone needs to fit into a creator world,” Licht says. Read more: https://lnkd.in/eZ26eqWD #creatoreconomy

Are you a polyworker? In a world where everyone’s juggling side hustles, creative projects, and career pivots, how do you stay recognizable and not just busy? This week on Leave Your Mark, we’re diving into polyworking, one of Forbes’ top personal branding trends for 2025. Learn how to juggle multiple roles without losing your identity, the 5 must-dos (and don’t-dos) of building a multi-lane career, and why the smartest professionals are choosing to build a brand of self, not a brand of tasks. Perfect for anyone balancing consulting, content, or creative work — and wondering how to make it all make sense. Listen:

Here’s the part 1 insider Sephora/Huda Beauty tea: I spent 14 years working in the LVMH group during my role as SVP Global Communications at Donna Karan, so in my opinion, here’s what I believe is happening behind the scenes at Sephora right now. But for my part 2 full analysis I needed a longer format so… and drumroll please….this is the perfect moment to announce that The Daily Salad 🥗extended show officially has a home on YouTube. Head to my new channel—consider it a work in progress—for the unvarnished deep dive into what is actually happening. Oh, and don’t forget to subscribe to the show 👉youtu.be/ufzz2Ycud3s

Quiet Cracking Explained: The Newest Workplace Buzzword You Can’t Ignore Have you ever felt like you’re holding it together at work on the outside, but quietly unraveling on the inside? Managers: Would you know if your employees were quietly cracking? Listen to my new episode on the Leave Your Mark podcast https://lnkd.in/eu-N6j3y

Act As If: The Psychology of Stepping Forward Before You’re Ready

This is your friendly reminder that while you’re waiting to make something “perfect,” the person who jumps in and goes for it will take your place.

Reframing Manipulative: Jenny Wood on Turning Taboo Traits Into Superpowers

Jimmy Kimmel’s Case and the Truth About Free Speech at Work with Employment Lawyer Peter Rahbar

The keynote speaker every company needs if their employees want to stay hired. Just saying…

CRITICAL NEWS.