Most GTM advice right now is noise.
Cut spend. Add AI. Hire a “great” CRO. Rework comp. Launch more campaigns.
Yet growth is still slowing, CAC is still rising, and pipelines are still fragile.
Because in this market, growth doesn’t come from tailwinds. It comes from design.
That’s why I’m looking forward to Engineering Tailwinds with Craig Rosenberg and a group of operators who have actually built GTM systems that work under pressure, not in ideal conditions.
Craig and I have spent a lot of time aligned on one core idea:
the companies that win now are not the ones with more activity, they are the ones with a more intentional, integrated revenue system.
This agenda reflects that. You’re not getting theory. You’re getting guidance from legendary operators from Scale Venture Partners, Snowflake, Linear, TOPO Research and Advisory, and G2 who’ve done it:
• Scott Albro on founder-led demand and the attention engine
• Cristina Cordova on scaling playbooks across Stripe, Notion, and Linear
• Sydney Sloan on how AI is reshaping discoverability (AEO/GEO)
• Carilu Dietrich on modern marketing from the AI front lines
• Chris Degnan on building a multi-billion dollar revenue engine in a tough market
If you’re a founder or GTM leader at a Series A–D company, this is the conversation you should be in. Not to hear what’s trendy. To understand what’s actually working. See you there!
Registration link in the comments