Brendan Hufford's Recent LinkedIn Posts

Just saw a brilliant marketer friend automate the part of marketing that I hate the most (steal it): She's a one-person marketing team at a growing company. Total context-switching chaos, the kind this job attracts and then punishes. So she forces herself to send the CEO a short daily note: here's what happened…

The AI bro math in this is so embarrassing: 1. You hired THREE people at 180k? You paid them 60k each? So the problem is you hired 3 junior people with little oversight. 2. You are now paying the new person 40k and that includes tooling? Who are you hiring? 3. We’re measuring success by output? OH LORD. Checkbo…

In 2023, a $200B reached out to work together. I passed - but I don’t regret it. The company? ByteDance. The company that owns TikTok. We’d done NDAs.  Multiple stakeholders looped in.  Real momentum. Then a seemingly silly issue came up. Their team was based in Singapore. 13 hours ahead of me. My working hou…

Dharmesh is one of my favorite people in tech BUT I think this AI project might be one of the most dangerous things you can do in marketing. 3 reasons why: 1. It fundamentally disrespects your audience. In marketing and content, the message AI avatar videos send is: "I am entitled to your time. You are not entit…

BREAKING: A week ago, Claude started watermarking all of their text. How much of your website was touched by Claude? Are all those pages carrying a signal we can't remove? If you're working with Claude, we gotta talk about this: What happens when Google can read these watermarks? What happens when AI search engin…

The AI bro math in this is so embarrassing: 1. You hired THREE people at 180k? You paid them 60k each? So the problem is you hired 3 junior people with little oversight. 2. You are now paying the new person 40k and that includes tooling? Who are you hiring? 3. We’re measuring success by output? OH LORD. Checkbo…