Daniel Priestley's Recent LinkedIn Posts

We are seeing a K-shaped economy. Some people seem to be doing crazy well - we've all seen the Instagram kids showing their screenshots of $122,044 per month for a seemingly basic offering. At the same time, we see people with masters degrees who can't get a job even after applying to over 400 positions. We see the costs of everything going up despite technology and entrepreneurs doing their best to make everything better, faster and cheaper. What is happening? 1. We have two economies - the industrial economy that is in decline and the digital economy in ascent. The Industrial economy looks like offices, jobs, wages and business brands. The digital economy looks like personal brands, remote work, income for outcomes, media, IP and software doing the work. 2. Time for money can not keep pace with digital assets. A person can meet someone new one person at a time. A YouTube video can tell a story to a million people a month at no extra cost. Time is spent and then it's gone, whereas digital assets accrue and compound. Those who sell time can not compete with those whose earnings are linked to digital assets. 3. Entrepreneurs make things cheaper and governments inflate prices. The real economy is based on the principles of capitalism which are fundamentally deflationary - we win customers by making things better or cheaper. The government reverses these productivity gains in the form of money printing, surplus budgets and unproductive spending. The capital they inject finds its way to real assets and pushes them up. It also creates dept that everyone has to service. As we get further into the AI revolution, the divide will widen. A small group of early adopters will harness the power of working alongside AI and a significant majority will find it hard to compete while also holding up their share of national debt and tax burden.

Three proven hooks for high converting landing pages… Most landing pages fail because the hook doesn’t land. Here are the three that consistently work for me: The readiness hook: “Are you ready to achieve X?” The problem hook: “Are you frustrated that Y isn’t working?” The process hook: “Here’s a new way to get Z.” It sounds simple but you don’t need to be incredibly clever. You need to be clear, specific, and direct. Just pick one that works for you and you'll be surprised how big of an impact it makes. --- FYI -- If you want to go deeper on what makes a great landing page and Scorecard, I'm currently giving away a free 22-minute blueprint. This takes you behind the scenes on how I set everything up for my businesses so that I have landing pages that consistently perform at 40% or more. Link here: https://bit.ly/4re5Ey8

You could be the best in the world at what you do and still have no business. Here's the brutal truth: if people don't know you exist, it doesn't matter how good you are. 100 years ago, the business was production. Henry Ford won because he could produce better, faster, cheaper. Today, the business IS lead generation. The challenge isn't doing it better or cheaper. The challenge is getting people to know you can do it. In January, Dent generated 12,000 leads. That translated into 7 figures in sales. That's the only reason I can focus on anything else. If you don't have a system that brings in leads every single day, you're not building a business. You're building a job that depends entirely on you. Everything is downstream from lead generation. --- FYI -- If you want to go deeper on what makes a great landing page and Scorecard, I'm currently giving away a free 22-minute blueprint. This takes you behind the scenes on how I set everything up for my businesses so that I have landing pages that consistently perform at 40% or more. Link here: https://bit.ly/4re5Ey8

AI is changing everything. Well, not quite everything... yet. --- FYI - Entrepreneurs, I'd like to invite you to a workshop I'm running this week. I'll be teaching the 5-step process to becoming the most well-known, respected person in your industry. If you want to get ahead of AI by growing your personal brand, click here: https://bit.ly/3LDEq55 There will also be a Q&A at the end if you want to ask me any specific questions.

Let's talk about BrewDog. 480 jobs gone. Costs have risen sharply in an industry that’s not growing. BrewDog has just been acquired in a distress deal for £33 million, and the new owners are shutting around 30 sites, with 480 workers losing their jobs overnight. The locations were analysed independently and the conclusion was that they simply can’t make money. Why? Start with wages. A few years ago, hiring a 21-year-old in hospitality at minimum wage cost a business roughly £17–18k all-in. Today it's closer to £29k once wage increases, national insurance and regulation are included. You can say £17k isn’t enough to live on, and maybe that’s true. But if a business can’t make money, that number shrinks to £0. When an employee costs £17–18k, a venue might need roughly £60k of revenue to justify that role. At £29k, that requirement is closer to £90k. Hospitality businesses can’t always pass that on to customers. Raise prices too far and people stay home; they watch Netflix, buy a ready meal, and skip the pub. One thing people are missing is that these businesses historically gave people their first rung on the ladder. They may not provide the highest paying jobs but they do provide many people with a place to start (myself included - I was once a waiter, a barman, delivery driver and a cook on minimum wage). When taxes and employment costs keep rising, those rungs start disappearing. Add to this the inflated council taxes and energy costs and it’s a wonder how any locations will survive longer term. --- On a separate note - I'm running three special online events this month relating to my latest book. Register, here: https://bit.ly/4aRBe03

This is how it's done in the age of AI - idea to value creation at light speed...

In the 90s 50% of adult men in the UK smoked. The government wanted to kill it off so they did 3 things: - they raised taxes on smoking - they increased regulations on smoking - they spread negative messaging about smoking Their playbook worked. Through taxes, regulations and messaging they killed off smoking. Today we are seeing the government raise taxes, increase regulations and talk negatively about businesses, entrepreneurs and wealth creators. What can we assume they are trying to do? Clearly they don’t value what entrepreneurs do if they are using the same playbook they’ve always used to kill off something they don’t like.

Easy way to increase your sales. Don't sell "the thing" Instead, sell the assessment to see if someone needs it first. Here's how it works. Imagine you're a fitness trainer. You want to sell fitness training. But what if you sold the assessment first instead? It could be something simple like: Are you ready to run a marathon? Or, are you ready to lose some weight? These assessments act as a kind of objective third party metric. It's one of the most powerful things you can do to increase your sales because afterwards the customer is really clear about whether your product or service is right for them. They filled out the assessment. They got the clear data. And now they can make an informed decision. --- FYI, if you want a complete breakdown of how all this works in detail, I'm currently giving away a free 22-minute masterclass. This is the exact method I use to generate thousands of leads for my businesses every month. Get it here: https://bit.ly/4re5Ey8

Nobody pulls out their wallet for someone they just met. The research confirms what we already know. Google’s researchers mapped how people actually make purchase decisions. What they found was uncomfortable for most marketers - buying isn’t a funnel. It’s a mess. They called it “The Messy Middle”: a chaotic loop of exploring and evaluating where people drift between options, second-guess themselves, mentally try out options and decide who they trust. The businesses that win aren’t the ones with the biggest ads or the most linear marketing funnels. They show up with something useful, fast, and free. When you give a genuinely valuable experience at zero cost, you trigger something most paid campaigns can’t - real trust, real engagement, and a reason to come back. So stop asking “how do I close more sales?” Ask instead: what can I give people to DO before I ask them for money? Here’s what works: - A quiz, scorecard or assessment. People answer a few questions and discover something about themselves. This works for teenagers and Fortune 500 CEOs - everyone wants to know where they stand. A great scorecard creates instant insight and positions you as the obvious next step. - A trend report. Use your data from the quiz and turn it into industry benchmarks. “Here’s what 3,000 businesses in your sector told us” is almost impossible to ignore. People hate missing out on what their peers already know. - A popup discussion group in WhatsApp. A well-facilitated conversation with 20-100 of the right people builds more trust in 5days than a year of content marketing. This is powerful if it’s focused on a trending topic. - A live workshop or mini-course. Teach something genuinely useful in under an hour. Fast, practical, no fluff. Give away the strategy and then charge for implementation. Surround your core offer with 2-4 free experiences and let people enjoy a win without parting with cash. It turns out they’ll come to their own conclusions about buying from you after that. Note: all of these ideas can easily be set up using templates included with ScoreApp.

Harvard Business Review tested this strategy. Business owners who launch a waitlist before they launch the actual product increase sales by 40%. So, if you want to launch anything, stop sending people to the product itself. Get them on a waitlist, warm them up, and build demand. Then when you sell, you'll be selling to people who are ready to buy. --- FYI - if you want a complete breakdown of how all this works in detail, I'm currently giving away a free 22-minute masterclass. This is the exact method I use to generate thousands of leads for my businesses every month. Get it here: https://bit.ly/4re5Ey8

Are lawyers going extinct? I recently saved £49,980 using a $20/month AI subscription instead of a law firm. Claude built decision trees. Drafted the documents. Created a negotiation cheat sheet (what to say, what never to say). The legal profession won't disappear entirely, but the lawyers who only sell time-for-money to regurgitate contracts might. We could be seeing a shift where plumbers and other hands-on professionals can easily out-earn white collar workers. (For my full conversation with Steven Bartlett, head over to YouTube and watch the latest episode of Diary of a CEO)

You're probably thinking about leads the wrong way. I've given this specific suggestion to multiple business owners and the results are always immediate. It's amazing just how many problems in a business come down to demand and supply tension. --- FYI: If you want to go deeper on this, I'm currently giving that information away for free in a 22-minute video course that walks you through my exact blueprint for generating leads. I generate thousands of warm leads every month for all my businesses this exact way. Get it here: https://bit.ly/4re5Ey8

Wealth inequality is widening almost everywhere. Wages have stagnated while the cost of living has risen. It doesn’t matter where you are, it’s happening around the world and under left-leaning and conservative governments alike. If it’s global and apolitical and it’s clearly not solvable through local politics. So, what’s really going on? History Is Repeating Itself. From 1790 to 1840, there was a 50-year stretch of zero wage growth for working people. It birthed Karl Marx, Charles Dickens, and mass deportations from the UK to Australia. This was known as the Engels Pause. The Engels Pause has been deeply studied for over almost 200 years. What was the cause? New technology: coal, iron, and factory production. What history teaches us is whenever a new general-purpose technology emerges, economic gains initially flow to those who own and operate it. Wages stagnate, inequality rises, and frustration builds. Only after widespread adoption do the benefits filter through society, a process that can take half a century. The Digital Revolution is no different. But there’s a twist. Today, we’re living through another technological upheaval. But unlike the industrial revolution, the barrier to entry is lower. You no longer need to be born into the right family to benefit from technological change. The digital economy is open to anyone willing to adapt, learn, and leverage new tools. Look around: those who’ve embraced tech asset ownership aren’t complaining about the cost of living. They’re living the most extraordinary lives in history. Complaining won’t solve inequality. Neither will political posturing. The solution lies in ownership... of relevant skills, IP, media, channels, data, brand and other intellectual property. The future belongs to those who embrace lifelong learning and actively participate in the tech-driven economy. We’ve seen this playbook before. History tells us what happens next. The only question is: will you be a spectator or a participant, a complainer or a creator? --- FYI: Entrepreneurs, I have a very specific way I generate demand and supply tension in my businesses. I'm currently giving that information away for free in a 22-minute video course that walks you through my exact blueprint. I generate thousands of warm leads every month for all my businesses this exact way. Get it, here: https://bit.ly/4re5Ey8

You're probably already standing on a mountain of value. You just can't see it yet. Try this. Anyone struggling to define their intellectual property, this is where I'd recommend you start. Let me know how it goes in the comments. --- FYI: Entrepreneurs, I have a very specific way I generate demand and supply tension in my businesses. I'm currently giving that information away for free in a 22-minute video course that walks you through my exact blueprint. I generate thousands of warm leads every month for all my businesses this exact way. Get it, here: https://bit.ly/4re5Ey8

Steven Bartlett asked me to be honest about the future we're facing in the age of AI. This is what I told him. Watch today's episode of Diary of a CEO for the full converstation. 👉 https://bit.ly/4lvLcHV

When you stand on a stage giving a talk to an audience, you see first hand that some people have wildly different energy. Most people in an audience look fairly normal but a few stand out. Their eyes have a glow, they are alert and engaged, they nod, they take notes, they laugh at jokes, they ask questions and mentally explore new ideas with curiosity. It is so obvious that these people are going to do great. In the age of AI, the people who bring vitality into a room will always be valuable. I wonder if that spark is something everyone can cultivate or if it’s innate?

It's not the smartest people that are the most successful. It's the ones who can get stuff done. That's why academics tend not to like entrepreneurs. We're not as smart as academics, but tend to get paid a lot better. --- FYI - Entrepreneurs. I running a special online event this month giving away the exact playbooks I use to build and scale fun, free and flexible Lifestyle Businesses consistently. I'm not holding anything back. If you want to get ahead in 2026, here's the link: https://bit.ly/4aRBe03

I’ve met far too many entrepreneurs who are completely invisible to the people who could buy from them. And that’s not because they don't have something valuable to say. It’s because they've never figured out what to say, how to say it, and where to say it. In this video, I break down exactly how I've built businesses that earn millions every year posting organic content. My strategy is actually simpler than you think. Most people are just missing a critical piece or two. Hopefully this clears things up. --- FYI – Entrepreneurs, I'd like to invite you to a workshop I'm running this week. I'll be teaching the 5-step process to becoming the most well-known, respected person in your industry. There will also be a Q&A at the end if you want to ask me any specific questions. Register here: https://bit.ly/3LDEq55

We have some enormous news. After 15 years of helping entrepreneurs become Key People of Influence through coaching, community, and content, we asked ourselves a simple question: What if we could skip all of that? Today, we are thrilled to announce Dent Global’s official partnership with Elon Musk and Neuralink. Introducing: KPI Direct™ A single 47-second neural upload that permanently installs the complete mindset, frameworks, skills, and instincts of a world-class entrepreneur — directly into your brain. No cohort. No workshops. No homework. Just you, a small titanium chip, and a brief sensation described by early testers as “a mild tingling followed by an overwhelming urge to incorporate a holding company.” What’s included in the upload: - The ability to see opportunity where others see obstacles - Instant fluency in pitch meetings, media interviews, and dinner parties - A permanent inner monologue that sounds like a cross between Warren Buffett and your most successful friend - Proprietary Oversubscribed demand-generation instincts, pre-loaded - Full elimination of imposter syndrome (results may vary) Early feedback from beta testers has been extraordinary. One participant reported landing a six-figure client 11 minutes after the procedure. Another says they can now read a profit and loss statement “like it’s poetry.” Elon himself described the collaboration as “probably fine.” The KPI Direct™ procedure will be available at our London headquarters from 1st April, with slots filling fast. Investment: £997 (including complimentary paracetamol and a commemorative Dent beanie) Book your upload slot at https://bit.ly/47ytXjk

Here’s a counter to the doom and gloom you see online… There has never been a better time to build something on your own terms. You can live anywhere, work with people all over the world, and create a career rooted in creativity, curiosity, and value. The rules have changed, but they’re learnable. If you understand the new playbooks of entrepreneurship and pay attention to where things are heading, this is the opportunity of a life time.

The UKs welfare bill now exceeds the income tax collected. According to the OBR's latest report, the HMRC Treasury will collect £331 billion in income tax this year, at the same time it will spend £333 billion on welfare. This welfare bill nearly rivals the combined GDP of Scotland, Wales, and Northern Ireland! Some politicians are trying to sell you the fantasy that taxing 153 Billionaires more would fix the economy. They want you to ignore the millions of people who are living off the good favour of the British taxpayers and panic that the highly taxed aren’t highly taxed enough. In 2000 national debt was £11,500 per person (adjusted for inflation) it’s now £41,000. The financial burden on the productive classes and future generations is reaching a critical tipping point. High earners are already taxed to the point of diminishing returns. If we’re going to have a functioning economy, millions of working aged people need to put down their PlayStation controllers, put on a stiff upper lip and start contributing.

When technology threatens to wipe out an industry, it often creates more jobs than it destroys. It's called the Jevons paradox. We thought YouTube was going to completely wipe out television. It's true that Hollywood lost tens of thousands of jobs, but YouTubing created 600,000 new jobs at the same time. It used to take 150 people to make a TV show or a movie. It dropped to just 5 to 10 people making YouTube videos as a little team, and they can have a wildly successful channel - this gave rise to a 100k new channels that wouldn’t otherwise exist. We thought Zoom video calls would destroy business travel. In reality it widened our business relationships and gave us more reasons to travel. Business travel is 10% above expected levels. I remember when email was predicted to destroy physical mail services. Today millions more people work in mail delivery because of e-commerce. AI is going to do the same thing in many ways. Yes, the disruption is real, but so is the opportunity. Right now, I'm nervous about the speed of change but I’m also excited about what's possible. There’s never been a better time to build something. It’s never been cheaper or faster to turn ideas into businesses. Can we adapt to this new reality at the same speed? --- FYI - Entrepreneurs. I a special online event tomorrow giving away the exact playbooks I use to build and scale fun, free and flexible Lifestyle Businesses consistently. I'm not holding anything back. If you want to get ahead in 2026, here's the link: https://bit.ly/4aRBe03

This is how it's done in the age of AI - idea to value creation at light speed...

I’ve scaled multiple companies with one sentence. And it's something that feels counter-intuitive at first. If someone asks for help, say this: "I don't know if I can help you yet." Set up an online assessment that diagnoses their problems and pitch that instead. If a doctor wanted to treat you without doing any tests first, you'd be deeply suspicious. Customers feel the same way about businesses. The right model is diagnosing their problems for free using Scorecards and Online Assessments, then charging for the solution. --- FYI – You can currently try ScoreApp’s new AI Quiz Builder for free. I've been playing around with this over the last few days and it's been blowing my mind. It’s been trained on thousands of high-performing scorecards and lead data from millions of questions and answers to know what converts best. It's like having a 6-figure marketing consultant in your pocket. Try free: https://bit.ly/411dKiP

Getting rich has a lot less to do with intellect and creativity than most people think. Especially now that AI has effectively replaced our IQ. But AI can't replace agency. Our ability to get stuff done. Our ability to kick doors off the hinges. That's what really makes things happen. --- FYI: Entrepreneurs, I'd like to invite you to a workshop I'm running this week. I'll be teaching the 5-step process to becoming the most well-known, respected person in your industry. There will also be a Q&A at the end if you want to ask me any specific questions. Register here: https://bit.ly/3LDEq55

Nobody pulls out their wallet for someone they just met. The research confirms what we already know. Google’s researchers mapped how people actually make purchase decisions. What they found was uncomfortable for most marketers - buying isn’t a funnel. It’s a mess. They called it “The Messy Middle”: a chaotic loop of exploring and evaluating where people drift between options, second-guess themselves, mentally try out options and decide who they trust. The businesses that win aren’t the ones with the biggest ads or the most linear marketing funnels. They show up with something useful, fast, and free. When you give a genuinely valuable experience at zero cost, you trigger something most paid campaigns can’t - real trust, real engagement, and a reason to come back. So stop asking “how do I close more sales?” Ask instead: what can I give people to DO before I ask them for money? Here’s what works: - A quiz, scorecard or assessment. People answer a few questions and discover something about themselves. This works for teenagers and Fortune 500 CEOs - everyone wants to know where they stand. A great scorecard creates instant insight and positions you as the obvious next step. - A trend report. Use your data from the quiz and turn it into industry benchmarks. “Here’s what 3,000 businesses in your sector told us” is almost impossible to ignore. People hate missing out on what their peers already know. - A popup discussion group in WhatsApp. A well-facilitated conversation with 20-100 of the right people builds more trust in 5days than a year of content marketing. This is powerful if it’s focused on a trending topic. - A live workshop or mini-course. Teach something genuinely useful in under an hour. Fast, practical, no fluff. Give away the strategy and then charge for implementation. Surround your core offer with 2-4 free experiences and let people enjoy a win without parting with cash. It turns out they’ll come to their own conclusions about buying from you after that. Note: all of these ideas can easily be set up using templates included with ScoreApp.

Wealth inequality is widening almost everywhere. Wages have stagnated while the cost of living has risen. It doesn’t matter where you are, it’s happening around the world and under left-leaning and conservative governments alike. If it’s global and apolitical and it’s clearly not solvable through local politics. So, what’s really going on? History Is Repeating Itself. From 1790 to 1840, there was a 50-year stretch of zero wage growth for working people. It birthed Karl Marx, Charles Dickens, and mass deportations from the UK to Australia. This was known as the Engels Pause. The Engels Pause has been deeply studied for over almost 200 years. What was the cause? New technology: coal, iron, and factory production. What history teaches us is whenever a new general-purpose technology emerges, economic gains initially flow to those who own and operate it. Wages stagnate, inequality rises, and frustration builds. Only after widespread adoption do the benefits filter through society, a process that can take half a century. The Digital Revolution is no different. But there’s a twist. Today, we’re living through another technological upheaval. But unlike the industrial revolution, the barrier to entry is lower. You no longer need to be born into the right family to benefit from technological change. The digital economy is open to anyone willing to adapt, learn, and leverage new tools. Look around: those who’ve embraced tech asset ownership aren’t complaining about the cost of living. They’re living the most extraordinary lives in history. Complaining won’t solve inequality. Neither will political posturing. The solution lies in ownership... of relevant skills, IP, media, channels, data, brand and other intellectual property. The future belongs to those who embrace lifelong learning and actively participate in the tech-driven economy. We’ve seen this playbook before. History tells us what happens next. The only question is: will you be a spectator or a participant, a complainer or a creator? --- FYI: Entrepreneurs, I have a very specific way I generate demand and supply tension in my businesses. I'm currently giving that information away for free in a 22-minute video course that walks you through my exact blueprint. I generate thousands of warm leads every month for all my businesses this exact way. Get it, here: https://bit.ly/4re5Ey8

What can you do that AI can't do? It's no longer you knowledge - AI has read everything. It's not speed - AI is faster than you. Even your creativity is on the block - AI is actually brilliant at coming up with ideas (and doesn't need a coffee, a shower or a walk first). Let me list out five things that make you impossible to compete with: 1. Oomph. AI has none. It doesn't believe anything, it has no conviction or drive. It responds but it doesn't feel drawn to see something happen in the world. Oomph flows from your strongly held desire to see a change in the world - it's an asset. 2. Care. AI could care less. It has no constrains around time, mortality, relationships or presences. The fact that you care about these things makes you human. When you truly care about people, outcomes, timing and experience you are doing something machines can't do. 3. Taste. AI has no preferences. It will give you 100 options but it doesn't matter which one you choose. Your ability to pick the best option, to chose a way forward, to feel drawn to something is a signal AI doesn't tap into. 4. Moxie. AI doesn't leap into things. It doesn't say "to hell with it, I'm going to give this a go". You have moxie, gaul, hutzpah, cheek. That little element of rebellious recklessnesses is an important human trait. 5. Feels. AI doesn't get spidy-senses about someone. It doesn't get choked up thinking about someone. It doesn't burst out laughing at the thought of doing something outrageous. It has no feels but you have plenty. You're a romantic at heart, you get swept up in ideas and you fall in love with people and ideas. You catch feelings and that's a good thing. All the talk about AI and all it can do is interesting. I'm also loving the way it forces us to explore the things that make us uniquely human. Many of these things are suppressed but they need to come out more.

Over 1 million people watched my recent The Diary Of A CEO episode in the first 48 hours. For many it landed well. For others it felt threatening, scary, or out of touch. Having read the comments, three things I want to clear up. 1. Talking about disruption doesn't mean I'm cheering for it. A doctor who warns you about a heart attack isn't pro-heart attack. The wave of disruption doesn't care whether we discuss it. It's coming in fast and it's not something I can control. If I could freeze technology at 2001 I genuinely would. But given what's happening with AI, I'd rather people start thinking about the risks and opportunities than get caught off guard. 2. Being pro-capitalism isn't anti-social. People have this backwards. Capitalism protects the rights of the individual. Socialism hands those rights to institutions and bureaucracies who think they know better than us. Many of the ills blamed on "late stage capitalism" are actually the ills of early stage socialism - monopolies, cronyism, low wages, corporate capture of government. That's not too much capitalism, it's too little of it. If you believe in pursuing your own goals regardless of what a politician wants you to do, you're a capitalist. If you think a society would be better if there were more small businesses in your community, then you are a capitalist. If you want to chose where you spend your money and what you are willing to do to earn it, you are a capitalist. 3. Encouraging entrepreneurship doesn't mean no jobs. Every private sector job was created by someone who spotted an opportunity and built something. YouTube didn't destroy television jobs, it created 500,000 new jobs making content. If 100,000 new entrepreneurs each hired 10 people, that's a million new jobs. Entrepreneurship doesn't eliminate employment, it reinvents it and creates upward pressure on labour markets. I'm not saying "everyone should be an entrepreneur". I'm saying the economy thrives when we have more entrepreneurial people out there creating and competing. I'm often shocked that so many people who watch a podcast called Diary of a CEO are so against talking about the opportunities within disruption, entrepreneurship and how to improve the economy through free market capitalism. My hope is that these episodes spark valuable discussions that improve people's lives.

LinkedIn is talking about you behind your back. Without you knowing it, you're getting put into one of three categories. If they put you in the right box, it's much easier for you to grow your personal brand and use social media as a platform to grow and scale your business. But get put in the wrong box, and you're paddling upstream. I break it all down in today's video. --- FYI - Entrepreneurs. I two special online events this week giving away the exact playbooks I use to build and scale fun, free and flexible Lifestyle Businesses consistently. I'm not holding anything back. If you want to get ahead in 2026, here's the link: https://bit.ly/4aRBe03

Sometimes I am a grump. Despite all of my blessings I can focus on the few things that aren’t going my way. Currently it’s my broken arm - the metal plate severed my thumb tendon and I need to go back in for surgery. I’m annoyed about it and how the whole healthcare system runs. Instead of thinking about how fortunate I have been to enjoy mostly fantastic health for 45 years, I’m in a funk about the thing that has gone wrong. Then something hits me like a cold bucket of water in the face. I see my friend Pete Hunt in hospital with his 6 year old daughter. She has Leukaemia and it’s aggressively going after her little body. In spite of it all she’s brave and joyful. Their family is savouring every day together. I tear up looking at their photos. Sad that such things happen to innocent little kids and mortified at the way I can allow myself to be blind to all my blessings at times. I promise myself that I will do better to treasure what I have and not be such a grump when things aren’t perfect. Pete, his family and his daughter Tula are going through an ordeal this week. It’s the kind of thing every parent dreads more than anything else. They are facing it with grace, courage, virtue and love. They are wonderful people who didn’t deserve this and yet little Tula is showing me a lesson in how to live through adversity. If you have the strength to send their family your thoughts/prayers please do so and if you have the funds to lighten their load a little, please make a donation on their GoFundMe page … ❤️

In the developed world, the sentiment towards AI is negative but in the developing world people are bullish about the benefits of AI. For people who don't have easy access to doctors, lawyers, designers, coders, copywriters and advisors, AI is a godsend. Suddenly it levels up the amount of available knowledge at their finger tips. In the developed world, we tend to see it as a threat to our way of life. I converted a knowledge workers yearly output into AI token values and it came to $200-$2000 for the year - a 95% saving not including hiring, managing and office costs on top. AI is disruptive but it's also levelling up people across the world at the same time... (green dots are positive sentiment on AI, blue is negative and grey dots are neutral - this comes from the Anthropic survey of 81,000 people around the globe).

Congratulations. You are living in the first time in history where creating a lifestyle business is possible. You can easily build a following, have clients all over the world, create a product and ship it out to different locations, collect payments, etc. We're going through a massive global transformation. It's all there for the taking if you're up to it. For anyone who is, I'm running three special live events this month, where I'll be giving away the exact playbooks I use to build and scale these kinds of businesses again and again. If you want to grow a businesses that is fun, free, and flexible, you can register here: https://bit.ly/4aRBe03

I genuinely think this is the best thing we've ever built. I've been playing around with this over the last few days and it's been blowing my mind. This thing has been trained on thousands of high-performing scorecards and lead data from millions of questions and answers to know what converts best. It's like having a 6-figure marketing consultant in your pocket. Try it free here and let me know what you think: https://bit.ly/411dKiP

I’ve scaled multiple companies with one sentence. And it's something that feels counter-intuitive at first. If someone asks for help, say this: "I don't know if I can help you yet." Set up an online assessment that diagnoses their problems and pitch that instead. If a doctor wanted to treat you without doing any tests first, you'd be deeply suspicious. Customers feel the same way about businesses. The right model is diagnosing their problems for free using Scorecards and Online Assessments, then charging for the solution. --- FYI – You can currently try ScoreApp’s new AI Quiz Builder for free. I've been playing around with this over the last few days and it's been blowing my mind. It’s been trained on thousands of high-performing scorecards and lead data from millions of questions and answers to know what converts best. It's like having a 6-figure marketing consultant in your pocket. Try free: https://bit.ly/411dKiP

When technology threatens to wipe out an industry, it often creates more jobs than it destroys. It's called the Jevons paradox. We thought YouTube was going to completely wipe out television. It's true that Hollywood lost tens of thousands of jobs, but YouTubing created 600,000 new jobs at the same time. It used to take 150 people to make a TV show or a movie. It dropped to just 5 to 10 people making YouTube videos as a little team, and they can have a wildly successful channel - this gave rise to a 100k new channels that wouldn’t otherwise exist. We thought Zoom video calls would destroy business travel. In reality it widened our business relationships and gave us more reasons to travel. Business travel is 10% above expected levels. I remember when email was predicted to destroy physical mail services. Today millions more people work in mail delivery because of e-commerce. AI is going to do the same thing in many ways. Yes, the disruption is real, but so is the opportunity. Right now, I'm nervous about the speed of change but I’m also excited about what's possible. There’s never been a better time to build something. It’s never been cheaper or faster to turn ideas into businesses. Can we adapt to this new reality at the same speed? --- FYI - Entrepreneurs. I a special online event tomorrow giving away the exact playbooks I use to build and scale fun, free and flexible Lifestyle Businesses consistently. I'm not holding anything back. If you want to get ahead in 2026, here's the link: https://bit.ly/4aRBe03

You could be the best in the world at what you do and still have no business. Here's the brutal truth: if people don't know you exist, it doesn't matter how good you are. 100 years ago, the business was production. Henry Ford won because he could produce better, faster, cheaper. Today, the business IS lead generation. The challenge isn't doing it better or cheaper. The challenge is getting people to know you can do it. In January, Dent generated 12,000 leads. That translated into 7 figures in sales. That's the only reason I can focus on anything else. If you don't have a system that brings in leads every single day, you're not building a business. You're building a job that depends entirely on you. Everything is downstream from lead generation. --- FYI -- If you want to go deeper on what makes a great landing page and Scorecard, I'm currently giving away a free 22-minute blueprint. This takes you behind the scenes on how I set everything up for my businesses so that I have landing pages that consistently perform at 40% or more. Link here: https://bit.ly/4re5Ey8

I'm going to be on Diary of a CEO again this week for the 7th time. We talk about a few different things but the main topic is: What does a post-AI world look like over the next 18 months? People assume I'm massively pro-AI. I'm not. I'd love to go back to the 90s, running ads in local newspapers and putting on live events. But that's not the world we live in anymore. Here's the hard truth... No free country has been able to stop Netflix from putting video rental stores out of business. No one has escaped smartphones sucking in people's attention. No country isn't using email. Technology rolls forward whether you like it or not. And the countries that own the technology businesses dominate those that don't. Now more than ever, we need to build entrepreneur ecosystems to discover the business models of the future. We need to create companies that surf the waves of disruption, not just get dumped by them. We need to cheer on the entrepreneur who will build the economy of the future, rather than trying to drown them as they are getting off the ground. With that in mind, I running a special online event this month giving away the exact playbooks I use to build and scale fun, free and flexible Lifestyle Businesses consistently. I'm not holding anything back. If you want to get ahead in 2026, here's the link: https://bit.ly/4aRBe03

AI is changing everything. Well, not quite everything... yet. --- FYI - Entrepreneurs, I'd like to invite you to a workshop I'm running this week. I'll be teaching the 5-step process to becoming the most well-known, respected person in your industry. If you want to get ahead of AI by growing your personal brand, click here: https://bit.ly/3LDEq55 There will also be a Q&A at the end if you want to ask me any specific questions.

Sometimes I am a grump. Despite all of my blessings I can focus on the few things that aren’t going my way. Currently it’s my broken arm - the metal plate severed my thumb tendon and I need to go back in for surgery. I’m annoyed about it and how the whole healthcare system runs. Instead of thinking about how fortunate I have been to enjoy mostly fantastic health for 45 years, I’m in a funk about the thing that has gone wrong. Then something hits me like a cold bucket of water in the face. I see my friend Pete Hunt in hospital with his 6 year old daughter. She has Leukaemia and it’s aggressively going after her little body. In spite of it all she’s brave and joyful. Their family is savouring every day together. I tear up looking at their photos. Sad that such things happen to innocent little kids and mortified at the way I can allow myself to be blind to all my blessings at times. I promise myself that I will do better to treasure what I have and not be such a grump when things aren’t perfect. Pete, his family and his daughter Tula are going through an ordeal this week. It’s the kind of thing every parent dreads more than anything else. They are facing it with grace, courage, virtue and love. They are wonderful people who didn’t deserve this and yet little Tula is showing me a lesson in how to live through adversity. If you have the strength to send their family your thoughts/prayers please do so and if you have the funds to lighten their load a little, please make a donation on their GoFundMe page … ❤️ https://lnkd.in/eMp4P7vW

AI isn't making you smarter. It's doing something better. Some fascinating research is coming out of Stanford University about the impact of AI when it comes to human skills and intelligence. See the video below for a full explanation. This has incredible implications. It means small teams now have almost infinite leverage. Are you making the most of it? --- FYI - Entrepreneurs. I running a special online event this month giving away the exact playbooks I use to build and scale fun, free and flexible Lifestyle Businesses consistently. I'm not holding anything back. If you want to get ahead in 2026, here's the link: https://bit.ly/4aRBe03

What can you do that AI can't do? It's no longer you knowledge - AI has read everything. It's not speed - AI is faster than you. Even your creativity is on the block - AI is actually brilliant at coming up with ideas (and doesn't need a coffee, a shower or a walk first). Let me list out five things that make you impossible to compete with: 1. Oomph. AI has none. It doesn't believe anything, it has no conviction or drive. It responds but it doesn't feel drawn to see something happen in the world. Oomph flows from your strongly held desire to see a change in the world - it's an asset. 2. Care. AI could care less. It has no constrains around time, mortality, relationships or presences. The fact that you care about these things makes you human. When you truly care about people, outcomes, timing and experience you are doing something machines can't do. 3. Taste. AI has no preferences. It will give you 100 options but it doesn't matter which one you choose. Your ability to pick the best option, to chose a way forward, to feel drawn to something is a signal AI doesn't tap into. 4. Moxie. AI doesn't leap into things. It doesn't say "to hell with it, I'm going to give this a go". You have moxie, gaul, hutzpah, cheek. That little element of rebellious recklessnesses is an important human trait. 5. Feels. AI doesn't get spidy-senses about someone. It doesn't get choked up thinking about someone. It doesn't burst out laughing at the thought of doing something outrageous. It has no feels but you have plenty. You're a romantic at heart, you get swept up in ideas and you fall in love with people and ideas. You catch feelings and that's a good thing. All the talk about AI and all it can do is interesting. I'm also loving the way it forces us to explore the things that make us uniquely human. Many of these things are suppressed but they need to come out more.

My recent conversation with Steven Bartlett might be the most important one yet. I've been building businesses for 25 years and I've never felt more unsettled. Not because things are falling apart...but because everything is changing at once and most people haven't noticed yet. I sat down with Steven a few weeks ago and we got into some uncomfortable territory. Then we translated it into a set of clear opportunities. Watch the full conversation here - https://linktw.in/dzDXWV and let me know your thoughts below.

Getting rich has a lot less to do with intellect and creativity than most people think. Especially now that AI has effectively replaced our IQ. But AI can't replace agency. Our ability to get stuff done. Our ability to kick doors off the hinges. That's what really makes things happen. --- FYI: Entrepreneurs, I'd like to invite you to a workshop I'm running this week. I'll be teaching the 5-step process to becoming the most well-known, respected person in your industry. There will also be a Q&A at the end if you want to ask me any specific questions. Register here: https://bit.ly/3LDEq55

Congratulations Lucy!

Imagine you are a CEO with hundreds of employees, customers and suppliers. Your business is established and anything you want to change takes months to implement properly - maybe longer. You look online and see AI capabilities flooding in. Look, it can code. Now it can do sales and marketing. It can magic up epic awesomeness and make it into something rad. You tell yourself you need to look into it but days go by and the business you have today sucks you right back in. What you secretly wish - to have a clean slate, less responsibilities, more time to explore and less risk to experiment. You wish you were an entrepreneur with a team of less than 10 people! If you are an entrepreneur with a team of less than 10 people now, you have a super power that big CEOs are jealous of. You are the potential disruptor they wish they could be and they secretly fear. You are lean, nimble and below the radar. You don't have politics, bureaucracy, overheads and momentum working against your fresh ideas. In a moment like the one we are in you are in a position of power. It's a good time to be a secret agent behind enemy lines instead of a General with an outdated army. Here's what I recommend you do specifically... Get together a group of 5 people and form an AI special forces WhatsApp Group. Share ideas, share videos, share links to new tools. Update each other with voice notes about what you are excited about. Assign roles: Chief AI Big Picture and Trends Officer Chief AI for Growth Officer Chief AI for Operational Excellence Officer Chief AI for Product Development & Customer Success Officer Chief AI Setup and Implementation Officer Chief AI for Lifestyle and Freedom Officer Go on this journey together and if the chemistry is right start a company together too. A team of six people is all you need now to make millions and deliver value at scale. When the meteor hit 65M years ago it was the big dinosaurs that died out and the little creatures managed to thrive. Recognise that being nimble is a super power in times of great disruption.

We've had some incredible feedback for ScoreApp's latest (and my personal favourite) feature. People have been loving the AI quiz builder. It's a technology that just couldn't have existed a few years ago. It feels incredibly cutting edge. We're currently letting people try it our for free at this link: 👉 https://bit.ly/411dKiP Let me know what you think. Thanks Sue Ingram

I’ve met far too many entrepreneurs who are completely invisible to the people who could buy from them. And that’s not because they don't have something valuable to say. It’s because they've never figured out what to say, how to say it, and where to say it. In this video, I break down exactly how I've built businesses that earn millions every year posting organic content. My strategy is actually simpler than you think. Most people are just missing a critical piece or two. Hopefully this clears things up. --- FYI – Entrepreneurs, I'd like to invite you to a workshop I'm running this week. I'll be teaching the 5-step process to becoming the most well-known, respected person in your industry. There will also be a Q&A at the end if you want to ask me any specific questions. Register here: https://bit.ly/3LDEq55

Imagine you are a CEO with hundreds of employees, customers and suppliers. Your business is established and anything you want to change takes months to implement properly - maybe longer. You look online and see AI capabilities flooding in. Look, it can code. Now it can do sales and marketing. It can magic up epic awesomeness and make it into something rad. You tell yourself you need to look into it but days go by and the business you have today sucks you right back in. What you secretly wish - to have a clean slate, less responsibilities, more time to explore and less risk to experiment. You wish you were an entrepreneur with a team of less than 10 people! If you are an entrepreneur with a team of less than 10 people now, you have a super power that big CEOs are jealous of. You are the potential disruptor they wish they could be and they secretly fear. You are lean, nimble and below the radar. You don't have politics, bureaucracy, overheads and momentum working against your fresh ideas. In a moment like the one we are in you are in a position of power. It's a good time to be a secret agent behind enemy lines instead of a General with an outdated army. Here's what I recommend you do specifically... Get together a group of 5 people and form an AI special forces WhatsApp Group. Share ideas, share videos, share links to new tools. Update each other with voice notes about what you are excited about. Assign roles: Chief AI Big Picture and Trends Officer Chief AI for Growth Officer Chief AI for Operational Excellence Officer Chief AI for Product Development & Customer Success Officer Chief AI Setup and Implementation Officer Chief AI for Lifestyle and Freedom Officer Go on this journey together and if the chemistry is right start a company together too. A team of six people is all you need now to make millions and deliver value at scale. When the meteor hit 65M years ago it was the big dinosaurs that died out and the little creatures managed to thrive. Recognise that being nimble is a super power in times of great disruption.

We have some enormous news. After 15 years of helping entrepreneurs become Key People of Influence through coaching, community, and content, we asked ourselves a simple question: What if we could skip all of that? Today, we are thrilled to announce Dent Global’s official partnership with Elon Musk and Neuralink. Introducing: KPI Direct™ A single 47-second neural upload that permanently installs the complete mindset, frameworks, skills, and instincts of a world-class entrepreneur — directly into your brain. No cohort. No workshops. No homework. Just you, a small titanium chip, and a brief sensation described by early testers as “a mild tingling followed by an overwhelming urge to incorporate a holding company.” What’s included in the upload: - The ability to see opportunity where others see obstacles - Instant fluency in pitch meetings, media interviews, and dinner parties - A permanent inner monologue that sounds like a cross between Warren Buffett and your most successful friend - Proprietary Oversubscribed demand-generation instincts, pre-loaded - Full elimination of imposter syndrome (results may vary) Early feedback from beta testers has been extraordinary. One participant reported landing a six-figure client 11 minutes after the procedure. Another says they can now read a profit and loss statement “like it’s poetry.” Elon himself described the collaboration as “probably fine.” The KPI Direct™ procedure will be available at our London headquarters from 1st April, with slots filling fast. Investment: £997 (including complimentary paracetamol and a commemorative Dent beanie) Book your upload slot at https://bit.ly/47ytXjk

I'm running two special events over the next few days. Last week I was talking about the current disruption AI is causing the job market, and what we can expect over the next few years. I mentioned that amidst all the disruption there is incredible opportunity for people who have playbooks, who know how to create and scale fun, free and flexible lifestyle businesses on demand. Well, next week I'm giving away those playbooks for free. Join me on Tuesday or Thursday next week, and I'll take you through them step-by-step. Here's the link: https://bit.ly/4aRBe03

Recently we had AI analyse over 250+ calls with entrepreneurs this year to better understand what they're struggling with. These are the top 7 answers that came up over and over: 1. Everything depends on me 2. No reliable system for getting clients 3. Working too many hours (and it's getting worse) 4. Can't find good people 5. Revenue is stuck (or declining) 6. Wasted money on marketing 7. Cash flow crisis every year (feast then famine) The good news, none of these are bad luck problems or problems outside of the founder's sphere of influence. They are design problems. They are problems that have been solved countless times before. These problems are akin to a driver saying "I crunch the gears, my petrol is low and I have a flat tire". All solvable. It's easy to be freaked out by AI, world events, politics and debt bubbles because that stuff is being reported on every day. The real news that would matter more would be on your own business dashboard. The revenue ceiling, the wrong hires, the marketing that doesn't work it's not the economy. It's a set of choices that are within reach. Which of these 7 is your biggest right now?

You're probably thinking about leads the wrong way. I've given this specific suggestion to multiple business owners and the results are always immediate. It's amazing just how many problems in a business come down to demand and supply tension. --- FYI: If you want to go deeper on this, I'm currently giving that information away for free in a 22-minute video course that walks you through my exact blueprint for generating leads. I generate thousands of warm leads every month for all my businesses this exact way. Get it here: https://bit.ly/4re5Ey8

Our new AI tools at ScoreApp are mind-blowing...

Grab a copy of this awesome book for a step by step roadmap on business…

Don’t miss this. Our head of marketing at ScoreApp is running a masterclass…

Do you have mental barrier to doing marketing and getting more customers? I have to admit that I'm a bit stuck in the past at times. After 25 years in business I tend to assume that a good idea takes weeks or months to execute. I see a great way to attract the right customer in my head and then I have to translate that into copy, landing pages, emails etc. I'm always blown away when the AI tools just magic ideas into existence. Younger members of my team don't seem to be as impressed because they don't have the psychological scaring from the way things used to be! ScoreApp has just launched AI scorecard builder directly into the platform and it has collapsed the time it takes to build a lead generation marketing campaign. We’re talking 6 minutes. Not 6 weeks or 6 hours. Six minutes - for real! It blows my mind every time I see it. You open ScoreApp. You tell the AI what you do and who it's for. It builds your scorecard - the landing page, quiz questions, scoring logic, dynamic results pages, everything. A working version 1, ready to go live. This used to take me weeks. And it was worth it. Key Person of Influence has had 100,000+ entrepreneurs take our scorecard. It's a lead generation beast resulting in tens of millions! That level of campaign build now happens in minutes. While I'm sipping a tea it's creating all the digital assets run a campaign that qualifies leads at scale. This isn’t a gimmick. Scorecards have generated millions of leads for thousands of businesses. Most people know this type of campaign works. They've been putting it off because it feels like a big job to get set up. The reason you’ve been putting it off just disappeared. Honestly, jump in on this - you'll be glad you did. It's not the big job you imagine. (all built in to ScoreApp.com)

Our new AI tools at ScoreApp are mind-blowing...

So many people getting in touch saying they're loving our new AI quiz builder. It really is mind blowing when you think about how long it would take to build a high-end, scalable tool like this a few years ago, and how long it takes now. Will it do all the work for you? No. And you wouldn't want it to. But it will do all the heavy lifting and allow you to go in and add the polish. We're currently letting people try it for free, here: https://bit.ly/411dKiP

Don’t miss this. Our head of marketing at ScoreApp is running a masterclass…