Devin Reed's Recent LinkedIn Posts

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year 1. "AI-first" strategy is big a** red flag Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the sam…

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January. Context: I help execs launch their LinkedIn strategy and posts. So I study proven formats and aim for outliers every day. Execs usually have 5k-10k connections. So when we break 5,0…

A lot of people know I was Gong’s Head of Content from $20M to $220M+ ARR. But you probably don’t know that my team had a mission statement that never changed the entire time I was there. It wasn’t “grow revenue” It wasn’t anything about being “purpose built” And it had nothing to do with promoting or selling our…

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January. Context: I help execs launch their LinkedIn strategy and posts. So I study proven formats and aim for outliers every day. Execs usually have 5k-10k connections. So when we break 5,0…

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year 1. "AI-first" strategy is big a** red flag Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the sam…

My whole feed this week is sales balling out at SKO in Mexico. Why does sales get cool trips, training, and fat stacks, and marketing gets... Yelled at.