Devin Reed's Recent LinkedIn Posts

Most teams are fighting for 5% of their market while ignoring the other 95%. Here's the reality: Only 5% of your TAM is actively in-market right now. The other 95%? They woke up this morning and don't care about your product, your category, or your clever demand gen campaign. And yet… Most marketing teams dump their entire budget chasing that tiny 5% with high-intent ads and aggressive SDR outreach. (that’s why ad spend is increasing without better returns. The real game? Earning mindshare with the 95%. Here’s how: 𝗦𝘁𝗲𝗽 𝟭: 𝗔𝗰𝗰𝗲𝗽𝘁 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲  SaaS buyers aren't on your schedule. They might be ready tomorrow or 18 months from now. Your job is to be first on their list when the time comes. 𝗦𝘁𝗲𝗽 𝟮: 𝗕𝘂𝗶𝗹𝗱 𝗮𝗻 𝗮𝗹𝘄𝗮𝘆𝘀-𝗼𝗻 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗲𝗻𝗴𝗶𝗻𝗲  Not content for content's sake. Strategic POV that positions you as the obvious choice before they even start looking at alternatives. 𝗦𝘁𝗲𝗽 𝟯: 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗿𝗲𝗲 𝗵𝗶𝗴𝗵-𝗥𝗢𝗜 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀  Executive LinkedIn presence, always-on email, and a flagship digital series. That's it. Stop spreading yourself thin. 𝗦𝘁𝗲𝗽 𝟰: 𝗖𝗿𝗲𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣  Original research, unique frameworks, contrarian perspectives. Give them something they can't get anywhere else. 𝗦𝘁𝗲𝗽 𝟱: 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗿𝗲𝗹𝗲𝗻𝘁𝗹𝗲𝘀𝘀𝗹𝘆  Repurpose your flagship content across all three channels. Same message, different formats, consistent presence. The result? When that 95% finally enters buying mode, you're not just on the consideration list — you're leading it. Stop optimizing for the 5% that's already decided. Start winning the 95% before they even know they need you.

The B2B creator game is changing fast. I just got back from the 1 Billion Followers Summit in Dubai and saw 3 trends separating winning B2B creators in 2026: 1. Moving from LinkedIn-only to Multi-channel Brands want maximum reach. Email lists, TikTok, YouTube, IG — they all count now. A LinkedIn following alone isn't closing deals like it used to. 2. In-person activations and events are BIG Marketers want experiences that differentiate, not just impressions in a feed. 3. Edu-tainment > stale "thought leadership" Too much B2B content is boring and flat. Brands are paying for personality. Educational AND entertaining is the new bar. Here's my take: B2B brands aren't just paying for LinkedIn posts. They're paying for creators who can move audiences across channels, stages, and screens. Which trend are you leaning into this year?

Everyone's chasing 10x. My goal is 8%. Last year I hit 120% of my revenue goal. Sounds great, right? It was. Until I burned out. So this year, I picked just three goals. Not ten. Not a vision board full of things I'll forget by March. Because I'd rather be intentional about reaching milestones than spread thin across five and watch them die from neglect. 1) Grow revenue 8% 2) Grow and diversify my audience 3) Become a top 1% business creator Society and hypergrowth has wired my brain to believe I need to make as much money as humanly possible. Then I'll be successful! LIES. It's to build a business that brings me joy, time, and freedom — so I can be a present dad, play basketball, keep sucking at golf, and enjoy San Diego with my family. It's not always easy. I have to remind myself of that nearly every day. So I pressure test every goal with these questions before I commit → How will I feel on December 31st if I hit this? If I missed it? → Will this compound and make next year easier? Growth doesn't have to break you. Just have to know it comes at a cost, and be intentional in what you're willing to pay. What are your 2026 goals?

Tofu analyzed over 1 million marketing assets to uncover what converts. Here's what they found about personalization that actually works: The difference isn’t dynamic fields. It’s the depth of the data. Cold = 2 data points per message. (Job title, company name, LinkedIn bio.) Warm = 7 (Deal stage, seller notes, closed-lost reasons, product usage, stated goals.) One gets ignored. The other drives 3x more engagement. Good news: You probably already have this data sitting in your CRM. Just need to pull it into your campaigns. How to in 3 steps: 1. Pick your highest-value nurture sequence 2. Add 3 CRM fields: deal stage, product usage, and stated pain point 3. Rewrite the first email using all three No need to overhaul everything. Start with one sequence. One email. Three fields. The 3x lift doesn't come from doing more — it comes from using what you already have. Instead of asking "Are we personalizing enough?"  It's time to ask "Are we personalizing with the right data?" #tofupartner Tofu

Last week I finally did something I should've done 12 months ago. I got my best idea out of my head and into something people could actually see. I'm good with words. But I can’t design my way out of a brown paper bag. So for years I watched people get engagement on social, create beautiful web pages, and share visuals that made people stop, save, and share. Meanwhile I was stuck in Google Docs. I’ve always wanted to take my ideas and visualize them. Stuff that stops a scroll. That makes people go “ahhh I get it!” But I don’t have a designer on retainer. Zero Figma skills here. And honestly, with everything on my plate, no patience or know-how for the back-and-forth timeline of getting something built and shipped. So the ideas stayed in docs. And I kept writing my way through it. Last week I tried Gamma Imagine that turns your content into infographics. I’ve been nerding out on AI creative tools lately so I decided to test it on something real. My 95-5 Content System. The flagship framework I've built my entire business around. Swipe to see exactly how I built it → If you've got frameworks, ideas, or IP that deserve to be seen — and you've been waiting on a designer or a skill you don't have — this is worth your time. Link in comments to try Gamma for free. #partnerpost

I was on a call with an SVP Marketing last week who asked me to cut the recording. “I started here 6 months ago and can’t get anything done. I feel like I’m stuck. I came here because I want to WIN. I want to move fast. But it’s like I’ve got cement blocks.” She shared that it took 61 days to launch her Rip and Replace campaign. They were behind on Q4  pipeline gen by 32% and this was the ace up her sleeve to catch up and hit target by EOY. It didn’t launch until January. That’s *two months* of waiting. Two weeks to get cross departmental approval Two weeks for RevOps to get to their data request One week to write and build landing pages  One week to write and deploy ads Two weeks to train sales on the talk track Another week for final Ops check By the time they went live, Q4 ended and they missed their target. Here's what I told her: Your assembly line is too long with too many people touching it. Every time you introduce a new person to create, approve, or execute — you're adding time to your launch plan. And treat RevOps as builders, not blockers. You don't need to ask permission to use your own data. That's a self-inflicted wound. I see this at company after company. The bottleneck is never the idea. It's everything between the idea and launch day. This is where rev tech is heading. Tools like ZoomInfo GTM Studio are built exactly for this. Instead of bouncing between RevOps, marketing ops, and data teams — you design the play, build the audience from live ZoomInfo data and your CRM, and activate from one workspace. No ticket or backlog. AI handles enrichment, scoring, routing, and messaging automatically. Expansion plays that used to take 3 weeks now launch in 30 minutes. That SVP didn't have a strategy problem — she had a system problem. GTM Studio is built for the team that's done waiting for permission to move. #partnerpost

I almost killed my client's best-performing email. A couple months ago, I started advising for an AI CRM startup. Their head of GTM, hired me to help with content strategy. I asked: "What are you doing with email?" "Not much. Just this ugly changelog that goes out once a week." I pried. He forwarded me an example. It was raw, unpolished, and didn't tell any story. I agreed — prob cut it. But before he dropped the guillotine, I told him to dig in and look at the stats. Talk to whoever started it. He came back: "So... this thing is really popular." Turns out, it was the CEO's idea. And honestly, that made me trust it less. I've seen this movie before. Typically when a CEO has a pet project that only they love, it needs to go. But he isn't just a CEO. He's a technical founder. And he understood his audience better than we did. Here’s what we missed: they sell to technical founders in the Bay Area. Very niche. And for that audience, a changelog isn't ugly — it's proof. It shows shipping speed, feature depth, and pace. To them, it's a signal: These people are building fast. *They're like us.* We almost killed something because it looked like junk. But to their buyers, it was gold. This happens all the time. That gap starts small. You make one decision based on your taste instead of your buyer's. Then another. Then another. Until nothing works and you can't figure out why. But the ugliest thing in your marketing might be the one thing your buyers actually love. What's the 'ugly winner' in your marketing that you almost killed?

Breakout posts aren't luck. They're inevitable. One of my clients went from 0 to 89,400 impressions in his first 30 days — using these 5 post types: 𝟭. 𝟭𝘀𝘁 𝗽𝗲𝗿𝘀𝗼𝗻 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘄/ 𝗵𝗮𝗿𝗱-𝗲𝗮𝗿𝗻𝗲𝗱 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 The best performing hook — and it's not close. But skip the "I woke up at 5am grind mode" nonsense. People want real moments that taught you something worth sharing. 𝟮. 𝗖𝗼𝗻𝘁𝗿𝗮𝗿𝗶𝗮𝗻 𝘁𝗮𝗸𝗲𝘀 (𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝗲𝗶𝗻𝗴 𝗮 𝘁𝗿𝘆-𝗵𝗮𝗿𝗱) Challenge common consensus. But only if you actually believe it and can back it up. Welcome healthy disagreement and watch your engagement spike. 𝟯. 𝗗𝗮𝘁𝗮 + 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀 Numbers are instant credibility. But numbers alone are boring. Always add your perspective and why this data matters *right now* 𝟰. 𝗡𝗲𝘄𝘀: 𝘄𝗵𝗮𝘁 𝗷𝘂𝘀𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱 + 𝘀𝗼 𝘄𝗵𝗮𝘁? Speed matters. But the "so what" is where the value lives. Don't just report — interpret. Help your audience make sense of their world. 𝟱. 𝗗𝗲𝗲𝗽-𝗱𝗶𝘃𝗲 𝗵𝗼𝘄-𝘁𝗼 𝗽𝗼𝘀𝘁𝘀 Still certified bangers when done right. Nuance is your best friend. Give people something to screenshot and save. Here's the pattern: breakout content isn't random. It's repeatable once you know what works. Which one are you sleeping on? (My bet: #2 — most people are too scared to disagree publicly.)

I probably annoy some people on LinkedIn. Because I stopped filtering myself to fit in here. I'm not trying to be liked by everyone. It took me years to strip off the corporate polish and let my personality show up on the feed. I know that's not for everyone, that's fine. But no one is vibing with #blessed or "grateful and honored." Instead... say what you actually think. Write how you really talk. Safe might make you professional. But it also makes you forgettable. What’s one phrase that makes your eyesroll everytime? 🙄 PS: shoutout to Georgia Tolley for the interview in Dubai 🤙🏻

Last week I finally did something I should've done 12 months ago. I got my best idea out of my head and into something people could actually see. I'm good with words. But I can’t design my way out of a brown paper bag. So for years I watched people get engagement on social, create beautiful web pages, and share visuals that made people stop, save, and share. Meanwhile I was stuck in Google Docs. I’ve always wanted to take my ideas and visualize them. Stuff that stops a scroll. That makes people go “ahhh I get it!” But I don’t have a designer on retainer. Zero Figma skills here. And honestly, with everything on my plate, no patience or know-how for the back-and-forth timeline of getting something built and shipped. So the ideas stayed in docs. And I kept writing my way through it. Last week I tried Gamma Imagine that turns your content into infographics. I’ve been nerding out on AI creative tools lately so I decided to test it on something real. My 95-5 Content System. The flagship framework I've built my entire business around. Swipe to see exactly how I built it → If you've got frameworks, ideas, or IP that deserve to be seen — and you've been waiting on a designer or a skill you don't have — this is worth your time. Link in comments to try Gamma for free. #partnerpost

I almost killed my client's best-performing email. A couple months ago, I started advising for an AI CRM startup. Their head of GTM, hired me to help with content strategy. I asked: "What are you doing with email?" "Not much. Just this ugly changelog that goes out once a week." I pried. He forwarded me an example. It was raw, unpolished, and didn't tell any story. I agreed — prob cut it. But before he dropped the guillotine, I told him to dig in and look at the stats. Talk to whoever started it. He came back: "So... this thing is really popular." Turns out, it was the CEO's idea. And honestly, that made me trust it less. I've seen this movie before. Typically when a CEO has a pet project that only they love, it needs to go. But he isn't just a CEO. He's a technical founder. And he understood his audience better than we did. Here’s what we missed: they sell to technical founders in the Bay Area. Very niche. And for that audience, a changelog isn't ugly — it's proof. It shows shipping speed, feature depth, and pace. To them, it's a signal: These people are building fast. *They're like us.* We almost killed something because it looked like junk. But to their buyers, it was gold. This happens all the time. That gap starts small. You make one decision based on your taste instead of your buyer's. Then another. Then another. Until nothing works and you can't figure out why. But the ugliest thing in your marketing might be the one thing your buyers actually love. What's the 'ugly winner' in your marketing that you almost killed?

Every B2B brand swears they want to stand out. But then they Use the same blog header stock photo of a woman pointing at a screen The same webinar promo with a headshot, a title, and a gradient. The same $100k conference booth that's just a logo on a banner. Shit, I’ve done it too.  When you're an understaffed marketing team shipping content every week, you don't have the time or budget to art direct every asset. So we grab an old template and move on. The result: everyone's content looks the same. Not because the ideas are the same — but because the constraints forced us into the same box. But that box is disappearing. The gap between creative vision and creative execution is collapsing. And that's a GOOD thing. It used to require jumping between tools and long feedback loops. But now agents keep the workflow aligned. That's what Luma AI is building — an agentic AI workspace where you direct the creative vision and AI agents orchestrate the execution. The differentiator is about to shift. It won't be who has the biggest design team or the most budget. It'll be who has the best taste and the sharpest point of view. Most of us got into marketing to bring ideas to life. But somewhere along the way, we got buried in template libraries and "can you make the logo bigger" requests. New AI tools give us a chance to get back to what matters — the thinking, the taste, the creative ambition. The "boring era" of B2B content is ending. The question is whether you're ready to be different now that you finally have the tools to be. Check out Luma → https://lnkd.in/g2aY2jkn #ai #partnerpost

Most teams are fighting for 5% of their market while ignoring the other 95%. Here's the reality: Only 5% of your TAM is actively in-market right now. The other 95%? They woke up this morning and don't care about your product, your category, or your clever demand gen campaign. And yet… Most marketing teams dump their entire budget chasing that tiny 5% with high-intent ads and aggressive SDR outreach. (that’s why ad spend is increasing without better returns. The real game? Earning mindshare with the 95%. Here’s how: 𝗦𝘁𝗲𝗽 𝟭: 𝗔𝗰𝗰𝗲𝗽𝘁 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲  SaaS buyers aren't on your schedule. They might be ready tomorrow or 18 months from now. Your job is to be first on their list when the time comes. 𝗦𝘁𝗲𝗽 𝟮: 𝗕𝘂𝗶𝗹𝗱 𝗮𝗻 𝗮𝗹𝘄𝗮𝘆𝘀-𝗼𝗻 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗲𝗻𝗴𝗶𝗻𝗲  Not content for content's sake. Strategic POV that positions you as the obvious choice before they even start looking at alternatives. 𝗦𝘁𝗲𝗽 𝟯: 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗿𝗲𝗲 𝗵𝗶𝗴𝗵-𝗥𝗢𝗜 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀  Executive LinkedIn presence, always-on email, and a flagship digital series. That's it. Stop spreading yourself thin. 𝗦𝘁𝗲𝗽 𝟰: 𝗖𝗿𝗲𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣  Original research, unique frameworks, contrarian perspectives. Give them something they can't get anywhere else. 𝗦𝘁𝗲𝗽 𝟱: 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗿𝗲𝗹𝗲𝗻𝘁𝗹𝗲𝘀𝘀𝗹𝘆  Repurpose your flagship content across all three channels. Same message, different formats, consistent presence. The result? When that 95% finally enters buying mode, you're not just on the consideration list — you're leading it. Stop optimizing for the 5% that's already decided. Start winning the 95% before they even know they need you.

I asked ChatGPT to “create a caricature of me and my job based off of everything you know about me.” Here’s what it gave me 🔽 Pretty damn good — except I have two Dino babies and I’m allergic to the Apple Watch lol S/out to Nehal Tenany Mewani for the idea

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year 1. "AI-first" strategy is big a** red flag Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the same AI tools, everyone sounds the same. Boring doesn't compound. 2. Paid ads are costing more and converting less and less This is what happens when there are no more "in-market" people left to target. So companies keep increasing ad spend, hammering the wrong message to the wrong 95%. The winners? They're investing in owned audiences. 3. LinkedIn thought leadership ads are exploding Organic reach is cheap on LinkedIn. Thought leadership ads let you boost what's already working to the exact accounts you want. It's possibly the best underrated distribution play available. 4. Taste is the new differentiator When anyone can create content, who can create *different* content wins. That means hiring someone who understands strategy AND knows what makes people stop scrolling. You can't hire a VA to "do social" and expect massive growth. 5. The 95-5 split is undeniable CMOs are realizing that most of their budget targets the 5% actively buying. Meanwhile the 95% who aren't in-market yet are mostly ignored. They're flipping their spend and focus to earn mindshare now, knowing it'll turn into pipeline later. Here's the pattern: you can't buy attention anymore. You have to earn it. The teams betting on relationships, owned audiences, and human creativity will lap everyone else. What did I miss? What trends are you seeing?

Idk who needs to hear this today but If you’re using LinkedIn to Grow your brand Grow your income Grow your network Grow your business Grow your reputation Grow your confidence Or just having FUN You are winninggggg. Don’t let anyone tell you otherwise.

ZoomInfo just dropped 12 GTM predictions for 2026. I'd bet my business on 3 of them: 𝟭) 𝗬𝗼𝘂𝗿 𝘁𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸 𝗶𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗺𝗼𝗮𝘁  Everyone has access to the same tools, same signals, same AI. If “more tools” was the answer, we would have already solved our pipeline problems. The teams pulling ahead are the ones building real relationships and communities around their product.  Your tech stack is not going to save you. 𝟮) “𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴” 𝗶𝘀 𝗹𝗼𝘀𝗶𝗻𝗴 𝘁𝗼 𝗮 𝗱𝗶𝗻𝗻𝗲𝗿 𝘁𝗮𝗯𝗹𝗲 Great marketing doesn't just get attention. It changes how people think and act. That's real influence and it rarely comes from the stuff that "scales." Buyers are drowning in AI-generated content they'll never remember. So teams are designing experiences people actually care about — then figuring out how to do more of it. Example: One of my clients just hosted their first exec dinner. Only 10 people in the room, but they closed a deal after the first one. Plus those dinner conversations fuel next month's content, ads, and messaging. Closest to the customer wins. 𝟯) 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗱𝗲𝗺𝗮𝗻𝗱 𝗴𝗲𝗻  Your buyers are forming opinions before they ever hit your website. Real influence is in newsletters, podcasts, communities, Reddit, YouTube, AI answers. They are not hitting your blog to solve their problems.  I’m seeing winning teams create flagship content IP. Then distributing content where buyers already are, earning attention upstream, and bringing those people back when intent is real. Here's the common thread: you can't buy your way to trust anymore. The teams betting on relationships, owned audiences, and content that earns attention will sprint past everyone else. What did I miss? What trends are you seeing? #zoominfopartner ZoomInfo

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January. Context: I help execs launch their LinkedIn strategy and posts. So I study proven formats and aim for outliers every day. Execs usually have 5k-10k connections. So when we break 5,000 impressions, that's a win. When we break 10,000? That's MASSIVE. Worth knowing how you stack up before you quit. Check out the data 🔽 Here's what jumps out to me: If you have 5k-10k followers and you're consistently hitting 1,000-2,000 impressions? You're in the top 25%. That's strong. Breaking 5,000? You're in the top 10%. That's elite. The hardest part about LinkedIn is that no one tells you if you're winning. The algorithm has gotten tighter, but the bar is lower than you think. Don't quit because you're comparing yourself to influencers with 100k+ followers. Compare yourself to your tier. Then try to move up one level. — Source: The Shield AI Index PS: I share tips for improving your content every Saturday in my newsletter: https://lnkd.in/eBfWYaAC

Yesterday, my social media coach asked why I hadn't posted all week. I gave him the safe answer: I'd been focused on the business. I'd been sick. I needed a better system. All true. But not the whole truth. The real truth was simpler, but harder to say. I couldn't pretend everything was business as usual. If you're in the U.S., you probably know why. If you're not, you likely still have a sense of it. After sitting with that feeling, I decided to post something anyway, around 4 p.m. on a Friday. Far from ideal, but honest. Not because it would perform well. But because it felt necessary. Some of you might be thinking: "I'm here for career advice. Not politics." I get that. I'm not doing a hard pivot. But I've reached a point where I can no longer say nothing because silence is complicit. This isn’t a neutral decision. I'm a solo operator. My business feeds my entire family. There are sponsors, partners, and opportunities that will see everything I put out. I'm okay with that. Because one day, I'll have to answer a much simpler question — from my kids, from my wife, and from myself — about how I chose to show up during moments like this. I’m still figuring out what my voice looks like moving forward. This post is part of that journey. But I wanted to share this because it’s something you may face, too. Political unrest, personal fear, maybe a broader moment that makes “posting as usual” feel off. If your job is to lead, create, or keep showing up online, those moments matter. And since one of my goals is to help you play and win the long game, we have to acknowledge something important: Sometimes, the game changes. If you’re part of a big company, you may not have the choice to slow down. There are pressures, goals, a paycheck. I’ve been there. This isn’t judgment. Where we do have control, it's okay to pause. To acknowledge that business isn't always usual. This is not a call to action. It's a pause. A moment to reflect. And a reminder that how you show up during moments like this becomes part of how people remember you.

I don't know if it's a bot or her VA, but I'm riding this through the weekendddd 🌊

“aTTeNtIoN sPaNs aRe sHoRtEr”. No. They’re not. Bollywood movies are 3.5 hours long. They’re some of the most popular movies on the planet. Millions of people watch them and they make billions of dollars. Did you watch the last Mission Impossible? Sat through the whole thing, right? Binged a show last weekend? 4 episodes back to back? Yeah, your attention span is fine. We don’t have shorter attention spans. We have *stricter* attention spans. Your audience isn’t distracted. They’re just not impressed.

I'm working. And I feel like I should be with my kids. Then I'm with my kids (yay!), but then I feel guilty that I'm not working harder. I left my well-paying corporate job 18 months ago to run The Reeder full-time. It was awesome. Until I burned out last year. So I don't pretend to have it all figured out. But in the past three months I've improved my mental health, changed my relationship with work, and stepped into my identity as a working dad more than ever before. And it’s from listening to new “mini mantras.” Here's how I (mostly) balance life as a business owner and dad of two little girls: Mantra 1: I'm not trying to make as much money as possible this year. I have to remind myself of that every weekday because the pressure to provide mounts silently. Corporate always had a new bigger number I HAD to hit. After years of that, rewiring your brain is real work. Mantra 2: Give yourself 5 minutes (you NEED it) Going from school drop-off to deep work requires a different Devin. I give Dad mode a few minutes to rest before Builder Devin shows up. Same thing after work. Context switching is a skill. Rushing it costs you both worlds. Mantra 3: You win when you slow down. Life is moving FAST. Fast at work is good for business. Fast at home is like watching your favorite movie on 2x. Slow down and soak it in. Mantra 4: No excessive travel. I want to speak at more events, but not every event. I've got a long career ahead of me. I don't need to burn all the gas at once. Two trips per month MAX. And they really gotta be worth it. Mantra 5: Screens don't help me rest. Scrolling doesn't recharge my battery. It just distracts me from the fact that I'm tired and overstimulated. Lying on the floor for 5 minutes does wonders for my brain and mood. The guilt hasn't fully gone away. But it gets quieter when you stop letting work and life fight each other. What's your mantra that keeps you going?

I ranked B2B marketing strategies... and some might surprise you. Everyone has opinions about B2B marketing strategies. But when you actually stack them side-by-side… the rankings get interesting. So at B2B Marketing Exchange, I ranked popular strategies from S-tier to D-tier. This video was filmed with my friends at Influ2, who are doing some really interesting work around contact-level ABM. We covered • The strategy most marketing teams pour budget into… that barely escaped the C-tier • The marketing play that doesn’t scale at all — yet consistently produces A-tier results • The subtle difference between two versions of the same strategy… where one landed near the bottom and the other jumped to the very top Curious where your favorite strategy landed? Watch the breakdown. Then tell me... Which strategy did I rank completely wrong? #partnerpost

Your CEO is either FOR marketing or AGAINST it. There is no middle ground. "I trust you, don't bother me with the budget." Then nickel and dime every spend. "Move fast. I don't need to see it before it ships." Then complain because they don't like the blog title. "We're the best product on the market. Go after competitors." Then GPT the copy the moment it has an edge. You can't be ALL IN on sales. ALL IN on product. Then "not against" marketing. Your marketers want to go fast. They want to WIN. Let them.

Last year I helped a CEO get 10 million organic views. Now I’m about to share the playbook at B2B Marketing Exchange. Do I get nervous before speaking? Yes Does It go away the more I do it? No. But I love doing it and am stoked to see more events come to San Diego 🤙🏼 If you’re here, come over to room Luna 4 at 3:45pm. Jokes are guaranteed. But laughter is up to you.

A couple years ago I bombed an executive presentation 30 days into a new role. Three minutes in, someone cut me off and said "What problem does this solve?" That's when I knew I done messed up. Here are 3 lessons I learned and what I wish I'd done differently: 𝗟𝗲𝘀𝘀𝗼𝗻 #𝟭: 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗻. 𝗧𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗶𝗻𝘁. I walked in ready to present my content strategy — what the team would do, how we'd do it, what we'd produce. But all they heard was a list of activities. They weren't asking, "What are you building?" They were asking, "Why should we care?" Always lead with board-level problems. Everything else is context. 𝗟𝗲𝘀𝘀𝗼𝗻 #𝟮: 𝗡𝗲𝘃𝗲𝗿 𝘀𝗮𝗰𝗿𝗶𝗳𝗶𝗰𝗲 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗹𝗶𝗱𝗲𝘀. I originally had 15 minutes. Right before the meeting, I got a Slack message: We're running behind. You have 6 minutes. Me (in my head): F****k. What do I say now? Instead of my talk track, I started jumping around the deck — hitting what felt important, skipping what didn't. The narrative fell apart. There was no problem, path, or outcome. Just scattered details. Executives need to see the transformation: Where you are → where you're going → how you'll get there. If your story doesn't have that arc, you've lost them to their inbox before slide 3. 𝗟𝗲𝘀𝘀𝗼𝗻 #𝟯: 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝘀𝗮𝘆 𝗶𝘁 𝗶𝗻 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀, 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗼𝘄𝗻 𝗶𝘁 𝘆𝗲𝘁. You don't get to choose when the calendar shrinks. Have a 5-minute version of every presentation ready before you walk in. If you can't cut your deck in half without losing the point, you don't know the point well enough yet. And if you bomb an executive presentation? It's not over. That presentation didn't end my career. It taught me how to speak like an executive. I went on to crush it in that role. Then started The Reeder, where I now work with executives across dozens of B2B companies. Bombing once doesn't define you. What you learn from it does.

A lot of people know I was Gong’s Head of Content from $20M to $220M+ ARR. But you probably don’t know that my team had a mission statement that never changed the entire time I was there. It wasn’t “grow revenue” It wasn’t anything about being “purpose built” And it had nothing to do with promoting or selling our product. It was a simple 10 words that determined everything we did (and didn’t) do: “Create the most engaging sales content on the f-ing planet.” It was the first slide in our strategy deck. And everyone on my team could recite it on command Because we didn’t just say it. We *lived* it. We hit a lot of really big goals there. A lot of things contributed. But if I had to build it down to two things… The amazing team and our never-changing, never-ending mission. If you ever saw Gong’s content during that time, this is why. Most teams change their mission every quarter. We kept ours for years. Give your team a mission worth believing in. Then watch what they build.

My whole feed this week is sales balling out at SKO in Mexico. Why does sales get cool trips, training, and fat stacks, and marketing gets... Yelled at.