Emilia Möller's Recent LinkedIn Posts

SEO might seem simple. But simple doesn’t mean easy.. Too many teams still treat SEO as “adding more keywords.” That’s part of it. But it’s a very small part. To earn visibility today, you need to understand things like: ☑️ Search intent and topic coverage ☑️ Crawling, rendering and indexing ☑️ Content structur…

Common misconception: SEO = rankings. It isn't. SEO now spans 5 different layers: Here's the breakdown: Most people still think SEO is about ranking as highly as possible in Google. That's still important. But it's now only 1 part of a much bigger visibility strategy. Modern SEO now includes SEO, AEO, GEO, AIO…

SEO, AEO and GEO are NOT the same thing. Knowing the difference is critical: The biggest businesses already know this. They have optimised for all three types of search, And they are appearing everywhere people are looking for answers. But you don't have to build something as big as McKinsey to be seen...…

SEO might seem simple. But simple doesn’t mean easy.. Too many teams still treat SEO as “adding more keywords.” That’s part of it. But it’s a very small part. To earn visibility today, you need to understand things like: ☑️ Search intent and topic coverage ☑️ Crawling, rendering and indexing ☑️ Content structur…

ChatGPT just cut its use of Reddit by 83%. Meanwhile, every other major AI platform did the exact opposite. Between 9 and 18 August: → AI Overviews increased Reddit usage by 26% → AI Mode increased it by 32% → Perplexity increased it by 6% → Gemini increased it by 24% So Reddit didn’t suddenly become less releva…

I think speed is becoming overrated in marketing. In 2026, everyone can launch faster. The advantage is knowing what’s worth launching. I use AI every day, and I love what it lets a small team do. One idea can become a campaign without weeks of back-and-forth or a huge production budget. But that’s true for every…