Greg Gifford's Recent LinkedIn Posts

Car dealers - if you're heading to NADA, you need to be sure to catch my workshop on Tuesday! I'm sharing the hard truth about AI search, how you show up in local searches, and how SEO is still vital to success. For everyone who can't make it on Tuesday, I'll be presenting the full presentation again on Wednesday *AND* Thursday afternoons... Make sure you reserve a spot at or booth if you can't make it on Tuesday - it's likely the most important marketing decision your dealership will be making in 2026! #nada #automotive #cardealer #autodealer #nationalautodealersassociation #automotiveseo #ai #dealership #digitalmarketing #seo

We were honored to welcome Greg Gifford to speak to our graduate-level class yesterday. An SMU alum and former Peruna mascot, Greg is now recognized as one of the top SEO experts in the world. He shared valuable insights on dominating local search, along with a glimpse into the creativity and storytelling that make his presentations truly memorable. Thank you, Greg, for investing your time and expertise in our students.

Any car dealers out there want to help me with a really cool test? I need a dealership who has a service department GBP *AND* has inbound calls to the number on that GBP recorded... chime in if you have both and want to help - you'll get a shoutout in one of my upcoming Tuesday videos!

It’s time for everyone’s favorite episode every year… NADA mean tweets! #nada #nadashow2026 #automotive #cardealer #automotiveseo

SERIOUSLY, y'all... Does the automated cold DM strategy work for ANYONE? I have literally never heard from a single person that outreach DMs after connection work. Yet SO MANY people are doing it. For me, it's an easy block as soon as it happens. But holy heck, it's such a drag to have to keep doing it several times a day...

Aaaawwww yeah… grabbing my popcorn…

Hey car dealers - I know most of the buzz is around NADA lately, but if your dealership spends any money on PPC, you REALLY need to be sure to check out our upcoming webinar... Even if you run your own campaigns or if you're happy with your current vendor, Susan is going to share ridiculously helpful/actionable info - don't miss it!

Get the truth about how AI search works, how to show up there, and why SEO is more important than ever... Come check out my NADA workshop and save yourself the headache of trying to figure all this complex stuff out yourself... If you want to register for a spot to catch one of the replays at our booth, the link is in the comments. #NADA #NADA2026 #autodealer #automotive #cardealer #automotiveseo #geo #ai #digitalmarketing

WOAH... This research from SparkToro is ridiculously awesome. For all the companies dropping big money to track AI visibility, this is required reading.

Hey car dealers! If you still don't have separate GBP departments set up for Service and Parts (or you're struggling to get your department GBPs nested under your primary profile... SearchLab has a new service where we can handle the setup and/or nesting for you! Pop me a message if you're interested...

Hey car dealers - if you have questions about PPC- ANY questions - you need to join our webinar next week! We'll be doing a live Q&A about PPC... strategies to help your internal team, how to check the work your vendor is doing, general account structure - whatever you want to ask! Grab a seat here:

Stop creating content that just sits there. Learn how to create content that actually drives sales and leaves your competition on the mat. Come see Dane Saville as he presents on all things content at booth 1151W during #NADAShow2026. Grab your seat here: https://lnkd.in/gNiyn-M2

Hey car dealers! Dane Saville and I will be doing LIVE website reviews at 2 central on March 26th... Join us and get some free SEO help for your own site - or some insight into your competitors' strategies! Register for a spot here:

If you've got questions about PPC, we've got answers... in TOMORROW's webinar! Susan Yen will be answering questions about paid search - and will answer anything? Not sure if you're doing it right? She'll help! Not sure if your vendor is working or not? She can help you know what to look for! Want to know what Quality Score is? She can handle that question too... Bring your questions, learn some awesome stuff... Grab a seat today: https://lnkd.in/g6nEQcif

It's almost time for my live Q&A podcast with Ben Fisher... If you've got questions about GBP or Local SEO, come join us at noon central!

Somebody snatch her up quick!

Local SEO isn’t “SEO + Google Business Profile.” If that’s your strategy, you’re already behind. On The Website Growth Show, I sat down with Greg Gifford — one of the leading voices in local SEO — to break down what actually drives business results today. Quick reality check: • Rankings don’t equal revenue • Map grid green boxes don’t mean success • More traffic doesn’t always mean more growth Real local SEO success looks like this: ✅ More calls ✅ More foot traffic ✅ More sales We also unpacked: • Why the 80/20 rule doesn’t really apply to local • Why reviews matter more than most businesses realise • Why your website matters more than your Google Business Profile • The local SEO myths that refuse to die If you care about real growth — not vanity metrics — this episode is a must-watch. 🎥 Full episode — https://lnkd.in/dT7JcvDu #LocalSEO #DigitalMarketing #WebsiteGrowth #SmallBusinessMarketing #SEO #MarketingStrategy #LeadGeneration

Check this study out - it's got some really interesting data about fake reviews and the "cost" of them for the standard family...