Helene Jelenc's Recent LinkedIn Posts

My favorite newsletter became a podcast and then invited me on! This was one of the best conversations I've had about all things AI search and what it means for B2B SaaS marketers. A few things we cover in this episiode: 🎯The overlap between your organic rankings and AI citations is lower than you think. Ranking on page one doesn't mean you're showing up in AI responses. 🎯Discovery is fragmenting. Google, YouTube, AI interfaces, etc, buyers are moving between all of them, and each surface has its own logic. 🎯Brand authority is becoming a primary signal. Consistent messaging, clear positioning, and content that reflects real expertise. The good news? Teams that are overcomplicating this shift are missing the point. The fundamentals still apply. They just need to travel further. Check out our conversation here: https://lnkd.in/d4-sQAJZ

If you missed every post I make bragging about Flow this year, the wonderful Angela Ash wrote an incredible article that captured every moment. Flow Agency (formerly: Flow SEO) isn't just another agency, or just another SEO job, its become a way of life, a supportive team that thrives on seeing each other win. Shout out to Viola Eva for finding and connecting us.

Search isn't confined to Google anymore. Your buyers are researching across search surfaces (AI platforms, comparison sites, Reddit threads, LinkedIn posts, and YouTube reviews) often simultaneously. They're piecing together their shortlist from dozens of disparate sources before they ever land on your website. Here's what makes this challenging: 80-90% of B2B buyers arrive with a shortlist already formed, and that list rarely changes. Your window to influence that shortlist is narrow, and it's happening across surfaces you might not even be monitoring. Why this matters? Generative AI now sits at the center of the buyer's journey. Not as a replacement for traditional sources, but as an aggregator and sense-maker. Buyers use ChatGPT or Perplexity to synthesize information from comparison sites, parse review sentiment, and generate shortlists. If your brand isn't showing up in these AI-generated responses, you're invisible during the most critical research phase. What can SaaS marketers do? You need to be present where buyers are actively forming opinions: comparison sites, review platforms, AI-generated summaries, and your own website. These four surfaces aren't optional anymore. They're foundational. The good news? These surfaces feed each other. Strong review site presence informs AI responses. Your website content gets cited in generative summaries. Comparison site mentions drive organic search rankings. When you optimize strategically across these interconnected surfaces, the effort compounds. But if you're spreading resources across a dozen channels without connecting the dots, you're not just stretched thin. You're invisible where it matters most.