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Jonah Berger's Recent LinkedIn Posts
Jonah Berger
@j1berger
Wharton Professor, Bestselling Author of Magic Words, Contagious, Invisible Influence, and The Catalyst, Keynote Speaker, Consultant
Posts
Jonah Berger
Sales & Marketing
28mo
Want to increase your imapct?
Communicate more effectively?
For a limited time, Magic Words is now only $1.99 on Kindle!
https://bit.ly/3SOhdOt
144
Jonah Berger
Sales & Marketing
29mo
This quick grammar hack can make you more convincing
https://lnkd.in/eJaVzt9c
https://lnkd.in/e3b6s39Z
149
Jonah Berger
Sales & Marketing
8mo
Want to get a product, service, or idea to catch on?
It's not random, luck, or chance...
There's a science behind why things become popular.
Six key factors, or STEPPS, drive all sorts of things to catch on.
It's not about B2B vs. B2C.
It's not about expensive things vs. cheap ones.
It's about the science underlying word of mouth.
Behind what makes things Contagious
S - Social Currency
T- Triggers
E - Emotion
P - Public
P - Practical Value
S - Stories
http://bit.ly/4mDcpaB
https://lnkd.in/eiyviKiV
144
Jonah Berger
Sales & Marketing
22mo
What Does Your Writing Style Say About You?
- How people write predicts their future performance
https://lnkd.in/eXxAV9br
Knowledge at Wharton
135
Jonah Berger
Sales & Marketing
9mo
How can you more effectively talk with your hands?
(Research just conditionally accepted at JMR)
People often move their hands when communicating, but might certain types of movements be more impactful?
Automated video analysis and large multimodal model (LMM) application on thousands of videos (+ experiments) find that:
- Moving your hands more boosts communication’s impact
- But, illustrators (gestures that visually depict what is being said) are particularly beneficial
- They make the content easier to understand and make speakers seem more competent
w/ Luca Cascio Rizzo and Mi Zhou
Paper here: https://lnkd.in/eYm8jQRx
296
Jonah Berger
Sales & Marketing
16mo
Thanks for having me Hasan Malik. Was an honor to speak to the group.
117
Jonah Berger
Sales & Marketing
21mo
What words make influencer posts more impactful?
A Knowledge at Wharton interview covering Giovanni Luca Cascio Rizzo and my recent paper on the power of sensory language.
https://lnkd.in/eusBvDjb
149
Jonah Berger
Sales & Marketing
17mo
It's easy to be angry, to be outraged by some of the things going on in the world today. And it can be equally easy to see the other side as radically different. But it turns out we all have the same moral mind, and Kurt Gray's new book help explains why. Powerful insights that will change how you see the world (and hopefully make you a little less frustrated).
180
Jonah Berger
Sales & Marketing
4mo
Want to be a more effective communicator?
Understand how to talk with your hands.
Our new research shows that the way we move our hands while speaking shapes everything from what people think of us to whether they want to buy what we're selling.
More detail in this piece from Knowledge at Wharton
149
Jonah Berger
Sales & Marketing
29mo
Want to be a better entrepreneur?
Check out the 30 Best Pieces of Advice for Entrepreneurs from 2023
https://lnkd.in/gcsa9q4S
102
Jonah Berger
Sales & Marketing
28mo
🚨 NEW RESEARCH 🚨
Words shape everything from what consumers buy to social interactions.
But when during an ad, interaction, or other discourse do particular words or phrases have a more positive (or negative) impact?
Is it better to be warm at the beginning of social interactions, for example, or the middle?
When are first person pronouns more useful?
And how does when service agents use different language shape customer satisfaction?
This paper provides a new method to answer such questions.
https://lnkd.in/eQ-3rWBR
Analysis of hundreds of service conversations, for example, shows when warm and competent language are more effective.
205
Jonah Berger
Sales & Marketing
8mo
NEW research forthcoming at the Journal of Marketing Research
Whether talking to clients, pitching a product, or chatting with friends, we’re constantly talking with our hands. But might certain hand movements be more likely to increase our impact?
Automated video analysis and large multimodal model (LMM) application on thousands of videos (+ experiments) find that:
- Moving your hands more boosts communication’s impact
- But, illustrators (gestures that visually depict what is being said) are particularly beneficial
- They make the content easier to understand and make speakers seem more competent
w/ Giovanni Luca Cascio Rizzo and Mi Zhou
Paper here: https://lnkd.in/d-Cakqu6
226
Jonah Berger
Sales & Marketing
26mo
Happy Pub Day to Michael Norton and his new book The Ritual Effect!
Filled with strategies and insights to help you incorporate the power of rituals in everyday life
134
Jonah Berger
Sales & Marketing
24mo
🚨 NEW RESEARCH 🚨
Expressing certainty can increase persuasion.
But might the way people communicate (i.e., speaking or writing) shape how much certainty they express?
Analyzing thousands of online reviews and social media posts (+experiments) finds that:
-Speaking leads people to express less certainty
-This reduces their persusasive impact
Paper here: https://t.ly/4uWJ5
363
Jonah Berger
Sales & Marketing
6mo
The unconscious habit that makes you more clear and persuasive
92
Jonah Berger
Sales & Marketing
25mo
Does how people express ideas indicate how successful they’ll be in the future?
Our new research analyzing over 40,000 college application essays demonstrates that applicants whose writing covers more ground, while moving more slowly, end up doing better in school (have higher GPA).
https://lnkd.in/e8Y5dVMn
121
Jonah Berger
Sales & Marketing
3mo
People often think oversharing is detrimental. That it will lead people to think less of us. But might this intuition be misguided?
Leslie John's new book explores why we hesitate to open up, when sharing backfires, and how to strike a balance between too much and too little.
https://lnkd.in/ehC5GmFd
152
Jonah Berger
Sales & Marketing
28mo
Want to Live a Meaningful Life?
Be the Hero of Your Story
This Knowledge at Wharton article shows how (and reviews some of our recent research)
135
Jonah Berger
Sales & Marketing
28mo
Want to get ahead at work?
It's not just what you say, it’s how you say it — and adaptability is essential.
93
Jonah Berger
Sales & Marketing
3mo
What makes things go viral?
A discussion with American Psychological Association
https://lnkd.in/ekpYKWqE
115
Jonah Berger
Sales & Marketing
30mo
Magic words is out in Spanish!
Espero que lo disfruten
197
Jonah Berger
Sales & Marketing
9mo
Honored to get this in the mail.
This paper was a combination of so many peoples' efforts, and it's great to see it have such an impact on the field!
https://lnkd.in/eQ3thM4U
417
Jonah Berger
Sales & Marketing
8mo
Why is change so hard?
The status quo bias often holds us back.
"We've always don it that way..."
"If it ain't broke, don't fix it..."
To change minds and drive action, we have to remove the barriers to change.
http://bit.ly/1oA8DL2
210
Jonah Berger
Sales & Marketing
13mo
Want to make more purposeful, fulfilling choices?
Influence others to see things differently?
Check out this new book about the neuroscience behnd our daily decisions.
105
Jonah Berger
Sales & Marketing
20mo
Want to encourage people to vote?
Asking them to be a "voter" (rather than vote) increases turnout by more than 15%.
https://lnkd.in/eaKpY4ce
147
Jonah Berger
Sales & Marketing
14mo
New research:
How fast we talk can shape how empathetic we seem
130
Jonah Berger
Sales & Marketing
8mo
NEW research accepted at the Journal of Marketing Research
How does experience shape confidence? And choice?
Consumers are constantly gaining experience in different areas of life. But how does that experience impact their confidence in that domain? And their subsequent choices?
Using computational linguistics and machine learning, we analyzed 3.7 million reviews, tracking the purchase histories of nearly 100,000 consumers over almost 30 years. Across various domains (e.g., wine, beer, and cosmetics), confidence doesn’t increase linearly, instead, it follows a U-shape:
📉 Initially, experience DECREASES confidence. As consumers start trying wines, beers, or cosmetics, they realize how much they don’t know – a phase we call “metacognitive recalibration.”
📈 With even more experience, however, confidence rebounds and eventually increases as consumers gain more knowledge.
Further, when consumers feel uncertain, they’re more likely to:
▪️Pick a different product
▪️Wait longer to repurchase from the same brand
▪️Switch brands altogether – and 50% never return
Link to paper: https://lnkd.in/eRMgVWm6
w/ Matt Rocklage and Reihane Boghrati
447
Jonah Berger
Sales & Marketing
13mo
Honored to be a part of this award winning team!
87
Jonah Berger
Sales & Marketing
28mo
Want to be a better communicator?
Check out Charles Duhigg's stellar new book, Supercommunicators.
Packed with lots of great insights.
170
Jonah Berger
Sales & Marketing
3mo
How does gaining experience in a domain change how confident people feel?
And how do those shifts in confidence change what products and brands consumers choose?
A discussion of our recent research in Knowledge at Wharton
96
Jonah Berger
Sales & Marketing
8mo
Want to change minds? Drive action?
Rather than saying, what could I do to get something to change? ask a subtly different question.
Why haven't they changed already?
What's stopping them?
What are the barriers or obstancles that are getting in the way?
http://bit.ly/4mDmVOP
http://bit.ly/1oA8DL2
181
Jonah Berger
Sales & Marketing
25mo
Do influencers with bigger audiences provide better ROI?
Maybe not.
New research suggests influencers with fewer followers may actually provide more bang for the buck.
170
Jonah Berger
Sales & Marketing
3mo
Want to change someone's mind?
How your team or organization does business?
The kindle version of The Catalyst is on sale today for $1.99
https://lnkd.in/e72ipGFh
184
Jonah Berger
Sales & Marketing
24mo
🚨 NEW RESEARCH 🚨
How does language (in ads, customer service conversations, etc) impact consumer behavior?
And how can we mine consumer language to predict future actions?
New review piece identifies key findings and trends and discusses interesting directions for future work
https://lnkd.in/eP549MST
284
Jonah Berger
Sales & Marketing
25mo
Are song lyrics misogynistic? And have they gotten better or worse over time?
New piece in Knowledge at Wharton has the answers
62
Jonah Berger
Sales & Marketing
26mo
Great example from champion quiz bowl team about how to avoid groupthink.
"Teams are given about 15 seconds for a quiet huddle about those bonus questions. Mr. Blackwell proposed a rule to his teammates about how to confer during matches: The person with the most expertise was not allowed to speak first. That way, the nonexperts would get a chance to offer an idea, which they might otherwise have kept to themselves."
32
Jonah Berger
Sales & Marketing
4mo
Ever wonder how the design of our home, office, or neighborhood spaces our lives?
This neat new book illustrates how the design of everything from living rooms and classrooms to hospitals shapes relationships and outcomes.
https://lnkd.in/ePhryCpa
80
Jonah Berger
Sales & Marketing
10mo
Want to be more persuasive? Increase your impact? Speak, write, and communicate more effectively?
Join me at the virtual CNBC Small Business Playbook on August 6th where I'll share advice on how to turn obstacles into opportunities to help your business thrive.
Register for FREE here: https://bit.ly/4lU1n15
62
Jonah Berger
Sales & Marketing
8mo
Thanks to the Nordic Business Forum for having me keynote #NBForum2025. Was an amazing event!
61
Jonah Berger
Sales & Marketing
10mo
Want to be more persuasive? Increase your impact? Speak, write, and communicate more effectively?
Join me tomorrow at the virtual CNBC Small Business Playbook where I'll share advice on how to turn obstacles into opportunities to help your business thrive.
Register for FREE here: https://bit.ly/4lU1n15
52
Jonah Berger
Sales & Marketing
25mo
Lots of people talk about "bringing your whole self" to work, but it's often tough to do in practice.
Some thoughts about how to balance things more effectively...
77
Jonah Berger
Sales & Marketing
25mo
한국어로 된 마법의 단어. 즐기다!
(번역 오류에 대해 사과드립니다)
72
Jonah Berger
Sales & Marketing
8mo
Neat new book by Judd Kessler on how to get more of what you want.
62
Jonah Berger
Sales & Marketing
10mo
Why is Frozen Cod Taking Over the Internet?
- the contagiousness of a good Trojan Horse Story
36
Jonah Berger
Sales & Marketing
10mo
3 simple language fixes that to be a more effective communicator
https://lnkd.in/ehD4rUEt
56
Jonah Berger
Sales & Marketing
29mo
New podcast episode on how to be more persuasive!
94
Jonah Berger
Sales & Marketing
26mo
Loved talking with Michael Norton about his new book on the power of rituals. See below to learn more
60
Jonah Berger
Sales & Marketing
8mo
We often think we have to know it all. But Alan Gregerman's new book teaches uw how to harness the power of not knowing
86
Jonah Berger
Sales & Marketing
28mo
Want to increase your imapct?
Communicate more effectively?
For a limited time, Magic Words is now only $1.99 on Kindle!
https://bit.ly/3SOhdOt
144
Jonah Berger
Sales & Marketing
8mo
Want to get a product, service, or idea to catch on?
It's not random, luck, or chance...
There's a science behind why things become popular.
Six key factors, or STEPPS, drive all sorts of things to catch on.
It's not about B2B vs. B2C.
It's not about expensive things vs. cheap ones.
It's about the science underlying word of mouth.
Behind what makes things Contagious
S - Social Currency
T- Triggers
E - Emotion
P - Public
P - Practical Value
S - Stories
http://bit.ly/4mDcpaB
https://lnkd.in/eiyviKiV
144
Jonah Berger
Sales & Marketing
9mo
How can you more effectively talk with your hands?
(Research just conditionally accepted at JMR)
People often move their hands when communicating, but might certain types of movements be more impactful?
Automated video analysis and large multimodal model (LMM) application on thousands of videos (+ experiments) find that:
- Moving your hands more boosts communication’s impact
- But, illustrators (gestures that visually depict what is being said) are particularly beneficial
- They make the content easier to understand and make speakers seem more competent
w/ Luca Cascio Rizzo and Mi Zhou
Paper here: https://lnkd.in/eYm8jQRx
296
Jonah Berger
Sales & Marketing
21mo
What words make influencer posts more impactful?
A Knowledge at Wharton interview covering Giovanni Luca Cascio Rizzo and my recent paper on the power of sensory language.
https://lnkd.in/eusBvDjb
149
Jonah Berger
Sales & Marketing
4mo
Want to be a more effective communicator?
Understand how to talk with your hands.
Our new research shows that the way we move our hands while speaking shapes everything from what people think of us to whether they want to buy what we're selling.
More detail in this piece from Knowledge at Wharton
149
Jonah Berger
Sales & Marketing
28mo
🚨 NEW RESEARCH 🚨
Words shape everything from what consumers buy to social interactions.
But when during an ad, interaction, or other discourse do particular words or phrases have a more positive (or negative) impact?
Is it better to be warm at the beginning of social interactions, for example, or the middle?
When are first person pronouns more useful?
And how does when service agents use different language shape customer satisfaction?
This paper provides a new method to answer such questions.
https://lnkd.in/eQ-3rWBR
Analysis of hundreds of service conversations, for example, shows when warm and competent language are more effective.
205
Jonah Berger
Sales & Marketing
26mo
Happy Pub Day to Michael Norton and his new book The Ritual Effect!
Filled with strategies and insights to help you incorporate the power of rituals in everyday life
134
Jonah Berger
Sales & Marketing
6mo
The unconscious habit that makes you more clear and persuasive
92
Jonah Berger
Sales & Marketing
3mo
People often think oversharing is detrimental. That it will lead people to think less of us. But might this intuition be misguided?
Leslie John's new book explores why we hesitate to open up, when sharing backfires, and how to strike a balance between too much and too little.
https://lnkd.in/ehC5GmFd
152
Jonah Berger
Sales & Marketing
28mo
Want to get ahead at work?
It's not just what you say, it’s how you say it — and adaptability is essential.
93
Jonah Berger
Sales & Marketing
30mo
Magic words is out in Spanish!
Espero que lo disfruten
197
Jonah Berger
Sales & Marketing
8mo
Why is change so hard?
The status quo bias often holds us back.
"We've always don it that way..."
"If it ain't broke, don't fix it..."
To change minds and drive action, we have to remove the barriers to change.
http://bit.ly/1oA8DL2
210
Jonah Berger
Sales & Marketing
20mo
Want to encourage people to vote?
Asking them to be a "voter" (rather than vote) increases turnout by more than 15%.
https://lnkd.in/eaKpY4ce
147
Jonah Berger
Sales & Marketing
8mo
NEW research accepted at the Journal of Marketing Research
How does experience shape confidence? And choice?
Consumers are constantly gaining experience in different areas of life. But how does that experience impact their confidence in that domain? And their subsequent choices?
Using computational linguistics and machine learning, we analyzed 3.7 million reviews, tracking the purchase histories of nearly 100,000 consumers over almost 30 years. Across various domains (e.g., wine, beer, and cosmetics), confidence doesn’t increase linearly, instead, it follows a U-shape:
📉 Initially, experience DECREASES confidence. As consumers start trying wines, beers, or cosmetics, they realize how much they don’t know – a phase we call “metacognitive recalibration.”
📈 With even more experience, however, confidence rebounds and eventually increases as consumers gain more knowledge.
Further, when consumers feel uncertain, they’re more likely to:
▪️Pick a different product
▪️Wait longer to repurchase from the same brand
▪️Switch brands altogether – and 50% never return
Link to paper: https://lnkd.in/eRMgVWm6
w/ Matt Rocklage and Reihane Boghrati
447
Jonah Berger
Sales & Marketing
28mo
Want to be a better communicator?
Check out Charles Duhigg's stellar new book, Supercommunicators.
Packed with lots of great insights.
170
Jonah Berger
Sales & Marketing
8mo
Want to change minds? Drive action?
Rather than saying, what could I do to get something to change? ask a subtly different question.
Why haven't they changed already?
What's stopping them?
What are the barriers or obstancles that are getting in the way?
http://bit.ly/4mDmVOP
http://bit.ly/1oA8DL2
181
Jonah Berger
Sales & Marketing
3mo
Want to change someone's mind?
How your team or organization does business?
The kindle version of The Catalyst is on sale today for $1.99
https://lnkd.in/e72ipGFh
184
Jonah Berger
Sales & Marketing
25mo
Are song lyrics misogynistic? And have they gotten better or worse over time?
New piece in Knowledge at Wharton has the answers
62
Jonah Berger
Sales & Marketing
4mo
Ever wonder how the design of our home, office, or neighborhood spaces our lives?
This neat new book illustrates how the design of everything from living rooms and classrooms to hospitals shapes relationships and outcomes.
https://lnkd.in/ePhryCpa
80
Jonah Berger
Sales & Marketing
8mo
Thanks to the Nordic Business Forum for having me keynote #NBForum2025. Was an amazing event!
61
Jonah Berger
Sales & Marketing
25mo
Lots of people talk about "bringing your whole self" to work, but it's often tough to do in practice.
Some thoughts about how to balance things more effectively...
77
Jonah Berger
Sales & Marketing
8mo
Neat new book by Judd Kessler on how to get more of what you want.
62
Jonah Berger
Sales & Marketing
10mo
3 simple language fixes that to be a more effective communicator
https://lnkd.in/ehD4rUEt
56
Jonah Berger
Sales & Marketing
26mo
Loved talking with Michael Norton about his new book on the power of rituals. See below to learn more
60
Jonah Berger
Sales & Marketing
29mo
This quick grammar hack can make you more convincing
https://lnkd.in/eJaVzt9c
https://lnkd.in/e3b6s39Z
149
Jonah Berger
Sales & Marketing
22mo
What Does Your Writing Style Say About You?
- How people write predicts their future performance
https://lnkd.in/eXxAV9br
Knowledge at Wharton
135
Jonah Berger
Sales & Marketing
16mo
Thanks for having me Hasan Malik. Was an honor to speak to the group.
117
Jonah Berger
Sales & Marketing
17mo
It's easy to be angry, to be outraged by some of the things going on in the world today. And it can be equally easy to see the other side as radically different. But it turns out we all have the same moral mind, and Kurt Gray's new book help explains why. Powerful insights that will change how you see the world (and hopefully make you a little less frustrated).
180
Jonah Berger
Sales & Marketing
29mo
Want to be a better entrepreneur?
Check out the 30 Best Pieces of Advice for Entrepreneurs from 2023
https://lnkd.in/gcsa9q4S
102
Jonah Berger
Sales & Marketing
8mo
NEW research forthcoming at the Journal of Marketing Research
Whether talking to clients, pitching a product, or chatting with friends, we’re constantly talking with our hands. But might certain hand movements be more likely to increase our impact?
Automated video analysis and large multimodal model (LMM) application on thousands of videos (+ experiments) find that:
- Moving your hands more boosts communication’s impact
- But, illustrators (gestures that visually depict what is being said) are particularly beneficial
- They make the content easier to understand and make speakers seem more competent
w/ Giovanni Luca Cascio Rizzo and Mi Zhou
Paper here: https://lnkd.in/d-Cakqu6
226
Jonah Berger
Sales & Marketing
24mo
🚨 NEW RESEARCH 🚨
Expressing certainty can increase persuasion.
But might the way people communicate (i.e., speaking or writing) shape how much certainty they express?
Analyzing thousands of online reviews and social media posts (+experiments) finds that:
-Speaking leads people to express less certainty
-This reduces their persusasive impact
Paper here: https://t.ly/4uWJ5
363
Jonah Berger
Sales & Marketing
25mo
Does how people express ideas indicate how successful they’ll be in the future?
Our new research analyzing over 40,000 college application essays demonstrates that applicants whose writing covers more ground, while moving more slowly, end up doing better in school (have higher GPA).
https://lnkd.in/e8Y5dVMn
121
Jonah Berger
Sales & Marketing
28mo
Want to Live a Meaningful Life?
Be the Hero of Your Story
This Knowledge at Wharton article shows how (and reviews some of our recent research)
135
Jonah Berger
Sales & Marketing
3mo
What makes things go viral?
A discussion with American Psychological Association
https://lnkd.in/ekpYKWqE
115
Jonah Berger
Sales & Marketing
9mo
Honored to get this in the mail.
This paper was a combination of so many peoples' efforts, and it's great to see it have such an impact on the field!
https://lnkd.in/eQ3thM4U
417
Jonah Berger
Sales & Marketing
13mo
Want to make more purposeful, fulfilling choices?
Influence others to see things differently?
Check out this new book about the neuroscience behnd our daily decisions.
105
Jonah Berger
Sales & Marketing
14mo
New research:
How fast we talk can shape how empathetic we seem
130
Jonah Berger
Sales & Marketing
13mo
Honored to be a part of this award winning team!
87
Jonah Berger
Sales & Marketing
3mo
How does gaining experience in a domain change how confident people feel?
And how do those shifts in confidence change what products and brands consumers choose?
A discussion of our recent research in Knowledge at Wharton
96
Jonah Berger
Sales & Marketing
25mo
Do influencers with bigger audiences provide better ROI?
Maybe not.
New research suggests influencers with fewer followers may actually provide more bang for the buck.
170
Jonah Berger
Sales & Marketing
24mo
🚨 NEW RESEARCH 🚨
How does language (in ads, customer service conversations, etc) impact consumer behavior?
And how can we mine consumer language to predict future actions?
New review piece identifies key findings and trends and discusses interesting directions for future work
https://lnkd.in/eP549MST
284
Jonah Berger
Sales & Marketing
26mo
Great example from champion quiz bowl team about how to avoid groupthink.
"Teams are given about 15 seconds for a quiet huddle about those bonus questions. Mr. Blackwell proposed a rule to his teammates about how to confer during matches: The person with the most expertise was not allowed to speak first. That way, the nonexperts would get a chance to offer an idea, which they might otherwise have kept to themselves."
32
Jonah Berger
Sales & Marketing
10mo
Want to be more persuasive? Increase your impact? Speak, write, and communicate more effectively?
Join me at the virtual CNBC Small Business Playbook on August 6th where I'll share advice on how to turn obstacles into opportunities to help your business thrive.
Register for FREE here: https://bit.ly/4lU1n15
62
Jonah Berger
Sales & Marketing
10mo
Want to be more persuasive? Increase your impact? Speak, write, and communicate more effectively?
Join me tomorrow at the virtual CNBC Small Business Playbook where I'll share advice on how to turn obstacles into opportunities to help your business thrive.
Register for FREE here: https://bit.ly/4lU1n15
52
Jonah Berger
Sales & Marketing
25mo
한국어로 된 마법의 단어. 즐기다!
(번역 오류에 대해 사과드립니다)
72
Jonah Berger
Sales & Marketing
10mo
Why is Frozen Cod Taking Over the Internet?
- the contagiousness of a good Trojan Horse Story
36
Jonah Berger
Sales & Marketing
29mo
New podcast episode on how to be more persuasive!
94
Jonah Berger
Sales & Marketing
8mo
We often think we have to know it all. But Alan Gregerman's new book teaches uw how to harness the power of not knowing
86
Jonah Berger
Sales & Marketing
28mo
Want to increase your imapct?
Communicate more effectively?
For a limited time, Magic Words is now only $1.99 on Kindle!
https://bit.ly/3SOhdOt
144
Jonah Berger
Sales & Marketing
22mo
What Does Your Writing Style Say About You?
- How people write predicts their future performance
https://lnkd.in/eXxAV9br
Knowledge at Wharton
135
Jonah Berger
Sales & Marketing
21mo
What words make influencer posts more impactful?
A Knowledge at Wharton interview covering Giovanni Luca Cascio Rizzo and my recent paper on the power of sensory language.
https://lnkd.in/eusBvDjb
149
Jonah Berger
Sales & Marketing
29mo
Want to be a better entrepreneur?
Check out the 30 Best Pieces of Advice for Entrepreneurs from 2023
https://lnkd.in/gcsa9q4S
102
Jonah Berger
Sales & Marketing
26mo
Happy Pub Day to Michael Norton and his new book The Ritual Effect!
Filled with strategies and insights to help you incorporate the power of rituals in everyday life
134
Jonah Berger
Sales & Marketing
25mo
Does how people express ideas indicate how successful they’ll be in the future?
Our new research analyzing over 40,000 college application essays demonstrates that applicants whose writing covers more ground, while moving more slowly, end up doing better in school (have higher GPA).
https://lnkd.in/e8Y5dVMn
121
Jonah Berger
Sales & Marketing
28mo
Want to get ahead at work?
It's not just what you say, it’s how you say it — and adaptability is essential.
93
Jonah Berger
Sales & Marketing
9mo
Honored to get this in the mail.
This paper was a combination of so many peoples' efforts, and it's great to see it have such an impact on the field!
https://lnkd.in/eQ3thM4U
417
Jonah Berger
Sales & Marketing
20mo
Want to encourage people to vote?
Asking them to be a "voter" (rather than vote) increases turnout by more than 15%.
https://lnkd.in/eaKpY4ce
147
Jonah Berger
Sales & Marketing
13mo
Honored to be a part of this award winning team!
87
Jonah Berger
Sales & Marketing
8mo
Want to change minds? Drive action?
Rather than saying, what could I do to get something to change? ask a subtly different question.
Why haven't they changed already?
What's stopping them?
What are the barriers or obstancles that are getting in the way?
http://bit.ly/4mDmVOP
http://bit.ly/1oA8DL2
181
Jonah Berger
Sales & Marketing
24mo
🚨 NEW RESEARCH 🚨
How does language (in ads, customer service conversations, etc) impact consumer behavior?
And how can we mine consumer language to predict future actions?
New review piece identifies key findings and trends and discusses interesting directions for future work
https://lnkd.in/eP549MST
284
Jonah Berger
Sales & Marketing
4mo
Ever wonder how the design of our home, office, or neighborhood spaces our lives?
This neat new book illustrates how the design of everything from living rooms and classrooms to hospitals shapes relationships and outcomes.
https://lnkd.in/ePhryCpa
80
Jonah Berger
Sales & Marketing
10mo
Want to be more persuasive? Increase your impact? Speak, write, and communicate more effectively?
Join me tomorrow at the virtual CNBC Small Business Playbook where I'll share advice on how to turn obstacles into opportunities to help your business thrive.
Register for FREE here: https://bit.ly/4lU1n15
52
Jonah Berger
Sales & Marketing
8mo
Neat new book by Judd Kessler on how to get more of what you want.
62
Jonah Berger
Sales & Marketing
29mo
New podcast episode on how to be more persuasive!
94
Jonah Berger
Sales & Marketing
29mo
This quick grammar hack can make you more convincing
https://lnkd.in/eJaVzt9c
https://lnkd.in/e3b6s39Z
149
Jonah Berger
Sales & Marketing
9mo
How can you more effectively talk with your hands?
(Research just conditionally accepted at JMR)
People often move their hands when communicating, but might certain types of movements be more impactful?
Automated video analysis and large multimodal model (LMM) application on thousands of videos (+ experiments) find that:
- Moving your hands more boosts communication’s impact
- But, illustrators (gestures that visually depict what is being said) are particularly beneficial
- They make the content easier to understand and make speakers seem more competent
w/ Luca Cascio Rizzo and Mi Zhou
Paper here: https://lnkd.in/eYm8jQRx
296
Jonah Berger
Sales & Marketing
17mo
It's easy to be angry, to be outraged by some of the things going on in the world today. And it can be equally easy to see the other side as radically different. But it turns out we all have the same moral mind, and Kurt Gray's new book help explains why. Powerful insights that will change how you see the world (and hopefully make you a little less frustrated).
180
Jonah Berger
Sales & Marketing
28mo
🚨 NEW RESEARCH 🚨
Words shape everything from what consumers buy to social interactions.
But when during an ad, interaction, or other discourse do particular words or phrases have a more positive (or negative) impact?
Is it better to be warm at the beginning of social interactions, for example, or the middle?
When are first person pronouns more useful?
And how does when service agents use different language shape customer satisfaction?
This paper provides a new method to answer such questions.
https://lnkd.in/eQ-3rWBR
Analysis of hundreds of service conversations, for example, shows when warm and competent language are more effective.
205
Jonah Berger
Sales & Marketing
24mo
🚨 NEW RESEARCH 🚨
Expressing certainty can increase persuasion.
But might the way people communicate (i.e., speaking or writing) shape how much certainty they express?
Analyzing thousands of online reviews and social media posts (+experiments) finds that:
-Speaking leads people to express less certainty
-This reduces their persusasive impact
Paper here: https://t.ly/4uWJ5
363
Jonah Berger
Sales & Marketing
3mo
People often think oversharing is detrimental. That it will lead people to think less of us. But might this intuition be misguided?
Leslie John's new book explores why we hesitate to open up, when sharing backfires, and how to strike a balance between too much and too little.
https://lnkd.in/ehC5GmFd
152
Jonah Berger
Sales & Marketing
3mo
What makes things go viral?
A discussion with American Psychological Association
https://lnkd.in/ekpYKWqE
115
Jonah Berger
Sales & Marketing
8mo
Why is change so hard?
The status quo bias often holds us back.
"We've always don it that way..."
"If it ain't broke, don't fix it..."
To change minds and drive action, we have to remove the barriers to change.
http://bit.ly/1oA8DL2
210
Jonah Berger
Sales & Marketing
14mo
New research:
How fast we talk can shape how empathetic we seem
130
Jonah Berger
Sales & Marketing
28mo
Want to be a better communicator?
Check out Charles Duhigg's stellar new book, Supercommunicators.
Packed with lots of great insights.
170
Jonah Berger
Sales & Marketing
25mo
Do influencers with bigger audiences provide better ROI?
Maybe not.
New research suggests influencers with fewer followers may actually provide more bang for the buck.
170
Jonah Berger
Sales & Marketing
25mo
Are song lyrics misogynistic? And have they gotten better or worse over time?
New piece in Knowledge at Wharton has the answers
62
Jonah Berger
Sales & Marketing
10mo
Want to be more persuasive? Increase your impact? Speak, write, and communicate more effectively?
Join me at the virtual CNBC Small Business Playbook on August 6th where I'll share advice on how to turn obstacles into opportunities to help your business thrive.
Register for FREE here: https://bit.ly/4lU1n15
62
Jonah Berger
Sales & Marketing
25mo
Lots of people talk about "bringing your whole self" to work, but it's often tough to do in practice.
Some thoughts about how to balance things more effectively...
77
Jonah Berger
Sales & Marketing
10mo
Why is Frozen Cod Taking Over the Internet?
- the contagiousness of a good Trojan Horse Story
36
Jonah Berger
Sales & Marketing
26mo
Loved talking with Michael Norton about his new book on the power of rituals. See below to learn more
60
Jonah Berger
Sales & Marketing
8mo
Want to get a product, service, or idea to catch on?
It's not random, luck, or chance...
There's a science behind why things become popular.
Six key factors, or STEPPS, drive all sorts of things to catch on.
It's not about B2B vs. B2C.
It's not about expensive things vs. cheap ones.
It's about the science underlying word of mouth.
Behind what makes things Contagious
S - Social Currency
T- Triggers
E - Emotion
P - Public
P - Practical Value
S - Stories
http://bit.ly/4mDcpaB
https://lnkd.in/eiyviKiV
144
Jonah Berger
Sales & Marketing
16mo
Thanks for having me Hasan Malik. Was an honor to speak to the group.
117
Jonah Berger
Sales & Marketing
4mo
Want to be a more effective communicator?
Understand how to talk with your hands.
Our new research shows that the way we move our hands while speaking shapes everything from what people think of us to whether they want to buy what we're selling.
More detail in this piece from Knowledge at Wharton
149
Jonah Berger
Sales & Marketing
8mo
NEW research forthcoming at the Journal of Marketing Research
Whether talking to clients, pitching a product, or chatting with friends, we’re constantly talking with our hands. But might certain hand movements be more likely to increase our impact?
Automated video analysis and large multimodal model (LMM) application on thousands of videos (+ experiments) find that:
- Moving your hands more boosts communication’s impact
- But, illustrators (gestures that visually depict what is being said) are particularly beneficial
- They make the content easier to understand and make speakers seem more competent
w/ Giovanni Luca Cascio Rizzo and Mi Zhou
Paper here: https://lnkd.in/d-Cakqu6
226
Jonah Berger
Sales & Marketing
6mo
The unconscious habit that makes you more clear and persuasive
92
Jonah Berger
Sales & Marketing
28mo
Want to Live a Meaningful Life?
Be the Hero of Your Story
This Knowledge at Wharton article shows how (and reviews some of our recent research)
135
Jonah Berger
Sales & Marketing
30mo
Magic words is out in Spanish!
Espero que lo disfruten
197
Jonah Berger
Sales & Marketing
13mo
Want to make more purposeful, fulfilling choices?
Influence others to see things differently?
Check out this new book about the neuroscience behnd our daily decisions.
105
Jonah Berger
Sales & Marketing
8mo
NEW research accepted at the Journal of Marketing Research
How does experience shape confidence? And choice?
Consumers are constantly gaining experience in different areas of life. But how does that experience impact their confidence in that domain? And their subsequent choices?
Using computational linguistics and machine learning, we analyzed 3.7 million reviews, tracking the purchase histories of nearly 100,000 consumers over almost 30 years. Across various domains (e.g., wine, beer, and cosmetics), confidence doesn’t increase linearly, instead, it follows a U-shape:
📉 Initially, experience DECREASES confidence. As consumers start trying wines, beers, or cosmetics, they realize how much they don’t know – a phase we call “metacognitive recalibration.”
📈 With even more experience, however, confidence rebounds and eventually increases as consumers gain more knowledge.
Further, when consumers feel uncertain, they’re more likely to:
▪️Pick a different product
▪️Wait longer to repurchase from the same brand
▪️Switch brands altogether – and 50% never return
Link to paper: https://lnkd.in/eRMgVWm6
w/ Matt Rocklage and Reihane Boghrati
447
Jonah Berger
Sales & Marketing
3mo
How does gaining experience in a domain change how confident people feel?
And how do those shifts in confidence change what products and brands consumers choose?
A discussion of our recent research in Knowledge at Wharton
96
Jonah Berger
Sales & Marketing
3mo
Want to change someone's mind?
How your team or organization does business?
The kindle version of The Catalyst is on sale today for $1.99
https://lnkd.in/e72ipGFh
184
Jonah Berger
Sales & Marketing
26mo
Great example from champion quiz bowl team about how to avoid groupthink.
"Teams are given about 15 seconds for a quiet huddle about those bonus questions. Mr. Blackwell proposed a rule to his teammates about how to confer during matches: The person with the most expertise was not allowed to speak first. That way, the nonexperts would get a chance to offer an idea, which they might otherwise have kept to themselves."
32
Jonah Berger
Sales & Marketing
8mo
Thanks to the Nordic Business Forum for having me keynote #NBForum2025. Was an amazing event!
61
Jonah Berger
Sales & Marketing
25mo
한국어로 된 마법의 단어. 즐기다!
(번역 오류에 대해 사과드립니다)
72
Jonah Berger
Sales & Marketing
10mo
3 simple language fixes that to be a more effective communicator
https://lnkd.in/ehD4rUEt
56
Jonah Berger
Sales & Marketing
8mo
We often think we have to know it all. But Alan Gregerman's new book teaches uw how to harness the power of not knowing
86