Jonah Berger's Recent LinkedIn Posts

NEW research accepted at the Journal of Marketing Research How does experience shape confidence? And choice? Consumers are constantly gaining experience in different areas of life. But how does that experience impact their confidence in that domain? And their subsequent choices? Using computational linguistics a…

Honored to get this in the mail. This paper was a combination of so many peoples' efforts, and it's great to see it have such an impact on the field! https://lnkd.in/eQ3thM4U

🚨 NEW RESEARCH 🚨 Expressing certainty can increase persuasion. But might the way people communicate (i.e., speaking or writing) shape how much certainty they express? Analyzing thousands of online reviews and social media posts (+experiments) finds that: -Speaking leads people to express less certainty -This redu…

NEW research accepted at the Journal of Marketing Research How does experience shape confidence? And choice? Consumers are constantly gaining experience in different areas of life. But how does that experience impact their confidence in that domain? And their subsequent choices? Using computational linguistics a…

Honored to get this in the mail. This paper was a combination of so many peoples' efforts, and it's great to see it have such an impact on the field! https://lnkd.in/eQ3thM4U

🚨 NEW RESEARCH 🚨 Expressing certainty can increase persuasion. But might the way people communicate (i.e., speaking or writing) shape how much certainty they express? Analyzing thousands of online reviews and social media posts (+experiments) finds that: -Speaking leads people to express less certainty -This redu…