AI is rewriting the rules of discovery. We're here to help customers win.
Today, HubSpot announced our agreement to acquire XFunnel, a company that’s been pioneering how businesses monitor and strengthen their presence across AI search engines. This is Answer Engine Optimization (AEO) in action - ensuring your business shows up when buyers ask ChatGPT or Claude for recommendations.
This team and product are a perfect fit for where we’re heading. XFunnel will build on the AEO capabilities we’ve already launched across HubSpot’s Marketing Hub, giving customers even more ways to reach high-intent buyers and stand out as discovery evolves.
Welcome Beeri Amiel and Neri Bluman to the team! Together, we're not just adapting to how discovery has changed, we're defining what it becomes, and excited to continue pushing the boundaries of what’s possible.
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