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Mark Schaefer's Recent LinkedIn Posts
Mark Schaefer
@markwschaefer
Top Voice in Personal Branding, keynote speaker, university educator, futurist, and bestselling author of "Marketing Rebellion," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World."
Posts
Mark Schaefer
Sales & Marketing
6mo
"That's what I needed to hear!"
As a consultant, there is nothing better than hearing those words -- helping somebody get clear on a long-standing business problem, to cut through the haze and confusion of this hyper-competitive world, and provide hope.
For more than 10 years, I've offered an opportunity for anyone to buy an hour of my time, and this is what I've learned: 1) You can get a lot done in one hour, and 2) I'm good at this. I've advised hundreds of people, and no one has ever been disappointed.
I have never promoted this much, but it's very rewarding work, and if you think I can help with your personal brand and pressing marketing problems, click the link in the comments to learn more.
120
Mark Schaefer
Sales & Marketing
4mo
My friends are losing their marketing research jobs as companies opt for the AI Easy Button. But as we cut costs, we might be abdicating the future of our companies. Let's dive into why the heart of your existence might depend on a non-AI approach to research.
78
Mark Schaefer
Sales & Marketing
4mo
The hottest app in the world is shocking and scaring AI experts. Is it alive? Is it the singularity? Should we be afraid of Moltbook?
128
Mark Schaefer
Sales & Marketing
6mo
Nearly every week, I receive a DM with an offer like, "Have you ever thought about writing a book?" If all you did was glance at my profile, you could tell I've written a book. I am weary of these lazy, automated approaches. First time you do it, your connection to me is removed.
Treat me like a human being please. Put in at least minimal effort.
116
Mark Schaefer
Sales & Marketing
3mo
What does it mean to be human in an age when we’re never the most intelligent entity in the room ... ever again?
I am obsessed with this question. It might be the most profound question we've ever faced. Have you thought about this too? Do you have an answer?
52
Mark Schaefer
Sales & Marketing
3mo
AI has become my mentor.
I know that sounds strange, but hear me out.
I wrote a post this week noting that this question: "Who decides the safe limits of superintelligence?" could be a turning point in human history.
As I wrote the draft of this post, I felt angry and even scared about the prospects of weaponizing AI, and this was apparent in the tone of the article.
I uploaded the draft to Claude before I published and asked, "Is this post balanced? Did I miss anything?"
Claude responded, "Mark, this is not you. Your thesis is emotional and under-developed. You are known for your fairness and intellectual honesty. Here are some ideas to make it better."
And the ideas were pretty harsh ... and much appreciated.
I generally work alone. In this case, AI wasn't just a muse or editor; it intervened as a wise friend, keeping me on brand. AI is helping me to be wiser, bolder, and more helpful in this world. How about you?
130
Mark Schaefer
Sales & Marketing
4mo
The room for my speech tomorrow in Manila. Impressive set up and more than a thousand people expected!
213
Mark Schaefer
Sales & Marketing
7mo
This week, I made a significant announcement. After nearly 13 years, I'm stepping aside as the host of The Marketing Companion podcast. Certainly this little show beat the odds, rising to the top of the "Best Of" lists and garnering 2.5 million downloads.
Why now ... and what's next? This is a matter of perfect timing. I was ready to shed some business activities, and I found a new owner who will take this show to new heights, beginning in January. I am so proud of the show and the rabid fans who tune in. I am certain the future of The Marketing Companion is bright.
You can hear more about this decision and meet the new host in today's episode > https://lnkd.in/eVpDB8Rh
209
Mark Schaefer
Sales & Marketing
6mo
The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.
65
Mark Schaefer
Sales & Marketing
4mo
There are four areas where human marketers will thrive in an era dominated by AI:
1. Brand communities. What is the AI role in a community? Nothing significant. We long to belong and connect to real humans.
2. Experiences. Bring people together to live your brand, to feel it, and experience it. An area ripe for innovation as young people put down their earbuds and rediscover the world.
3. Transcendant content. This is what I write about in my book "Audacious." This is the disruptive content that is the signal against the noise of the AI slop. Content that approaches the emotional level of art.
4. Personal brands. No matter what happens with AI, we will want to turn to a beloved, trusted human for insights, mentoring, and truth in a world of deepfakes. Your personal brand is the last line of defense against AI.
Am I missing anything here? Any area that humans will dominate?
Also, I have a few spots left in my upcoming personal branding master class. I think this is the best resource in the world if you're serious about finally getting serious about your personal brand > https://lnkd.in/eTc6qgFs
58
Mark Schaefer
Sales & Marketing
5mo
If you're looking for a last-minute gift or a GREAT read over the holidays, many of my books are now on sale at Amazon. Here is a selection guide:
"How AI Changes Your Customers" is a short book that packs a wallop! Explore how humanity is being rewired before our eyes. We are in a world where AI is the decision-maker. AI is the customer. A must for marketers.
"Audacious" is the most fun book I've ever written, a rollicking view of how humanity will survive and thrive in an AI-dominated world. Practical advice from the world's most innovative marketers. For creators who refuse to be ignored.
"Marketing Rebellion" is my all-time bestselling book and an inspiring wake-up call for businesses still following a boring, obsolete playbook. Philip Kotler, the father of modern marketing, told me this is his favorite marketing book.
"KNOWN" is a beloved book and my most important contribution to the business world. Building an effective personal brand is our last line of defense against AI. This book is the result of two years of research, and IT WORKS.
"Cumulative Advantage" is sort of KNOWN Part 2. Once you build a brand, how do you create momentum for your ideas and your life? My most personal book.
"Belonging to the Brand" boldly claims that community is the last great marketing strategy. And, I was right. LinkedIn called it "the seminal book on brand community." An essential read about marketing's next frontier.
All of my books are thoroughly researched, fun, inspirational, and fluff-free. Thanks for supporting my work!
74
Mark Schaefer
Sales & Marketing
6mo
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world's biggest problems. It's time to start a conversation about ethically-sourced marketing.
63
Mark Schaefer
Sales & Marketing
6mo
A series of short observations on personal branding, AI, creativity, and modern marketing—why showing up matters, why efficiency can be overrated, and where real advantage is emerging.
64
Mark Schaefer
Sales & Marketing
6mo
I am in marketing because of Philip Kotler, the father of modern marketing.
In my university "Intro to Marketing" class, I opened Dr. Kotler's classic textbook (which I still have) and read his definition: "Marketing is a combination of psychology, anthropology, and sociology." Marketing ... is all things human. I was in!
In 2023, I met Dr. Kotler for the first time over a Zoom call. He held up a copy of my book "Marketing Rebellion" and said, I want to show you my favorite marketing book. I nearly fell out of my chair. And then he invited me to visit him at his home.
He continues to be a huge influence on me with his insistence that companies must adopt a more human voice, especially now in the AI Era. I was so honored that he read and reviewed my new book, "Audacious: How Humans Win in an AI Marketing World." He sent me a personal note calling me bold and courageous for writing it. What a great moment.
111
Mark Schaefer
Sales & Marketing
4mo
Headline in the U.S. this week: "White House releases AI doctored news photo ..."
... the rest doesn't matter. The topic doesn't matter. This isn't one of Trump's memes. It's an actual news photo. When the government knowingly and egregiously manipulates news photos to dupe the public and advance a political agenda, that crosses a line.
I understand political hyperbole. Trump Theater is extreme, but it has always been around in some form. On both sides of the aisle, you need fact-checking during any speech or news conference.
But there is a dividing line between political grandstanding and manipulating the actual news ... using AI to make other people say things or do things that are not true. We just cannot stand for that. This could be any of us, my friends.
There is so much crap in the news that this item will quickly be buried, but it is critically important. You DO NOT EFF WITH THE NEWS. Our own government is telling us that they own us and can make us or break us with their own AI spin.
111
Mark Schaefer
Sales & Marketing
4mo
One of my goals has been to enjoy the journey more instead of just jetting from place to place. Enjoying some beach time in The Philippines during my Asia speaking tour. Resort time was actually part of the speaker contract.
170
Mark Schaefer
Sales & Marketing
7mo
AI is re-wiring our psychology and personalities in real time. But there is one essential human trait that will overcome the AI crush.
67
Mark Schaefer
Sales & Marketing
2mo
Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.
104
Mark Schaefer
Sales & Marketing
3mo
This is awesome. Students at the University of Wisconsin are giving class presentations based on each chapter of my book. As a teacher, there is no greater reward than seeing something like this come to life!
AI is re-wiring humanity before our eyes. Everybody needs to be learning about this! Thank you Prof. Kathy Fredrickson for using my book as a learning platform.
115
Mark Schaefer
Sales & Marketing
5mo
Five reasons why this will be the best business book you read this year:
1. Provides a framework for competing against AI
2. Has the world’s first Infinity Cover.
3. Contains hundreds of actionable tips from the most acclaimed creative leaders in the world.
4. “Audacious” has already been picked as an assigned text at five universities.
5. It’s hilarious.
This is my best book and I hope you’ll check it out!
103
Mark Schaefer
Sales & Marketing
5mo
It's hard to keep up with the best writing on the web but here's one view of the Top Blog Posts of 2025.
36
Mark Schaefer
Sales & Marketing
6mo
I've often said that working on your personal brand isn't a project. It's a lifestyle.
Projects have an end point. A personal brand does not.
This doesn't have to seem scary, but it does take work. And if you approach the effort with heart and tenacity, it will work. The subject of the "sustainable" personal brand is important. Jay Acunzo compare notes on our own experiences in the latest edition of The Marketing Companion podcast.
https://lnkd.in/ebS6EsTa
69
Mark Schaefer
Sales & Marketing
5mo
The great entrepreneur/thinker/speaker Mitch Joel and I have a long history of podcast debates. Our latest discussion on his great "Thinking" podcast keeps this trend alive! We covered a lot of ground:
AI being weaponized by organized crime
How we are losing our human agency to AI
How the fear of friction will jeopardize scholarship
The new rules of AI disclosure
How to use AI in a spectacular way
The shift from the attention economy to the intimacy economy
Probably my favorite interview of the year. Well worth your time!
https://lnkd.in/eZszRQdG
28
Mark Schaefer
Sales & Marketing
5mo
Nostalgia marketing is everywhere on even startups capitalize on history to create a "heritage moat." Why is nostalgia so powerful today and how can any business use these ideas?
66
Mark Schaefer
Sales & Marketing
4mo
In uncertain times, here are three marketing truths to hold onto.
46
Mark Schaefer
Sales & Marketing
3mo
Decades of experience and writing led to a seemingly confusing set of options for my keynote speeches until I came up with a way to visualize the offering.
50
Mark Schaefer
Sales & Marketing
6mo
In my new book, "How AI Changes Your Customers," I talk about AI overrides -- the importance of brand-building to get around the AI decision-making process. My friend Tim Peter has a really good piece on this concept in his newsletter/podcast today. Tim is always on the cutting edge of SEO strategy and this is an important idea!
27
Mark Schaefer
Sales & Marketing
3mo
Who decides the safe limits of superintelligence? Could the answer to this question be a hinge of history?
25
Mark Schaefer
Sales & Marketing
3mo
A SPOT JUST OPENED UP!
The Uprising retreat has been sold out since October. If you've dreamed of joining this exceptional marketing retreat, I've had a cancellation, leaving one spot open. If you'd like to claim the spot or you have questions, please DM me here. The retreat is April 21-24, 2026 at a lodge near Knoxville, TN.
Details > https://lnkd.in/dk_JGFa
21
Mark Schaefer
Sales & Marketing
4mo
Great interview with Carey Balogh of Brand Groupies. as we get into audacious marketing and personal branding!
38
Mark Schaefer
Sales & Marketing
5mo
It is incredibly rewarding to make a positive impact on another person! This is my fuel right here.
32
Mark Schaefer
Sales & Marketing
5mo
The legacy of The Marketing Companion continues under the stewardship of Sandy Carter !
34
Mark Schaefer
Sales & Marketing
6mo
Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely. Here are some practical lessons to turn everyday marketing efforts into word of mouth successes.
56
Mark Schaefer
Sales & Marketing
5mo
It's never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
55
Mark Schaefer
Sales & Marketing
3mo
If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.
52
Mark Schaefer
Sales & Marketing
3mo
When so many markers of authority can be manufactured by AI -- great content (even books), intelligent opinions, polished avatars with perfect skin and hair, even made-up reviews, degrees, and awards -- how do you stand out as truly credible today?
43
Mark Schaefer
Sales & Marketing
4mo
There are four areas where humans will thrive in an AI marketing world: Personal Brand, Experiences, transcendent content that approaches art, and brand communities. Of these, I believe brand communities are the most overlooked and hold the most potential.
Did you know that about 80% of start-ups today begin with a brand community as their primary brand strategy? And 37% say the community is their number one success factor.
Young people today get it. They're reaching beyond traditional ads to build real customer relationships and advocates. Unfortunately, larger companies are way behind this trend.
Someone asked me what the role of AI will be in human online communities. Short of some admin tasks, I don't see one. We will go to communities for bot-free human connection.
If you're evaluating a marketing role that can't be touched by AI, are you looking at brand communities?
38
Mark Schaefer
Sales & Marketing
4mo
Winding down Manila segment of my trip. What an amazing experience in the friendliest and most gracious of countries. First photo gives you a sense of the number of people in attendance for my two-hour talk on “New Marketing Realities.” First class event.
I met people and took selfies for 45 minutes and still had a crush of people wanting selfies (second photo). So I stayed for everyone. 😊
57
Mark Schaefer
Sales & Marketing
4mo
For more than 15 years, I've given away my content for free. Is it time for a pivot and make a steady income from Substack?
55
Mark Schaefer
Sales & Marketing
6mo
My personal branding master class is on sale through November 25. It is now 25% off. This has never been on sale before and might never be on sale again, so this is a great time to grab my February class!
https://lnkd.in/ewpweXer
23
Mark Schaefer
Sales & Marketing
4mo
A highlight of 2026 will be the quality time I spent with Francis Kong in Manila. This is a man who practices what he preaches: honesty, honor, gravitas. We need this message in our world today.
66
Mark Schaefer
Sales & Marketing
4mo
The all-time best airport sign, in The Philippines. And to answer your next question, “monkeys.” 🐒
26
Mark Schaefer
Sales & Marketing
3mo
The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.
43
Mark Schaefer
Sales & Marketing
4mo
AI adoption isn't just about learning prompts or proving an ROI. The technology is the easy part. If you don't get your people activated, you're going nowhere, and this post teaches you how to do that.
55
Mark Schaefer
Sales & Marketing
6mo
While most content success has been determined by audience size and engagement, a new "attention equation" looks at consumer focus and commitment to drive marketing value.
36
Mark Schaefer
Sales & Marketing
5mo
Many people think this book is so valuable that they buy multiple copies as emergency backups! 😂
Seriously, this is a must-read for any business owner, marketer, and parent because it shows how human psychology is being re-wired by AI.
There is no going back. We are changing ... how we think, how we connect, how we trust, how we buy -- even how we love. We're abdicating our human agency to machines, and it is happening right now.
Yes, AI might be coming for our jobs. But it is also coming for our customers. "How Ai Changed Your Customers" is the only book that provides research-based evidence showing what's happening, and what to do about it.
55
Mark Schaefer
Sales & Marketing
5mo
Genuinely new and wise perspectives on the changing media landscape from my friends at Giant Spoon.
11
Mark Schaefer
Sales & Marketing
6mo
Great interview on how AI is re-wiring your customers. And it's happening now.
11
Mark Schaefer
Sales & Marketing
6mo
Loved re-connecting with my friend Nick Westergaard and discuss scaling my mentoring through an AI bot.
16
Mark Schaefer
Sales & Marketing
6mo
"That's what I needed to hear!"
As a consultant, there is nothing better than hearing those words -- helping somebody get clear on a long-standing business problem, to cut through the haze and confusion of this hyper-competitive world, and provide hope.
For more than 10 years, I've offered an opportunity for anyone to buy an hour of my time, and this is what I've learned: 1) You can get a lot done in one hour, and 2) I'm good at this. I've advised hundreds of people, and no one has ever been disappointed.
I have never promoted this much, but it's very rewarding work, and if you think I can help with your personal brand and pressing marketing problems, click the link in the comments to learn more.
120
Mark Schaefer
Sales & Marketing
4mo
The hottest app in the world is shocking and scaring AI experts. Is it alive? Is it the singularity? Should we be afraid of Moltbook?
128
Mark Schaefer
Sales & Marketing
3mo
What does it mean to be human in an age when we’re never the most intelligent entity in the room ... ever again?
I am obsessed with this question. It might be the most profound question we've ever faced. Have you thought about this too? Do you have an answer?
52
Mark Schaefer
Sales & Marketing
4mo
The room for my speech tomorrow in Manila. Impressive set up and more than a thousand people expected!
213
Mark Schaefer
Sales & Marketing
6mo
The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.
65
Mark Schaefer
Sales & Marketing
5mo
If you're looking for a last-minute gift or a GREAT read over the holidays, many of my books are now on sale at Amazon. Here is a selection guide:
"How AI Changes Your Customers" is a short book that packs a wallop! Explore how humanity is being rewired before our eyes. We are in a world where AI is the decision-maker. AI is the customer. A must for marketers.
"Audacious" is the most fun book I've ever written, a rollicking view of how humanity will survive and thrive in an AI-dominated world. Practical advice from the world's most innovative marketers. For creators who refuse to be ignored.
"Marketing Rebellion" is my all-time bestselling book and an inspiring wake-up call for businesses still following a boring, obsolete playbook. Philip Kotler, the father of modern marketing, told me this is his favorite marketing book.
"KNOWN" is a beloved book and my most important contribution to the business world. Building an effective personal brand is our last line of defense against AI. This book is the result of two years of research, and IT WORKS.
"Cumulative Advantage" is sort of KNOWN Part 2. Once you build a brand, how do you create momentum for your ideas and your life? My most personal book.
"Belonging to the Brand" boldly claims that community is the last great marketing strategy. And, I was right. LinkedIn called it "the seminal book on brand community." An essential read about marketing's next frontier.
All of my books are thoroughly researched, fun, inspirational, and fluff-free. Thanks for supporting my work!
74
Mark Schaefer
Sales & Marketing
6mo
A series of short observations on personal branding, AI, creativity, and modern marketing—why showing up matters, why efficiency can be overrated, and where real advantage is emerging.
64
Mark Schaefer
Sales & Marketing
4mo
Headline in the U.S. this week: "White House releases AI doctored news photo ..."
... the rest doesn't matter. The topic doesn't matter. This isn't one of Trump's memes. It's an actual news photo. When the government knowingly and egregiously manipulates news photos to dupe the public and advance a political agenda, that crosses a line.
I understand political hyperbole. Trump Theater is extreme, but it has always been around in some form. On both sides of the aisle, you need fact-checking during any speech or news conference.
But there is a dividing line between political grandstanding and manipulating the actual news ... using AI to make other people say things or do things that are not true. We just cannot stand for that. This could be any of us, my friends.
There is so much crap in the news that this item will quickly be buried, but it is critically important. You DO NOT EFF WITH THE NEWS. Our own government is telling us that they own us and can make us or break us with their own AI spin.
111
Mark Schaefer
Sales & Marketing
7mo
AI is re-wiring our psychology and personalities in real time. But there is one essential human trait that will overcome the AI crush.
67
Mark Schaefer
Sales & Marketing
3mo
This is awesome. Students at the University of Wisconsin are giving class presentations based on each chapter of my book. As a teacher, there is no greater reward than seeing something like this come to life!
AI is re-wiring humanity before our eyes. Everybody needs to be learning about this! Thank you Prof. Kathy Fredrickson for using my book as a learning platform.
115
Mark Schaefer
Sales & Marketing
5mo
It's hard to keep up with the best writing on the web but here's one view of the Top Blog Posts of 2025.
36
Mark Schaefer
Sales & Marketing
5mo
The great entrepreneur/thinker/speaker Mitch Joel and I have a long history of podcast debates. Our latest discussion on his great "Thinking" podcast keeps this trend alive! We covered a lot of ground:
AI being weaponized by organized crime
How we are losing our human agency to AI
How the fear of friction will jeopardize scholarship
The new rules of AI disclosure
How to use AI in a spectacular way
The shift from the attention economy to the intimacy economy
Probably my favorite interview of the year. Well worth your time!
https://lnkd.in/eZszRQdG
28
Mark Schaefer
Sales & Marketing
4mo
In uncertain times, here are three marketing truths to hold onto.
46
Mark Schaefer
Sales & Marketing
6mo
In my new book, "How AI Changes Your Customers," I talk about AI overrides -- the importance of brand-building to get around the AI decision-making process. My friend Tim Peter has a really good piece on this concept in his newsletter/podcast today. Tim is always on the cutting edge of SEO strategy and this is an important idea!
27
Mark Schaefer
Sales & Marketing
3mo
A SPOT JUST OPENED UP!
The Uprising retreat has been sold out since October. If you've dreamed of joining this exceptional marketing retreat, I've had a cancellation, leaving one spot open. If you'd like to claim the spot or you have questions, please DM me here. The retreat is April 21-24, 2026 at a lodge near Knoxville, TN.
Details > https://lnkd.in/dk_JGFa
21
Mark Schaefer
Sales & Marketing
5mo
It is incredibly rewarding to make a positive impact on another person! This is my fuel right here.
32
Mark Schaefer
Sales & Marketing
6mo
Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely. Here are some practical lessons to turn everyday marketing efforts into word of mouth successes.
56
Mark Schaefer
Sales & Marketing
3mo
If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.
52
Mark Schaefer
Sales & Marketing
4mo
There are four areas where humans will thrive in an AI marketing world: Personal Brand, Experiences, transcendent content that approaches art, and brand communities. Of these, I believe brand communities are the most overlooked and hold the most potential.
Did you know that about 80% of start-ups today begin with a brand community as their primary brand strategy? And 37% say the community is their number one success factor.
Young people today get it. They're reaching beyond traditional ads to build real customer relationships and advocates. Unfortunately, larger companies are way behind this trend.
Someone asked me what the role of AI will be in human online communities. Short of some admin tasks, I don't see one. We will go to communities for bot-free human connection.
If you're evaluating a marketing role that can't be touched by AI, are you looking at brand communities?
38
Mark Schaefer
Sales & Marketing
4mo
For more than 15 years, I've given away my content for free. Is it time for a pivot and make a steady income from Substack?
55
Mark Schaefer
Sales & Marketing
4mo
A highlight of 2026 will be the quality time I spent with Francis Kong in Manila. This is a man who practices what he preaches: honesty, honor, gravitas. We need this message in our world today.
66
Mark Schaefer
Sales & Marketing
3mo
The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.
43
Mark Schaefer
Sales & Marketing
6mo
While most content success has been determined by audience size and engagement, a new "attention equation" looks at consumer focus and commitment to drive marketing value.
36
Mark Schaefer
Sales & Marketing
5mo
Genuinely new and wise perspectives on the changing media landscape from my friends at Giant Spoon.
11
Mark Schaefer
Sales & Marketing
6mo
Loved re-connecting with my friend Nick Westergaard and discuss scaling my mentoring through an AI bot.
16
Mark Schaefer
Sales & Marketing
4mo
My friends are losing their marketing research jobs as companies opt for the AI Easy Button. But as we cut costs, we might be abdicating the future of our companies. Let's dive into why the heart of your existence might depend on a non-AI approach to research.
78
Mark Schaefer
Sales & Marketing
6mo
Nearly every week, I receive a DM with an offer like, "Have you ever thought about writing a book?" If all you did was glance at my profile, you could tell I've written a book. I am weary of these lazy, automated approaches. First time you do it, your connection to me is removed.
Treat me like a human being please. Put in at least minimal effort.
116
Mark Schaefer
Sales & Marketing
3mo
AI has become my mentor.
I know that sounds strange, but hear me out.
I wrote a post this week noting that this question: "Who decides the safe limits of superintelligence?" could be a turning point in human history.
As I wrote the draft of this post, I felt angry and even scared about the prospects of weaponizing AI, and this was apparent in the tone of the article.
I uploaded the draft to Claude before I published and asked, "Is this post balanced? Did I miss anything?"
Claude responded, "Mark, this is not you. Your thesis is emotional and under-developed. You are known for your fairness and intellectual honesty. Here are some ideas to make it better."
And the ideas were pretty harsh ... and much appreciated.
I generally work alone. In this case, AI wasn't just a muse or editor; it intervened as a wise friend, keeping me on brand. AI is helping me to be wiser, bolder, and more helpful in this world. How about you?
130
Mark Schaefer
Sales & Marketing
7mo
This week, I made a significant announcement. After nearly 13 years, I'm stepping aside as the host of The Marketing Companion podcast. Certainly this little show beat the odds, rising to the top of the "Best Of" lists and garnering 2.5 million downloads.
Why now ... and what's next? This is a matter of perfect timing. I was ready to shed some business activities, and I found a new owner who will take this show to new heights, beginning in January. I am so proud of the show and the rabid fans who tune in. I am certain the future of The Marketing Companion is bright.
You can hear more about this decision and meet the new host in today's episode > https://lnkd.in/eVpDB8Rh
209
Mark Schaefer
Sales & Marketing
4mo
There are four areas where human marketers will thrive in an era dominated by AI:
1. Brand communities. What is the AI role in a community? Nothing significant. We long to belong and connect to real humans.
2. Experiences. Bring people together to live your brand, to feel it, and experience it. An area ripe for innovation as young people put down their earbuds and rediscover the world.
3. Transcendant content. This is what I write about in my book "Audacious." This is the disruptive content that is the signal against the noise of the AI slop. Content that approaches the emotional level of art.
4. Personal brands. No matter what happens with AI, we will want to turn to a beloved, trusted human for insights, mentoring, and truth in a world of deepfakes. Your personal brand is the last line of defense against AI.
Am I missing anything here? Any area that humans will dominate?
Also, I have a few spots left in my upcoming personal branding master class. I think this is the best resource in the world if you're serious about finally getting serious about your personal brand > https://lnkd.in/eTc6qgFs
58
Mark Schaefer
Sales & Marketing
6mo
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world's biggest problems. It's time to start a conversation about ethically-sourced marketing.
63
Mark Schaefer
Sales & Marketing
6mo
I am in marketing because of Philip Kotler, the father of modern marketing.
In my university "Intro to Marketing" class, I opened Dr. Kotler's classic textbook (which I still have) and read his definition: "Marketing is a combination of psychology, anthropology, and sociology." Marketing ... is all things human. I was in!
In 2023, I met Dr. Kotler for the first time over a Zoom call. He held up a copy of my book "Marketing Rebellion" and said, I want to show you my favorite marketing book. I nearly fell out of my chair. And then he invited me to visit him at his home.
He continues to be a huge influence on me with his insistence that companies must adopt a more human voice, especially now in the AI Era. I was so honored that he read and reviewed my new book, "Audacious: How Humans Win in an AI Marketing World." He sent me a personal note calling me bold and courageous for writing it. What a great moment.
111
Mark Schaefer
Sales & Marketing
4mo
One of my goals has been to enjoy the journey more instead of just jetting from place to place. Enjoying some beach time in The Philippines during my Asia speaking tour. Resort time was actually part of the speaker contract.
170
Mark Schaefer
Sales & Marketing
2mo
Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.
104
Mark Schaefer
Sales & Marketing
5mo
Five reasons why this will be the best business book you read this year:
1. Provides a framework for competing against AI
2. Has the world’s first Infinity Cover.
3. Contains hundreds of actionable tips from the most acclaimed creative leaders in the world.
4. “Audacious” has already been picked as an assigned text at five universities.
5. It’s hilarious.
This is my best book and I hope you’ll check it out!
103
Mark Schaefer
Sales & Marketing
6mo
I've often said that working on your personal brand isn't a project. It's a lifestyle.
Projects have an end point. A personal brand does not.
This doesn't have to seem scary, but it does take work. And if you approach the effort with heart and tenacity, it will work. The subject of the "sustainable" personal brand is important. Jay Acunzo compare notes on our own experiences in the latest edition of The Marketing Companion podcast.
https://lnkd.in/ebS6EsTa
69
Mark Schaefer
Sales & Marketing
5mo
Nostalgia marketing is everywhere on even startups capitalize on history to create a "heritage moat." Why is nostalgia so powerful today and how can any business use these ideas?
66
Mark Schaefer
Sales & Marketing
3mo
Decades of experience and writing led to a seemingly confusing set of options for my keynote speeches until I came up with a way to visualize the offering.
50
Mark Schaefer
Sales & Marketing
3mo
Who decides the safe limits of superintelligence? Could the answer to this question be a hinge of history?
25
Mark Schaefer
Sales & Marketing
4mo
Great interview with Carey Balogh of Brand Groupies. as we get into audacious marketing and personal branding!
38
Mark Schaefer
Sales & Marketing
5mo
The legacy of The Marketing Companion continues under the stewardship of Sandy Carter !
34
Mark Schaefer
Sales & Marketing
5mo
It's never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
55
Mark Schaefer
Sales & Marketing
3mo
When so many markers of authority can be manufactured by AI -- great content (even books), intelligent opinions, polished avatars with perfect skin and hair, even made-up reviews, degrees, and awards -- how do you stand out as truly credible today?
43
Mark Schaefer
Sales & Marketing
4mo
Winding down Manila segment of my trip. What an amazing experience in the friendliest and most gracious of countries. First photo gives you a sense of the number of people in attendance for my two-hour talk on “New Marketing Realities.” First class event.
I met people and took selfies for 45 minutes and still had a crush of people wanting selfies (second photo). So I stayed for everyone. 😊
57
Mark Schaefer
Sales & Marketing
6mo
My personal branding master class is on sale through November 25. It is now 25% off. This has never been on sale before and might never be on sale again, so this is a great time to grab my February class!
https://lnkd.in/ewpweXer
23
Mark Schaefer
Sales & Marketing
4mo
The all-time best airport sign, in The Philippines. And to answer your next question, “monkeys.” 🐒
26
Mark Schaefer
Sales & Marketing
4mo
AI adoption isn't just about learning prompts or proving an ROI. The technology is the easy part. If you don't get your people activated, you're going nowhere, and this post teaches you how to do that.
55
Mark Schaefer
Sales & Marketing
5mo
Many people think this book is so valuable that they buy multiple copies as emergency backups! 😂
Seriously, this is a must-read for any business owner, marketer, and parent because it shows how human psychology is being re-wired by AI.
There is no going back. We are changing ... how we think, how we connect, how we trust, how we buy -- even how we love. We're abdicating our human agency to machines, and it is happening right now.
Yes, AI might be coming for our jobs. But it is also coming for our customers. "How Ai Changed Your Customers" is the only book that provides research-based evidence showing what's happening, and what to do about it.
55
Mark Schaefer
Sales & Marketing
6mo
Great interview on how AI is re-wiring your customers. And it's happening now.
11
Mark Schaefer
Sales & Marketing
6mo
"That's what I needed to hear!"
As a consultant, there is nothing better than hearing those words -- helping somebody get clear on a long-standing business problem, to cut through the haze and confusion of this hyper-competitive world, and provide hope.
For more than 10 years, I've offered an opportunity for anyone to buy an hour of my time, and this is what I've learned: 1) You can get a lot done in one hour, and 2) I'm good at this. I've advised hundreds of people, and no one has ever been disappointed.
I have never promoted this much, but it's very rewarding work, and if you think I can help with your personal brand and pressing marketing problems, click the link in the comments to learn more.
120
Mark Schaefer
Sales & Marketing
6mo
Nearly every week, I receive a DM with an offer like, "Have you ever thought about writing a book?" If all you did was glance at my profile, you could tell I've written a book. I am weary of these lazy, automated approaches. First time you do it, your connection to me is removed.
Treat me like a human being please. Put in at least minimal effort.
116
Mark Schaefer
Sales & Marketing
4mo
The room for my speech tomorrow in Manila. Impressive set up and more than a thousand people expected!
213
Mark Schaefer
Sales & Marketing
4mo
There are four areas where human marketers will thrive in an era dominated by AI:
1. Brand communities. What is the AI role in a community? Nothing significant. We long to belong and connect to real humans.
2. Experiences. Bring people together to live your brand, to feel it, and experience it. An area ripe for innovation as young people put down their earbuds and rediscover the world.
3. Transcendant content. This is what I write about in my book "Audacious." This is the disruptive content that is the signal against the noise of the AI slop. Content that approaches the emotional level of art.
4. Personal brands. No matter what happens with AI, we will want to turn to a beloved, trusted human for insights, mentoring, and truth in a world of deepfakes. Your personal brand is the last line of defense against AI.
Am I missing anything here? Any area that humans will dominate?
Also, I have a few spots left in my upcoming personal branding master class. I think this is the best resource in the world if you're serious about finally getting serious about your personal brand > https://lnkd.in/eTc6qgFs
58
Mark Schaefer
Sales & Marketing
6mo
A series of short observations on personal branding, AI, creativity, and modern marketing—why showing up matters, why efficiency can be overrated, and where real advantage is emerging.
64
Mark Schaefer
Sales & Marketing
4mo
One of my goals has been to enjoy the journey more instead of just jetting from place to place. Enjoying some beach time in The Philippines during my Asia speaking tour. Resort time was actually part of the speaker contract.
170
Mark Schaefer
Sales & Marketing
3mo
This is awesome. Students at the University of Wisconsin are giving class presentations based on each chapter of my book. As a teacher, there is no greater reward than seeing something like this come to life!
AI is re-wiring humanity before our eyes. Everybody needs to be learning about this! Thank you Prof. Kathy Fredrickson for using my book as a learning platform.
115
Mark Schaefer
Sales & Marketing
6mo
I've often said that working on your personal brand isn't a project. It's a lifestyle.
Projects have an end point. A personal brand does not.
This doesn't have to seem scary, but it does take work. And if you approach the effort with heart and tenacity, it will work. The subject of the "sustainable" personal brand is important. Jay Acunzo compare notes on our own experiences in the latest edition of The Marketing Companion podcast.
https://lnkd.in/ebS6EsTa
69
Mark Schaefer
Sales & Marketing
4mo
In uncertain times, here are three marketing truths to hold onto.
46
Mark Schaefer
Sales & Marketing
3mo
Who decides the safe limits of superintelligence? Could the answer to this question be a hinge of history?
25
Mark Schaefer
Sales & Marketing
5mo
It is incredibly rewarding to make a positive impact on another person! This is my fuel right here.
32
Mark Schaefer
Sales & Marketing
5mo
It's never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
55
Mark Schaefer
Sales & Marketing
4mo
There are four areas where humans will thrive in an AI marketing world: Personal Brand, Experiences, transcendent content that approaches art, and brand communities. Of these, I believe brand communities are the most overlooked and hold the most potential.
Did you know that about 80% of start-ups today begin with a brand community as their primary brand strategy? And 37% say the community is their number one success factor.
Young people today get it. They're reaching beyond traditional ads to build real customer relationships and advocates. Unfortunately, larger companies are way behind this trend.
Someone asked me what the role of AI will be in human online communities. Short of some admin tasks, I don't see one. We will go to communities for bot-free human connection.
If you're evaluating a marketing role that can't be touched by AI, are you looking at brand communities?
38
Mark Schaefer
Sales & Marketing
6mo
My personal branding master class is on sale through November 25. It is now 25% off. This has never been on sale before and might never be on sale again, so this is a great time to grab my February class!
https://lnkd.in/ewpweXer
23
Mark Schaefer
Sales & Marketing
3mo
The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.
43
Mark Schaefer
Sales & Marketing
5mo
Many people think this book is so valuable that they buy multiple copies as emergency backups! 😂
Seriously, this is a must-read for any business owner, marketer, and parent because it shows how human psychology is being re-wired by AI.
There is no going back. We are changing ... how we think, how we connect, how we trust, how we buy -- even how we love. We're abdicating our human agency to machines, and it is happening right now.
Yes, AI might be coming for our jobs. But it is also coming for our customers. "How Ai Changed Your Customers" is the only book that provides research-based evidence showing what's happening, and what to do about it.
55
Mark Schaefer
Sales & Marketing
6mo
Loved re-connecting with my friend Nick Westergaard and discuss scaling my mentoring through an AI bot.
16
Mark Schaefer
Sales & Marketing
4mo
My friends are losing their marketing research jobs as companies opt for the AI Easy Button. But as we cut costs, we might be abdicating the future of our companies. Let's dive into why the heart of your existence might depend on a non-AI approach to research.
78
Mark Schaefer
Sales & Marketing
3mo
What does it mean to be human in an age when we’re never the most intelligent entity in the room ... ever again?
I am obsessed with this question. It might be the most profound question we've ever faced. Have you thought about this too? Do you have an answer?
52
Mark Schaefer
Sales & Marketing
7mo
This week, I made a significant announcement. After nearly 13 years, I'm stepping aside as the host of The Marketing Companion podcast. Certainly this little show beat the odds, rising to the top of the "Best Of" lists and garnering 2.5 million downloads.
Why now ... and what's next? This is a matter of perfect timing. I was ready to shed some business activities, and I found a new owner who will take this show to new heights, beginning in January. I am so proud of the show and the rabid fans who tune in. I am certain the future of The Marketing Companion is bright.
You can hear more about this decision and meet the new host in today's episode > https://lnkd.in/eVpDB8Rh
209
Mark Schaefer
Sales & Marketing
5mo
If you're looking for a last-minute gift or a GREAT read over the holidays, many of my books are now on sale at Amazon. Here is a selection guide:
"How AI Changes Your Customers" is a short book that packs a wallop! Explore how humanity is being rewired before our eyes. We are in a world where AI is the decision-maker. AI is the customer. A must for marketers.
"Audacious" is the most fun book I've ever written, a rollicking view of how humanity will survive and thrive in an AI-dominated world. Practical advice from the world's most innovative marketers. For creators who refuse to be ignored.
"Marketing Rebellion" is my all-time bestselling book and an inspiring wake-up call for businesses still following a boring, obsolete playbook. Philip Kotler, the father of modern marketing, told me this is his favorite marketing book.
"KNOWN" is a beloved book and my most important contribution to the business world. Building an effective personal brand is our last line of defense against AI. This book is the result of two years of research, and IT WORKS.
"Cumulative Advantage" is sort of KNOWN Part 2. Once you build a brand, how do you create momentum for your ideas and your life? My most personal book.
"Belonging to the Brand" boldly claims that community is the last great marketing strategy. And, I was right. LinkedIn called it "the seminal book on brand community." An essential read about marketing's next frontier.
All of my books are thoroughly researched, fun, inspirational, and fluff-free. Thanks for supporting my work!
74
Mark Schaefer
Sales & Marketing
6mo
I am in marketing because of Philip Kotler, the father of modern marketing.
In my university "Intro to Marketing" class, I opened Dr. Kotler's classic textbook (which I still have) and read his definition: "Marketing is a combination of psychology, anthropology, and sociology." Marketing ... is all things human. I was in!
In 2023, I met Dr. Kotler for the first time over a Zoom call. He held up a copy of my book "Marketing Rebellion" and said, I want to show you my favorite marketing book. I nearly fell out of my chair. And then he invited me to visit him at his home.
He continues to be a huge influence on me with his insistence that companies must adopt a more human voice, especially now in the AI Era. I was so honored that he read and reviewed my new book, "Audacious: How Humans Win in an AI Marketing World." He sent me a personal note calling me bold and courageous for writing it. What a great moment.
111
Mark Schaefer
Sales & Marketing
7mo
AI is re-wiring our psychology and personalities in real time. But there is one essential human trait that will overcome the AI crush.
67
Mark Schaefer
Sales & Marketing
5mo
Five reasons why this will be the best business book you read this year:
1. Provides a framework for competing against AI
2. Has the world’s first Infinity Cover.
3. Contains hundreds of actionable tips from the most acclaimed creative leaders in the world.
4. “Audacious” has already been picked as an assigned text at five universities.
5. It’s hilarious.
This is my best book and I hope you’ll check it out!
103
Mark Schaefer
Sales & Marketing
5mo
The great entrepreneur/thinker/speaker Mitch Joel and I have a long history of podcast debates. Our latest discussion on his great "Thinking" podcast keeps this trend alive! We covered a lot of ground:
AI being weaponized by organized crime
How we are losing our human agency to AI
How the fear of friction will jeopardize scholarship
The new rules of AI disclosure
How to use AI in a spectacular way
The shift from the attention economy to the intimacy economy
Probably my favorite interview of the year. Well worth your time!
https://lnkd.in/eZszRQdG
28
Mark Schaefer
Sales & Marketing
3mo
Decades of experience and writing led to a seemingly confusing set of options for my keynote speeches until I came up with a way to visualize the offering.
50
Mark Schaefer
Sales & Marketing
3mo
A SPOT JUST OPENED UP!
The Uprising retreat has been sold out since October. If you've dreamed of joining this exceptional marketing retreat, I've had a cancellation, leaving one spot open. If you'd like to claim the spot or you have questions, please DM me here. The retreat is April 21-24, 2026 at a lodge near Knoxville, TN.
Details > https://lnkd.in/dk_JGFa
21
Mark Schaefer
Sales & Marketing
5mo
The legacy of The Marketing Companion continues under the stewardship of Sandy Carter !
34
Mark Schaefer
Sales & Marketing
3mo
If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.
52
Mark Schaefer
Sales & Marketing
4mo
Winding down Manila segment of my trip. What an amazing experience in the friendliest and most gracious of countries. First photo gives you a sense of the number of people in attendance for my two-hour talk on “New Marketing Realities.” First class event.
I met people and took selfies for 45 minutes and still had a crush of people wanting selfies (second photo). So I stayed for everyone. 😊
57
Mark Schaefer
Sales & Marketing
4mo
A highlight of 2026 will be the quality time I spent with Francis Kong in Manila. This is a man who practices what he preaches: honesty, honor, gravitas. We need this message in our world today.
66
Mark Schaefer
Sales & Marketing
4mo
AI adoption isn't just about learning prompts or proving an ROI. The technology is the easy part. If you don't get your people activated, you're going nowhere, and this post teaches you how to do that.
55
Mark Schaefer
Sales & Marketing
5mo
Genuinely new and wise perspectives on the changing media landscape from my friends at Giant Spoon.
11
Mark Schaefer
Sales & Marketing
4mo
The hottest app in the world is shocking and scaring AI experts. Is it alive? Is it the singularity? Should we be afraid of Moltbook?
128
Mark Schaefer
Sales & Marketing
3mo
AI has become my mentor.
I know that sounds strange, but hear me out.
I wrote a post this week noting that this question: "Who decides the safe limits of superintelligence?" could be a turning point in human history.
As I wrote the draft of this post, I felt angry and even scared about the prospects of weaponizing AI, and this was apparent in the tone of the article.
I uploaded the draft to Claude before I published and asked, "Is this post balanced? Did I miss anything?"
Claude responded, "Mark, this is not you. Your thesis is emotional and under-developed. You are known for your fairness and intellectual honesty. Here are some ideas to make it better."
And the ideas were pretty harsh ... and much appreciated.
I generally work alone. In this case, AI wasn't just a muse or editor; it intervened as a wise friend, keeping me on brand. AI is helping me to be wiser, bolder, and more helpful in this world. How about you?
130
Mark Schaefer
Sales & Marketing
6mo
The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.
65
Mark Schaefer
Sales & Marketing
6mo
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world's biggest problems. It's time to start a conversation about ethically-sourced marketing.
63
Mark Schaefer
Sales & Marketing
4mo
Headline in the U.S. this week: "White House releases AI doctored news photo ..."
... the rest doesn't matter. The topic doesn't matter. This isn't one of Trump's memes. It's an actual news photo. When the government knowingly and egregiously manipulates news photos to dupe the public and advance a political agenda, that crosses a line.
I understand political hyperbole. Trump Theater is extreme, but it has always been around in some form. On both sides of the aisle, you need fact-checking during any speech or news conference.
But there is a dividing line between political grandstanding and manipulating the actual news ... using AI to make other people say things or do things that are not true. We just cannot stand for that. This could be any of us, my friends.
There is so much crap in the news that this item will quickly be buried, but it is critically important. You DO NOT EFF WITH THE NEWS. Our own government is telling us that they own us and can make us or break us with their own AI spin.
111
Mark Schaefer
Sales & Marketing
2mo
Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.
104
Mark Schaefer
Sales & Marketing
5mo
It's hard to keep up with the best writing on the web but here's one view of the Top Blog Posts of 2025.
36
Mark Schaefer
Sales & Marketing
5mo
Nostalgia marketing is everywhere on even startups capitalize on history to create a "heritage moat." Why is nostalgia so powerful today and how can any business use these ideas?
66
Mark Schaefer
Sales & Marketing
6mo
In my new book, "How AI Changes Your Customers," I talk about AI overrides -- the importance of brand-building to get around the AI decision-making process. My friend Tim Peter has a really good piece on this concept in his newsletter/podcast today. Tim is always on the cutting edge of SEO strategy and this is an important idea!
27
Mark Schaefer
Sales & Marketing
4mo
Great interview with Carey Balogh of Brand Groupies. as we get into audacious marketing and personal branding!
38
Mark Schaefer
Sales & Marketing
6mo
Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely. Here are some practical lessons to turn everyday marketing efforts into word of mouth successes.
56
Mark Schaefer
Sales & Marketing
3mo
When so many markers of authority can be manufactured by AI -- great content (even books), intelligent opinions, polished avatars with perfect skin and hair, even made-up reviews, degrees, and awards -- how do you stand out as truly credible today?
43
Mark Schaefer
Sales & Marketing
4mo
For more than 15 years, I've given away my content for free. Is it time for a pivot and make a steady income from Substack?
55
Mark Schaefer
Sales & Marketing
4mo
The all-time best airport sign, in The Philippines. And to answer your next question, “monkeys.” 🐒
26
Mark Schaefer
Sales & Marketing
6mo
While most content success has been determined by audience size and engagement, a new "attention equation" looks at consumer focus and commitment to drive marketing value.
36
Mark Schaefer
Sales & Marketing
6mo
Great interview on how AI is re-wiring your customers. And it's happening now.
11