Pam Didner's Recent LinkedIn Posts

I’ve been speaking at B2B Marketing Exchange #B2BMX for > 7 years now. Every year, I’m reminded why I keep coming back: the energy, the curiosity, and the chance to reconnect with old friends while meeting new marketing peers. A few reflections from 2026: • LLMs are capital-intensive. As infrastructure costs rise,…

Had such a great time spending a few days with fellow B2B marketers at #B2BMX. I had the opportunity to lead two sessions: “Storytelling + AI” and “Creating an Actionable GTM Plan.” 1. In “Storytelling + AI,” we explored how marketers can use AI to strengthen—not replace—creative thinking: - How to Infuse drama, te…

The countdown to B2B Marketing Exchange is on, and there's still time to join the fun and learning! If you're planning to be there, let's connect! I will be having two sessions: 1. Authentic Storytelling with AI: Balancing Efficiency and Creativity 2. Building an Actionable Marketing Plan Executives Actually Appro…

I’ve been speaking at B2B Marketing Exchange #B2BMX for > 7 years now. Every year, I’m reminded why I keep coming back: the energy, the curiosity, and the chance to reconnect with old friends while meeting new marketing peers. A few reflections from 2026: • LLMs are capital-intensive. As infrastructure costs rise,…

Had such a great time spending a few days with fellow B2B marketers at #B2BMX. I had the opportunity to lead two sessions: “Storytelling + AI” and “Creating an Actionable GTM Plan.” 1. In “Storytelling + AI,” we explored how marketers can use AI to strengthen—not replace—creative thinking: - How to Infuse drama, te…

Had such a great time speaking with the RISE community (hosted by Mark Schaefer) and connecting with marketers at different crossroads in their careers. Three questions kept coming up: 1. How do you build a personal brand? It’s a marathon, not a sprint. Show up consistently. Share what you know.  Your website is…