Pam Didner's Recent LinkedIn Posts

The most successful marketing teams create compelling value propositions that resonate with their buyers' pain points. Sales teams embrace their messaging, and leadership can clearly see how marketing contributes to revenue growth. Join me for a ZoomInfo webinar on April 15 at 1pm ET (rescheduled to 2 pm EST)where we’ll explore how to craft effective messaging, positioning, and value propositions that transform prospects into a qualified pipeline across your key channels. And have some FUN! 📝 Register here: https://lnkd.in/dqDaDnMN You’ll walk away with: 🔸 A framework to build positioning and value propositions that drive conversions 🔸 Messaging and value proposition templates you can use immediately 🔸 How to prove your marketing messaging delivers pipeline  🔸 BONUS: AI prompts and how to use ZoomInfo tools to accelerate messaging development Looking forward to seeing you there! #B2Bmarketing #workshop #GTM #marketing

I’m always grateful for the feedback I receive through InMails, emails, or LinkedIn recommendations after my talk. Behind the scenes, I spend a lot of time thinking about how to make my talks relevant and useful. My goal is simple: what can I do so the team feels excited and confident to start using Copilot right after the session? I’ve discovered that many business professionals, sales teams, and marketers simply need someone to show them how to use Copilot in the context of their jobs. Once they see that, they can usually run with it and expand from there. To everyone who has shared kind feedback through LinkedIn InMails, emails, Google Business Reviews, and LinkedIn recommendations—thank you. I appreciate you. #CopilotTraining #testimonials #gratitude

The countdown to B2B Marketing Exchange is on, and there's still time to join the fun and learning! If you're planning to be there, let's connect! I will be having two sessions: 1. Authentic Storytelling with AI: Balancing Efficiency and Creativity 2. Building an Actionable Marketing Plan Executives Actually Approve Mark your calendars: 🗓 Dates: March 9–11, 2026  📍 Location: Omni La Costa Resort, Carlsbad, CA  👉 View the full agenda: https://lnkd.in/egiFykPp Additionally, I will host a CMO roundtable and serve as a team captain for the AI Hackathon. See you there. #B2BMX #B2Bmarketing #ArtificialIntelligence #DemandGeneration #MarketingPlan

"What if your B2B marketing had the drama of fiction and the power of AI?" That’s the secret to creating content that doesn’t just inform — it pulls people in. Because storytelling isn’t fluff… it’s structure. AI can help you move faster, but it's the story that makes your message unforgettable. Lead with emotion. Build with clarity. End with purpose. If your team wants to write smarter, more human B2B content with AI 💬 Let’s chat. https://lnkd.in/efjaqMNW #B2Bmarketing #automation #storytelling #contentmarketing #ArtificialIntelligence

I’ve delivered over 15 Microsoft Copilot training sessions in the past few months, and not one has been the same. Every team - whether it's marketing, sales, operations, or executives - works differently, so their AI training should reflect that. The biggest trend I’ve noticed? Most companies have Copilot, but they aren’t fully using it. Teams that transition from “We have Copilot” to “We actually use Copilot” tend to do four key things: 1️⃣ They know which license they have (Copilot Chat vs. M365 Copilot). 2️⃣ They go beyond just using the chat box (by exploring features like Memory, Notebooks, Agents, and Create). 3️⃣ They experiment, recognizing that there’s no single “perfect” prompt. 4️⃣ They integrate Copilot into their real workflows. You won’t break anything by exploring these features, but you might miss out on valuable opportunities if you don’t. If you want hands-on Copilot training tailored to your team’s specific needs, schedule a free call with me, and together we can develop a training plan that suits your needs 👉 https://lnkd.in/efjaqMNW #CopilotTraining #Copilot #B2Bmarketing #MicrosoftCopilotTraining

Had such a great time speaking with the RISE community (hosted by Mark Schaefer) and connecting with marketers at different crossroads in their careers. Three questions kept coming up: 1. How do you build a personal brand? It’s a marathon, not a sprint. Show up consistently. Share what you know.  Your website is your home base, but today, it’s not just about content. It’s about making your content readable and usable by AI (AEO). That’s a topic of its own. Haha. If your time and budget are tight, pick one channel (like LinkedIn) and stay consistent. Start somewhere. Over time, your body of work becomes your credibility. People don’t just hear you, they can find you. And remember, clarity of what you stand for matters just as much as frequency of posting. 2. Your presentations are fun—where do the ideas come from? Honestly, I don’t know how I create my presentations, it’s not a linear path. I start with my own draft. Always. AI helps polish, but the flow is completely mine. My inspiration comes from everywhere—books, movies, social life experiences (including failures). And I constantly ask myself, “How can I turn what I see into a story or example that I can use?” One rule: have FUN. If I’m having fun, the audience will too. Energy translates, and people remember how you make them feel more than what you say. That’s what makes a presentation stick. 3. How do you run client meetings? Simple discipline: clear agenda upfront, open discussion (no sugarcoating), and focus on solving issues, not blaming people. Then I follow up with notes and action items. Yes, AI can help—but for key meetings, I still publish meeting minutes myself. It forces me to think through what actually matters and what needs to move forward. Clarity and accountability are what keep projects on track, especially when multiple stakeholders are involved. Always enjoy these conversations with fellow marketers. We are all hustlers! Mark, thank you again for having me. You're welcome to join RISE community here 👉 https://lnkd.in/dQVEcCzR M. Valentina Escobar-Gonzalez, MBA Jeffry Scott M Scowcroft Kami Huyse Joeri Billast Sandee Rodriguez Sarah Neely Jasmine Gruia-Gray Zoe Kazmierski Roxana Hurducas

I had the pleasure of leading and facilitating a CMO Exchange with a group of senior marketing leaders at #B2BMX. My goal was simple: create space for people to talk, connect, and find their peers. Because the best part of any in-person event isn’t the slides, it’s the networking and the conversations. To get everyone engaged, I asked a few discussion questions to spark honest dialogue: >> What looks great in theory but is painful in practice right now? >> Where are you intentionally not investing, even though everyone else is? >> What’s harder today: influencing the CEO or aligning with sales? >> What’s one thing you tried… and eventually abandoned? >> What’s something you wish you could say to your board? (For folks reading this post, feel free to share your thoughts on any of these questions.) Once the conversation started, everyone chimed in: sharing frustrations, lessons learned, and how they’re navigating today’s marketing realities.  Time flew by when the discussion became so open and honest. Before we wrapped up, I asked a quick pulse-check: Who’s hiring? Who’s freezing? Interestingly, many said they are hiring but only after significant headcount reductions. Even with hiring restarting, most teams are still smaller than they used to be. Sigh! To my fellow marketing leaders: you are fabulous. Loved the energy, the honesty, and especially our group photo. Looking forward to continuing the conversation. Jennifer Sassen, Ha Hoang Beavers, Haley Kirk, Whitney Goldstein, MBA, Arpita Ray, Petya Dolaptchieva, Rachael Dame, Sheryl Sherry, Sarah Icely Hill, Victoria Frederika A., Gisela Martinez, Suzanne Corbo, Maria Elena LdG, Sabina Iyengar, and more. Thx Jamie Maw for making this exchange happen. #B2BMarketing #CMO #MarketingLeadership

Like many marketers, I instinctively think about AI tools when someone says “AI strategy.” But strategy goes far beyond tools; it includes prompt training, content strategy, governance, ROI measurement, and workflow automation. Before sourcing tools, define the scope of your AI strategy first—what do you actually want to accomplish with AI’s help? Thx for sharing your thoughts on AI strategy, Lisa L.! #AIStrategy #B2BMarketing #AI

I was shocked when I zoomed my iPhone to 10x on the soft sand near the sea at Sandwich Harbor, Namibia. Up close, the sand wasn’t light at all. It carries weight—rich in minerals like magnetite, iron, and more. They were minerals washed down by the Orange River, pushed north by the Benguela Current, and finally shaped by coastal winds into dunes. The sand looked simple was anything but. And that’s exactly how marketing works (metaphorically). Sometimes what you see in marketing isn’t what you think it is. When a campaign underperforms, it’s rarely due to a single obvious issue. Is it the message? The audience? The timing? The channel? The offer? The internal handoff? Usually, it’s several variables interacting at once. That’s why diagnosing marketing performance requires a magnifying glass: 🔸 Isolating variables 🔸 Running controlled tests 🔸 Looking beyond surface metrics 🔸 Accepting that removing one factor doesn’t automatically reveal the real cause What you see is not what you get. And even after eliminating a few variables, the true drivers can still hide beneath the surface—just like those heavy minerals inside seemingly soft sand. Optimizing your marketing efforts isn’t about reacting to what’s visible. Sometimes, it’s about zooming in, asking better questions, and understanding what’s hidden under each touch point. #inspiration #marketingtips #businesstips #CMO #decisionmaking

I’ve delivered 15+ Microsoft Copilot trainings in the past several months—and not a single one looked the same. Every session was customized to how the team actually works: marketing, sales, ops, execs. Different roles, different data, different pain points. One pattern I keep seeing: -> Many companies only allow employees to use Copilot as the default AI chatbot. If that’s your reality, here’s how to get real value (without breaking any rules). 1️ Know which Copilot license you actually have This matters more than people think. Copilot Chat - Primarily grounded in the web - Secure, enterprise-protected—but it does not automatically know your emails, files, or Teams chats - To use internal data, you must copy/paste or upload files into the prompt - Lives in a web interface or Edge sidebar Microsoft 365 Copilot - Grounded in your organizational data via Microsoft Graph - Can securely reference emails, meetings, documents, calendars, and chats you already have access to - Deeply integrated into Word, Excel, PowerPoint, Outlook, and Teams Under your name in the bottom-left corner, you can see which Copilot license you have. When in doubt, confirm with your IT team. Knowing which version you’re using is critical—it directly impacts what Copilot can (and can’t) do for you. 2️ Learn the features – not just the chat box To use Copilot well, you need to go beyond typing prompts. Some underused power moves I teach in training: - Personalization & memory → so Copilot understands your preferences over time - Prompt Library → save prompts, reuse them, and refine instead of starting from scratch - Notebooks → pull multiple files into one place and analyze them together (great for research projects) - Create → experiment with generative visuals and images, not just text - Agents → delegate repeatable tasks once you understand the workflow 3️⃣ Just play You’re not going to break anything. The people who get the most value are the ones who explore, not the ones waiting for “perfect” prompts. BTW, there is no “perfect” prompt. If you want your team to move beyond “we have Copilot” to “we actually use Copilot”, I’d love to help. I run hands-on Copilot trainings tailored to how your team works, not generic demos. 👉 Schedule a call if you want to level up Copilot adoption and usage for your team. https://lnkd.in/efjaqMNW What’s your favorite Copilot feature so far? #Copilot #CopilotTraining #marketing #B2Bmarketing

I learned something unexpected on my safari trip in Namibia. Zebras and gnus (wildebeest). They migrate together in massive mixed herds—and not by accident. Their relationship is highly complementary. Zebras graze first, eating the taller, tougher grass. That exposes the shorter, greener, more nutritious grass that wildebeest prefer. They also protect each other: zebras have excellent eyesight, while wildebeest have sharper hearing and smell. Together, they’re better at spotting danger and finding fresh grazing land as they follow the rain. 💡 Watching them, it hit me: this is how we should work in our professional lives. I’m not great at cold outreach. Instead of forcing myself to be, I work with people who are good at it. If I’m a zebra, I need to find my gnus. But in modern marketing, I think we should take this one step further. If time and capacity allow, don’t just rely on your gnus, learn from them. Understand how they do what they do. Learn the nitty-gritty details. You may never run cold outreach yourself, but knowing how it works gives you context, perspective, and better judgment. That knowledge helps you think more holistically and become a stronger marketer, sales person, or a better business professional. Zebras and gnus can’t suddenly trade eyesight for smell. Humans can’t either—but we can trade knowledge and learn from one another. And sometimes, it’s okay, or even more powerful… to be both the zebra and the gnu. 🦓✨ #teamwork #collaboration #businesstips

Mastering AI prompts has become an essential skill for marketers and sales professionals. With tools like ChatGPT transforming how we engage with customers and shape marketing strategies, knowing how to create effective prompts is crucial. If you're not happy with the results that AI produces when you use your own marketing or sales prompts, it might be time to rethink your approach. To unlock the full potential of generative AI and LLMs, it’s vital to strike a balance between their strengths and maintaining your unique voice and style. This approach involves crafting prompts that effectively guide the AI while staying true to your brand's personality and message. Take a look at my latest newsletter for practical tips and resources to sharpen your prompting skills. You’ll find insights into crafting more effective prompts and discover additional resources to improve your prompting technique. #promptingskills #prompting #marketing #sales #B2Bmarketing

Someone asked me: How did you share bad news without getting fired? Here’s the truth: I took responsibility—no fluff, no blame game. Examine the factors that contributed to the outcome with transparency, data, and lessons learned. Most leaders won’t fire you for failing; they’ll fire you for hiding the truth. 💪 Own the story. Share the insights. Learn and grow from it. Now it’s your turn: How do you share bad news? #leadership #communication #teamwork

I’ve been speaking at B2B Marketing Exchange #B2BMX for > 7 years now. Every year, I’m reminded why I keep coming back: the energy, the curiosity, and the chance to reconnect with old friends while meeting new marketing peers. A few reflections from 2026: • LLMs are capital-intensive. As infrastructure costs rise, the big question becomes: who ultimately pays for AI? Pricing models will continue to evolve. • B2B brands can absolutely be “sexy.” It’s about finding the right angle for your story—often beyond standard product messaging. • SEO isn’t going away. In many ways, it’s the foundation for AEO (Answer Engine Optimization). We need to optimize our site for AI visibility and authority and it's a journey. • Prompts, custom GPTs, and agents keep evolving. What we build today will likely look very different six months from now. We need to be nimble. • Process and integration matter—especially for scaling ABM. Tools alone don’t create impact. Workflows do. • Beyond prompting, start building. Use AI to automate repetitive work and create small systems that actually help you execute. Take your time to learn! One of the best parts of attending B2BMX is the conversations that continue long after the sessions end. 👉 If you attended this year, what were your biggest takeaways? So happy to meet and reconnect with so many of you through my speaking sessions, facilitating the AI Hackathon, leading the CMO Exchange, and having conversations in the Marketplace. Nadia Davis, MBA Nigel Hall 🌿 Josh Baez 🌿 Mason Cosby Kate DiLeo Ashley Faus Tegan Fabrizio Casey Epley Danielle Zara Clemence Josh Butts Aelita A. Kaitlin Miller (Jager), PMP Jason Yarborough 🐻 Suzanne Corbo LeeRon Yahalomi Toni Collier Uky Chong Jason Han Amanda Fitzjerrells Orlando Collazo Michael Ingram Kris Rudeegraap Katie Desmond Chad Thomas Rafael Kahane Shannon Peyton brent wees Abi Studer Henry Oddi Kaushik Kumar Nigel Hall Tracy Smith Bill Nguyen Keigo Watanabe AK A. (keep your creative jucie going, AK) Bryce Riou Gina and see more names in the commend field. I had a wonderful time talking to all of you. Kudos to Jamie Maw Vito Salvatore, and their whole team for pulling this event together.

Had such a great time spending a few days with fellow B2B marketers at #B2BMX. I had the opportunity to lead two sessions: “Storytelling + AI” and “Creating an Actionable GTM Plan.” 1. In “Storytelling + AI,” we explored how marketers can use AI to strengthen—not replace—creative thinking: - How to Infuse drama, tension, and suspense into your narrative - How to write storytelling prompts that generate useful first drafts - When to describe something plainly vs. when to add specificity and emotional detail to make the story compelling 2. In “Creating an Actionable GTM Plan,” we focused on turning strategy into execution: - Start by aligning your team on what the GTM definition is (Yes, your definition matters!) - Craft the first two slides with such clarity that everyone understands the direction of the plan - Structure your GTM thinking across prep (t-4), launch (t), and integrated campaigns (t+2, 2 just an example) to guide execution To everyone who joined my sessions, thank YOU so much. I replied to many of your DMs. If I didn't, connect with me and comment below. Nigel Hall Henry Oddi Tracy Smith Bill Nguyen Keigo Watanabe AK A. (I love your drawing!) Cara C. Bryce Riou Gina Ng Stephanie H. Nancy Harhut Petya Dolaptchieva Madison (Wherley) Grover Ha Hoang Beavers Sheryl Sherry Hope McCluskey Victoria Frederika A. Brenda Herrera Brendon B., Karen MacKenzie Destiny Pedroza Whitney Goldstein, MBA Lacey Weber and more. Reach out anytime if you have any marketing-related questions. Thx to Jamie Maw, Vito Salvatore, and their team for their hard work in pulling the event together. #B2BMarketing #GTM #AIinMarketing

There's still time to join MarketingProfs AI Friday Forum. It's THIS Friday, and I'm going to explore an idea: can you train AI to "think" like you? If so, how? Join us, and let's have FUN together. 🗓 Date: March 13, 2026 ⏰ Time: 11:30 AM ET ✍ Free registration: https://lnkd.in/eHR5-dud Takeaways: - Boost your AI skills by thinking differently about how to use AI: - Move beyond ad-hoc prompts and create a cohesive knowledge base for yourself - Organize your expertise so that AI can grasp, interpret, and repurpose it effectively Robyn Doty Terra Gardner Kim Midgette #FridayForum #ArtificialIntelligence #B2Bmarketing #Webinar #AgenticMarketing

When someone gets promoted, you can see the excitement in their eyes, their faces light up with big smiles, and you can feel their eagerness to deal with whatever comes next. Talking with them, you can sense their passion, skills, and their genuine wish to learn and make a difference. This is why I love doing marketing coaching. Over the past 20 years, I’ve had the chance to coach many first-line managers. In this newsletter, you’ll find a quick overview of what to do after a promotion, how to plan your next steps, and links to my comprehensive guide and a handy 100-day checklist. If you know someone starting their journey or if you’re mentoring someone in a new role, I hope these resources come in handy! #careeradvice #careertips #coaching #guide #B2Bmarketing #skills

Your company has invested in Microsoft Copilot, but the big question is whether your teams know how to make the most of it. Without the right training, Copilot can end up being just another tool instead of a true game-changer for productivity. In my latest blog post, "Microsoft Copilot Training for Enterprise: Why Your Team Isn’t Using It (And How to Fix It)," I share how you can really tap into the value of your Copilot investment. Here’s what you’ll find: - The ROI on Copilot training - When to use Copilot on the web versus Microsoft 365 apps - Tips for using Copilot Notebooks for analyzing multiple files - Insights on why PowerPoint can have some hiccups with Copilot - How Microsoft Loop can change the game for team collaboration - The key factors that make Enterprise Copilot training truly effective Check out the full post here: https://lnkd.in/d4Chdqbg If you’re ready to get the most out of your Copilot investment, let’s chat! You can schedule a free call with me, and together we can develop a training plan that suits your needs. https://lnkd.in/efjaqMNW #MicrosoftCopilot #CopilotTraining #Enterprise #AItraining #Copilot

Have you selected the sales conferences you plan to attend in 2026, or are you still deciding? For anyone in marketing or sales, staying up to date on the latest trends is super important for success. Attending in-person conferences is a great way to get hands-on experience through workshops, soak up inspiring talks from industry leaders, and meet others facing the same challenges. These events not only expand your knowledge but also help you build relationships that could lead to future collaborations or business opportunities. Check out my latest newsletter for insights on the top conferences to look out for. #B2Bmarketing #SalesConferences #Guide #B2Bsales

AI has opened up a world of opportunities for marketers. However, after collaborating with various marketing teams on scaling AI initiatives, I’ve realized an important truth: the bottleneck isn't AI itself - it's the workflows! The true value of AI emerges when all elements - your people, data, and processes - connect smoothly. Unfortunately, that’s where many teams hit roadblocks. As you scale AI within a marketing organization, the complexity can increase rapidly. So, what's the key? Intentionally design your workflows. In my blog post, I break down how to achieve this. Check it out here 👉 https://lnkd.in/eAaT_eZs In the post, I cover: 🔸 Essential questions to consider before scaling AI 🔸 Four guiding principles for creating scalable AI workflows 🔸 Multi-agent marketing workflows  🔸 Effective strategies for GEO optimization 🔸 Metrics to assess GEO success 🔸 The ROI of AI workflows  🔸 Tips to sharpen your AI skills Interested in how my AI Training can support you? Schedule your free call to discover more about my exclusive AI Copilot Training, tailored for enterprises! https://lnkd.in/efjaqMNW #Copilot #CopilotTraining #B2Bmarketing #Enterprise

I didn’t meet one single Bushman in Namibia, but I met them, the oldest inhabitants of Namibia, in Damaraland…..through their rock paintings and engravings. They loved giraffes. Who doesn’t? So much so that they would never hunt or hurt them. They believed a giraffe’s long neck could reach the sky and bring rain to the dry desert. Poetic and romantic. I believe that, too. Most giraffes were drawn with two horns and two ears. But every now and then, you’d spot one with an extra horn (see the image below). That was their spiritual giraffe. When we were kids, we called that an imaginary friend. When we were grown, we called that a spirit animal. In business, we quietly label it imagination and stop believing in it or taking it seriously. If there’s no data to back it up, we simply stop believing in it. But imagine this: A crowned giraffe (yes, I’m calling that extra horn a crown. That is my imagination at work.) stretching just a little higher…high enough to touch the sky and call down rain. That’s the kind of imagination we need more of in our status-quo professional lives. Not fantasy for fantasy’s sake, but, just but… imagination that: - Infuses positivity into the frustration of modern marketing - Helps us think about how technology (aka AI) can support (not replace) critical thinking - Solves business problems by looking at them sideways, upside down, or from the sky Sometimes, progress doesn’t need to start with a new framework or tool. It’s about imagination, our own power to call down rain and re-fertilize our professional lives that may have grown dry and routine. Isn’t the engraving amazing? Almost like a piece of art. Again, this is my own imagination of B2B and giraffes. #creativity #Inspiration #innovation #travel

MarketingProfs AI Friday Forum is coming fast. It's next week, and I'm going to explore an idea: can you train AI to "think" like you? If so, how? Here are the details. Come and join us. Let's have FUN together. 🗓 Date: March 13, 2026 ⏰ Time: 11:30 AM ET ✍ Free registration: https://lnkd.in/eHR5-dud Take aways: - Boost your AI skills by thinking differently about how to use AI: - Move beyond ad-hoc prompts and create a cohesive knowledge base for yourself - Organize your expertise so that AI can grasp, interpret, and repurpose it effectively Robyn Doty Terra Gardner Kim Midgette #FridayForum #ArtificialIntelligence #B2Bmarketing #Webinar #marketing

As a B2B marketer, have you ever hit campaign fatigue? That moment when performance keeps dipping, you’ve tried everything, and nothing seems to work. It happens to the best of us, especially if we lean on the same channels over and over again. So, why do campaigns lose their spark? There are many reasons, but one solution is to audit your workflows and optimize each touchpoint rather than scrapping everything. Take events, for example: 🚀 Add hooks or playful touches in reminder emails (beyond “See you soon”). 🎤 Elevate on-site experiences—think micro-moments that stand out. 📩 Refresh post-event follow-ups so they feel personal, not boilerplate. In my blog, I share more practical tweaks for webinars, ABM gifting, and sales alignment. 👉 https://lnkd.in/dJqB22xK Small changes can turn fatigue into fresh energy and help close the gap between marketing and sales. To do that, you need to start with your own workflow. #ROI #SalesEnablement #B2Bmarketing #LeadGeneration #strategicalignment

The misalignment between marketing and sales often stems from the different mindsets that each team brings to the table. Although both teams share the same overarching goal of driving business success, their approaches to engaging prospects can differ significantly. If you’re interested in exploring this topic, check out this episode of The Paid Media Lab, where I chat with James Deeney, Content Lead at Lunio. In our conversation, I shared my methodology for fostering team unity, and we discussed several key points, including: 🔸 The reasons behind the disconnect between marketing and sales 🔸 Common mistakes in sales and marketing alignment 🔸 How marketing can support sales through effective content 🔸 What should really count as MQLs 🔸 Marketing’s role after a sale has been made 🔸 Common pitfalls in Account-Based Marketing 🎥 Watch in full on YouTube https://lnkd.in/dnrNwaX6 📜 Prefer to read? Check out the recap blog post here https://lnkd.in/e6zpYfsP #B2Bmarketing #SalesEnablement #Marketing #Teamwork

A good friend of mine, Wayne Courreges III, CPM®, focuses on real estate investment and passive income. I love what he has to say about managing your money and wealth. Check out his monthly MeetUp below. Shelbi Whitaker Madison Corley #realestateinvestment #passiveincome