Reid Litman's Recent LinkedIn Posts

Touching Grass? My POV is the future isn't less digital, it's more digital THAT LEADS SOMEWHERE. Crazy fun experience speaking at the Ad Age Next Gen Summit today on the future of IRL events, community gathering & social tech for Gen Z. I got to trade POVs with an unreal lineup of leaders in the space: Lisa Baga…

Excited to have been selected to join Linkedin's new NextGen & Entertainment communities.  These TWO new, 12-week programs are hand-picked cohorts across entertainment, media and the creator economy. I fit ‘not so neatly’ into this intersection, helping brands connect with youth culture and build new products by…

Really cool experience interviewing with THE Australian (!!) for our new Gen Z Pulse Report. Simon and I got to share thoughts from our data on Australian Gen Zers and key moves for marketers struggling to cut through in the region. My favorite bit was AUS Youth’s unique response to pressure — this cohort was mo…

Touching Grass? My POV is the future isn't less digital, it's more digital THAT LEADS SOMEWHERE. Crazy fun experience speaking at the Ad Age Next Gen Summit today on the future of IRL events, community gathering & social tech for Gen Z. I got to trade POVs with an unreal lineup of leaders in the space: Lisa Baga…

Excited to have been selected to join Linkedin's new NextGen & Entertainment communities.  These TWO new, 12-week programs are hand-picked cohorts across entertainment, media and the creator economy. I fit ‘not so neatly’ into this intersection, helping brands connect with youth culture and build new products by…

I’m disappointed Alex Cooper is shuttering Unwell beverages. When the news broke of her launching a drink last year, I wrote, “This is the Brand x Creator collision I’ve been waiting for” It was the perfect example of a large, traditional brand (Nestle) treating a Creator as a strategic partner rather than a medi…