Reid Litman's Recent LinkedIn Posts

Touching Grass? My POV is the future isn't less digital, it's more digital THAT LEADS SOMEWHERE. Crazy fun experience speaking at the Ad Age Next Gen Summit today on the future of IRL events, community gathering & social tech for Gen Z. I got to trade POVs with an unreal lineup of leaders in the space: Lisa Baga…

Really cool experience interviewing with THE Australian (!!) for our new Gen Z Pulse Report. Simon and I got to share thoughts from our data on Australian Gen Zers and key moves for marketers struggling to cut through in the region. My favorite bit was AUS Youth’s unique response to pressure — this cohort was mo…

Proud to partner with Impact Media to amplify & visualize Gen Z Pulse 2026. With global research powered by Ideally, the report highlights how community and belonging have shifted for Gen Z, and where brands should show up. Community used to be something inherited through work, school, religion & neighborhoods. A…

Touching Grass? My POV is the future isn't less digital, it's more digital THAT LEADS SOMEWHERE. Crazy fun experience speaking at the Ad Age Next Gen Summit today on the future of IRL events, community gathering & social tech for Gen Z. I got to trade POVs with an unreal lineup of leaders in the space: Lisa Baga…

I’m disappointed Alex Cooper is shuttering Unwell beverages. When the news broke of her launching a drink last year, I wrote, “This is the Brand x Creator collision I’ve been waiting for” It was the perfect example of a large, traditional brand (Nestle) treating a Creator as a strategic partner rather than a medi…

Could not be more excited to join Assistants vs. Agents TODAY hosted by the one and only Warner Bailey. We’re going to discuss why we think Hollywood and Madison Avenue avenue find themselves in surprisingly similar predicaments AND our top advice to young talent looking to navigate the new shape of careers in thes…