Richard van der Blom's Recent LinkedIn Posts

LinkedIn's 360Brew update quietly reshuffled whose posts you see. I ran a quick scan across 100+ accounts. The results were uncomfortable: → Posts from clients: −56% → Posts from prospects: −29% → Posts from competitors: +31% → Posts from random peers in the same topic: +42% The algorithm has shifted from relationship-based to topic-based. Less from the people who matter to your business. More from people who write about the same things you do. In short: a tighter, noisier bubble. And yet — most people respond by optimising for the algorithm. More posts, more hooks, more hashtags. The better move? Focus on what 360Brew can't touch: your authority, your relationships, and the trust you've already built. Check the infographic below for 8 areas that are still completely under your control. 💭 One question: should LinkedIn let you choose — relationship-based feed or topic-based feed? Which would you pick?

My best-performing post from 2024 stopped working. Same insight. Same structure. Same me. But the DMs dried up. Profile visits dropped. It became invisible. Not because it was wrong. Because it was old. AI search prioritizes recency. A post from 2024 with no updates loses to a post from last month, even if yours is sharper. Freshness is a ranking signal. Silence is decay. So now I audit quarterly. I find the three posts that drove the most inbound. Then I refresh them: → Swap the outdated stat → Sharpen the example with a recent story → Repost with a new hook 30 minutes. Back in the algorithm. Back in AI search results. Back in front of people who need it. Three of my top five posts this year? Refreshed versions of content I wrote 18 months ago. Your best insight, left to age, becomes your competitor's opportunity. When's the last time you updated yours?

LinkedIn doesn't care how hard you worked on that post. It cares about four things. And most creators are failing at least two of them. Here's what the data from our Algorithm Insights Report 2026 shows: 𝗧𝗶𝗽 𝟭 — 𝗣𝗶𝗰𝗸 𝗮 𝗹𝗮𝗻𝗲 Creators who post across 3+ unrelated topics see up to 42% lower distribution. LinkedIn needs to know who to show you to. If you confuse the algorithm, it ignores you. 𝗧𝗶𝗽 𝟮 — 𝗖𝗵𝗮𝘀𝗲 𝘀𝘁𝗿𝗮𝗻𝗴𝗲𝗿𝘀, 𝗻𝗼𝘁 𝗳𝗮𝗻𝘀 Comments from outside your network carry significantly more weight than reactions from your regulars. One new voice in your comments does more for reach than fifty loyal followers hitting Like. 𝗧𝗶𝗽 𝟯 — 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗹𝗮𝗯𝗲𝗹𝗮𝗯𝗹𝗲 𝗶𝗻 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 LinkedIn categorises content fast. If your post topic isn't immediately clear, it gets buried before it gets a chance. Hook + topic in line one. Every time. 𝗧𝗶𝗽 𝟰 — 𝗕𝘂𝗶𝗹𝗱 𝘁𝗵𝗿𝗲𝗮𝗱𝘀, 𝗻𝗼𝘁 𝗹𝗶𝗸𝗲-𝗯𝗮𝗶𝘁 A comment thread active for 72 hours outperforms a post with 100 likes that flatlines by noon. Longevity beats vanity metrics. The algorithm isn't random. It's just measuring things most people aren't tracking. Now you are. PS: What's your favourite square of the visual?

I co-founded a LinkedIn tool. So let me tell you exactly which tools I'd never touch and why. This is what's actually happening right now... LinkedIn has significantly ramped up enforcement in 2025. Browser extensions that auto-visit profiles, inject UI elements, or automate engagement? They're not just against the User Agreement LinkedIn now uses browser fingerprinting to detect which Chrome extensions you have installed. Accounts using these tools are getting flagged, restricted, and in some cases permanently banned. Jasmin Alić (one of LinkedIn's most followed voices on organic growth) said it clearly after he spoke to LinkedIn: no extensions. Full stop. And yet thousands of companies are still running employee advocacy programs on tools that put every single account in their organisation at risk. This is exactly why we built Narify differently. I'm one of the co-founders, so I'll be upfront: I'm biased. But that also means we've built this from the inside. Every algorithm change, every policy update, every shift in how LinkedIn rewards content gets reflected in the product. Not months later. Now. Narify is an official LinkedIn partner, which means it integrates exclusively through LinkedIn's approved APIs. No browser extensions. No scraping. No automated actions on your behalf. Zero risk to your account or your team's accounts. Not a marketing line. Simply the architecture. • Companies with strong employee advocacy programs generate 2x higher brand engagement than those relying on paid media alone.  • Employee content gets 8x more engagement than content shared from brand pages.  • Salespeople who are active on LinkedIn are 51% more likely to hit quota. The ROI case is there. The platform is ready. The question is whether the tool you're using to unlock it is actually safe. We're aiming to be one of the fastest-growing Employee Advocacy platforms in Europe and I genuinely believe it's because we took compliance seriously before it was cool. 👉 Free 14-day trial — no credit card needed: https://narify.com/ 👉 Want to see it in action? Watch the demo or drop me a message. 👉 Interested in becoming a partner or reseller? DM me directly — we're actively expanding. What tool is your team using for LinkedIn advocacy right now? And do you actually know if it's compliant?

I can’t, not today. The platform I value so much has turned into an echo chamber of experts asking me to comment to get a copied-paste clickbait document. Where people who discovered LinkedIn last year are ruining the credibility by selling stolen inspiration. Not this Monday LinkedIn can I have the good old you back please?

Most entrepreneurs have different audiences in their email list. And they treat them like one. A while back, I ran a promotion for a new workshop series. Good product. Decent list. One email campaign to everyone. Results? Mediocre. Not what I expected. The kind of launch where you know the problem wasn't the product but the message hitting the wrong people in the wrong way. So when I launched my Mastermind Sessions, I decided to do it differently. Partly because I'd been going deep on AI tools lately. For months I have been testing what AI tools and solutions actually move the needle versus what just looks impressive in a demo. And somewhere in that process, I finally stopped skimming the surface of a tool I'd had for years. I'd been using ActiveCampaign as a basic email sender. Turns out I'd been sitting on a lot more than that. I mapped my three audiences first. Then I built a separate sequence for each, using ActiveCampaign's Active Intelligence feature to identify which segments were most likely to convert before I even pressed send. Here's how that worked for me: Algorithm Report buyers → Already trust my frameworks. They don't need convincing — they need depth. → Sequence angle: "𝘠𝘰𝘶'𝘷𝘦 𝘢𝘱𝘱𝘭𝘪𝘦𝘥 𝘵𝘩𝘦 𝘵𝘩𝘦𝘰𝘳𝘺. 𝘏𝘦𝘳𝘦'𝘴 𝘸𝘩𝘦𝘳𝘦 𝘸𝘦 𝘨𝘰 𝘧𝘶𝘳𝘵𝘩𝘦𝘳." → Longer emails, case-study led, focused on transformation over time. Newsletter subscribers → Warm but uncommitted. High volume, lower purchase intent. → Sequence angle: Social proof + urgency + a single, frictionless CTA. → Shorter. Punchier. Hard deadline. No detours. Existing clients → They know me. They trust me. They deserved a personal touch first. → Sequence angle: Early access framing, not a sales email. → I manually tagged this group. The automation only fired after that tag. They converted at 3x the rate of the other lists. What shifted the whole launch wasn't just better copy but knowing 𝘸𝘩𝘪𝘤𝘩 segment to prioritise, what each group needed to hear, and when to send it. Active Intelligence flagged the highest-intent contacts across all three lists before I'd sent a single email. Segmented campaigns generate up to 760% more revenue than batch-and-blast. That stat has been floating around for years. Most people nod at it and go back to sending the same email to everyone. Your list isn't one audience. Stop emailing it like it is. I've been using ActiveCampaign to build this out — if you want to explore it yourself, you can start a free trial here: https://lnkd.in/eNFhtBAT Currently on 18,000 email subs, my goal for the end of 2026 is 50,000. How many subscribers do you have? #ActiveCampaignParter

Over 60% of people are now turning to AI to find experts! And that number is rapidly growing. Being mentioned is being bought! Most people try to go viral to build authority. AI doesn't care about your viral posts. It cares about structured depth. What do I mean by that? When someone asks ChatGPT or Perplexity who the go-to expert on [your topic] is, your name only surfaces if the AI can find a clear, consistent pattern across your content. One banger post doesn't create a pattern. A pillar + 3-5 spokes + reinforced terminology does. Hence the 4-Phase Authority Compounding Framework I've been creating and sharing lately. It works in 8 weeks without chasing trends or praying for virality. The 4 phases: → Phase 1 (Week 1) Claim your territory with one Pillar Post → Phase 2 (Weeks 2–4) Build depth with connected Spoke Posts → Phase 3 (Weeks 4–6) Reinforce the association consistently → Phase 4 (Weeks 6–8) Watch your authority signal activate The goal isn't to be famous on LinkedIn. The goal is to be the first name a qualified buyer thinks of — or that AI surfaces — when your problem comes up. Big difference. I've put the full framework in the image below. Save it. Work through it. Your competition is still chasing likes. Good for you! Is your name already turning up in GEO?

I lost a client insight two months ago. She said something in minute 23 of our call; a specific pain point that would've been perfect for a case study. I remember thinking "I should write that down." I didn't. By the time I checked my notes after the call? Nothing. It wasn’t there. This happens more than I'd like to admit. TRIBE sessions, Mastermind calls, client consultations, most of the time I walk away with tons of ideas but half-formed notes. The decision that felt obvious in the moment. The objection someone raised that I wanted to address in my next post. Vanished. Most professionals forget 70% of what was discussed in a meeting within 24 hours. I might find myself on 80% even (it’s the age probably).Only 26% of meetings produce clear action items. This shouldn’t become a structural problem. I've been testing Granola for the past few months. It's not a notetaker, it's an AI notepad. I jot down what matters to me during the call, the way I always have. Granola runs in the background, transcribes everything, and builds a structured summary around my notes. My thinking. My priorities. Made searchable. This is where it becomes even more interesting. Connect Granola to Claude or ChatGPT via MCP (which takes 30 seconds) and suddenly every meeting becomes context your AI can actually use. → Draft a follow-up based on today's client call → Pull decisions from last month's strategy session → Build a proposal using the exact language your prospect used For someone running back-to-back calls like I do that’s a game changer. Your meetings have always been full of intelligence.  Most of it just never survived the call. You want to try Granola yourself? Link for 1 free month in the first comment. PS: I only partner with tools I actually use. #GranolaPartner #Sponsored

LinkedIn changed the rules again. The algorithm shifts. Reach drops overnight. Now you have 3 options 👇 𝟭. 𝗠𝗲𝗲𝘁 𝗥𝘂𝗹𝗲𝗹𝗲𝘀𝘀 𝗥𝗮𝗺𝗼𝗻 Ramon posts. Consistently, even. But he never bothered to understand how LinkedIn actually works. No strategy. No awareness of what the platform rewards. Just vibes and hope. When the algorithm changes, Ramon doesn't notice. He just wonders why his numbers keep shrinking — and blames the platform. ▶️ New rules create new winners. Ramon is never one of them. 𝟮. 𝗠𝗲𝗲𝘁 𝗣𝗮𝗻𝗶𝗰𝗸𝗶𝗻𝗴 𝗣𝗮𝘂𝗹𝗮 Paula saw the reach drop. She felt it personally. Now she's refreshing her analytics hourly, chasing every trend, and rewriting her entire content approach every two weeks. She's busy. She's stressed. She's everywhere. But her audience has no idea what she actually stands for. ▶️ Paula isn't playing the game. The game is playing Paula. 𝟯. 𝗠𝗲𝗲𝘁 𝗔𝗱𝗮𝗽𝘁𝗶𝘃𝗲 𝗔𝗹𝗲𝘅 Alex noticed the shift too. She took a breath, did her homework, and made one or two smart adjustments. Her content still sounds like 𝘩𝘦𝘳. Her audience still grows. Her pipeline stays warm. ▶️ Alex doesn't fear the algorithm. She understands it — and that changes everything. 𝗔𝗹𝗲𝘅 𝘄𝗶𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲. Here's the 6-tip playbook she runs when the rules change: ① Know the rules before you play Ever tried playing Monopoly without reading the rules? You can still roll the dice — but you'll never win. A basic understanding of how LinkedIn rewards content isn't optional. It's your foundation. ② Anchor to your pillars, not the platform If you know 𝘸𝘩𝘺 you post each type of content, a format change doesn't shake you. Strategy is stable. Tactics flex. ③ Separate signal from noise Not every LinkedIn update demands a response. Test one change at a time before overhauling everything. ④ Protect your voice first Reach is a metric. Your reputation is an asset. Never sacrifice one for the other. ⑤ Watch your own data — not someone else's viral moment The algorithm rewards 𝘺𝘰𝘶𝘳 audience's behaviour. Learn that pattern. Own it. ⑥ Consistency beats optimisation An imperfect post published beats a perfect post that never goes live because you were waiting for the "right" format. The algorithm will change again next month. The only question is — which one are you? Ramon, Paula, or Alex.

Most people treat commenting like a checkbox. Post ✅ Engage ✅ Move on ✅ And then wonder why nobody knows who they are. This is what the data actually tells us about comments — and most people get this completely wrong: "A comment is not engagement. It's a positioning statement" Every comment you leave is being read by 3 audiences simultaneously: — The post author (potential connection, collaborator, client) — Their followers (people who don't know you yet) — The algorithm (which is now actively measuring comment quality) One sharp comment on the right post can do more for your personal brand in 24 hours than a week of mediocre posting. But "sharp" is the key word. Because the comment graveyard is full of: → "Love this!" (You just told 20,000 people you have nothing to say) → A question at the end (AI flag. Instant reach killer) → 3 sentences that agree with the post and add zero new thinking The comments that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 build your reputation share one thing: They make the reader think something they didn't think before you showed up. That's it. That's the whole game. This Monday, I'm hosting a 2-hour live Mastermind Session with Jasmin Alić (limited tickets available) — widely known as the king of LinkedIn comments. Not a webinar. Not a tips list. A deep, strategic session on how comments and engagement actually build visibility, recognition, and real conversations. After 2 hours with Jasmin and me, you will never second-guess a comment again. 👉 Grab your seat (€49): https://lnkd.in/dA6W3tVw And if you want the full year — the All-Access Pass also gets you front-row access to Session #3, the live release of the LinkedIn Algorithm Insights Report 2026 with Ivana Todorovic. First to know. First to adapt. What was the last comment you left that you were actually proud of?

I myself see a huge contradiction between what LinkedIn communicated and what is really happening. This newsletter explains what should happen, what is actually happening and comes with... a 5 Step Relationship Audit Plan. To make sure you don't get stuck in a bubble of people all discussing the same topic, instead of seeing valuable content from your connections. And a bit more. If you like the new structure The Business Case The Mindset Shift The One Thing This Week To Do let me know.

The best format for your LinkedIn post depends on 3 elements. Not your industry. Not your niche. Nope, these 👇 1️⃣ Your history and performance 360Brew remembers your last 1,000 actions. What you posted, what you commented, how it performed, how people responded. The algorithm isn't guessing — it's profiling. 2️⃣ Your follower count Yes, really. A creator with 5K followers shouldn't use the same format mix as someone with 100K. More on that below. 3️⃣ Your posting frequency How often you show up changes which formats work best. We're still crunching this data — but the pattern is already clear. Here's a scoop of what we know right now about format performance in 2026: 𝗧𝗲𝘅𝘁 + 𝗜𝗺𝗮𝗴𝗲 Reach: ↑ | Engagement: stable | Saveable: 5/5 Best for: Infographics. Avoid selfies. 𝗧𝗲𝘅𝘁 𝗢𝗻𝗹𝘆 Reach: ↑ | Engagement: ↓ | Saveable: 1/5 Best for: Personal stories. Little else. 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 / 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 Reach: stable | Engagement: stable | Saveable: 4/5 Best for: Light, scannable content. 𝗣𝗼𝗹𝗹𝘀 Reach: ↑ | Engagement: ↑ | Saveable: 1/5 Best for: Uncovering buying signals. 𝗩𝗶𝗱𝗲𝗼 Reach: ↓ | Engagement: stable | Saveable: 3/5 Best for: Short. One video = one topic. 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀 Reach: ↑ | Engagement: ↑ | Saveable: not possible Best for: SEO & GEO. Start or revive your newsletter. The part most people miss. The reach gap between follower brackets is brutal: → 0-1K → 1-5K: +224% → 5-10K → 10-25K: +57% → 50-100K → 100K+: +144% Same effort. Wildly different outcomes. And certain formats perform disproportionately better at certain follower levels. The full breakdown — which formats work best at which tier, and how posting frequency changes the equation — is coming in the Algorithm Insights Report 2026. April 29th. Over 1.3M posts analyzed. But I can tell you this already: If you're under 10K and posting carousels every day, you might be playing the wrong game. If you're over 50K and ignoring Articles, you're leaving reach on the table. More soon. What format is working best for YOU right now? PS: Picture taken during OMT Event in Düsseldorf (Germany) this month. Next stop Oslo.

"I never take notes manually. That's what my notetaker does." I said that for two years. And for two years, I was wrong about what I actually meant. Last week I ran our TRIBE community meeting. You know the kind: fast agenda, ten sharp people, ideas flying, commitments being made. I had my notepad out. Old habit. Jotted down what mattered 𝘵𝘰 𝘮𝘦: the tension in one conversation, the follow-up someone volunteered for, the idea we almost skipped past. Granola was running in the background the whole time. No bot joining the call. No awkward "Granola has entered the meeting." Although I did mentioned I was testing a new transcription tool. Granola acts like a clean notepad, quietly catching everything. After the meeting I got back enhanced notes instead of a raw transcript dump: • Structured summary that combined 𝘮𝘺 scribbled shorthand with the full word-for-word record. • Task list broken down by individual member, based on what was actually discussed. • "Next Steps" section built specifically around my role. I dropped it straight in our community channel and into my TRIBE folder inside Granola. Foundation for every meeting that follows. This is the thing most people miss about notetakers: they don't actually serve 𝘺𝘰𝘶. They hand you a 47-minute transcript you'll never fully read, shaped by a generic template, missing the context only you have. They replace your attention instead of sharpening it. Granola works the other way around. Your notes drive the output. The AI structures around your priorities, not a default format. Connect it to Claude or ChatGPT and your meeting lands directly as context — draft a follow-up, update your CRM, write a brief, without touching copy-paste. As a knowledge worker, I average +30% of my working time in meetings. That's not changing anytime soon — so the only lever I actually have is how much I extract from each one. Granola became that lever. And the best part? There is a free-forever plan and a free trial, so you can try the different features without paying. No investment needed to find out if it changes how you work. Give it a try here: https://lnkd.in/e-uEPGvW PS: Do you still write notes on a piece of paper? #GranolaPartner

10 LinkedIn tips I saw this week that promise the stars but deliver crickets. All real. All still being shared. All terrible. 1️⃣ "After posting, repost your post 5 hours later, then again before bed" Congratulations. You've now annoyed your audience 3x and taught the algorithm you're desperate. 2️⃣ "Comment 'GOAT' and I'll send you the CHICKEN" 4 people got restricted this week for engagement baiting. More incoming. LinkedIn's cracking down hard. 3️⃣ "Post at exactly 7:42 AM on Tuesday for maximum reach" As if 1,1 billion users all check LinkedIn at the same magical minute. Time zones? Never heard of them. 4️⃣ "Use exactly 3-5 hashtags for optimal distribution" This was true in 2021. In 2026? Hashtags are basically decorative. Our research shows they hurt more than help. 5️⃣ "Post multiple times a day — it works for Gary and Alex!" You're aware they have armies of social media people creating and publishing, right? They don't need to sell what you're selling. 6️⃣ "I analyzed 30 top creators so you don't have to — copy their hooks!" Scroll past it. Don't copy what works for others. Find your own path. 360Brew is watching. 7️⃣ "DM everyone who likes your post within 1 hour" Nothing says "I value this connection" like an automated pitch 47 seconds after someone tapped a button. Be subtle instead. 8️⃣ "Infographics perform best. Video second." Rubbish dressed up like a monkey is still rubbish. It's about the message, not the wrapping paper. One post = one message 9️⃣ "Delete underperforming posts fast so the algorithm doesn't punish you" Nothing says confidence like panicking over numbers before your audience even had lunch. And the algo? Already seen it! 🔟 "The algorithm favors video, so turn everything into video" The algorithm favors content people actually engage with. A boring video is still boring. Just with more production costs. Why does this stuff keep spreading? Because it's easy to copy-paste. Because it sounds like a shortcut. Because people want to believe there's a hack. Because some experts are stuck in 2024 Playbooks. There isn't. The "tips" that actually work are boring: → Be useful to a specific audience → Show up consistently → Build trust over time Not sexy. Not viral. But real. What's the worst LinkedIn advice you've seen lately?

Most creators I talk to have the same 5 problems. And they're stuck in a loop because no one connects the dots for them. What does the content journey really look like for most? 1. Ideation "What do I even post about?" You open a blank doc. Stare at it. Google "LinkedIn post ideas." Copy something generic. Post it. Wonder why it flopped. The problem isn't creativity — it's that no one's asking the right questions to get your best ideas out. 2. Drafting "AI writes, but it doesn't sound like me." You paste a prompt into ChatGPT. Get something back. It's fine. But it reads like everyone else. Because it was trained on everyone else. Your unique voice disappears. 3. Optimizing "Is this post actually good before I hit publish?" You read it three times. Ask a friend. Still unsure. You post anyway. No one checks for weak hooks, AI-sounding phrases, or factual gaps. You're publishing without a compass. 4. Analyzing "I post and hope for the best." Maybe you check impressions the next day. Maybe you don't. Either way — you get no real feedback. No one tells you what worked, why, or what to do next. 5. Learning "I scroll competitors but don't know what to steal." You see a post with 2,000 likes. Cool. But why did it work? What pattern can you borrow? What's relevant to your niche? It's unfiltered, unstructured noise. Here's the thing: These aren't 5 separate problems. They're one broken system. I've been testing something that finally connects them. It asks the right questions before I write. Drafts in my voice. Flags weak spots before I post. Sends me a weekly breakdown of what's working. And lets me search what's performing for others — filtered by topic. It's called Stanley. It's like having a content coach who actually gets my work. Not a prompt library. Not another chatbot. A system that learns how I write — and helps me write better. Normally you have a 3 day free trial, but as an advisor / ambassador I managed to get you a 7 day free trial. Try it! You won't be disappointed https://lnkd.in/eBmnB8Fu Which stage do you struggle with?

Most people skip Polls on LinkedIn. That's exactly why you should be using them. This week's newsletter breaks down the Poll strategy that generates visibility, attracts opportunities, and hides buying signals in plain sight — without a single cold message. Inside: → A real GTM story that turned votes into pipeline → The 5-step Poll Plan you can run this week → Why Polls outperform most content formats right now → A live Mastermind with Jasmin Alic on March 23rd → Early insights from the LinkedIn Algorithm Report (April 29th) One Poll. The right strategy. A completely different result. 👇 Read the full newsletter below.

Everyone obsesses over their LinkedIn headline They're optimizing the wrong thing Your About section is the most important text on your profile. Here's why: → It's indexed stronger than any other field by LinkedIn's algorithm → 6% of profile visitors actually read it (the rest of your profile? Only 2%) → It's where you position yourself for both humans AND the algorithm For the first time in 3 years, I rewrote mine back in February. The results? Within two weeks → Profile visits went up 19% → Content performance increased 26% → Incoming relevant invites doubled Especially with the recent algorithm changes, your profile is the foundation. Your posts drive traffic there. What happens next depends on what they find. Most About sections read like a CV. That's a missed opportunity. Here's the 6-part structure I use (see infographic) in all my sessions: 𝟭. 𝗛𝗼𝗼𝗸 — Lead with your client's pain point 𝟮. 𝗪𝗵𝗼 𝗜 𝗔𝗺 — Name, location, a personal quirk 𝟯. 𝗪𝗵𝘆 𝗠𝗲 — Your proof, results, strategic impact 𝟰. 𝗪𝗵𝗮𝘁 𝗜 𝗢𝗳𝗳𝗲𝗿 — Services, clear and scannable 𝟱. 𝗥𝗲𝘀𝘂𝗹𝘁 — The business outcome your clients want 𝟲. 𝗖𝗧𝗔 — The no-brainer next step Write like you're talking 1-on-1 to a client. Short paragraphs. Bullets for readability. Answer their doubts before they ask. Your About section isn't a bio. It's a conversion tool. On a scale from 1–10, how satisfied are you with your current About section? PS: Save the infographic. Use it.

One comment can 12x your reach. Or add almost nothing. The algorithm knows the difference. You don't. We analyzed 1.3 million personal profile posts and have drafted already +100 Pages on the first 3 chapters only (7 Chapters in total). Let me give you a peak into engagement: Reactions compound → Typical reaction level? Median reach: 629 impressions. → 2–4x your typical reactions? +134% reach. → 4x or more? +639% above baseline. So receive 4x more comments as usual and you are playing a different league. Timing is a multiplier. → Post with 3 comments? One extra comment adds +4.8% reach. → Post with 54 comments? Same comment adds +0.4%. Same action. 12x different impact. Early comments aren't a nice-to-have. They're leverage. Saves are the hidden signal. 97.67% of posts get zero saves. Posts with 10+ saves? median reach stuck on 1,000 impressions Median reach: +18,000 impressions. That's +1,886% above posts with no saves. A bookmark is the highest-intent signal you can earn. LinkedIn treats it accordingly. The question isn't "how do I get more comments." It's "how do I get the right comments, at the right moment, from the right people." That's a completely different strategy. → The full breakdown is in the Algorithm Insights Report 2026. → Join +3,000 people and grab it before April 29th for €150 (goes to €199 at launch). Check my Featured Section! When was the last time someone saved your post?

My reach dropped. Then I found out why. It wasn't the ads. It wasn't the pods. It was something most people haven't even heard of yet — and once I understood it, my reach went up 30% again. The reason? LinkedIn quietly rebuilt how it decides who gets seen. From the ground up. And the element sitting at the center of that shift is called 360Brew. Most entrepreneurs are still fighting the old algorithm. Meanwhile the platform already moved on — and it's now rewarding a completely different set of behaviors. I broke down exactly what changed, and what to do about it, in the carousel above. Swipe through it. And if you want the full picture: The Algorithm Insights Report 2026 is coming — the most comprehensive breakdown of LinkedIn's biggest algorithmic shift since the platform launched. Not trends. Not tips. Facts and stats. Over 1.3M posts. The actual mechanics, and what they mean for your content strategy. 🔒 Now still access for: €150 — price goes up to €199 at launch. https://lnkd.in/eZMq8w_F And you get the +320 Pages of 2025 (still relevant for 90%) Make sure you'll be amongst the first who gets all the new data, April 29th.

Everyone's talking about the LinkedIn algorithm right now. 360Brew. Updates. Theories. Hot takes. We are half way analyzing and drafting the Algorithm Insights Report 2026, and here are some stats: → Document posts with a CTA slide convert 4.2x more → 3–5 images peak. Use 6+? -40% reach penalty → Authentic video outperforms polished by up to 2.6x → 1-day polls get crushed with a -70% reach penalty → Reshares within 4 hours have +40% more impact than after And, warming up the algo before you post? History! Now I'm curious where 𝘺𝘰𝘶 stand on all this noise. 👇 → Vote in the poll. Join +3,000 people and grab the Algorithm Insights Report 2026 before April 29th for €150 (goes to €199 at launch). Future updates included! https://lnkd.in/eZMq8w_F PS: What's your plan for tomorrow?

Yesterday was supposed to be the start of a well-deserved holiday. Instead, it turned into one of the most surreal and at times genuinely frightening travel experiences I've had. We left Valencia at 6:30am, drove to Barcelona, and flew to Athens without a hitch. Smooth. On time. Perfect start. Then Athens happened. A red weather alert. Horizontal rain. Winds you could feel through the walls of the terminal. And an Aegean Airlines flight to Crete that — spoiler — should never have operated. Here's how the evening unfolded: 🕔 5:30pm — Delayed to 6:30pm 🕕 6:00pm — Delayed until further notice 🕖 7:00pm — Still no clarity 🕖 7:05pm — Flight to Rhodes at the next gate: cancelled 🕖 7:15pm — Chaos. People scrambling for compensation, hotels, answers 🕗 8:00pm — "We board at 8:40pm." Stunned silence. 🕗 8:20pm — Buses take us to the plane. Through 20cm of standing water. Winds strong enough to knock a toddler off his feet. Vehicles with sirenes everywhere. 🕘 8:40pm — Boarded in apocalyptical circumstances. 🕙 9:30pm — "Obstruction on the runway. We wait." 🕙 9:45pm — "Water damage inside the plane. Engineer coming to sign a form. Nothing to worry about." 🕙 10:30pm — "We need to change planes." 🕙 10:45pm — Offboarding. What I witnessed during that offboarding I won't forget quickly. Elderly passengers navigating steep stairs in 120km/h winds and heavy rain with zero assistance from staff. Parents shielding toddlers against the wind and the water. No help. No empathy. Nothing. We boarded again at 11:30pm. People had tried to cancel their flight in the meantime. Not allowed as we were on the runway (for over 3 hours alreay) The flight itself? Turbulence that had people in tears. A landing that felt like controlled chaos. My wife passed out from low blood pressure. Passengers soaked. Not a single drink or snack offered throughout an ordeal that had lasted nearly 7 hours. We arrived in Crete at past midnight. Our hard-shell suitcases had turned into aquariums. Everything inside: soaked. Hotel at 2:00am. Seven hours later than planned. I'm not an engineer. I can't say with certainty the flight was unsafe. But I know what I saw, and I know what basic duty of care looks like. What I witnessed last night fell dangerously short of any acceptable standard — in safety, in communication, and in basic human decency. A formal complaint is being filed. And I'd strongly encourage anyone on that flight to do the same. To end on a different note — we're here. It's not raining. My wife is recovering. And we will make the most of this holiday. But I won't stay silent about what happened. Because silence is how these things keep happening. PS: Have you ever been in a travel situation where you felt genuinely unsafe — and nobody in charge seemed to care?

3 brand deals I turned down this year. All fake. All based on real patterns I see every week. ❌ Deal #1: "CryptoMoonLambo" A Web3 platform wanted me to promote their "revolutionary token."  My audience? Sales leaders and B2B entrepreneurs. Their product? Something I couldn't explain to my 12-year-old. The fit? Non-existent. ❌ Deal #2: "InstaGrowth Automation Tool" Promised to "10X my engagement overnight." I asked: "How?" They said: "Automated comments and mass DMs." I said: "That's literally what I teach people NOT to do." ❌ Deal #3: "One post, €15K, here's the script" A SaaS company wanted me to read their copy word-for-word. No room for my voice. No room for nuance. Just a human billboard with a blue checkmark. Why I share this? Because LinkedIn influencer marketing is exploding right now. Brands finally understand: creators have trust that ads can't buy. But here's what many brands still get wrong: They treat creators like media placements. Not like partners. My rules after 15+ years of building trust here: 1️⃣ Alignment over opportunity If the product doesn't fit my world — sales, AI, sustainable business — I pass. Even when the number looks good. 2️⃣ Long-term over one-off I'd rather do 6 posts with one partner than 6 posts with 6 brands. Depth beats breadth. 3️⃣ My voice, always I respect briefings. I deliver on CTAs. But I write like me. That's what my audience expects — and what protects the credibility I've spent years building. 4️⃣ I use it or I see it If I can't personally vouch for the product — or immediately see the value for my audience — it's a no. Brand partnerships can be powerful. But only when both sides protect what matters most: trust. What's the worst brand pitch you've ever received?

Most people on LinkedIn are only visible when they post. Jasmin Alić and I want to help you show up every single day — without posting more. Visibility of most people: 2 times a week. 52 weeks. That's 104 moments of visibility per year. Next Monday (March 23rd), we're hosting Mastermind Session #2 on commenting and engagement that actually leads somewhere. Join us at 4:00pm CET https://lnkd.in/dNyi8PNP Not just "be active in the comments." A full strategy — one that builds visibility, positions your expertise, and opens conversations with the right people. Here's what you'll will be given: → Why a great comment can outperform your best post → The 5 ingredients of a comment strategy that actually converts → How to find the right posts to comment on (without endless scrolling) → The anatomy of a comment people feel compelled to respond to → How to turn a comment thread into a real DM conversation → Jasmin's exact daily routine — how he finds posts, structures his time, and builds reach through comments every single day This isn't a webinar. It's a working session. You'll leave with a framework you can implement the same day. Monday March 23rd | 4:00 PM CET Recording + materials included for all participants. 👇 these Mastermind sessions are included in The TRIBE. Exclusive online Community by Richard van der Blom membership.

Most creators I talk to have the same 5 problems. And they're stuck in a loop because no one connects the dots for them. What does the content journey really look like for most? 1. Ideation "What do I even post about?" You open a blank doc. Stare at it. Google "LinkedIn post ideas." Copy something generic. Post it. Wonder why it flopped. The problem isn't creativity — it's that no one's asking the right questions to get your best ideas out. 2. Drafting "AI writes, but it doesn't sound like me." You paste a prompt into ChatGPT. Get something back. It's fine. But it reads like everyone else. Because it was trained on everyone else. Your unique voice disappears. 3. Optimizing "Is this post actually good before I hit publish?" You read it three times. Ask a friend. Still unsure. You post anyway. No one checks for weak hooks, AI-sounding phrases, or factual gaps. You're publishing without a compass. 4. Analyzing "I post and hope for the best." Maybe you check impressions the next day. Maybe you don't. Either way — you get no real feedback. No one tells you what worked, why, or what to do next. 5. Learning "I scroll competitors but don't know what to steal." You see a post with 2,000 likes. Cool. But why did it work? What pattern can you borrow? What's relevant to your niche? It's unfiltered, unstructured noise. Here's the thing: These aren't 5 separate problems. They're one broken system. I've been testing something that finally connects them. It asks the right questions before I write. Drafts in my voice. Flags weak spots before I post. Sends me a weekly breakdown of what's working. And lets me search what's performing for others — filtered by topic. It's called Stanley. It's like having a content coach who actually gets my work. Not a prompt library. Not another chatbot. A system that learns how I write — and helps me write better. Normally you have a 3 day free trial, but as an advisor / ambassador I managed to get you a 7 day free trial. Try it! You won't be disappointed https://lnkd.in/eBmnB8Fu Which stage do you struggle with?

The best free AI summit available online starts March 24. 3 days. Completely free. The most in-depth content on agentic AI ever put together. Sign up now: https://lnkd.in/eb6eXiHV Here's what we're covering. Every company is inheriting a new set of jobs to be done — not because of one tool or one model, but because the operating layer itself is shifting. The context graph is becoming the nervous system of modern GTM. Signals, decisions, and actions no longer live in silos. They connect, compound, and execute continuously. That shift creates seven distinct jobs — and most companies haven't mapped them yet: 1. Build the context graph — Connect your signals before you orchestrate anything 2. Encode GTM logic — Your methods, metrics, and decisions need to live in the system, not in someone's head 3. Orchestrate agents and workflows — Agents need rails. This is where you build them 4. Govern AI workers — Accountability and control aren't optional at scale 5. Own the infrastructure layer — The foundation everything else runs on 6. Turn product into a system of action — Your product can do things, not just show things 7. Capture defensibility in the graph — The companies that win own the data layer others can't replicate Each layer compounds the one below it. Get layer one wrong and everything above it runs on noise. We're going deep on every layer — the platforms, the tooling, the early-stage methodology, and the real-world learnings. Live, with the people building it. March 24–26 · Free · Online Sign up now. And get the recordings!