Ross Hudgens's Recent LinkedIn Posts

ICP mapping is a critical, GEO-first tactic for B2B. What is ICP mapping? Creating landing pages that give you full coverage of the industries, solutions and business sizes you support. Within LLMs, long-tail searches and user customization will look for signals like this so clear signaling will help significantl…

CEO/CMO: "Do we use Profound? Are we using AI to create content?" The right answer to both? "Yes,". That was a top takeaway from a breakfast this week with Tom Critchlow and a room full of senior search marketers. The reason: being dismissive or defensive isn't how you stay in the conversation with executives.…

LinkedIn post search traffic is up 400% in the last quarter! For the first time last week, I saw LinkedIn rank first in a B2B site's most sourced LLM domains. The trend is clear: LinkedIn is the next Reddit in the world of SEO. In September, I wrote about the first burst in traffic these posts were seeing on Goog…

"SEO for AI" is the slight naming preference of marketers we surveyed. In polling 353 marketers in our most recent trends report, we asked the group what of popular acronyms they preferenced. Turns out the overall favorite is, by a slight margin, a subcategorization of SEO itself rather than an all-new acronym. O…

Digital PR media citations do not drive direct LLM visibility increases. And we sell digital PR as a service! There is some misguided snake oil being passed around by people who have something to gain by telling you a random mention in news publications leads to direct visibility gains. Digital PR *can* and *doe…

Default LLM tracking is a major strategy mistake. The reason? It often incudes equal weighting across all LLMs. Imagine in 2020 if your CEO called a meeting because your Yahoo! rankings went down. That’s what we’re setting ourselves up for by using an equal weighting of every major LLM in our LLM visibility track…