Ross Hudgens's Recent LinkedIn Posts

Big news! It’s launch day for my book on AI search. Many, many people helped make this book happen – our team’s editing and design, the expertise of our team and clients, Josh Blyskal’s technical wisdom in a dedicated chapter, and Wiley bringing it to publication on an expedited timeline. I’m thankful for them all…

Ramp put a secret offer in a file only AI could read. It worked, and their customers asked for it! Eric Wu, growth at Ramp, shared several of their GEO tests in our latest conversation. One of the most surprising was a markdown file that offered a unique $162 offer to users who found them through ChatGPT. LLMs r…

It's getting real! The first copies of Generative Engine Optimization showed up right-on-time for my training at BrightonSEO. I gave it a re-read over the last few days, and I'm excited by how it all came together and continues to hold up great. The official release date is October 12th, so I'm excited to "debu…

Big news! It’s launch day for my book on AI search. Many, many people helped make this book happen – our team’s editing and design, the expertise of our team and clients, Josh Blyskal’s technical wisdom in a dedicated chapter, and Wiley bringing it to publication on an expedited timeline. I’m thankful for them all…

"SEO for AI" is the slight naming preference of marketers we surveyed. In polling 353 marketers in our most recent trends report, we asked the group what of popular acronyms they preferenced. Turns out the overall favorite is, by a slight margin, a subcategorization of SEO itself rather than an all-new acronym. O…

Everyone should remove Perplexity from their LLM trackers today. Why? Perplexity is shrinking in market share. Where it was already small at 1.9%, it’s now only 1% and trending to go even lower than that. The core problem with tracking Perplexity against ChatGPT, Gemini, AI Overviews and Claude is that it re-wei…