Ross Hudgens's Recent LinkedIn Posts

ICP mapping is a critical, GEO-first tactic for B2B. What is ICP mapping? Creating landing pages that give you full coverage of the industries, solutions and business sizes you support. Within LLMs, long-tail searches and user customization will look for signals like this so clear signaling will help significantl…

Siege Media is growing, and we've got several exciting positions open! We're fully remote, but also looking for some time zone speciality in some situations for ideal customer service (ex: ET for Account Manager). Pretty much every department in our org has an open job description of some kind. 2027 is looking pre…

CEO/CMO: "Do we use Profound? Are we using AI to create content?" The right answer to both? "Yes,". That was a top takeaway from a breakfast this week with Tom Critchlow and a room full of senior search marketers. The reason: being dismissive or defensive isn't how you stay in the conversation with executives.…

"SEO for AI" is the slight naming preference of marketers we surveyed. In polling 353 marketers in our most recent trends report, we asked the group what of popular acronyms they preferenced. Turns out the overall favorite is, by a slight margin, a subcategorization of SEO itself rather than an all-new acronym. O…

Everyone should remove Perplexity from their LLM trackers today. Why? Perplexity is shrinking in market share. Where it was already small at 1.9%, it’s now only 1% and trending to go even lower than that. The core problem with tracking Perplexity against ChatGPT, Gemini, AI Overviews and Claude is that it re-wei…

I wrote a 55,000-word book in three months with two kids under five at home, without cutting corners on quality. This was the process that made it possible: First, I set a deadline. Generative Engine Optimization is moving fast, so it was critical I write the book in a short period of time in order to get it out…