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Most B2B brands treat social media like a press release channel. Announcements. Awards. New hires... Nobody cares about your award. They care about their problem. Write for the problem. Every single time.

🚨 NEW REDDIT & SERP VISIBILITY REPORT RELEASED 🚨 One of the most interesting findings in the study: The most expensive keywords in your ad account are probably the ones Reddit owns organically.... In high competition density keywords, Reddit beats every URL 63% of the time. For SaaS terms with CPCs above $50, Reddit’s win rate jumps to 67%. Read that again. Here's another jaw dropping stat... If someone types “best” anything into Google (when it comes to SaaS related queries), Reddit wins 94.5% of the time and averages position two. That is essentially a guaranteed Reddit result. These are some of the most valuable keywords on the market. And one channel dominates... Dive into the research here: https://lnkd.in/e66hh-nZ #marketing #RedditMarketing #Reddit

Most CMOs have never spent 30 minutes inside r/Entrepreneur. That’s a mistake. There are 5.1 million members in that subreddit. 5.1 million people actively discussing: • customer acquisition • SaaS tools • agency experiences • AI workflows • pricing models • failures • pivots • growth experiments This isn’t noise. It’s live buyer psychology. r/Entrepreneur is one of the largest concentration points of founders on the internet, and many B2B brands selling into them have zero presence there. Here’s what smart operators understand: Reddit isn’t about posting. It’s about listening. Sort by “Top / Year.” Study what gets upvoted. Notice which tools are recommended without sponsorship. Pay attention to recurring pain patterns. That’s unfiltered market research at scale, and here’s the part most teams still underestimate: Those threads increasingly influence AI, generating answers. When someone asks an LLM about the “best CRM for founders” or “how to validate a SaaS idea,” Reddit citations frequently surface. Visibility inside r/Entrepreneur doesn’t just influence readers. It compounds discoverability across the AI layer of the internet. If you’re serious about modern B2B distribution, this is worth exploring → https://lnkd.in/gztibmdK Ignoring a community of 5 million entrepreneurs isn't a strategic focus. It’s a distribution blind spot.

Reddit knows your buyer better than your website does. Our team analyzed 8,566 keywords across 14 SaaS domains. 957,540 monthly searches where someone is actively looking for a product in your category and Reddit shows up before any vendor does. The brands losing to Reddit aren't losing because of domain authority. They're losing because they stopped investing in content that actually serves the buyer. The brands winning? They built education-first content at the exact difficulty range everyone else ignores. Same algorithm. Completely different outcomes. Full breakdown is in this week's newsletter. #marketing

Google owns YouTube. That single fact explains a lot about where search is headed. As AI overviews become more prominent, we’re seeing more YouTube videos surface directly in results (hat tip to data from Profound). And it makes perfect sense. If you were Google, would you prioritize: • A third-party landing page • Or a long-form video hosted on your own platform, complete with ad inventory? Exactly. Don’t be surprised if half of AI overviews include YouTube by the end of this year. Plan accordingly for 2026. #Marketing

Ross Simmonds recently analyzed 8,566 keywords across 14 B2B SaaS domains to see how badly Reddit is actually beating vendors in organic search. The answer? It depends on where you look. In 3 of 4 verticals, Reddit holds 40-45% of top-3 positions. In Sales Tech, it outranks every vendor simultaneously on 66.5% of shared keywords. Now here's where things get really interesting: The more expensive the keyword, the more likely Reddit is to win it. At $50+ CPC, Reddit beats all competitors 67.3% of the time. In other words, you're paying a premium on ads while a free Reddit thread sits above you in organic. And it's not just "best X" and "X alternatives" queries. 77% of the search volume Reddit wins comes from generic commercial terms. No review modifier. No "vs." Just category keywords where Google decided a subreddit is more authoritative than your product page. But one vertical actually fights back. And wins. UCaaS vendors scored a Reddit Threat Index of 22/100 while Sales Tech hit 93/100. Same algorithm. Same era. The difference? Content strategy. The full breakdown is live on Foundation Labs. Link in comments 👇

A few years ago... I made $270K in a year as a solo freelancer. No investors. No big city network. No team. Here’s the playbook I ran: 1) Own your name online. 2) Publish proof, not promises. 3) Deliver more than you’re paid for. 4) Create ridiculously valuable content Here's the playbook I'd run if I was a solopreneur still:

We analyzed 8,566 B2B keywords. Reddit outranks almost every B2B SaaS vendor on 50–66% of shared terms. That’s 957,540 monthly searches where buyers see Reddit before you. This is why it makes sense to use Reddit for Business. Want the full research? Check this out: https://lnkd.in/ersf3VTN #Reddit #RedditMarketing

Here's a data point that might change your strategy: YouTube drives 47B monthly visits and is one of the top sources cited by AI search. 75% of those citations come from non-branded, educational queries. That’s buyer research fuel. Here's how B2B brands should think about YouTube:

The current state of the SERP is absolutely wild.