Shatha Jabr's Recent LinkedIn Posts

If we have crossed paths before, hello again.  If we have not, I am glad you are here now.  My name is Shatha Jabr, and there is a story I have been meaning to tell. Originally from Gaza, Palestine. Currently in Alexandria, Egypt. My background is in digital marketing. I spent years writing articles and blogs, ma…

-“What do you do?” =“I work in marketing...” -“Oh… so your work is post on social media” I smile every time I hear this and I hear it a lot. Let's talk about it :) Marketing is much bigger than posting on social media. When you work in marketing, you sit closer to the business than people think. You listen. You…

"A story is a string of decisions." That line stayed with me long after I finished reading. AI can generate endless content in seconds, the real difference is no longer how much we publish. It is the intention behind the story. Why this word. Why this image. Why this narrative. These decisions are what give stori…

If we have crossed paths before, hello again.  If we have not, I am glad you are here now.  My name is Shatha Jabr, and there is a story I have been meaning to tell. Originally from Gaza, Palestine. Currently in Alexandria, Egypt. My background is in digital marketing. I spent years writing articles and blogs, ma…

-“What do you do?” =“I work in marketing...” -“Oh… so your work is post on social media” I smile every time I hear this and I hear it a lot. Let's talk about it :) Marketing is much bigger than posting on social media. When you work in marketing, you sit closer to the business than people think. You listen. You…

It often looks like visibility is working. Content is being published. Campaigns are running. Reports are shared across platforms. From the outside, everything feels active. But underneath, something is missing. All of this output rarely connects into a stable entity that AI systems can clearly interpret. And th…