Scott Brinker's Recent LinkedIn Posts

Bryce Peake, who led marketing decision sciences at Domino’s, says this in my new report with Databricks, released this morning — and I think it gets to the heart of it: “We’ve been trying to modify the same martech stack we’ve had since the internet started interneting...” For years, we’ve kept adding more tools,…

Haha. Touché, Tom Fishburne! 👏

Two ideas from my research project with Databricks that we released yesterday fundamentally rewired how I think about martech. 🧠 Mind-bending idea #1: Everything. Is. Data. Not just customer data. Not just campaign data. Company operations data, content, code, governance controls — all of it living on a common da…

Two ideas from my research project with Databricks that we released yesterday fundamentally rewired how I think about martech. 🧠 Mind-bending idea #1: Everything. Is. Data. Not just customer data. Not just campaign data. Company operations data, content, code, governance controls — all of it living on a common da…

Marketing's biggest yet underappreciated AI challenge? Decision architecture. We have 15,000+ martech tools. Proliferating channels. More data than any human could process. And now AI agents promising to automate everything. Each addition delivers new capability. The question we need to start asking — of both our…

Bryce Peake, who led marketing decision sciences at Domino’s, says this in my new report with Databricks, released this morning — and I think it gets to the heart of it: “We’ve been trying to modify the same martech stack we’ve had since the internet started interneting...” For years, we’ve kept adding more tools,…