Scott Brinker's Recent LinkedIn Posts

Bryce Peake, who led marketing decision sciences at Domino’s, says this in my new report with Databricks, released this morning — and I think it gets to the heart of it: “We’ve been trying to modify the same martech stack we’ve had since the internet started interneting...” For years, we’ve kept adding more tools,…

Haha. Touché, Tom Fishburne! 👏

Two ideas from my research project with Databricks that we released yesterday fundamentally rewired how I think about martech. 🧠 Mind-bending idea #1: Everything. Is. Data. Not just customer data. Not just campaign data. Company operations data, content, code, governance controls — all of it living on a common da…

I've been drawing the same chart for over a decade. Technology changes exponentially. Organizations change logarithmically. The gap between those two curves is where so many martech dreams go to die. And AI has cranked up the exponent. For years, the dominant debate in martech was: "What should we buy?" I never li…

"Help us, product marketing! You're only hope." While product and engineering teams at software companies are celebrating 10X shipping with new AI coding superpowers, the people downstream are being flooded. And the water's getting pretty muddy. (Health advisory: boil before drinking.) (Writing advisory: don't ov…

Two ideas from my research project with Databricks that we released yesterday fundamentally rewired how I think about martech. 🧠 Mind-bending idea #1: Everything. Is. Data. Not just customer data. Not just campaign data. Company operations data, content, code, governance controls — all of it living on a common da…