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Tiffani Bova's Recent LinkedIn Posts

Tiffani Bova

Tiffani Bova

@tiffanibova

Top 50 Business Thinker | Helping the Worldโ€™s Largest Companies Grow Smarter | 2x WSJ Bestselling Author | Chief Strategy & Research Officer, The Futurum Group | Host, Whatโ€™s Next! Podcast

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Posts

LinkedIn Learning

Sales & Marketing

3mo

Growth is never just one move. Tiffani Bova reminds that betting on a single tactic limits your upside and your resilience. Real growth comes from understanding the full picture of what you're already doing: ๐Ÿ‘‰ Which shortโ€‘term tactics are generating revenue today? ๐Ÿ‘‰ What have you tried over the last few quarters, and what actually worked? Strategy isnโ€™t guessing. Itโ€™s knowing where you are and choosing your next moves with intention. Think about the sum of every part working together. ๐Ÿงฉ Whatโ€™s more? This framework sets you apart. Business and revenue growth skillsets are some of the most in-demand for professionals right now, according to LinkedInโ€™s latest list of Skills on the Rise. See the full list here: https://lnkd.in/SOTR26US Check out the course here: https://lnkd.in/dDWqy-KT #SkillsOnTheRise #BusinessGrowth #Strategy
126

Tiffani Bova

Sales & Marketing

3mo

In 2007, I was on a flight when a thought landed that I couldn't shake for the rest of the day. I was reading about Amazon Web Services, barely two years old at the time, and it confirmed what I had been seeing and experiencing since 2000. ๐‘ฌ๐’—๐’†๐’“๐’š ๐’•๐’†๐’„๐’‰๐’๐’๐’๐’๐’ˆ๐’š ๐’—๐’†๐’๐’…๐’๐’“ ๐‘ฐ ๐’‚๐’…๐’—๐’Š๐’”๐’† ๐’Š๐’” ๐’‚๐’ƒ๐’๐’–๐’• ๐’•๐’ ๐’‰๐’‚๐’—๐’† ๐’•๐’‰๐’†๐’Š๐’“ ๐’„๐’๐’”๐’• ๐’”๐’•๐’“๐’–๐’„๐’•๐’–๐’“๐’† ๐’‚๐’•๐’•๐’‚๐’„๐’Œ๐’†๐’… ๐’‡๐’“๐’๐’Ž ๐’ƒ๐’†๐’๐’๐’˜. ๐‘ป๐’‰๐’†๐’Š๐’“ ๐’‘๐’‚๐’“๐’•๐’๐’†๐’“ ๐’Ž๐’๐’…๐’†๐’ ๐’˜๐’Š๐’๐’ ๐’‡๐’๐’“๐’†๐’—๐’†๐’“ ๐’„๐’‰๐’‚๐’๐’ˆ๐’†. ๐‘ด๐’๐’”๐’• ๐’๐’‡ ๐’•๐’‰๐’†๐’Ž ๐’…๐’๐’'๐’• ๐’Œ๐’๐’๐’˜ ๐’Š๐’• ๐’š๐’†๐’•. I landed. Met with clients, guiding them on their next channel program evolution, but my mind was racing. I needed to rethink everything I was saying and writing about. The economics and the partner ecosystem were about to change drastically. When I started sharing this thinking with channel leaders, I faced common pushback. โŒCloud is for startups. โŒEnterprise will never move sensitive workloads off-premise. โŒThe channel will never give up resale margin. Were they wrong? Or were they kidding themselves that they were too big to get disrupted? I'm having that same feeling again in 2026. The same electric clarity. The same quiet certainty that a line has been crossed that cannot be uncrossed. Not about the cloud this time. About Agentic AI and the Frontier Partners being built around it. The partners who design, deploy, and govern autonomous-agent workflows for enterprises are going to do to the traditional Systems Integrator exactly what AWS did to the on-premises infrastructure business. And they're going to do it in 18 months, not 10 years. I've been early on these calls before. I've also been directionally right. The market is showing that speed is on its side, and there is no turning back. AI is here to stay and will continue to force every industry to rethink business models, pricing, value generation, and go-to-market. ๐Ÿ‘‡ Where are YOU placing your bets in the next 18 months? I want to hear the bold ones. #AgenticAI #FrontierPartner #ChannelStrategy #Innovation #FuturumResearch
13

Tiffani Bova

Sales & Marketing

3mo

Companies are spending billions on AI and wondering why they're not growing faster. ย  Here's the uncomfortable answer: ย  AI doesn't create strategy. It amplifies the one you already have. โŒย If your go-to-market is poorly aligned, AI will execute it faster and at greater scale, hurting your ability to grow. ย  โŒย If your customer experience is inconsistent, AI will deliver that inconsistency more efficiently, impacting CX at scale. ย  โŒย If your sales process doesn't actually match your buyer's journey, AI-generated outreach will make the mismatch more obvious and result in customers opting out. ย  This is the reality: ย  ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—ถ๐˜€ ๐—ฎ ๐—บ๐˜‚๐—น๐˜๐—ถ๐—ฝ๐—น๐—ถ๐—ฒ๐—ฟ. ๐—ก๐—ผ๐˜ ๐—ฎ ๐—ฐ๐—ผ๐—ฟ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ. ย  The companies winning with AI right now aren't the ones who deployed it fastest or first. They're the ones who got their fundamentals right, then scaled. ย  ย  3 questions every executive should ask before their next AI investment: 1๏ธโƒฃ What specific growth bottleneck does this solve? 2๏ธโƒฃ If AI amplifies our current process, do we agree with that process? 3๏ธโƒฃ Do our people understand enough to guide, correct, and improve the output AI produces? ย  The answers reveal more about your strategy and ability to execute on the promise of AI than any executive offsite, slide presentation, or vendor demo ever will. Where does your organization stand on those 3 questions?
23

Tiffani Bova

Sales & Marketing

3mo

Quick Perspective: Want to Be Exceptional? Earn It. We talk a lot about standing out. Far fewer people are willing to do what it actually requires. In my conversation with Guy Kawasaki about his book Think Remarkable, he shared a progression that feels both simple and demanding: Growth. Grit. Grace. Exceptional is earned in small, consistent actions. Choose one new seed. Schedule one brave rep. Lift one person.
46

Tiffani Bova

Sales & Marketing

5mo

๐—ค๐˜‚๐—ถ๐—ฐ๐—ธ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ: ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐—ฏ๐—ฒ๐—ด๐—ถ๐—ป๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ถ๐—ป๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐—ฐ๐—ฒ. One of the most important lessons from my early sales career was simple. Customers are not controlled. Systems are not owned. Outcomes are not guaranteed. What matters is how decisions and behaviors are shaped. That idea surfaced again in my Playing to Win: Practitioners Insight conversation with Roger Martin. Strategic thinkers focus first on the customer behavior required for success, then design choices across the organization to support that outcome. Strategic thinking asks for comfort with ambiguity and attention to subtle signals. It rewards those willing to see the full landscape and act with intention.
42

Tiffani Bova

Sales & Marketing

4mo

๐๐ฎ๐ข๐œ๐ค ๐ฉ๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž: ๐–๐จ๐ซ๐ค๐Ÿ๐ฅ๐จ๐ฐ๐ฌ ๐ฐ๐ข๐ง ๐ข๐ง ๐š๐ง ๐€๐ˆ ๐ฐ๐จ๐ซ๐ฅ๐ AI is moving faster than any technology shift we have seen before. Faster than PCs. Faster than the internet. And it is already reshaping how work gets done. But here is the leadership trap I keep seeing: teams rush to โ€œadd AIโ€ without redesigning how work actually flows. The shift that matters most right now: Build the workforce around the workflow. #AI #FutureOfWork
35

Tiffani Bova

Sales & Marketing

4mo

Quick perspective: The marketer of the future looks a lot more like a general manager. If youโ€™ve caught yourself saying, โ€œMarketing is changing too fast,โ€ youโ€™re not wrong. But speed isnโ€™t the problem. Scope is. In my conversation with Raja Rajamannar, CMO of Mastercard and President of its Healthcare business, and author of Quantum Marketing, we unpacked what this next era demands: breadth across the business and depth in the craft.
38

Tiffani Bova

Sales & Marketing

5mo

๐—ค๐˜‚๐—ถ๐—ฐ๐—ธ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ: ๐—–๐—ฎ๐—น๐—บ ๐—ถ๐˜€ ๐—ฎ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฐ๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒ. When uncertainty rises, people look for signals they can trust. How leaders respond sets the tone for focus and progress. Uncertainty will persist. Leaders who create clarity and reinforce trust give their teams room to move forward.
35

Tiffani Bova

Sales & Marketing

3mo

๐๐ฎ๐ข๐œ๐ค ๐ฉ๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž: ๐–๐ก๐ž๐ง ๐Ž๐ฎ๐ญ๐ฉ๐ฎ๐ญ ๐„๐ฑ๐ฉ๐š๐ง๐๐ฌ, ๐›๐ฎ๐ญ ๐‚๐š๐ฉ๐š๐œ๐ข๐ญ๐ฒ ๐ƒ๐จ๐ž๐ฌ๐งโ€™๐ญ AI was introduced to reduce friction. In many teams, it has increased throughput and widened scope at the same time. More threads stay open. More decisions stack up. Work moves faster, but focus thins out across Employee Experience and Customer Experience. Leaders have to define what โ€œbetterโ€ means and design their AI use around that choice.
51

Tiffani Bova

Sales & Marketing

3mo

Today's Thought: Getting and Giving Advice. Early in my career, I complained to a mentor that a client kept asking for my advice, only to ignore it. I was frustrated. Wounded, honestly. I'd done the work. The recommendation was solid. And they went the opposite direction to protect a legacy revenue line. "Why do they keep asking for advice they never intend to take?" She looked at me without blinking and said, "They're not asking for advice. They're asking for permission to keep doing what they're already doing. Your job is to decide whether you'll give it to them or tell them the truth." I've never forgotten it. And I've repeated it, in boardrooms, on stages, in advisor sessions, in research briefings, probably a thousand times since. Because the temptation to give permission instead of truth is real. It's everywhere. It protects the relationship in the short term. It keeps you in the room. It feels like wisdom dressed up as kindness. ๐˜ฝ๐™ช๐™ฉ ๐™ž๐™ฉ'๐™จ ๐™ฃ๐™ค๐™ฉ ๐™ ๐™ž๐™ฃ๐™™๐™ฃ๐™š๐™จ๐™จ. ๐™„๐™ฉ'๐™จ ๐™–๐™ซ๐™ค๐™ž๐™™๐™–๐™ฃ๐™˜๐™š. The best leaders I've worked with have never confused comfort with value. If you have the opportunity to be in the "circle of feedback," take it as a sign that they want you to push back. Not so they will change their mind in the moment. But rather, to help them make the tough decisions. That's not just good advisory or feedback. That's earned trust that no amount of money can buy. ๐Ÿ‘‡ Who in your world tells you what you NEED to hear, not just what you want to? Tag them โ€” they deserve the recognition.
22

Tiffani Bova

Sales & Marketing

3mo

Today's Thought: A Warning to Tech Vendors I've spent a career advising technology vendors on indirect channel strategy. And the #1 mistake I've seen, over and over, is this: ๐˜ƒ๐—ฒ๐—ป๐—ฑ๐—ผ๐—ฟ๐˜€ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€ ๐˜๐—ต๐—ฒ๐˜† ๐—ต๐—ฎ๐˜ƒ๐—ฒ, ๐—ป๐—ผ๐˜ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€ ๐˜๐—ต๐—ฒ๐˜† ๐—ป๐—ฒ๐—ฒ๐—ฑ. It happened with cloud. The volume-based, rebate-driven programs built for resellers were completely misaligned with the Born in the Cloud partners who were building managed services and recurring revenue models. Vendors who adapted fast captured the wave. Those who didn't lost relevance in the ecosystem. It's happening again. Right now. The new Futurum Research on Frontier Partners makes this crystal clear: current channel programs will not suffice. Traditional programs built around product certifications, deal registration, and revenue thresholds were designed for a world where the partner's job was to move technology. Frontier Partners don't move technology, they build with it. They have their own AI IP. Their own R&D labs. Their own agent frameworks and vertical accelerators. You can't manage a Frontier Partner with a tiered discount schedule. What they need, and what the smart vendors are already building, is fundamentally different: โœ… Deep co-innovation frameworks, not just co-marketing funds โœ… Technical co-development infrastructure, not online training modules โœ… Outcome-based commercial models, not volume-based incentives โœ… Access to AI pioneer alliances (Anthropic, NVIDIA, OpenAI), not legacy vendor portfolios The vendors who move fast on this will define the next ecosystem. The ones who treat it as an incremental update to their existing partner program will find themselves locked out of the Frontier Partner conversation entirely. I've said it before about cloud. I'll say it again about AI: ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ต๐—ฎ๐˜€ ๐˜๐—ผ ๐—ฒ๐˜ƒ๐—ผ๐—น๐˜ƒ๐—ฒ ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ ๐—ฑ๐—ผ๐—ฒ๐˜€, ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚'๐—น๐—น ๐—น๐—ผ๐˜€๐—ฒ ๐˜๐—ต๐—ฒ๐—บ ๐˜๐—ผ ๐˜€๐—ผ๐—บ๐—ฒ๐—ผ๐—ป๐—ฒ ๐˜„๐—ต๐—ผ ๐—ฎ๐—น๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ต๐—ฎ๐˜€. Vendors: What are you seeing in your partner program evolution? Partners: What are you doing to keep up with the speed of AI? I'd love to hear from the ecosystem.
32

Tiffani Bova

Sales & Marketing

3mo

Today's Thought: A Shift from Technology to Intelligence: Over the past thirty years, I have seen the channel reinvent itself and survive multiple technology shifts, such as client/server, the internet, and then cloud and as-a-service. Today, I'm watching it happen again. And this time, it's moving faster than anything I've seen. The 2026 indirect channel is no longer about reselling, implementation, or even helping companies digitally transform their business. The center of gravity has moved, again, toward a new kind of partner I'm calling The Frontier Partner. These AI-native firms have six specific characteristics: โœ…They Will Exemplify the Agentic-First Business Operating Model โœ…They Will Offer a Tightly Integrated Services-Engineering Blend โœ…They Will Navigate Data Mastery & Workflow Automation โœ…They Will Have an Outcome Obsession Aligned with Industry Expertise โœ…They Will Deliver via Agentic Frameworks โœ…They Will Have a High Concentration of PhD and Specialized Talent They are, in every sense, the next generation of "Born in the Cloud" partners. Why now? We've moved from the Model Era to the Orchestration Era. And the partners who thrive will be the ones who can orchestrate a Multi-Model Swarm, embed AI into end-to-end business processes, and deliver results that legacy SIs and ISVs simply can't without new skills and capabilities. To be clear, this isn't a gradual evolution. The window to reposition is 12 to 18 months, not three to five years. If you lead a channel program or run an entire indirect partner organization at a technology vendor or consulting company, you will have to build an ambidextrous organization. One that focuses on today's partners [MSP, VAR] and tomorrow's AI architects; otherwise, you will miss the greatest technology transition of the next few decades. #FrontierPartner #ChannelStrategy #FuturumResearch
35

Tiffani Bova

Sales & Marketing

2mo

Quick perspective: When leaders move faster, teams can lose clarity. In uncertain moments, speed feels like control. But pushing harder often creates confusion. What teams need most is shared understanding.
29

Tiffani Bova

Sales & Marketing

3mo

Quick perspective: Influence Doesnโ€™t Require the Loudest Voice Some of the most influential people in an organization are not the ones speaking the most. In my conversation with Goldie Chan, we talked about a simple truth: influence isnโ€™t built through volume. Itโ€™s built through disciplined contribution. Goldieโ€™s work around personal branding shows something many introverts already understand: influence has far less to do with personality and far more to do with reliability.
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Tiffani Bova

Sales & Marketing

5mo

๐—ค๐˜‚๐—ถ๐—ฐ๐—ธ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ: ๐—ง๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐˜€๐—ธ๐—ถ๐—น๐—น ๐—ถ๐˜€ ๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚ ๐—น๐—ถ๐˜€๐˜๐—ฒ๐—ป Most communication breakdowns happen because people are having different kinds of conversations at the same time. ๐Ÿ”ถ Sometimes someone wants a solution. ๐Ÿ”ถ Sometimes they want to feel understood. ๐Ÿ”ถ Sometimes they want clarity about where they stand. When those modes are misaligned, even good intentions create friction. One of the simplest shifts leaders can make is this: Ask to understand, not to reply. Deep questions create clarity. Reflecting back what you heard builds trust. Meeting people in the type of conversation they are having creates alignment. These insights came into focus for me in my conversation with Charles Duhigg, author of Supercommunicators. It reinforced something I believe deeply: communication is a core capability for leadership, collaboration, and sustained performance. In a noisy world, leaders who listen for meaning build the strongest advantage.
55

Tiffani Bova

Sales & Marketing

4mo

๐๐ฎ๐ข๐œ๐ค ๐๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž: ๐˜๐จ๐ฎ๐ซ ๐๐ฎ๐ฒ๐ž๐ซ๐ฌ ๐‡๐š๐ฏ๐ž ๐š ๐๐ž๐ฐ ๐†๐š๐ญ๐ž๐ค๐ž๐ž๐ฉ๐ž๐ซ For years, revenue followed a predictable sequence. Visibility led to clicks. Clicks led to conversations. That sequence is changing. When buyers turn to AI for recommendations, the system must consider you credible enough to cite. That is the move from SEO to GEO. Being cited by an AI engine signals authority. It places your brand in the buyerโ€™s early consideration window, when direction and preferences are still forming. When you are absent from that moment, Sales lose influence.
45

Tiffani Bova

Sales & Marketing

4mo

๐๐ฎ๐ข๐œ๐ค ๐ฉ๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž: ๐‘๐ž๐ฆ๐š๐ซ๐ค๐š๐›๐ฅ๐ž ๐›๐ž๐š๐ญ๐ฌ ๐ฅ๐จ๐ฎ๐๐ž๐ซ In a hyper-digital world, attention is easy to get. Trust takes more work. One idea from my conversation with Seth Godin ๐ŸŒ” keeps surfacing for me. Marketing works best when it helps people say something meaningful about who they are and what they value. When it does that, sharing feels natural. A useful question before launching anything: What story does this help my customer tell about themselves? Clear answers tend to create momentum. Vague ones tend to create noise.
38

Tiffani Bova

Sales & Marketing

5mo

Today's Thought: The "Blue Link" Era is Over. Is Your Growth Plan Stuck in 2010? For decades, weโ€™ve told Marketing: โ€œRank on page one.โ€ Weโ€™ve told Sales: โ€œDonโ€™t worry, the leads are coming from search.โ€ But the seismic shift to AI-powered discovery has officially broken that contract. We are moving from Search Engine Optimization (SEO) to ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐„๐ง๐ ๐ข๐ง๐ž ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง (๐†๐„๐Ž). And if you think this is just a "digital marketing update," youโ€™re missing the bigger picture. This is a fundamental redesign of how you build a growth plan that actually enables Sales to win. In 2026, visibility isn't just about the "Big Five" (ChatGPT, Gemini, Copilot, Claude, and Perplexity). Your buyers are now discovering solutions in Grokโ€™s real-time social analysis, Meta AIโ€™s conversational threads, and specialized engines like DeepSeek and Consensus. ๐ˆ๐Ÿ ๐’๐„๐Ž ๐ฐ๐š๐ฌ ๐š๐›๐จ๐ฎ๐ญ ๐›๐ž๐ข๐ง๐  ๐Ÿ๐จ๐ฎ๐ง๐, ๐†๐„๐Ž ๐ข๐ฌ ๐š๐›๐จ๐ฎ๐ญ ๐›๐ž๐ข๐ง๐  ๐œ๐ข๐ญ๐ž๐. If your Marketing team is still chasing keyword rankings while your buyers are asking AI for recommendations, ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜š๐˜ข๐˜ญ๐˜ฆ๐˜ด ๐˜ต๐˜ฆ๐˜ข๐˜ฎ ๐˜ช๐˜ด ๐˜จ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ง๐˜ฆ๐˜ฆ๐˜ญ ๐˜ต๐˜ฉ๐˜ฆ "๐˜ณ๐˜ฆ๐˜ญ๐˜ฆ๐˜ท๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜จ๐˜ข๐˜ฑ" ๐˜ง๐˜ข๐˜ด๐˜ต. To drive sustainable revenue, your 2026 pivot needs three pillars: โœ…๐…๐ซ๐จ๐ฆ ๐Š๐ž๐ฒ๐ฐ๐จ๐ซ๐๐ฌ ๐ญ๐จ ๐‚๐จ๐ง๐ญ๐ž๐ฑ๐ญ: AI doesn't care about your metadata; it cares about your expertise. Growth plans must prioritize high-value, original insights that prove you solve the customer's problem better than anyone else. โœ…๐…๐ซ๐จ๐ฆ ๐“๐ซ๐š๐Ÿ๐Ÿ๐ข๐œ ๐ญ๐จ ๐“๐ซ๐ฎ๐ฌ๐ญ: Clicks are a vanity metric if the AI isn't mentioning your brand. You need to build "Inference Authority"โ€”ensuring your brandโ€™s reputation is so strong across the web that the AI trusts you enough to recommend you. โœ…๐…๐ซ๐จ๐ฆ ๐’๐ž๐š๐ซ๐œ๐ก ๐ญ๐จ ๐ˆ๐ง๐Ÿ๐ฅ๐ฎ๐ž๐ง๐œ๐ž: The buyer journey is changing. If the journey starts and ends inside an AI interface, your "influence" is your new conversion rate. As is often said, you canโ€™t manage what you canโ€™t measure. Well, it's true here as well. Leading growth teams are moving away from traditional rank trackers and toward GEO-native tools and developing a CEO Command Center using tools like: โž–Profound and Addlly AI to track your "Share of Model" across LLMs. โž–Ahrefs Brand Radar to monitor AI citations in real-time. โž–Peec AI to audit brand sentiment and see exactly how AI characterizes your solution to a prospect. The Bottom Line: Marketingโ€™s job is to clear the path for Sales. In an AI-driven world, that means ensuring your brand is "The Answer" before the customer even thinks to click a link. Don't just optimize for a search engine. Optimize for the customer's decision-making process. The brands that win wonโ€™t be the ones with the biggest SEO budgetโ€”theyโ€™ll be the ones that the engines (and the customers) trust the most. #GrowthIQ #GEO #FutureOfSales #AIStrategy #MarketingAlignment #RevenueEngine #2026Growth
21

Tiffani Bova

Sales & Marketing

3mo

What does it take to scale a company from $2B to $20B in 30 months? Ask Jon McNeill, the man Elon Musk appointed as President of Tesla, to do exactly that. Jon didn't just witness one of the greatest growth stories in business history. He built it. From revolutionizing how the world buys cars, to leading Lyft's IPO, to co-founding 17 companies with top-decile VC returns โ€” Jon has cracked a code that most leaders never even find. Now he's written it down. The Algorithm is the first book ever written by one of Elon's direct reports, and it's a masterclass in how the world's most disruptive companies actually operate. In this LinkedIn Live, we talked about: ๐Ÿ”ฅ The insider Tesla story โ€” what Elon's management style really looks like from the inside, and what most people get completely wrong about it. โšก The Algorithm in action โ€” how to eliminate waste, question every requirement, and unlock breakthrough innovation through relentless simplification. ๐Ÿค– AI & the infrastructure revolution โ€” why we're still in the first inning, where the real opportunity lies, and how to think about it as a leader and investor. ๐Ÿง  The #1 leadership mistake holding executives back from true innovation โ€” and how to fix it. This isn't a conversation about incremental improvement. It's about reimagining how you lead, build, and compete in an era where the rules are being rewritten in real time. Don't just watch the future unfold. Learn to build it.
26

Tiffani Bova

Sales & Marketing

3mo

Today's Thought: The M&A Signal Everyone Should Be Watching In 2015, Accenture acquired Cloud Sherpas. At the time, most people in the channel saw it as a Salesforce play. I saw it as something bigger: a signal that the world's largest service firms were no longer going to build cloud capabilities organically; they were going to buy it to stay ahead of the competition. That single move set off a decade-long M&A frenzy that reshaped the GSI landscape. Here we are again. In January 2026, Accenture acquired Faculty, a decision-intelligence and AI consultancy focused on Decision Science and Safe AI. And then they did something unexpected: they appointed Faculty's CEO as Accenture's new CTO. That's not a talent acquisition. That's a declaration of what Accenture is becoming. If you're not paying attention to that signal, you should be. Our latest Futurum Research on ๐—™๐—ฟ๐—ผ๐—ป๐˜๐—ถ๐—ฒ๐—ฟ ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€ documents what I believe will be the defining M&A wave of the next three years. Large GSIs and consultancies are systematically acquiring AI-first boutiques, not for headcount, but for three things that are nearly impossible to build from scratch: 1๏ธโƒฃ Proprietary agentic IP โ€”> agent factory patterns, vertical accelerators, custom LLMs 2๏ธโƒฃ Scarce senior technical talent โ€”> PhD-led teams, fractional AI leadership, ML researchers 3๏ธโƒฃ Production-grade AI delivery capability โ€”> the ability to move clients from "AI playground" to "AI in production" We're already seeing it: The Hackett Group acquired LeewayHertz. CourtAvenue acquired BotsCrew. These aren't random deals, they're a pattern. The ๐—™๐—ฟ๐—ผ๐—ป๐˜๐—ถ๐—ฒ๐—ฟ ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€ being acquired today are the Cloud Sherpas of 2026. And just like 2015, the firms that move now will set the standard for the next decade. If you run a Frontier Partner firm, your valuation moment is now. If you run a large consultancy, your window to acquire at reasonable multiples is closing fast. History doesn't repeat, but it rhymes loudly.
14

Tiffani Bova

Sales & Marketing

3mo

๐๐ฎ๐ข๐œ๐ค ๐๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž: ๐‚๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ž ๐‚๐ก๐š๐ง๐ ๐ž๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐’๐ฆ๐š๐ฅ๐ฅ๐ž๐ฌ๐ญ ๐Œ๐จ๐ฆ๐ž๐ง๐ญ๐ฌ Many organizations try to change culture through messaging, training, and big initiatives. But culture usually shifts somewhere much smaller. If leaders want culture to evolve, they must focus on the behavior happening when the decision is made. Culture changes when better decisions become the norm.
30

Tiffani Bova

Sales & Marketing

3mo

Today's Thought: ย The Evolution of Partner Generations When I was running sales and channel programs for the U.S.'s largest web hosting company in the early 2000s, I remember the first conversations I had with many traditional technology channel leaders about what it would mean for value-added resellers to move to this thing called the "World Wide Web." Most people thought it was a product transition. I kept saying, "It's a business model transformation." The partners who got that early, who went all-in on recurring revenue, consumption models, and cloud-native delivery, became legends. Companies like Cloud Sherpas [bought by Accenture] and Appirio [bought by Wipro for $500m] were coined "Born in the Cloud" partners, and they reshaped the entire channel ecosystem and the programs that supported them. Here's what I know after watching three major technology shifts in the channel: Each wave doesn't just change what partners sell. It changes who partners ARE. ๐Ÿ”น Hardware Era โ†’ Partners were resellers and integrators. Value = availability and deployment. ๐Ÿ”น Cloud Era โ†’ Partners were managed service providers and solution architects. Value = recurring delivery and advisory. ๐Ÿ”น Intelligence Era โ†’ Partners are ๐—™๐—ฟ๐—ผ๐—ป๐˜๐—ถ๐—ฒ๐—ฟ ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€. Value = proprietary AI agents, agentic workflows, and measurable business outcomes. The difference this time? The pace. Cloud took a decade to fully reshape partner ecosystems. Agentic AI is compressing that to 12โ€“18 months. The advisory partner who recommends architectures but doesn't build them? At risk. The generalist reseller without proprietary IP? At risk. The SI anchored in "hours for dollars" with no agentic capability? At serious risk. And the partner who commits to becoming a ๐—™๐—ฟ๐—ผ๐—ป๐˜๐—ถ๐—ฒ๐—ฟ ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ, building original IP, hiring PhD-level AI talent, and embedding agents into real business processes? That partner is about to have their best decade yet. The Born in the Cloud generation changed the channel forever. The ๐—™๐—ฟ๐—ผ๐—ป๐˜๐—ถ๐—ฒ๐—ฟ ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ generation will do it again. Which side of history are you on? ๐Ÿ‘‡ Drop a comment, I want to know: is your organization making this transition? What's the biggest barrier? #FrontierPartner #ChannelLeadership The Futurum Group
13

Tiffani Bova

Sales & Marketing

4mo

Amazing add to the G2 Platform, Godard Abel. Excited to have these incredible insights further fuel our exclusive evaluation partnership between G2 and Futurum to power real-time decision intelligence and technology evaluation.
6
Tiffani Bova Recent LinkedIn Posts | EXEED AI