Tom Fishburne's Recent LinkedIn Posts

"Lifecycle of Innovation" - I drew this week's cartoon thinking about two common innovation pitfalls: feature creep and over-serving the market. A company starts by meeting a customer need. Then it adds features to chase more profitable customers upmarket. Eventually it outstrips what the average customer needs or…

“B2B Marketing and the 95:5 Rule” - new cartoon and post: In 2021, Professor John Dawes of the Ehrenberg-Bass Institute introduced the 95:5 Rule, a simple but powerful concept that challenged conventional thinking in B2B marketing. In his research, John showed that up to 95% of buyers are not in the market in any…

"The AI Scarlet Letter" - This cartoon was partly inspired by the whiplash approach to AI writing at LinkedIn. A few years ago, they indiscriminately pushed AI tools, offering to draft a full post after typing just 30 words. Surprise, surprise, this resulted in a lot of AI slop on the platform. A recent study from…

"The AI Scarlet Letter" - This cartoon was partly inspired by the whiplash approach to AI writing at LinkedIn. A few years ago, they indiscriminately pushed AI tools, offering to draft a full post after typing just 30 words. Surprise, surprise, this resulted in a lot of AI slop on the platform. A recent study from…

“B2B Marketing and the 95:5 Rule” - new cartoon and post: In 2021, Professor John Dawes of the Ehrenberg-Bass Institute introduced the 95:5 Rule, a simple but powerful concept that challenged conventional thinking in B2B marketing. In his research, John showed that up to 95% of buyers are not in the market in any…

"Lifecycle of Innovation" - I drew this week's cartoon thinking about two common innovation pitfalls: feature creep and over-serving the market. A company starts by meeting a customer need. Then it adds features to chase more profitable customers upmarket. Eventually it outstrips what the average customer needs or…