Tycho's Recent LinkedIn Posts

Last week we were in London and got to hang out with my friend Lara Acosta for a couple of days. She's now one of the biggest female creators on LinkedIn with 300k+ followers, while building on Insta, YouTube and X as well. Recently, she launched her own B2B SaaS. Within a couple of months, they hit $190k MRR (!!), leveraging her personal brand. A lot of people will look at that and say it’s luck. Or timing. Or just a great product. But spending two days around her told me a completely different story. 𝗟𝗮𝗿𝗮 𝗶𝘀 𝗶𝗻 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲. • In the back of a cab, she’s writing LinkedIn posts.    • At events, she’s taking pictures and recording small clips.    • While we were filming a video, she was capturing behind-the-scenes footage. She’s not switching it on when it’s time to post. She’s living it. Everything is documented and becomes content. Everything feeds the (personal) brand she’s building. And the brand then feeds her SaaS. It’s not a bit more than the average 'LinkedIn creator'. It’s easily 10x. There’s very little luck involved when you see that up close. It’s just reps and volume. Consistency at a level most people never reach. So if you feel like you’re already doing a lot, you’re probably still underestimating what’s possible to really win! Think bigger, then multiply that by ten!

I got arrested and interrogated yesterday. Not by regular police, but by the LBI (LinkedIn Bureau of Investigation). Apparently, I’m under investigation for a pretty serious crime: LinkedIn engagement fraud. Heard Lara and Henry were in for questioning as well. Crazy… I haven’t heard from Henry since. Wonder what happened to him. Big shoutout to officers Steven and Michael for letting me go without charges.