LinkedIn Voices: Kate Toon
Discover how Kate Toon combines SEO expertise, ethical marketing, and practical business advice to help entrepreneurs build profitable businesses their way
Kate Toon has spent more than two decades helping small businesses make sense of SEO, marketing, and entrepreneurship. But her work goes beyond digital strategy. Through her businesses, books, podcasts, and online communities, she has built a career around a more personal approach to success, one that values profitability without losing sight of personality, flexibility, or life outside work.
Who is Kate Toon?
Kate Toon is the founder of Hearts, Minds & Money and Stay Tooned, an award-winning author of the Six Figures book series, international keynote speaker, SEO expert, podcast host, and small business educator.
Niche & Specialization
Search engine optimization: Practical SEO strategies that help small businesses improve their visibility without making digital marketing unnecessarily complicated.
Ethical sales: Sales funnels and conversion copywriting built around clear communication rather than high-pressure tactics.
Digital products: Creating online products, memberships, and recurring revenue streams that give entrepreneurs more flexibility.
Sustainable entrepreneurship: Practical approaches to profitability, boundaries, and creating a business that fits around real life.
Target Audience
Small business owners: Solo entrepreneurs and service providers looking for practical ways to grow their businesses.
Marketing professionals: Copywriters, digital marketers, and SEO specialists seeking useful strategies and new perspectives.
Working parents: Business owners who want flexible and profitable models that can work alongside family commitments.
Content creators: Entrepreneurs exploring digital products, memberships, and educational communities as new revenue streams.
Career Journey & Achievements
Kate Toon has more than twenty-five years of experience across digital marketing, copywriting, and search engine optimization. Working from her backyard studio in Greater Sydney, Australia, she built a collection of businesses and educational platforms under Stay Tooned Inc.
One of her best-known ventures is The Recipe for SEO Success, an educational platform that has helped more than 10,000 businesses better understand search rankings and SEO. She also founded The Clever Copywriting School, a community offering copywriting education, directories, and CopyCon, Australia's annual copywriting conference.
Her contribution to the small business community has earned significant industry recognition. Toon was named Australia's Most Influential Small Businesswoman in 2022 and received both Businesswoman of the Year and Training & Education Provider of the Year at the 2020 My Business Awards. Her community work has also received recognition from organizations including SEMRush and Serpstat.
Publishing has become another important part of Toon's work. Her Six Figures book series include Confessions of a Misfit Entrepreneur, Six Figures in School Hours, and Six Figures While You Sleep. The books have received industry recognition, including awards at the Australian Business Book Awards and Business Book Awards.
Early in 2026, Toon introduced Hearts, Minds & Money, a brand and podcast focused on helping founders improve profitability through clear positioning, practical marketing, and more thoughtful approaches to selling. Her work extends beyond education and publishing. She also owns the Umina Beach Book Nook, hosts three podcasts with more than one million combined downloads, and regularly speaks at business events across Australia, Europe, and the United States.
Content Strategy & Teaching Approach
Toon's content stands out because she makes complex marketing topics easier to understand without stripping away the detail. Instead of filling her advice with technical jargon, she focuses on ideas that business owners can actually use.
Her teaching often centers on making marketing and sales feel more straightforward. She encourages entrepreneurs to build clear customer journeys, communicate their value effectively, and make decisions based on how they want their businesses to operate.
She also challenges the assumption that growth automatically means working longer hours, building a large team, or spending heavily on advertising. Across her books, podcasts, courses, and online communities, Toon combines practical lessons with humor and personal experience, giving her content a distinctive voice that feels both knowledgeable and approachable.
Posts on LinkedIn
Metrics & Impact
Over 18,000 followers: Kate Toon has built a strong LinkedIn audience around entrepreneurship, marketing, SEO, and small business education.
Founder: Hearts, Minds & Money, Stay Tooned, and the Umina Beach Book Nook.
Award-winning author: Creator of the Six Figures book series and recipient of Businesswoman of the Year recognition.
Over 10,000 businesses educated: Her SEO and copywriting platforms have supported thousands of business owners.
Podcast host: Her podcasts have surpassed one million combined downloads.
Media appearance
Why She Matters?
Kate Toon stands out because she has turned expertise into a recognizable personal brand without losing the personality behind it. Her work spans SEO, copywriting, publishing, podcasting, and entrepreneurship, yet her communication remains grounded in the everyday challenges faced by small business owners.
That combination gives her influence beyond the information she shares. She has built communities around her expertise, created educational resources that reach thousands of businesses, and developed a voice that is easy to recognize across different platforms.
For LinkedIn audiences, that is perhaps the most valuable lesson from her career: expertise becomes more memorable when it is delivered with a clear point of view and a personality people can connect with.
Profile Summary
Followers: 18,110 on LinkedIn
Startup: Hearts, Minds & Money and Stay Tooned Inc
Recognition: Australia's Most Influential Small Businesswoman (2022), Australian Business Book Award Winner (2025)
Background: 25+ years in digital marketing, SEO mentoring, authorship, keynote speaking, and small business education
