LinkedIn Voices: Nathan Hirsch
Explore how Nathan Hirsch leverages systemized growth, e-commerce finance, and strategic portfolio acquisitions to help founders scale sustainably
Building a portfolio of successful businesses takes a clear understanding of financial performance, operational efficiency, and the people responsible for running each company. Nathan Hirsch, entrepreneur, investor, and co-founder of Hirsch Gillivan LLC, has built and exited businesses before shifting his focus to acquiring companies and growing a portfolio of operator-led businesses. His experience spans e-commerce, bookkeeping, SEO, remote team management, and business growth.
Who is Nathan Hirsch?
Nathan Hirsch is an entrepreneur and business investor who co-founded FreeeUp, a freelance marketplace he scaled from an initial investment of $5,000 to more than $12 million in annual recurring revenue before its acquisition by The HOTH in 2019. He now focuses on building a portfolio of businesses through Hirsch Gillivan LLC, the holding company he started with Connor Gillivan.
Niche & Specialization
Nathan Hirsch's professional work and business interests cover several areas:
Business acquisition and portfolio management, with a focus on companies run by dedicated operators.
E-commerce bookkeeping through EcomBalance, which serves online sellers.
Monthly bookkeeping for agencies, SaaS companies, and other B2B businesses through AccountsBalance.
SEO content and organic lead generation for B2B and SaaS companies through TrioSEO.
Financial management and CFO services for e-commerce businesses and agencies through CFO Expertise.
Brand development and sponsorship opportunities through HG Media.
Remote business operations, outsourcing, and entrepreneurship.
His approach to business growth draws on his experience building companies without outside funding or paid advertising. His work at TrioSEO also emphasizes identifying high-intent search demand and connecting organic traffic with qualified leads. Across his portfolio, his focus is on building businesses with clear operating responsibilities and services tailored to specific customer needs.
Target Audience
Hirsch's business activities and professional content are relevant to several groups:
E-commerce sellers seeking monthly bookkeeping and financial reporting tailored to online retail.
Agencies, SaaS companies, and other B2B businesses that need specialized bookkeeping services.
B2B and SaaS brands looking to attract qualified leads through organic search and SEO content.
E-commerce businesses and agencies seeking CFO services to improve financial clarity and profitability.
Entrepreneurs interested in business acquisition, remote operations, outsourcing, and portfolio development.
Founders seeking practical guidance on LinkedIn audience growth and business development.
Career Journey & Achievements
Nathan Hirsch began his entrepreneurial journey while studying at Quinnipiac University, where he earned a degree in Entrepreneurship and Small Business Management. He entered e-commerce by selling textbooks and consumer products on Amazon with his business partner, Connor Gillivan. Together, they generated more than $25 million in Amazon sales.
Their experience with remote hiring led them to establish FreeeUp in 2015. Starting with an initial investment of $5,000, they grew the freelance marketplace to more than $12 million in annual recurring revenue within four years. The business operated without outside funding, paid advertising, a physical office, or US-based employees, relying instead on a remote team that included more than 30 virtual assistants from the Philippines. The HOTH acquired FreeeUp in 2019.
Following the exit, Hirsch and Gillivan focused on growing Hirsch Gillivan LLC and its portfolio of businesses. Their ventures include EcomBalance, AccountsBalance, TrioSEO, and HG Media. In September 2025, Hirsch and Gillivan acquired part ownership of CFO Expertise alongside Jarrod Souza.
Hirsch has also appeared on more than 900 podcasts, including Perpetual Traffic, Mixergy, BiggerPockets, and Leveling Up, sharing his experience in entrepreneurship and business growth.
Content Strategy & Teaching Approach
Hirsch shares practical business insights through LinkedIn and his daily newsletter. His content covers entrepreneurship, business operations, financial performance, remote management, and audience growth.
His LinkedIn posts provide examples of how he approaches the challenges of running a portfolio of businesses. He has discussed working with company operators through regular calls, reviewing key financial indicators, and using AI tools to prepare business updates. He has also shared practical advice on building a LinkedIn audience, improving a profile, publishing consistently, and engaging with other professionals.
These examples connect his content to his day-to-day business experience, offering readers insight into the processes and decisions involved in managing and growing companies.
Posts on LinkedIn
Metrics & Impact
96,099 LinkedIn followers, according to the supplied profile.
Co-founded FreeeUp, growing it from a $5,000 initial investment to more than $12 million in annual recurring revenue before its acquisition by The HOTH in 2019.
Co-founded Hirsch Gillivan LLC with Connor Gillivan to build and acquire a portfolio of businesses.
Co-founded EcomBalance, AccountsBalance, and TrioSEO, and holds co-ownership interests in businesses including CFO Expertise and HG Media.
Appeared on more than 900 podcasts, including Perpetual Traffic, Mixergy, BiggerPockets, and Leveling Up.
Is working toward a portfolio of 10 businesses, with six acquired or owned and four remaining toward that stated goal, according to his LinkedIn profile.
Media Appearance
https://www.youtube.com/shorts/1h6bgl8PYWg
Why He Matters
Nathan Hirsch's entrepreneurial experience offers a practical example of building businesses through careful financial management, remote operations, and targeted growth strategies. His journey from e-commerce to founding and exiting FreeeUp, followed by his work acquiring and developing businesses, provides useful context for entrepreneurs interested in business ownership and portfolio management. Through his companies and LinkedIn content, he shares examples of the operational decisions, financial indicators, and growth methods he uses in his work.
Profile Summary
Followers:
96,099 on LinkedIn
Startup:
Hirsch Gillivan LLC, FreeeUp (exited), EcomBalance, AccountsBalance, TrioSEO, CFO Expertise, HG Media
Mission:
To build a portfolio of businesses run by dedicated operators while sharing practical insights on entrepreneurship, business growth, and financial management.
