Performance coach, keynote speaker, and creator of the R³ Method, Terry Rice helps high performers rebuild their identity and business with clarity, confidence, and systems that work.
From corporate marketing roles at Adobe and Facebook to a thriving coaching business trusted by Amazon, Google, EY, and Verizon, Terry’s journey is one of resilience, reinvention, and results.
Name & Professional Identity
Terry Rice, Performance Coach, Keynote Speaker, Author, Creator of the R³ Method, Expert-in-Residence at Entrepreneur magazine, Instructor at NYU and General Assembly, Managing Director at Good People Digital, and host of the Elevate + Expand podcast.
Niche & Specialization
High-performers overcoming adversity through strategic reinvention
Performance coaching grounded in resilience, clarity, and sustainable systems
Creator-first mindset: teaching, writing, and speaking to drive transformation
Target Audience
Entrepreneurs and consultants rebuilding after setbacks
Executive teams and individuals seeking alignment and peak performance
Event organizers and brands wanting powerful talks rooted in lived truth
Career Journey & Achievements
Former marketer at Adobe and Facebook; laid off in 2015, this triggered his reinvention.
Launched a consulting business, hustled via workshops and General Assembly teaching, and within 18 months built a six-figure income.
Pivoted to creator after personal tragedy (loss of his son), leading to a contributor role at Entrepreneur. Became a prolific writer, keynote speaker (SXSW, AdWeek), and podcast host.
Expanded reach as Managing Director at Good People Digital, NYU instructor, and brand collaborator.
Content Strategy & Teaching Approach
Terry centers storytelling around setbacks as essential turning points. His R³ Method (Reclaim, Realign, Rebuild) is a core anchor in his coaching and speeches. He reinforces that transformation isn’t about smooth success, but about choosing growth over comfort and building systems that work. His tone? Honest, direct, no fluff.
Metrics & Impact
Built a six-figure consulting business within 18 months of departure from corporate.
Featured by major outlets (GMA, Fast Company, WSJ); regular contributor to Entrepreneur.
Keynote speaker at high-profile events like SXSW, AdWeek, set global stages in motion.
Hosts a top-ranked podcast for small business owners: Elevate + Expand.
Some of his LinkedIn posts
Do you know who this guy is? | Terry Rice | 259 comments
The elevator wasn’t broken. | Terry Rice posted on the topic | LinkedIn
The elevator wasn’t broken. My thinking was.
They told me I was lucky to be alive. | Terry Rice posted on the topic | LinkedIn
They told me I was lucky to be alive.
Media appearances
Personality & Background Notes
Raised in suburban Rochester, NY; athlete and popular in high school, gained an MBA, then worked in NYC with big brands.
Self-described as stoic, optimistic, empathetic, and lightly sarcastic. Personality types: DISC Driver (Di), INTP (Myers-Briggs), Enneagram 5 (“The Thinker”).
Father, husband, mental and physical health advocate. Philosophy: “Live your legacy.”
Why Terry Rice Matters?
Terry embodies transformative leadership. He turns personal struggle into frameworks others can follow. His R³ method gives clarity through chaos. His work merges real talk with real results, and that’s unmatched in the coaching space.
Profile Summary
Detail | Info |
Followers | 28,901 on LinkedIn |
Method | Creator of the R³ Method |
Startup Roles | Adobe, Facebook → Solo consulting → Creator & Speaker |
Recognition | Featured by Entrepreneur, GMA, Fast Company, WSJ; speaker at SXSW |
Background | Corporate marketing turned performance coach and author |
Website |
Terry Rice's LinkedIn Account
