Amanda Natividad's Recent LinkedIn Posts

After 2 years, my braces are off! And I promptly asked my husband for a new headshot. I had tilted molars, crowded teeth, and a 6mm overbite. I saw 5 orthodontists. Most said jaw surgery was a must, otherwise the overbite could only be corrected by one-third. My ortho instead used TADs (tiny bolts that act like int…

If I'm your head of marketing, here's where I'd start: 1/ Identify your growth lever. (Maybe you already know it.) I've really only seen 4 kinds of customer acquisition: • Sales-led: salespeople close deals • Product or organic-led: customers find you organically (like through SEO) or the product itself grows the…

Even in this zero-click era, I still think personal websites are underrated. It doesn't matter if you don't grow your organic traffic, or whether or not you get ranked for a given keyword. (In the case of a personal website, all you really need to rank for is your name + industry/niche.) If somebody searches for y…

After 2 years, my braces are off! And I promptly asked my husband for a new headshot. I had tilted molars, crowded teeth, and a 6mm overbite. I saw 5 orthodontists. Most said jaw surgery was a must, otherwise the overbite could only be corrected by one-third. My ortho instead used TADs (tiny bolts that act like int…

Even in this zero-click era, I still think personal websites are underrated. It doesn't matter if you don't grow your organic traffic, or whether or not you get ranked for a given keyword. (In the case of a personal website, all you really need to rank for is your name + industry/niche.) If somebody searches for y…

"As AI automates the small things, your competitive edge is in the big creative marketing campaigns that only a human can think of." That's a prediction someone told me to spark a longer conversation. (More on that later; keep an eye out for something from me and Semrush!) But is AI automating the small things rig…