Amelia's Recent LinkedIn Posts

Years ago, my greatest fear was public speaking. I remember getting the call for my first speaking gig - it was at LinkedIn HQ. In front of 150 people. I accepted the invite before I even had a chance to register what I had said "yes" to, because I knew if I thought about it too long - that yes would quickly become a no. The day arrived. So did the 150 people attending. Then, after sweating, panicking - and thinking of all the things that could go wrong... they did. No, literally. I sweated through my t-shirt, visibly. I forgot every single thing I was meant to say. I was so nervous that when the moderator asked me to introduce myself I'm fairly confident I didn't event tell the audience what I do. The next one was a bit better. At least that time I could say my name right. 8 years later, I get paid to speak on stages 12x a year. Confidence, overcoming self-doubt, imposter syndrome - whatever you want to call it, isn't cured by reading books and watching content on how to get over it. It's cured by doing the thing you're so unconfident at. Because when you do, you tell yourself that; a. it wasn't that bad. b. if it was that bad, you didn't die. So you can probably do it again and be not so bad, next time. So, the next time you feel like you DON’T belong somewhere, or that you’re not good enough or ready yet, just remember EVERYONE feels like that. And the only way to get confident at something is to feel the fear of sucking at it - and doing it anyway. 💜 📸 Pic taken from THAT first speaking gig at LinkedIn HQ

I started a podcast in 2023. I'd wanted to have my own for some time. And we had some success - 50k downloads. Huge guests with 1mil + followers. But in 2024 I stopped it. One thing most people don't realise when they 'start' a podcast, is it's expensive as sh*t to execute. Gone are the pandemic-days of hopping on a zoom, interviewing strangers and getting thousands of views. If your goal is to build a big audience, you need to have high quality footage.High qualiy production. And high quality guests... for anyone to care at all. And even that doesn't guarantee anything. So, in 2024, I shut it down. We were getting a few thousand downloads an ep and with no sponsor and a £2000 bill every time we shot, having my 'own' podcast lost it's shine. If I was going to go again, there are only 2 reasons why I would. 1. To build your brand 2. To get leads And the strategy for each is completely different. Path 1: The brand podcast If your goal is brand, your job is simple - become known. That means: - high-end studio - strong production - big-name guests - niche topics - weekly episodes - years of consistency You keep going until the audience is big enough for sponsors to cover the cost. Cost: high Time to ROI: usually 5–7 years Path 2: The lead podcast If your goal is leads, views do not matter. Who you invite matters. That means: - basic webcam and mic - a list of 20–50 dream clients - use the podcast as your reason to reach out - build trust before you pitch - talk about topics linked to what you sell - make your guest look good - ask for intros to more people like them - follow up every time Cost: low Time to ROI: often within 30 days of the interview That’s the game. With a new podcast, you can be popular. Or you can make money. But unless you already have a big personal brand, doing both at once is rare. Was this helpful? 💜

Hi, my name's Amelia and I had to liquidate my first business at 24. I also sent the wrong email to 15,000 people at 28. And botched one of the biggest pitches of my career at 30. 2 years ago, I forgot to tell finance to invoice 2 clients for 6 months. ... leaving a £50,000 hole in my revenue. In the early days of my current business, I didn’t properly invest in operations. It probably cost me £100,000+ in business process errors. Over the years, I’ve missed deadlines. Forgot to call important people back. Send out work I wasn’t proud of. Picked up sales too late. Said the wrong thing. Befriended the wrong people. Spent £20,000 a month on an office we didn’t need. I have f*cked up time and time again. And I’m not talking small f*ck ups. I am talking huge, career altering, life changing, maybe-this-is-the-end f*ck ups. But they’re not the end, are they? There is not a single thing I have said, done, been or become that I haven’t come back from. We all run and hide from our failures. There are plenty of people on this platform who would love to portray the picture of perfection. Where every customer is happy and every team member thinks the sun shines out of their butt. But the reality is we all mess up. But not every loss IS a failure. And not every success is a win. Really and truly you can’t win or lose. You win or you learn. So, cheers to your f*ck ups. Besides, if you’re not messing up at least some of the time, you’re probably not trying hard enough… 😉 💜 📸 - Photo taken from being interviewed by FashionTV at London Fashion Week in one of my designs from my first business, a fashion label. Still a highlight of my career 🥹

It's not enough to be the best at what you do in 2026. You have to be the best KNOWN.

I went from 0-$500k in revenue in the first year of trading - and I didn’t even have a website. - I made my logo on Canva. - I didn’t bother to set up a company page on LinkedIn. - I didn’t run any ads. - I didn't buy a domain. Or even make any cold calls. But what I did do was recognise that I was providing a service. And if you're a serviced based business, the ONLY thing separating you from your competition... is you. Armed with that knowledge, I; Re-did my LinkedIn profile to mimic a landing page. Started posting 3x per week, religiously. Added a min of 50 people to my network each week (great tool to automate this is Dripify). Made a point to spend a min of 9 mins per day, commenting on 9 people's posts. And 4 days from announcing the launch of the business on LinkedIn I got my first 2 clients. And within 6 weeks, I was oversubscribed. Because people saw ME. They didn't see my website, or my logo, or my fancy deck. They saw ME - and bought into ME. The person delivering the service. If you run a service-based business, you are the product. So, stop wasting your time on brand aesthetics - because they don’t f*cking matter. What matters is: - Leads, - Cash flow, - Getting your business up and running. You can worry about the cute sh*t later. When you first start out, you don’t need a brand aesthetic - you need clients. You need sales, not a slogan. Take it from somebody who has built a multi-million-pound business without a website... Stop overcomplicating it. Start making money. 😉

I've had TED logo on my vision board for the last 6 years. Last week, TEDx called. I am finally getting the opportunity to speak on the famous TED stage. TED has been one of those goals I keep coming back to. Feels like THE stage we all want to be on. But after 6 years, I started to think maybe this was just one of those goals that wasn’t going to happen for me. So in January, I took the logo off my vision board. I hadn't stopped wanting it. I think I just got a bit tired of looking at something that felt so permanently out of reach. If I'm being honest, there was probably a lack of confident. A bit of self doubt - who am I to want such a thing? Then last week, TEDx called. TEDx Black Mountain 26th June, 2026. I’m finally getting the opportunity to step onto that stage. Almost everything you want in life will take longer than you (and your ego) would like. That doesn't mean no. It means, not yet. If you’re in the messy middle with something you’ve wanted for years - keep going. Some goals take longer. That doesn’t make them less possible to achieve. 💜

People DM me every week on LinkedIn asking to work with me and my team. In fact, 97% of our sales our inbound. And when I look at the content that brings in the most leads, it usually does 1 of 4 things: 1. Shows people what they want 2. Makes the result feel real 3. Makes it feel easy to do 4. Makes it feel safe to say yes If your content does those 4 things, it’s far more likely to convert. 1. Show people the result they want Don’t post: “5 tips for ecommerce marketing.” Post: “If you sell online, here’s how to get your first 10 customers without spending any money on ads.” Be specific. Talk about the result they actually want - not the topic. Basically use their hopes and dreams against them 😂 2. Make the result feel real Show why people should believe you. Share: - numbers - screenshots - before and after - what you did - what happened next Example post I'd share with a screenshot as proof: “She made $1M from Instagram with 5,000 followers. Here’s how.” 3. Make it feel easy to use Don’t make your advice sound big and complicated. Don’t say: “Build a content engine.” Say: “Use this template to make your next 10 posts in less than 30 mins.” Don’t say: “Improve your sales process.” Say: “Copy this message to get 50% more replies from cold outreach, today.” People are more likely to act when it feels simple. And we need them to act to get value. And we need them to get value - to want to pay you for yours. 4. Make it feel safe Even when people want the result, they still think: “What if this doesn’t work for me?” So say the scary part out loud. “If you don’t have much time...” “If you’ve tried this before and it didn’t work...” “If you think you need a big audience...” Removing the doubt makes it easier for people to say yes to you. And that really is what good content does. It makes the next step feel obvious. And no, you do not need to go viral. Likes are nice. Leads are better. If your content makes people want to buy - even if you get 3 likes, it’s doing its job. Go get that monneeeeyyy, honneeeeeyy... 😉 💜

My birthday, 2023: I’m on a catamaran in Italy. I'm with my amazing family, we'd hired it for the day. We're meant to be celebrating. Instead, I was scrambling for signal to manually transfer salaries because the finance team f*cked up. If you run a business, you know what not paying your team does to company culture. When I got back to the UK, I fired them. And I should have fired them the 1st time it happened. Because this wasn't the first time. My finance team "forgot" to pay my tax bill - and my team a total of 3x times. I'd let it slide because they were nice people. It obviously wasn't done on purpose. And If I'm being transparent, I didn't like having difficult conversations. But when you're running a business, you should never give second chances when it comes to money. Ever. Unfortunately because I didn't take action, I was faced with fines for late payment on taxes and VAT and having to explain to my team why their pay was hours late. 3x in a row. If you're a first time founder, here is how to avoid this happening to you: Hire finance people who treat company money like their *own. Your team should scrutinises every penny. They even ask, "Do we really need this £4.99 app?" And check the finances every single day yourself. I have a ritual now that when I wake up I look at the bank accounts. I know who has been paid recently, who has paid us. Nothing gets missed. I'm sharing this because f*cked up sh*t happens all the time when you're running your own business. Often times it's not your fault - but it is ALWAYS your problem. And therefore your problem to fix. Never outsource responsibility for your money. Because the only people who don’t know their cash are the ones about to lose it. 💜

People DM me every week on LinkedIn asking to work with me and my team. In fact, 97% of our sales our inbound. And when I look at the content that brings in the most leads, it usually does 1 of 4 things: 1. Shows people what they want 2. Makes the result feel real 3. Makes it feel easy to do 4. Makes it feel safe to say yes If your content does those 4 things, it’s far more likely to convert. 1. Show people the result they want Don’t post: “5 tips for ecommerce marketing.” Post: “If you sell online, here’s how to get your first 10 customers without spending any money on ads.” Be specific. Talk about the result they actually want - not the topic. Basically use their hopes and dreams against them 😂 2. Make the result feel real Show why people should believe you. Share: - numbers - screenshots - before and after - what you did - what happened next Example post I'd share with a screenshot as proof: “She made $1M from Instagram with 5,000 followers. Here’s how.” 3. Make it feel easy to use Don’t make your advice sound big and complicated. Don’t say: “Build a content engine.” Say: “Use this template to make your next 10 posts in less than 30 mins.” Don’t say: “Improve your sales process.” Say: “Copy this message to get 50% more replies from cold outreach, today.” People are more likely to act when it feels simple. And we need them to act to get value. And we need them to get value - to want to pay you for yours. 4. Make it feel safe Even when people want the result, they still think: “What if this doesn’t work for me?” So say the scary part out loud. “If you don’t have much time...” “If you’ve tried this before and it didn’t work...” “If you think you need a big audience...” Removing the doubt makes it easier for people to say yes to you. And that really is what good content does. It makes the next step feel obvious. And no, you do not need to go viral. Likes are nice. Leads are better. If your content makes people want to buy - even if you get 3 likes, it’s doing its job. Go get that monneeeeyyy, honneeeeeyy... 😉 💜

No matter who you fall in love with, you will get hurt. Because when you love someone enough to be honest, honest causes friction. People are human. Life happens. You don't load the dishwasher right. They don't message you back quick enough. Maybe you have different love languages. They snoore when they sleep. Forget the little grudges and insignificant hurts. Because the goal of a relationship isn't to avoid being hurt, it's to find someone amazing enough to worth hurting for. 💜