Bobby Moesta's Recent LinkedIn Posts

I am currently working on a strategic process inspired by Clayton Christensen's Driving Forces Process from the mid-90s. At its core is Strategic Context, which serves as the starting point for framing, creating, and executing effective strategies for startups and larger organizations. Strategic context provides a…

Why Most Leadership Teams Get Strategy Wrong—and How to Fix It Most leadership teams overinvest in plans and underinvest in intent. You’ve seen it: the offsite ends with a 40-page deck, a wall of OKRs, and a Gantt chart that would make a project manager proud. Then reality happens. Customers behave unpredictably. C…

You'd think a World Cup final has more on the line than a third-place game. It does. It just didn't play like it. I was lucky enough to be at the FIFA 2026 finals, and I watched a pattern I've been witnessing for years show up on the pitch. The third-place game — England vs. France — was, on paper, the game that d…

People are struggling more than ever. But if you're selling to that struggle, there's a good chance you're solving last year's version of it. Start with what does not change. Human beings are always reaching for a better version of their situation. Nobody wakes up wanting to stay stuck. That impulse is permanent. W…

You'd think a World Cup final has more on the line than a third-place game. It does. It just didn't play like it. I was lucky enough to be at the FIFA 2026 finals, and I watched a pattern I've been witnessing for years show up on the pitch. The third-place game — England vs. France — was, on paper, the game that d…

A generalized struggle tells you who might buy. A real struggle tells you when, and what it's actually worth to them. I'm a new grandparent, and watching my children become parents has been one of the most incredible experiences of my life. I am so proud of them. It has also reminded me of something that will never…