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Connor Gillivan's Recent LinkedIn Posts

Connor Gillivan

Connor Gillivan

@connorgillivan

I scale companies w/ SEO & content. Book a call & let's talk SEO. 7x Founder (Exit in 2019).

en25 postsLinkedIn

Posts

Connor Gillivan

Sales & Marketing

2mo

There's a new traffic pattern destroying 57% of AI-heavy websites. It's called 'Mount AI.' And you might be on it right now. It's wrecking businesses that thought AI content was a shortcut. Here's what happens: 1/ You publish tons of AI-generated content at scale. 2/ Traffic spikes fast. You feel like a genius. 3/ Google's algorithm update hits. 4/ Visibility collapses. Rankings disappear. 5/ And it doesn't come back. That's the "Autopilot Publishing" path. Fast up. Faster down. Only 22% of sites show the classic peak-to-crash curve visibly. But the majority are quietly bleeding traffic without realizing why. Now here's the other path on the graph. The "Strategic AI + Editorial Content" path: 1/ Start slower. Validate content with editorial quality. 2/ Build authority signals early. Backlinks, expert quotes, real data. 3/ Use AI as a tool, not a replacement for thinking. 4/ Differentiate with expertise Google can't ignore. 5 Result: sustained rankings that survive algorithm updates. The difference isn't whether you use AI. It's how. Autopilot publishing treats AI like a content factory. Strategic publishing treats AI like a research assistant With a human editor making every final call. This is what we do with clients at TrioSEO. We blend AI speed with human depth and win. The data backs it up. And Semrush One makes it easy to see which path you're on. You can track visibility across Google and AI search in one dashboard. So when a core update hits, you know exactly where you stand and what to fix. Don't be the "Mount AI" case study. Start with Semrush One here: https://bit.ly/473eyr0 ♻️ Repost if you think more founders need to see this data. P.S. Are you using AI for content? Which path are you on?
180

Connor Gillivan

Sales & Marketing

2mo

Steal my Ecommerce Shopify SEO Growth Strategy: This is exactly what we're running for Shopify stores doing $500k to $20M+ in yearly revenue. OFFER: First 5 stores to sign with TrioSEO get a one-time Beta discount. Here's the full breakdown: 1. Collection Page Optimization - Target high-intent, high-volume category keywords - Optimize page structure, headers, and metadata - Build internal links that push authority to your most valuable pages - Turn category pages into your highest-converting organic traffic drivers 2. Product Page Optimization - Identify which products have the highest ranking potential - Optimize titles, descriptions, schema, and images - Target buyer-ready keywords so you show up when purchase intent is highest - Stop losing sales to competitors who rank above you 3. Technical SEO - Full crawl and index audit so Google can trust your store at scale - Fix site speed, mobile experience, and duplicate content issues - Clean up URL structures, redirects, and canonicalization - Build the foundation that makes everything else work 4. Blog Content - Research keywords your customers search before they buy - Write content that pulls them into your store during the research phase - Build topical authority around your product categories - Turn readers into buyers before they ever find a competitor --- Most Shopify store owners are pouring money into ads and ignoring SEO entirely. Ads stop the moment you stop paying. One well-optimized collection page can drive thousands of high-intent visitors every month and it compounds over time. That's the unlock we create for you. --- The Offer: the first 5 beta clients to sign in April get a significant discount off our standard retainer for the first 3 months. You get a lower rate. We document the results and build the case studies. Everyone wins. Spots are first come, first served. No waitlist. Book a call and let's talk: https://lnkd.in/gYccSVY8 ♻️ Repost if you know a Shopify store owner leaving SEO money on the table. P.S. We've been building this strategy for months. The brands that get in now are going to have a serious head start.
196

Connor Gillivan

Sales & Marketing

2mo

We manage content across 5 brands. Here's the creative workflow stack shift we're making in 2026: ➤ Asset Organization 2025: Dropbox folders no one can find anything in 2026: Air One workspace. Every asset, version, and approval searchable. ➤ Image Resizing 2025: Designer manually exports 14 sizes per asset 2026: Smart Resize (Air) One click. Every platform. New Air Gen-AI feature. ➤ Background Edits 2025: Photoshop request. 48-hour turnaround. 2026: Background Removal (Air) One prompt. Removed or replaced. Move on. ➤ Brand Consistency 2025: A 47-page PDF guide no one opens 2026: Brand Kit (Air) Colors, logos, fonts baked into every AI output. ➤ Ad Variations 2025: Brief the designer. Wait. Get 3 options. Ask for 4 more. 2026: Canvas Editor (Air) One approved asset. Dozens of on-brand deliverables. No starting over. ➤ Static-to-Motion 2025: Send to a motion designer. Wait 5 days. 2026: Image to GIF (Air) Static image to animated GIF inside the editor. ➤ AI Creative Edits 2025: Describe what you want in Slack. Hope for the best. 2026: Agentic Chat (Air) Mention any asset. Describe the edit. Get it back in seconds with full context from your library. ➤ Meeting Notes 2025: Fireflies 2026: Granola Structured notes. No AI bot joining the call. ➤ Writing 2025: ChatGPT 2026: Claude Better tone. Longer context. Fewer hallucinations. ➤ SEO Content 2025: Ahrefs + freelance writer. 3-week cycle. 2026: Semrush One Keyword clustering, briefs, and drafts in one workflow. — The pattern is the same across all ten. The bottleneck is never the original creative. It is everything after the idea gets approved. Resizing. Reformatting. Adapting. Exporting. Waiting on someone. Air just launched Canvas and it changes everything. Freeform editor. Background removal with a prompt. Static to GIF without leaving the workspace. Smart resize that handles every platform in one pass. Agentic chat that actually understands your brand context. Seven of the ten swaps on this list live inside one platform. That is not an accident. The teams winning in 2026 are not the ones with the most expensive stack. They are the ones who pair great human creatives with AI. Human creativity decides what gets made. AI handles what happens next. Try Canvas for free → https://lnkd.in/g_VHm7Ab What is the biggest bottleneck in your creative workflow right now? ♻️ Repost to help your team stop wasting time on production busywork. #AirPartner
238

Connor Gillivan

Sales & Marketing

2mo

How to conduct "SERP Analysis" in 2026 Search: 1/ Pick one SEO keyword to analyze - Write it exactly how your ideal customer would. - Note the intent: learn, compare, or buy. - This drives how you interpret the results. 2/ Analyze Google’s classic SERP - Search in an incognito window. - List the top 10 blue links, plus features. - Note: content types, angles, length, and domains. 3/ Study SERP features and layout - Look at People Also Ask, snippets, videos, images. - Write down which formats Google is prioritizing. - This shows how to structure and enrich your content. 4/ Reverse engineer top-ranking pages - Open the top 3–5 results. - Note their H1/H2 structure, depth, and examples. - Capture what they do better than everyone else. 5/ Run “SERP analysis” inside ChatGPT - Ask: “Best resources for [keyword] and why?” - Then try 3–5 variations and phrasings. - Note which brands, URLs, and angles appear repeatedly. 6/ Inspect LLM-linked sources - Ask which sources it relied on for the answer. - Record domains, content types, and topic coverage. - These are your LLM competitors and link prospects. 7/ Turn analysis into an action plan - Define how your content will be different and better. - Decide your format, depth, and supporting assets. - Update existing pages or create a brand new one. --- SERP analysis is structured curiosity applied with discipline. Do it before writing and go DEEP with it. Google and LLMs are your best friends for data. Study what's best then steal like an artist. Aka, put your own spin on it & make it better. --- Find this useful? Repost ♻️ to help others do SERP research in 2026 the right way. P.S. I help 50+ B2B & SaaS clients w/ advanced SEO work like this. Book a call & let's chat: https://lnkd.in/gYccSVY8
14 pages
202

Connor Gillivan

Sales & Marketing

3mo

I'm 36 today. Looking back, these 21 lessons HIT the hardest: 1. Start before you feel fully ready and figure it out as you go. Clarity rarely shows up in isolation. It comes from action, mistakes, feedback, and shipping consistently. 2. Cash flow is oxygen for any business. Revenue is nice, but profit keeps you alive. If you don’t know your numbers weekly, you’re flying blind. 3. SEO is one of the greatest compounding assets on the internet. A great article can drive traffic for years. Organic marketing rewards patience and consistency. 4. Systems create freedom, not restriction. When you document processes and turn tasks into SOPs, you buy back your time and make scale possible. 5. Hire for values before skills. Skills can be taught and improved. Integrity, work ethic, and cultural alignment are much harder to install later. 6. Your reputation follows you everywhere. Underpromise, overdeliver, and think long term. Short term wins aren’t worth long term damage. 7. Distribution matters more than creation. The best content in the world is useless if no one sees it. Build audience and distribution daily. 8. Niche down sooner than you think. Specific positioning attracts better clients and higher trust. Generalists blend in and compete on price. 9. Relationships scale faster than paid ads. Strategic partnerships and warm introductions often close quicker and with less friction. 10. Track the metrics that actually move the business. Focus on leads, lifetime value, and conversion rate instead of vanity numbers. 11. Focus beats hustle every time. Fewer projects with deeper execution outperform scattered effort across too many ideas. 12. Build assets, not another job. Email lists, search traffic, brand authority, and SOP libraries create leverage beyond your time. 13. Learn sales, even if you don’t love it. Marketing creates attention, but sales turns that attention into revenue. 14. Content builds trust at scale. Teach what you know, share frameworks, and show real experiences. Authority grows through generosity. 15. Use AI as leverage, not a crutch. It can speed up research and execution, but judgment and strategy still require human thinking. 16. Consistency beats intensity. Publishing weekly and improving monthly compounds far more than random bursts of effort. 17. Say no more than you say yes. Protect your calendar, your energy, and your focus like they’re equity. 18. Master the boring fundamentals. Follow up quickly, communicate clearly, and deliver on time. Basics close more deals than hacks. 19. Invest in yourself continuously. Books, mentors, courses, and conversations shape how you think and ultimately how you execute. 20. If you want an exit one day, build for it early. Clean books, strong leadership, and repeatable systems increase optionality. 21. Think in decades, not days. Brand compounds. Trust compounds. Wealth compounds. The long game always wins. Whatcha think? Repost ♻️ + Save for future 📄
13 pages
264

Connor Gillivan

Sales & Marketing

3mo

Founder: "I need a client dashboard built for my agency." Me: "To start you may not need to hire a developer. You need Replit Agent 4." I've started 10+ businesses since 2009. Every single one needed internal tools, dashboards, or landing pages built. And every single time, I hit the same wall. Write a brief. Hire a dev. Wait weeks. Revise. Repeat. The bottleneck was never the idea. It was the build. I've been testing Replit's new Agent 4 and it changes how founders ship. Here's how I used it to build a client SEO dashboard for TrioSEO: 1/ Design Without a Designer ↳ Use the infinite canvas to mock up your dashboard layout visually. ↳ Generate multiple design variants instantly and pick the best one. ↳ Apply changes directly to production code. No Figma handoff needed. 2/ Build Multiple Features in Parallel ↳ Spin up one agent to build the traffic charts. Another for the keyword table. ↳ No more waiting for one task to finish before starting the next. ↳ Review and merge everything before it goes live. You stay in control. 3/ Ship More Than Just the Dashboard ↳ Create a slide deck summarizing the dashboard for client onboarding. ↳ Build a mobile version of the dashboard in the same project. ↳ All artifacts live in one place. No switching between 5 tools. 4/ Connect Your Existing Stack ↳ Chat with connected services like Notion, Linear, or Google Sheets. ↳ Ask the agent to pull SEO data or create follow-up tasks automatically. ↳ Your workflow stays in one place instead of scattered across tabs. 5/ Let Your Team Build Together ↳ Multiple team members can use the agent at the same time. ↳ A shared task board keeps everyone aligned on progress. ↳ No more "who's working on what?" confusion. This used to take me 2-4 weeks and a developer: Old way: Write a brief → hire a dev → wait → revise → launch. Replit Agent 4: Describe the dashboard → design on canvas → agent builds it → deploy. Same day. One tool. Full control. I built a TrioSEO client reporting dashboard w/ traffic charts, keyword rankings, backlink tracking, and a top landing pages view. Designed, built, and deployed. Without writing much code. That's the kind of leverage every founder needs. Systems over hustle. Always. Have you tested Replit yet? Start here and get free credits to use: https://lnkd.in/gcmvWCKW ♻️ REPOST if you believe founders should be building faster in 2026. P.S. Try Replit Agent 4 for yourself, it's the fastest way to go from idea to live product. (Thanks to Replit for sponsoring this post)
10 pages
186

Business Intelligence, Analytics & Data Visualization (Moderated)

Sales & Marketing

3mo

Run these 4 types of Data Analysis with AI + AI finance playbook: https://lnkd.in/dESchX63 Train your Finance team on AI in 30 days! Most finance teams analyze data Very few use the right type of analysis at the right moment That’s why insights stall… Boards get confused… And decisions feel reactive instead of strategic Here’s the simple framework I use with CFOs and FP&A teams 👇 The 4 Data Analysis Types (and when to use each): #1 Descriptive Analysis – What happened? You summarize reality Actuals, KPIs, P&L, headcount This is your single source of truth #2 Diagnostic Analysis – Why did it happen? You explain the drivers Price, volume, mix, costs, one-offs This is where variance bridges and root causes live #3 Predictive Analysis – What will happen next? You look forward Forecasts, scenarios, sensitivities This turns history into expectations #4 Prescriptive Analysis – What should we do now? You recommend actions Ranked levers. Impact vs. effort This is where finance becomes a decision engine The mistake I see all the time: Teams jump to #4… Without doing #1, #2, and #3 properly Result? Opinions instead of evidence Great finance teams don’t “analyze more” They analyze in the right sequence 👉 Want to train your team to do this with AI, step by step? https://lnkd.in/dESchX63 Download the 30-day AI Finance playbook above 💬 Which analysis type is your team struggling with most right now? 🔁 Repost if this framework helps you think more clearly
120

Connor Gillivan

Sales & Marketing

3mo

This tool saves me 50+ hours a month in meetings. Not because it takes notes. But because it eliminates the meeting cleanup tax. Here’s the tax most people ignore: 10 minutes to write a recap 10 minutes to pull action items 10 minutes to send follow-ups 10 minutes to update systems 5 minutes to remember what happened next week That’s 45 minutes per meeting. With 3 meetings/day, that’s 9+ hours/week. And that’s before context switching. Granola is the first tool I’ve used that attacks the cleanup tax directly. It doesn’t join calls as a meeting bot. It captures audio from your device. You write short notes like a notepad. Then Granola enhances the meeting around what you wrote. Then you use Recipes (slash prompts) and Chat to convert notes into usable outputs. And if you want real leverage, you connect meetings into your workflows. Zapier/Slack/Notion/CRM for handoffs. MCP to Claude or ChatGPT so meetings become reusable context. Here’s the exact workflow that makes it worth it for me: 1. Have clear intent → Goals and decisions needed → gives a clear direction 2. Capture only signal → decisions, owners, numbers, deadlines → ignore everything else 3. Convert instantly after the call → action items and follow-ups in one pass → don’t let notes sit 4. Push outputs into systems → tasks, CRM updates, Slack summaries → zero manual re-entry 5. Make it repeatable → Recipes for the same outputs every time → no more reinventing recaps That’s where the time savings come from. Not better notes. Less cleanup. ♻️ REPOST if you found this useful. P.S. Get 1-month of Granola FREE (link is in the first comment) #Sponsored
127

Connor Gillivan

Sales & Marketing

3mo

How to Build an "SEO Sparring Partner" with ChatGPT: Step 1) Set the role + rules (so it challenges you) - Open ChatGPT. - Go to “Explore GPTs” → “Create” (or use Custom Instructions). - Tell it: be skeptical, ask clarifying questions, and force tradeoffs. Step 2) Give it your business context (so advice isn’t generic) - Industry + offer + pricing + sales cycle. - Target customer + pains + “jobs to be done.” - Current funnel: best pages, best channels, biggest constraint. Step 3) Install the 4-part workflow (this is the secret) - Strategy: goals, ICP, positioning, constraints, success metrics. - Research: keyword clusters, intent mapping, SERP notes, gaps. - Plan: content calendar, internal links, priorities, sequence. - Review: content QA, on-page checklist, “what’s missing,” next steps. Step 4) Paste this exact prompt to create it - Put this in the GPT “Instructions” box. - Save it as “SEO Sparring Partner.” - Use it every time you plan strategy, content, or updates. Copy/paste prompt: You are my SEO Sparring Partner. Your job is to help me build an SEO strategy and content calendar that drives revenue. You are direct, practical, and skeptical. You do not hype. You do not guess. If info is missing, you ask targeted questions first. Operating rules: Always start by asking 3–7 clarifying questions. Then summarize what you heard in 5 bullets. Then give me a plan with priorities (P1, P2, P3). Every recommendation must include: effort level, impact level, and why. Every output must end with “Next 3 actions” as a checklist. My context (ask me to fill in if missing): Website: [PASTE] Industry: [PASTE] Primary offer(s): [PASTE] Target customer: [PASTE] Regions served: [PASTE] Main competitors: [PASTE] Current organic traffic: [PASTE] Current conversions: [PASTE] Goals for next 90 days: [PASTE] Biggest constraint (time/money/dev): [PASTE] --- Most SEO fails from weak decision-making. A sparring partner forces better decisions. It keeps you focused on revenue, not vanity. And it makes consistency way easier. --- Whatcha think? Repost ♻️ to help others learn too. P.S. Learn how I'm using AI to create SEO Lead Magnets that drive LEADS: https://lnkd.in/gJ8pJ7dz
10 pages
191

Connor Gillivan

Sales & Marketing

2mo

How to Measure your SEO Cheat Sheet: (8 steps to see how your SEO is performing for your business) 1. Organic Traffic Analysis 2. Keyword Rankings 3. Backlink Profile 4. Page Load Time 5. Bounce Rate & User Engagement 6. Conversion Rate from Organic Traffic 7. Content Performance 8. Mobile Usability --- Get REAL about your SEO. Run these 8 steps in 1 hour. And be honest abt how you're doing. Make a To Do list based on it. Get back to work & improve. No way around it. --- What did I miss? Repost ♻️ + tag a B2B biz owner friend in the comments. P.S. Get a free SEO audit from me: https://trioseo.com/audit
194

Connor Gillivan

Sales & Marketing

2mo

I think this is a major shift for builders. You can now plan, design, and build at the same time. Not: plan first then wait then build then go back and redesign later That old workflow kills momentum. Most tools still force you to work in sequence. One step. One mode. One bottleneck at a time. Replit Agent 4 changes that. It gives you one workspace where you can: 1/ Design while the app is being built → Use an infinite canvas to explore ideas visually → Apply those design changes directly back to the app 2/ Run multiple tasks in parallel → Different threads can handle different parts of the build → You keep moving instead of waiting for one thing to finish 3/ Create more than just an app → Build web apps, mobile apps, slides, animations, and more → Keep everything inside one project instead of bouncing between tools 4/ Work like a team, even if you’re small → Collaborate across chats and tasks → Let the Agent handle execution while you stay focused on direction 5/ Ship faster without adding more overhead → Less tool switching → Less handoff friction → More creative momentum That’s the part I think matters most. This isn’t just about “AI writes code.” It’s about staying in flow longer. Ideas don’t die in handoffs. You don’t lose momentum waiting on one mode to finish before entering the next. You can think, explore, refine, and ship in one continuous loop. That’s a big deal for founders. And for anyone building without a huge team. Creativity runs on Replit. What do you think? ♻️ REPOST if you think building is changing fast. P.S. I’m paying close attention to how AI is changing building, SEO, and digital execution. Follow me for more. #ReplitPartner
172

Connor Gillivan

Sales & Marketing

3mo

Your competitors are ranking on ChatGPT. You're not and you don't even know why. Most founders have zero clue who's winning in AI search results. No visibility into which prompts matter. No idea what content is getting cited. Semrush One is built for this shift. It unifies traditional SEO + AI search visibility in one place. And the AI Visibility Toolkit shows where AI platforms mention your competitors, but not you. Here’s my competitor gap workflow for AI search: 1/ Start in Competitor Research → Benchmark visibility vs your actual AI competitors → Filter by platform (ChatGPT, Gemini, Google AI Overviews, Google AI Mode) 2/ Find topic gaps first → Use the Topics & Prompts section → Apply the Missing filter to see where competitors appear and you don’t 3/ Drop to prompt-level gaps → Switch to Prompt view → Pull the exact questions users ask where you’re absent 4/ Identify citation gaps → Open the Sources tab → Use Missing to find domains cited for competitors but not you 5/ Track the fixes → Add the highest-value prompts to Prompt Tracking → Watch daily movement after updates This is the shift. Not “rank higher.” Get mentioned where AI is answering. The brands winning in AI search aren't doing anything magical. They have structured content, clear answers, and authority. The brands losing don't even know what prompts to track. I use Semrush One to run this process. It tracks AI visibility, prompt mentions, competitor gaps, and sentiment across LLMs. All in one dashboard alongside traditional SEO. It's become essential for how I do competitive analysis in 2026. Try Semrush one for Free here: https://bit.ly/473eyr0 --- What you think? ♻️ Repost if you think this can help someone stay ahead of AI search. P.S. I talk about AI's impact on SEO & marketing every week. Follow me for more. #Semrushpartner
556

Connor Gillivan

Sales & Marketing

2mo

20 Must-See ChatGPT Prompts for SEO & Content Marketing: 1/ Featured Snippet Targeting “How can I write content about what is programmatic SEO that ranks in Google’s featured snippet?” 2/ SEO Competitor Analysis “Analyze the SEO strategy of Mailchimp’s blog. What keywords do they target, how often do they publish, and what topics rank best?” 3/ Topical Authority Building “Create a topical map for the keyword ‘B2B SEO’. Include pillar content and supporting blog topics.” 4/ SEO Content Briefs “Build a detailed SEO content brief for ‘best AI SEO tools’. Include H1, H2s, keywords, FAQs, meta description, and call to action.” 5/ Blog Post Optimization “Audit this blog post on ‘technical SEO audit’ and suggest 5 ways to improve it for better rankings in Google.” 6/ Content Repurposing “Repurpose this blog post into: 1 tweet thread, 1 LinkedIn post, 1 email, and 1 YouTube script.” 7/ SEO Persona Creation “Create 3 SEO buyer personas for founders of early-stage SaaS companies looking to scale with organic traffic.” 8/ Search Intent Mapping “List 10 keywords about ‘ecommerce SEO’ and assign them to TOFU, MOFU, or BOFU with explanation.” 9/ Content Promotion Plan “Create a 7-day content promotion plan for a blog post targeting ‘AI content generation’.” 10/ Local SEO Strategy “Build a local SEO plan for a marketing agency based in Austin, Texas targeting small businesses.” 11/ SEO KPI Tracking Plan “List the top 10 SEO KPIs I should track monthly for a content-driven SaaS site and how to measure them.” 12/ Backlink Outreach Emails “Write 3 backlink outreach emails for my blog on ‘AI marketing tools’ targeting SaaS-focused websites.” 13/ Internal Linking Strategy “Create an internal linking plan for a blog cluster on ‘local SEO for small businesses’.” 14/ Meta Data Optimization “Give me 5 click-worthy title tags and meta descriptions for the keyword ‘best free SEO audit tools’.” 15/ FAQ Schema Creation “Create 5 FAQ questions and answers to include on a blog post about ‘ecommerce keyword research’.” 16/ Seasonal SEO Planning “What SEO content should I publish each quarter in 2025 for the keyword theme ‘holiday marketing’?” 17/ Blog Outline Reverse Engineering “Analyze the top 5 Google results for ‘email marketing benchmarks 2025’ and build a stronger outline.” 18/ Ranking on LLMs “Create a strategy for me to follow to rank my business on ChatGPT and other LLMs for my main service, ‘b2b seo content services’” 19/ Keyword Research “Give me 15 long-tail keyword ideas for ‘email marketing for SaaS companies’ with search intent, difficulty, and volume estimates.” 20/ Content Gap Analysis “Compare my blog (website) to (competitor website) and list 10 SEO content topics they have that I don’t.” --- Which is your favorite? Save & ♻️ Repost to help others in AI & Marketing. P.S. I share #AI + #Marketing advice weekly. Hit my 🔔
499

Connor Gillivan

Sales & Marketing

2mo

The job title I never expected to add to my LinkedIn profile. But here we are. And it makes perfect sense. I've run SEO across every business I've built since 2014.  FreeUp. EcomBalance. AccountsBalance. TrioSEO. My personal brand. Semrush has been the backbone across all of them.  Keyword research. Site audits. Competitor analysis.  Position tracking. Every company. Every quarter. But the work I do today looks nothing like it did 3 years ago. People don't just search on Google anymore.  They search on ChatGPT. They ask Perplexity.  They discover brands on LinkedIn, YouTube, Reddit. Google is still the foundation.  But it's one search surface now. Not the only one. The job isn't just SEO anymore.  It's brand visibility across every surface where search happens. That's why I added "Brand Visibility Expert" to my title. And I mean it. The marketers who understand this shift will own the next decade.  The ones still thinking SEO is only Google rankings will get left behind. Semrush gets this. They're evolving right alongside the shift.  Helping marketers be found, cited, and chosen everywhere.  Not just Google. Everywhere. And so am I. --- Are you feeling this shift too? Would you add Brand Visibility Expert to your title? ♻️ Repost if you believe visibility goes way beyond Google in 2025. P.S. This was inspired by Semrush — the platform I've used across all my businesses for years. #SemrushPartner
198

Connor Gillivan

Sales & Marketing

2mo

SEO Keyword Research vs GEO Prompt Research: People type keywords into Google. People talk to AI like a chat at a bar with a friend. Different behavior. Different research required. Here's how they compare: SEO Keyword Research: ↳ Target short-tail and long-tail keywords ↳ Analyze search volume and competition ↳ Focus on keyword difficulty scores ↳ Study SERP features and rankings ↳ Goal: Rank on search results pages GEO Prompt Research: ↳ Study natural language questions users ask AI ↳ Map conversational intent patterns ↳ Identify question-heavy query clusters ↳ Analyze what AI engines cite in responses ↳ Goal: Get mentioned in AI-generated answers Why You Need Both: ↳ AI engines use web search for current info ↳ Weak SEO means invisible GEO ↳ 65% of marketers now optimize for both ↳ Combined approach captures all traffic sources ↳ Different users prefer different search methods SEO tracks clicks and rankings. GEO tracks citations and mentions. Same content strategy. Two different discovery channels. The brands winning in 2026 do both. Not one or the other. Which are you focused on? ♻️ REPOST if this was useful. P.S. My company, TrioSEO, helps clients rank in both Google and AI search. If you need guidance, hit me up: https://lnkd.in/gYccSVY8
298

Connor Gillivan

Sales & Marketing

2mo

How I create visuals in seconds w/out a designer Marketer: "Every piece of content needs a visual. And it takes forever." Me: "Not anymore. Let me show you my workflow." Visual creation is the silent killer of content momentum. You can write a post in 10 minutes. But the graphic takes an hour. Template hunting. Tool switching. Design tweaks. Designer revisions. That process is broken. And most marketers just accept it. Gamma Imagine fixes it. It's an AI design engine built inside Gamma. Describe what you want. Generate it instantly. No templates first. No "open another tool." No design skills needed. Here's my exact 5-step workflow: Step 1: Start with the idea ↳ Pick the visual type you need (infographic, poster, social graphic) ↳ Write the one sentence it should communicate ↳ Define the audience and context it's for Step 2: Write a better prompt ↳ Include style cues (minimal, modern, bold, editorial) ↳ Include structure (sections, labels, hierarchy, layout) ↳ Ask for multiple creative directions, not just one output Step 3: Generate variations ↳ Compare 3–6 options side by side ↳ Look for clarity and hierarchy first, beauty second ↳ Keep the version with the best information structure Step 4: Direct the iteration ↳ "Make it more compact" or "simplify the labels" ↳ "Add icons" or "increase contrast on the headings" ↳ Treat it like a designer you can direct in real time Step 5: Insert into your content ↳ Drop the final visual into your deck, doc, or post ↳ Build the narrative around the visual, not the other way around ↳ Ship without switching tools or breaking flow The point isn't just speed. It's the creative freedom. You get visual options you wouldn't have thought of yourself. You explore directions that would've taken a designer 3 rounds. And you never leave the tool you're already working in. That's what changes the game for content creators. Gamma Imagine is available to all Gamma users for 30 days starting March 17 Start here : https://lnkd.in/gs-Jhiny ♻️ REPOST if you think AI is about to change how we create visuals. P.S. Gamma Imagine is basically now my AI design partner.
11 pages
218

Connor Gillivan

Sales & Marketing

3mo

Finding the RIGHT websites for backlinks is harder than building them. You’re 40 tabs deep. Still not sure if a site is relevant. Still “maybe” on every option. That’s the real bottleneck. Not outreach. Not negotiation. Filtering. Most marketplaces make you filter like it’s 2014. Category. Country. Scroll. Guess. But relevance isn’t a category. It’s a topic. That’s why I like the AI keyword filtering update inside Collaborator pro’s website catalog. It narrows sites by semantic relevance, not just broad labels. Here’s the workflow: Step 1: Start with the keyword → Pick a term your customer actually uses → Add country/language so results stay clean Step 2: Let AI narrow the catalog → It detects topical relevance automatically → It surfaces sites that actually cover your topic Step 3: Combine AI + classic filters → Layer category/metrics after relevance → You end up with a list you can review fast Step 4: Validate with a quick reality check → Scan the site’s topic coverage fast → Make sure it matches the keyword intent Step 5: Refine keywords when needed → Use adjacent terms if results are broad → Avoid ambiguous keywords (“roof repairs” vs “car roof repairs”) This is the shift. Old way: Filter "Health & Medicine" + USA. Get 937 websites. Scroll for hours. New way: Enter the keyword "dentist" + USA. Get 92 highly relevant sites. Done. Less browsing. More decisions. I've been testing this with Collaborator(.)pro and it's cut my team's prospecting time significantly. (Find the link to it in comments) ♻️ Repost if you think link building needs smarter tools. P.S. If filtering is your bottleneck, fix filtering first. #Collaboratorpropartner
11 pages
202

Connor Gillivan

Sales & Marketing

2mo

50+ AI Tools for SEO and GEO: 1/ Keyword Research: Ahrefs | Semrush | Google Keyword Planner | Ubersuggest | KeySearch | KWFinder 2/ Technical SEO: Google Search Console | Screaming Frog | Ahrefs Site Audit | Sitebulb | SEObility | Lumar 3/ Content Optimization: Surfer SEO | Clearscope | Frase | MarketMuse | NeuronWriter | Dashword 4/ On-Page SEO: Yoast SEO | RankMath | Surfer SEO | PageOptimizer Pro | SurgeGraph | JEEP AI 5/ Link Building: Ahrefs | Semrush | BuzzStream | Pitchbox | Hunter.io | Respona 6/ Rank Tracking: Ahrefs | Semrush | SE Ranking | Nightwatch | AccuRanker | SERPWatcher 7/ Local SEO: Google Business Profile | BrightLocal | Whitespark | Moz Local | GeoGrids | LocalFalcon 8/ AI Visibility / GEO Tracking: Profound | Goodie AI | AthenaHQ | HubSpot AI Grader | Semrush One | Bear AI 9/ GEO Content Optimization: Surfer SEO | Clearscope | Sight AI | Rankability | Frase | Contently 10/ AI Search Monitoring: Rankscale | SE Ranking AI Tracker | Nightwatch | Morningscore | Peec AI | Gumshoe There it is. Your guide to AI tools for SEO. Find this useful? Repost ♻️, Save 📄, and Follow me 🔔 for daily growth gems. P.S. Want to see exactly how I use AI to build SEO lead magnets? It's all yours: https://lnkd.in/g7HBwYTm
1.5K

Connor Gillivan

Sales & Marketing

3mo

Steal My 5 Step Process To Turn Competitor Data Into a Link Building Plan: Most SEO tools are great at one thing. Generating reports. Charts. Tables. Exports. And then the real question hits: What do we build next? Most teams don’t have an answer. They know competitors are ahead. They know they need “more links.” But they don’t know which links matter. Serpzilla’s Backlink Gap Analyzer is different Because it turns competitor data into a measurable plan. Not “build more backlinks.” Build this many links, in these authority ranges To match the profile that’s already winning. Here’s the workflow: 1. Compare your domain to real competitors → Add your site + up to 7 competitors → Use the comparison as the benchmark, not assumptions 2. Identify the gap type → Volume gap = fewer referring domains → Authority gap = missing higher Authority Score domains → Structure gap = wrong distribution across Authority Score ranges 3. Convert the gap into targets → Serpzilla outputs backlink targets by authority segment → Example format: +X links AS 50+, +Y links AS 30–49, +Z links AS 10–29 4. Execute from the same screen → Filter Serpzilla’s marketplace by the exact Authority Score ranges you need → Choose placement type, niche, language, traffic, price → Build the missing segment instead of “more links” 5. Re-run monthly → Track distribution changes, not just total links → Keep building until your profile matches winners → Repeat until the gap closes That’s the difference. Most tools tell you what happened. Serpzilla tells you what to do next. ♻️ Repost to help others do better link building. P.S. If your link building plan is “get more links,” it’s not a plan. (Thanks to Serpzilla for partnering with me on this post)
185

Connor Gillivan

Sales & Marketing

3mo

Founder: "I've been publishing blogs for 6 months. Why am I not ranking on Google and LLMs?" Me: "Show me your keyword research." Them: "…what keyword research?" That's the problem. Most founders start with writing. They should start with research. Here's the keyword research process I use for all 30+ TrioSEO clients: 1. Brainstorm like your ICP - Write down every question your ideal customer is Googling. - Don't overthink it. Start with 20-30 terms. - These become your seed keywords. 2. Run them through Ahrefs or Semrush - Look at search volume and keyword difficulty. - Volume: aim for 30+ monthly searches. - Difficulty: match it to your current domain rating. 3. Study the suggested keywords - Every tool gives you related terms. - These are gold. Don't skip them. - Add anything relevant to your list. 4. Steal from competitors - Plug your top 3 competitors into Ahrefs. - See what keywords they rank for that you don't. - That's your content gap. Fill it. 5. Shortlist 100+ keywords - More options = better prioritization. - Don't cut too early. - You want a full picture before you start planning. 6. Label intent and prioritize - Tag each keyword: BOFU, MOFU, or TOFU. - Start with BOFU. These drive revenue. - Work outward from there. 7. Repeat every quarter - Search behavior changes. - New competitors emerge. - Your keyword list should never be "done." Keyword research isn't glamorous. But it's the difference between content that ranks and content that disappears. Six months of blogs with no strategy isn't an SEO problem. It's a research problem. --- Was this helpful? ♻️ Repost if you know a founder skipping this step. P.S. This is step one of what we do for every client at TrioSEO. If your content isn't ranking, book a strategy call and let's find out why: https://lnkd.in/gYccSVY8
258

Connor Gillivan

Sales & Marketing

2mo

BIG news: I'm now offering Ecommerce SEO to Shopify stores! That's right! And I'm revealing my Ecommerce SEO Growth Blueprint & services. Specifically built for Shopify store owners doing $1M to $20M+ in yearly revenue. Here's what I'll be doing for clients: 1. Collection Page Optimization: so your category pages rank for high-intent, high-volume keywords 2. Product Page Optimization: so your best products show up when buyers are ready to purchase 3. Technical SEO: so Google can crawl, index, and trust your store at scale 4. Blog Content: so your customers are thinking of you when doing product research If you've been ignoring SEO for your Shopify store and relying on ads... This is for YOU. My team and I at TrioSEO are taking on our first 5 beta clients in April, and they're going to get a deal that won't exist once we're fully live. I'm not sharing the offer yet. But it's significant. --- I've been doing SEO for 10+ years. Across my own companies and now 50+ clients at TrioSEO. All of my companies have catered to Ecommerce businesses. Ecommerce SEO is a massive unlock that most brand owners are sleeping on. How do I know? Because I regularly audit Shopify sites for fun and find a TON of issues. One well-optimized collection page can drive THOUSANDS of high-intent visitors every month that convert to sales. That compounds. Imagine having that for your Shopify store! --- Did I pique your interest? If your Shopify store is doing $1M+ and you're not investing in SEO, you're leaving real money on the table. I'll be sharing the full details of the offer next week. If you're interested, book a call with me and let's chat: https://lnkd.in/gYccSVY8 P.S. We've been cooking this Ecommerce strategy up for months now. Pumped to reveal it to all of you!
251

Connor Gillivan

Sales & Marketing

3mo

My Ultimate ChatGPT Cheat Sheet for SEO: 1/ Custom SEO GPTs - Built by SEOs - Customized for SEO - Tap into their SEO knowledge 2/ Content Ideation Prompts - Copy & paste prompts - To get new content ideas - That you can use in your SEO 3/ Keyword Research Prompts - Improve your research - Find better keywords to target - Rank higher on Google & ChatGPT 4/ SEO Strategy Prompts - Improve your strategy - GPT will open you to new ideas - That you wouldn't see yourself 5/ UX & CRO Prompts - SEO traffic is good - But it's all about conversions - Tap into GPT for new ideas 6/ Backlink Prompts - Boost your SEO content - With killer SEO backlinks - GPT can help guide the way --- I don't recommend GPT for SEO writing. But it's AMAZING for ideation & brainstorming. When you're feeling stuck, go to GPT. Enter one of these prompts. And get the creative juices flowing. --- What did I miss? ♻️ REPOST if you use GPT for your SEO. P.S. I share in-depth SEO advice weekly. Join 6,500+ on my newsletter: https://lnkd.in/gs3iPKMA #AI #SEO
209

Connor Gillivan

Sales & Marketing

2mo

Growth hacks I know at 36 that I wish I knew at 21: 11 business growth hacks I know at 36 that I wish I knew at 21. Some of these would have saved me years. 1. Your network is your fastest growth channel - Who you know opens doors skills can't. - Invest in relationships before you need them. - Give first. Always give first. 2. Hire people smarter than you early - Your first hires set the ceiling. - Don't hire cheap. Hire right. - One great person outperforms three average ones. 3. BOFU content beats TOFU every time - Stop writing for awareness. - Write for buyers. - Revenue follows intent. 4. Partnerships compound faster than ads - Find non-competing businesses with your audience. - Build content together. Share backlinks. Cross-promote. - It costs nothing and pays forever. 5. Email is the most underrated asset you own - Social reach is borrowed. - Your email list is yours. - Start building it on day one. 6. SEO is the best long-term investment in marketing - Ads stop the second you stop paying. - SEO keeps working while you sleep. - I wish I'd started every company with SEO from day one. 7. Systems beat hustle every time - Working harder isn't a strategy. - Document everything. Delegate early. Build repeatable processes. - Your job is to make yourself unnecessary. 8. Revenue is vanity. Profit is sanity. - I chased top-line growth for years. - It meant nothing without margin. - Know your numbers or someone else will. 9. Personal brand is a business asset - People buy from people they trust. - Start building your audience before you think you're ready. - I waited too long. Don't make the same mistake. 10. Say no more than you say yes - Every yes to the wrong thing is a no to the right one. - Focus is a competitive advantage. - Protect it like your most valuable resource. 11. Sell before you build - Validate demand before you invest months into a product. - One paying customer beats a hundred "that sounds interesting." - The market will tell you what it wants if you ask. Most of this I learned the hard way. Through failed hires, wasted ad spend, and content that went nowhere. You don't have to. --- Which of these do you wish someone told you earlier? ♻️ Repost if this would have helped the 21-year-old version of you. P.S. I share what's actually working in SEO, marketing, and business growth every Sunday in The Savvy SEO newsletter. 7,000+ founders and marketers already read it: connorgillivan(.)com/newsletter
161

Connor Gillivan

Sales & Marketing

2mo

10 Skills You MUST Master to be a "Perfect Marketer" in 2026: 1. Strategic Thinking - Learn how to zoom out. - Define long-term visions. - Build roadmaps that tie daily actions to business outcomes. 2. Organic SEO - Still king. - Know how to find keywords. - Plan content around intent. - Master technical SEO and link building systems. 3. AI Proficient - AI won't replace marketers. - But marketers using AI will outpace those who don’t. - Use it for research, outlines, metadata, ideation, and automation. 4. Content Repurposing - One great blog = 8+ content assets. - YouTube, LinkedIn, newsletter, podcast, Twitter, infographic, lead magnet, new blog. - Maximize each idea. 5. Copywriting - No matter the format, writing is still foundational. - Hook people. - Speak directly to their pain. - Close with clear CTAs. 6. Funnel Design - Understand customer journeys. - Map top → mid → bottom funnel. - Use intent data to guide offers and retargeting. 7. Analytics & Data Fluency - Traffic is noise unless you know what’s working. - Get good at GA4, GTM, GSC, Ahrefs, and tracking conversions. 8. Partnership Building - Growth today is powered by relationships. - Think content swaps, backlinks, referral deals, and co-marketing. - People buy from people. And refer to people they like. 9. Personal Branding - LinkedIn, IG, X, TikTok, YT...endless opportunity. - Put your face, voice, and story into your content. - Build credibility and trust. 10. Delegation & Systems - You can’t do it all. - And you'll be better if you don't. - Learn how to hire, systemize, and outsource tasks to scale faster. --- Do you agree or disagree? ♻️ REPOST if you're a marketer like me! P.S. I made a mistake while drawing this. Can you spot it? LOL
326

Connor Gillivan

Sales & Marketing

3mo

As a creative myself, I can't wait to test this out. I've always said that AI alone isn't enough, it is supposed to be a collab between humans and AI. Replit Agent 4 is exactly what the world needed right now, finally a platform doing AI right.
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