Cristina Cordova's Recent LinkedIn Posts

Marketing leadership might be the hardest role to fill and the hardest to keep filled. A few reasons I find this to be the case based on my conversations with founders: 1) "Marketing leader" isn't one job. It's Brand, demand gen, product marketing (and more). Different muscles, different people. Brand seems to be h…

Earlier this year, Linear passed $100M in annual recurring revenue with over 40,000 paying customers, including OpenAI, Figma and Salesforce -- all while remaining cashflow positive. Instead of raising cash we do not need, we completed a $99M tender offer at a $2.5B valuation. Startups are one of the few places wh…

I've never seen startups spend so much time looking sideways. One AI company builds forward deployed engineering and then everyone decides they need an FDE team too. One company pays a certain number for talent, and suddenly that's the market, whether or not companies can afford it. One company juices a launch with…

Marketing leadership might be the hardest role to fill and the hardest to keep filled. A few reasons I find this to be the case based on my conversations with founders: 1) "Marketing leader" isn't one job. It's Brand, demand gen, product marketing (and more). Different muscles, different people. Brand seems to be h…

I've never seen startups spend so much time looking sideways. One AI company builds forward deployed engineering and then everyone decides they need an FDE team too. One company pays a certain number for talent, and suddenly that's the market, whether or not companies can afford it. One company juices a launch with…

Earlier this year, Linear passed $100M in annual recurring revenue with over 40,000 paying customers, including OpenAI, Figma and Salesforce -- all while remaining cashflow positive. Instead of raising cash we do not need, we completed a $99M tender offer at a $2.5B valuation. Startups are one of the few places wh…