Dave Jackson's Recent LinkedIn Posts

I'm looking to start a podcast, but it's "Audience Participation" time. If you've received a good/bad pitch from a guest to be on your show (or from an agency), I'd love to hear it. I need 20 to start. If I don't get 20, I'll scrap the whole thing cause the show will become burdensome to produce. The goal of the show is to teach people how to pitch a podcast (because I'm clever, I've named the potential show, you guessed it, "How to Pitch a Podcast"). It will also help those podcasters drowning in a sea of bad pitches know they are not alone. I will also link to your show, and you get to do some self promotion, and state who your bucket list guest is. You never know they might be listening. Be one of the first to jump in and share your story at https://lnkd.in/g9vu6HxZ (example script included).

If you have questions about the School of Podcasting Acquisition, we have a live town hall today that you can RSVP at https://lnkd.in/gYhUMADP Yes, the big news is out of the box, but if you want to have more, or want to share what you'd like to see in the future, we love meeting the community. (Special note: AI Thinks I'm married...)

If you miss the Feed from Libsyn (you know the show that didn't get to say goodbye). Well, both Rob and Elsie now work for Captivate and will be the new hosts of the In and Around Podcasting show. ( https://lnkd.in/gVxzFR7V ). Captivate is making great decisions, while others hosts... not so much. Did I mention Captivate has an affiliate program? https://lnkd.in/gDfz5FFq

It was a Friday, and I had just lost my Corporate Trainer gig. As I was walking to my car, I thought to myself, "I'd love to get a job in podcasting." I had started the School of Podcasting 10 years prior, and my ex-wife was not onboard with me taking the SOP full time. I got a job at Libsyn, and two years ago I moved to Podpage. Today we announced that Podpage has acquired the School of Podcasting. Now the School of Podcasting is part of my "Day Job" at Podpage. More information and a link to RSVP for tomorrow's Town Hall are at

8/20 = 40% ads. Why would people do this if CPMs weren't going down? Not everyone is a greedy bastard, right? I realize some people have little mouths to feed. I've been saying for years, big companies with big budgets are trying to turn podcasting into radio (and they are winning). They forget the original reason podcasting took off is that it WASN'T RADIO.

Because I've had a few people this week ask me. https://lnkd.in/g7iDV72Y

So I just got notified that I earned money on a show that hasn't had an episode since 2024. I made 1.67 in advertising on 1059 downloads. That is .00157 per download or $1.57 per 1000 downloads. These a programmatic (not host read) ads. Over on YouTube this year (minus superchats) I've made $5 cpm. (they take 45% to help pay the large fees for hosting video). Not trying to pee in your Cheerios, but you can see when I hear someone say, "I want to start a podcast and get ads.... and maybe quit my day job...." Yes, programmatic ads are an option, but not my favorite.

I talk to my best friend a few times a week. I've known him since I was 12. Our conversations are real, and we often make each other laugh with 40+ years of inside jokes. We often talk about how much better the music we listened to growing up is then some of the current stuff. We talk about guitars (as we both play, and were in bands together in high school). We share videos of amazing players on YouTube. We might talk about the joy of being a staff member of a church can be... We recite lines from movies we saw (multiple times) when we were younger. (I.e. I'm not dead yet)... This is a real conversation. We find it entertaining. But not every conversation - even if it's real - needs to be a podcast. More important, if I chose to put this out as a podcast, I would never expect it to be huge, and allow me to quit my job.

Just sat through a Captivate community meeting with the Amazing Elsie Escobar. So great to have her back. Without any prompting from Elise, multiple people mentioned they had followed her from Libsyn (where she, along with another hall of fame podcaster Rob Walch, were let go). For anyone who may be new to the content game, that's called "influence." If you're new to the Elsie game, she has a TON. In and Around Podcasting (a show by Captivate) will be returning soon with BOTH Rob and Elise on the mic as they now are working at Captivate. It was a great meeting and I need to jiggle my Captivate course at the School of Podcasting to point out some features I knew, but hadn't really seen the power. Interested in Captivate? See https://lnkd.in/gVdbYZ5Y (affiliate link)

Podcast SEO (PSO) This is nothing new. In the end you find a keyword that has a number of people searching for it, but doesn't have a HUGE amount of competition. So while "PSO" is new, um, it's not. There are tools from Ausha and Podseo (from Spreaker's founders) that are taking SEO and going hyper focused on Podcasts. I talk about this in the latest episode of the School of Podcasting. I don't think people search different in Google vs how they search in Apple or Spotify. https://lnkd.in/g8FUXvgC What say you?

There is a difference between losing your audience and abandoning them. https://lnkd.in/g6bZawNN

When I moved my hosting from Libsyn to Captivate two years ago I had over 900 episodes. My Wordpress site was using PowerPress and I started manually updating the episodes to use the mp3 from Captivate. Ugh.... I also continued to pay for Wordfence, WPBackup, and other premium plugins to get the site I wanted, and have it remain stable. I had 19 years of blogs, etc. I didn't want to lose my SEO. I migrated my site to Podpage. I now post my episode to Captivate, and go to bed. I wake up and the new episode is on my site. If you're tired of plug in updates and the endless fear of the "white screen of death," migrate your WordPress site to Podpage. Lose WordPress, and keep your SEO. https://lnkd.in/gggYj-ue

Mr. Beast has plans to launch an Advertiser/influencer market place. (this video takes you to that point) https://lnkd.in/gVSnJEJV

So I'm thinking of launching a new show where we talk about the perfect guest pitch for your show. You get to share about your show and the perfect guest, and others get to learn how to pitch a podcast (both good or bad). It only takes a minute, and I need 18 more pitches to launch the show https://lnkd.in/gu67SADb

Thomas Umstattd put on an AMAZING Novel Marketing Conference this pass weekend. If you are an author, this is a "MUST GO" conference. I love single track events, and to make so many new friends, learn some great marketing tips, get some great Tex Mex, and get my first taste of Schlotzsky's? It just couldn't have been better

Jackie from Lower Street Media put out a video explaining how to boost your retention. One of the things she mentions is the importance of stakes (I agree see https://lnkd.in/g8QrwEMw) but I think this applies to audio not just video. I always say your episode title is a promise and the sooner you can start fulfilling that promise the better. https://lnkd.in/ghFMptkT

Just because I'm not one to sing the praises of Spotify as a media host I need to tip my hat to Ceddy on their support staff. First Podseo ( Francesco Baschieri ) alerted me to the fact that I had somehow ended up with two listings in Spotify. (Monday's episode is about SEO or now "PSO" (oooooh) I reached out to Spotify and sent them a message, their AI tool immediately was like, "Oh man, you need a person!" and I explained to Ceddy (an actual person) that I had two listing in Spotify and they dug through and found my Libsyn feed had not been transferred and updated my original feed to use my new Captivate feed (and hid the second listing) It appears I will be fixed in under 10 minutes. (This doesn't mean I recommend the walled garden, but it does mean their support isn't bad).

Come get your podcast questions answered with Dave, Jim, and the World’s Greatest Chat Room

For those who have a Rodecaster II or a Duo, and have been thinking about video. This is on the way. https://lnkd.in/gVe56cpE

The Podpage Town Hall is at 1 PM ET today where we will be sharing some new features coming to the platform. You can RSVP at https://lnkd.in/gjz3WWeZ

Apple has supported video since 2005ish, but they "degraded" it a bit, well, it looks like they are going to move it back towards the front.

I stepped back and asked, "Why am I watching this?" and I started to see some of the engrediants that lead to us bingeing content we don't even normally watch. You can add these to your podcast.

What shortcuts have you tried that WORKED? It's the question of the month and I need your answer by this Saturday the 27th. https://lnkd.in/gBJ7N-us to answer (and promote your show).