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Ilef Shili's Recent LinkedIn Posts
Ilef Shili
@ilef-shili
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
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I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
Jan 2025: Quit my full-time job
Feb 2026: Solopreneur and COO
(It all started on LinkedIn ↓)
Danny (Daniel Paul) reached out to me here.
We’d been connected for a while.
He’d seen my content. I admired his work.
We started working together.
Over a few months, we saw real results.
(this part is not easy as it seems lol)
We weren’t just collaborators, we became friends 😁 (now we're best friends hahaha)
Then he proposed something bigger.
A full-time role.
That’s when I took the risk (it wasn’t easy too)
I quit my job and committed fully to this new chapter of my life.
Now, one year later:
I’m a solopreneur, I have my own business (that Danny encouraged me to build) and at the same time the COO of Purely Personal.
All of this would not have been possible if I hadn’t started posting on LinkedIn.
This is the power of personal branding.
→ It puts you in rooms you didn’t even know existed
→ It turns visibility into opportunity
→ It helps the right people find you
But here’s what no one tells you:
-You’ll work more than you ever did at your 9-to-5
-You’ll carry the weight of every decision
-You’ll lead, execute, and learn ALONE all at once
It’s not easy, but it’s worth it.
For 2026, my plan is simple:
→ Double down on LinkedIn.
To share more, to show up better and to keep building in public.
Because this platform changed everything for me.
If you’re new to LinkedIn let me help you 😊ask whatever you want in the comments and I’ll reply 👇
Did LinkedIn help you find an opportunity?
212
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
Jan 2025: Quit my full-time job
Feb 2026: Solopreneur and COO
(It all started on LinkedIn ↓)
Danny (Daniel Paul) reached out to me here.
We’d been connected for a while.
He’d seen my content. I admired his work.
We started working together.
Over a few months, we saw real results.
(this part is not easy as it seems lol)
We weren’t just collaborators, we became friends 😁 (now we're best friends hahaha)
Then he proposed something bigger.
A full-time role.
That’s when I took the risk (it wasn’t easy too)
I quit my job and committed fully to this new chapter of my life.
Now, one year later:
I’m a solopreneur, I have my own business (that Danny encouraged me to build) and at the same time the COO of Purely Personal.
All of this would not have been possible if I hadn’t started posting on LinkedIn.
This is the power of personal branding.
→ It puts you in rooms you didn’t even know existed
→ It turns visibility into opportunity
→ It helps the right people find you
But here’s what no one tells you:
-You’ll work more than you ever did at your 9-to-5
-You’ll carry the weight of every decision
-You’ll lead, execute, and learn ALONE all at once
It’s not easy, but it’s worth it.
For 2026, my plan is simple:
→ Double down on LinkedIn.
To share more, to show up better and to keep building in public.
Because this platform changed everything for me.
If you’re new to LinkedIn let me help you 😊ask whatever you want in the comments and I’ll reply 👇
Did LinkedIn help you find an opportunity?
212
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
When I first started posting on LinkedIn, I wasn’t wearing the hijab.
And honestly, when I made the decision to wear it, I was scared.
Not because I doubted the choice.
But because I knew what it might cost.
Hijabi women face real challenges in the professional world:
– Being underestimated in interviews
– Judged by appearance before skills
– Struggling to gain the same trust (especially with international clients)
And here I was… actively building my presence online, networking globally, showing up professionally and now, visibly different.
I worried:
Would clients treat me differently?
Would people unfollow?
Would I lose opportunities I’d worked hard for?
Still, I knew this was something I wanted deeply.
So I did it.
I wore the hijab.
And then I did something that felt even scarier…
I deleted all my photos without it on every social platform.
That day changed me.
I stopped caring what others think.
Instead I started standing taller in who I am.
That decision gave me clarity, confidence, and a deep sense of peace.
2 days ago was World Hijab Day, and it reminded me of this turning point.
If you're thinking of making a bold decision that aligns with your values but you're afraid of the noise around it:
This is your sign.
You owe no one an explanation.
You owe yourself peace.
178
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
When I first started posting on LinkedIn, I wasn’t wearing the hijab.
And honestly, when I made the decision to wear it, I was scared.
Not because I doubted the choice.
But because I knew what it might cost.
Hijabi women face real challenges in the professional world:
– Being underestimated in interviews
– Judged by appearance before skills
– Struggling to gain the same trust (especially with international clients)
And here I was… actively building my presence online, networking globally, showing up professionally and now, visibly different.
I worried:
Would clients treat me differently?
Would people unfollow?
Would I lose opportunities I’d worked hard for?
Still, I knew this was something I wanted deeply.
So I did it.
I wore the hijab.
And then I did something that felt even scarier…
I deleted all my photos without it on every social platform.
That day changed me.
I stopped caring what others think.
Instead I started standing taller in who I am.
That decision gave me clarity, confidence, and a deep sense of peace.
2 days ago was World Hijab Day, and it reminded me of this turning point.
If you're thinking of making a bold decision that aligns with your values but you're afraid of the noise around it:
This is your sign.
You owe no one an explanation.
You owe yourself peace.
178
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I was one of those people who judged AI-written LinkedIn posts..
And I swore I would never be that person.
Until one thing happened..
I spent the last few years building a personal brand that actually sounds like me. I wrote my LinkedIn posts from lived experience and stories, not a prompt.
So AI-generated content? Not for me. I was sure of it.
Then I tried Claude (I know everyone is talking about it now but I had to, no?)
I brought my real opinions, my actual experiences, the stuff I genuinely felt.
And let me tell you, I was SURPRISED!! it wrote the post as if I wrote it, I don't know if I should be happy or sad about this lol
This made me rethink the way I see AI.. maybe I was wrong? Maybe AI isn't that bad?
But 1 thing I'm still sure about:
If you use AI to sound like everyone else on LinkedIn, you've already lost the point.
But if you use it to amplify who you actually are, while staying honest about your experience? That's a real skill. And it's one worth mastering.
Because the window is closing.
The people who figure this out, without losing themselves in the process, will own the conversation here. The ones who ignore it entirely, or disappear into it completely, will fade into the same feed noise we all scroll past.
So I REALLY want to know what do you think about this?
__
And YES I'M BACK 💜
The last month was the hardest month of my life so that's why I disappeared.
Now I'm back with new content and ideas 😊
118
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I was one of those people who judged AI-written LinkedIn posts..
And I swore I would never be that person.
Until one thing happened..
I spent the last few years building a personal brand that actually sounds like me. I wrote my LinkedIn posts from lived experience and stories, not a prompt.
So AI-generated content? Not for me. I was sure of it.
Then I tried Claude (I know everyone is talking about it now but I had to, no?)
I brought my real opinions, my actual experiences, the stuff I genuinely felt.
And let me tell you, I was SURPRISED!! it wrote the post as if I wrote it, I don't know if I should be happy or sad about this lol
This made me rethink the way I see AI.. maybe I was wrong? Maybe AI isn't that bad?
But 1 thing I'm still sure about:
If you use AI to sound like everyone else on LinkedIn, you've already lost the point.
But if you use it to amplify who you actually are, while staying honest about your experience? That's a real skill. And it's one worth mastering.
Because the window is closing.
The people who figure this out, without losing themselves in the process, will own the conversation here. The ones who ignore it entirely, or disappear into it completely, will fade into the same feed noise we all scroll past.
So I REALLY want to know what do you think about this?
__
And YES I'M BACK 💜
The last month was the hardest month of my life so that's why I disappeared.
Now I'm back with new content and ideas 😊
118
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
My client told me something I wasn't expecting:
"I'm terrified of what my colleagues will think"
I was shocked because he's an EXPERT.
He has years of experience.
A proven track record.
Real results that speak for themselves.
Yet he didn't want to post on LinkedIn because he was afraid being seen, of being laughed at...
But I didn't try to talk him out of it.
Because I understand.
I remembered sitting exactly where he was.
When I started on LinkedIn, I had the same fear running on repeat:
What if they mock me?
What if no one takes me seriously?
What if I put myself out there… and they laugh?
Here's what I know now that I wish I'd known then:
They will talk. That part is guaranteed.
At first, they'll laugh at you.
But trust me the same people who doubted you will be sliding into your DMs asking: "How did you do that?"
The fear doesn't go away overnight.
It just gets quieter every time you post anyway.
Every time you show up despite the doubt, you're building something they can't touch.
So let me ask you directly:
What's the one thing holding you back from showing up on LinkedIn?
Drop it in the comments. I read every single one and I'll respond.
The colleague/friend who doubted you the most? They're watching closer than you think.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
My client told me something I wasn't expecting:
"I'm terrified of what my colleagues will think"
I was shocked because he's an EXPERT.
He has years of experience.
A proven track record.
Real results that speak for themselves.
Yet he didn't want to post on LinkedIn because he was afraid being seen, of being laughed at...
But I didn't try to talk him out of it.
Because I understand.
I remembered sitting exactly where he was.
When I started on LinkedIn, I had the same fear running on repeat:
What if they mock me?
What if no one takes me seriously?
What if I put myself out there… and they laugh?
Here's what I know now that I wish I'd known then:
They will talk. That part is guaranteed.
At first, they'll laugh at you.
But trust me the same people who doubted you will be sliding into your DMs asking: "How did you do that?"
The fear doesn't go away overnight.
It just gets quieter every time you post anyway.
Every time you show up despite the doubt, you're building something they can't touch.
So let me ask you directly:
What's the one thing holding you back from showing up on LinkedIn?
Drop it in the comments. I read every single one and I'll respond.
The colleague/friend who doubted you the most? They're watching closer than you think.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
When I was 6, I used to sit alone and pretend someone was interviewing me (crazy I know 🤣)
It was not because I loved attention,
but somehow something inside me believed I was meant for something bigger (if you feel this too please believe it)
What I really wanted wasn’t fame.
It was impact.
And that dream almost got crushed.
Because when you’re young and ambitious, people don’t always clap.
They question.
They laugh.
They criticize.
They project their limits onto you (you should understand this part)
I struggled with negative feedback.
And if you hear that long enough, you start to wonder if they’re right.
So there were moments I questioned and doubted myself.
But here’s what changed everything:
Instead of asking,
“Why are they saying this about me?”
I asked
“What if they’re uncomfortable because I refuse to play small?”
That shift changed my life (it took me a long time tbh)
Today:
→ I’ve spoken at a TEDx event.
→ I’ve been invited to radio show.
→ I’ve built a community of 10,000+ people on LinkedIn.
→ I turned criticism into confidence.
And the little girl who used to fake interviews?
She wasn’t crazy.
She was practicing.
This is the part most people don’t see:
Dreams don’t come true because you wish hard enough.
They come true because you:
• Keep showing up when nobody is watching
• Stay consistent when results are slow
• Build discipline when motivation fades
• Protect your belief when others attack it
• Choose self-love over self-doubt (THE MOST IMPORTANT THING)
TLDR;
The lesson?
Never mock the dream of your younger self.
P.S. What did the younger version of you believe about your future?
If this reminded you of your own dream, follow me for more.
80
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
3mo
There was a time when joining certain rooms made me very nervous.
Because when I looked around, I was often:
the only hijabi
the only woman
the youngest person there
sometimes the only Muslim
I sat in meetings with directors.
People with years of experience.
People who built companies.
And there I was.
Young.
Wearing a hijab.
Coaching business owners who were literally my dad’s age.
At first, it felt strange.
My mind kept saying:
“Do you really belong here?”
“They have more experience than you”
“Maybe you should stay quiet”
For a long time, those rooms scared me.
But something slowly changed.
Meeting after meeting, I kept showing up even when it felt uncomfortable.
And one day I understood something simple:
The thing that scared me the most…
…was exactly where I was supposed to be.
Being the only hijabi once felt like pressure.
Now it feels like purpose.
Being the youngest once felt like a weakness.
Now it feels like proof that your voice can matter at any age.
Because somewhere, a young girl who looks like me is watching and maybe she will walk into those rooms one day too.
The lesson I learned:
Sometimes the room that scares you the most… is the room you are meant to change.
89
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
3mo
There was a time when joining certain rooms made me very nervous.
Because when I looked around, I was often:
the only hijabi
the only woman
the youngest person there
sometimes the only Muslim
I sat in meetings with directors.
People with years of experience.
People who built companies.
And there I was.
Young.
Wearing a hijab.
Coaching business owners who were literally my dad’s age.
At first, it felt strange.
My mind kept saying:
“Do you really belong here?”
“They have more experience than you”
“Maybe you should stay quiet”
For a long time, those rooms scared me.
But something slowly changed.
Meeting after meeting, I kept showing up even when it felt uncomfortable.
And one day I understood something simple:
The thing that scared me the most…
…was exactly where I was supposed to be.
Being the only hijabi once felt like pressure.
Now it feels like purpose.
Being the youngest once felt like a weakness.
Now it feels like proof that your voice can matter at any age.
Because somewhere, a young girl who looks like me is watching and maybe she will walk into those rooms one day too.
The lesson I learned:
Sometimes the room that scares you the most… is the room you are meant to change.
89
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1d
POV: Hijab didn't stop you from growing professionally.
At that time, my LinkedIn was with my pictures without the hijab, and guess what?
A week later I was supposed to start a new job that I had just been accepted into.
I remember looking at my profile and wondering if I was making a mistake.
Because I was afraid.
Afraid that people would see me differently.
Afraid that opportunities would become harder to get.
Afraid that I was changing something that could affect my professional future.
But there was a verse that kept coming back to me:
وَمَن يَتَّقِ اللَّهَ يَجْعَل لَّهُ مَخْرَجًا وَيَرْزُقْهُ مِنْ حَيْثُ لَا يَحْتَسِبُ
A week later, I started the job.
Then life kept moving.
I graduated with excellence.
I built my personal brand.
I worked with clients from different countries.
I left my job to pursue my own path.
I became a freelancer.
Then a COO.
And looking back today, I realize that many of the things I feared never happened.
The opportunities that were meant for me still came.
The doors that were meant to open still opened.
Sometimes we hold on to things out of fear that we will lose something.
Then we let go for the sake of Allah and discover that what was written for us was always going to find us.
I'm grateful I trusted Him more than I trusted my fears.
P.S. If you're postponing a decision because you're afraid of what people might think, I hope this gives you a little courage.
The version of you on the other side might be waiting for you.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1d
POV: Hijab didn't stop you from growing professionally.
At that time, my LinkedIn was with my pictures without the hijab, and guess what?
A week later I was supposed to start a new job that I had just been accepted into.
I remember looking at my profile and wondering if I was making a mistake.
Because I was afraid.
Afraid that people would see me differently.
Afraid that opportunities would become harder to get.
Afraid that I was changing something that could affect my professional future.
But there was a verse that kept coming back to me:
وَمَن يَتَّقِ اللَّهَ يَجْعَل لَّهُ مَخْرَجًا وَيَرْزُقْهُ مِنْ حَيْثُ لَا يَحْتَسِبُ
A week later, I started the job.
Then life kept moving.
I graduated with excellence.
I built my personal brand.
I worked with clients from different countries.
I left my job to pursue my own path.
I became a freelancer.
Then a COO.
And looking back today, I realize that many of the things I feared never happened.
The opportunities that were meant for me still came.
The doors that were meant to open still opened.
Sometimes we hold on to things out of fear that we will lose something.
Then we let go for the sake of Allah and discover that what was written for us was always going to find us.
I'm grateful I trusted Him more than I trusted my fears.
P.S. If you're postponing a decision because you're afraid of what people might think, I hope this gives you a little courage.
The version of you on the other side might be waiting for you.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
Since LinkedIn keeps updating and evolving the platform… Here’s what I REALLY wish it would add (3rd one will solve a huge problem)
1- Online status visible
Not just inside DMs. I’d love to know when someone is active directly from my feed.
2- Bring LinkedIn Stories back
It would be great for behind-the-scenes, events, launches, quick updates, and real-time industry insights.
3- Edit images after posting
If I upload the wrong image or want to replace a creative after posting, I should be able to swap it without deleting the entire post.
4- Collaborative posts between multiple creators/companies
Especially for partnerships, events, podcasts, or team announcements.
5- Draft folders + content organization
A better system for managing drafts and scheduled posts inside LinkedIn itself.
6- Save collections
Organize saved posts into folders like “marketing”, “AI”, “leadership” , “design inspiration”... you can name it whatever you want.
7- Pinned comments on posts
The author should be able to pin their own comment or someone else’s comment to highlight important context, resources, updates, or the best conversation in the thread.
What feature would you add?
72
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
Since LinkedIn keeps updating and evolving the platform… Here’s what I REALLY wish it would add (3rd one will solve a huge problem)
1- Online status visible
Not just inside DMs. I’d love to know when someone is active directly from my feed.
2- Bring LinkedIn Stories back
It would be great for behind-the-scenes, events, launches, quick updates, and real-time industry insights.
3- Edit images after posting
If I upload the wrong image or want to replace a creative after posting, I should be able to swap it without deleting the entire post.
4- Collaborative posts between multiple creators/companies
Especially for partnerships, events, podcasts, or team announcements.
5- Draft folders + content organization
A better system for managing drafts and scheduled posts inside LinkedIn itself.
6- Save collections
Organize saved posts into folders like “marketing”, “AI”, “leadership” , “design inspiration”... you can name it whatever you want.
7- Pinned comments on posts
The author should be able to pin their own comment or someone else’s comment to highlight important context, resources, updates, or the best conversation in the thread.
What feature would you add?
72
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1w
This weekend, I attended Salah's stand-up comedy show (i'm a big fan lol)
And surprisingly he asked this question:
"Who loves their job?"
There were around 200 people in the room, only 5 to 6 people raised their hands.
I was one of them.
That question made me reflect because if you know me (I mean closely know me) you know that
I overthink.
I question myself. A LOT.
I wonder if I'm doing enough.
I compare myself to where I want to be.
And yet despite all of that I genuinely love what I do.
I love teaching.
I love hosting workshops.
I love working with founders and professionals who want to build something meaningful.
I love seeing a client get results from something we worked on together.
I love seeing someone gain confidence because they finally found clarity in their message.
Loving your work doesn't mean loving every single task that comes with it.
But there is a difference between being tired from something that drains you and being tired from something that gives your life meaning.
That question reminded me how grateful I am.
Because success is great.
Growth is great.
But being able to raise your hand when someone asks "Do you love what you do?" is a privilege I never want to take for granted.
How many people here would raise their hand?
PS: Yes, I know I was wearing Tunisia's jersey.
And no we are absolutely not discussing Tunisia's World Cup match that day 😂
67
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1w
This weekend, I attended Salah's stand-up comedy show (i'm a big fan lol)
And surprisingly he asked this question:
"Who loves their job?"
There were around 200 people in the room, only 5 to 6 people raised their hands.
I was one of them.
That question made me reflect because if you know me (I mean closely know me) you know that
I overthink.
I question myself. A LOT.
I wonder if I'm doing enough.
I compare myself to where I want to be.
And yet despite all of that I genuinely love what I do.
I love teaching.
I love hosting workshops.
I love working with founders and professionals who want to build something meaningful.
I love seeing a client get results from something we worked on together.
I love seeing someone gain confidence because they finally found clarity in their message.
Loving your work doesn't mean loving every single task that comes with it.
But there is a difference between being tired from something that drains you and being tired from something that gives your life meaning.
That question reminded me how grateful I am.
Because success is great.
Growth is great.
But being able to raise your hand when someone asks "Do you love what you do?" is a privilege I never want to take for granted.
How many people here would raise their hand?
PS: Yes, I know I was wearing Tunisia's jersey.
And no we are absolutely not discussing Tunisia's World Cup match that day 😂
67
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I think LinkedIn is testing one of its most important feature “Get advice from me”
I think this is LinkedIn quietly moving toward something bigger:
→ monetization of your expertise
→ turning your profile into a service page
→ making inbound easier (if you’re positioned right)
It's not available for everyone but I'm sure that when this rolls out to everyone… most people will activate it and nothing will happen.
because:
unclear positioning
no real authority
no reason to trust
but for the few who are ready…
this becomes:
→ a shortcut to conversion
→ a trust signal
→ a bridge between content and revenue
LinkedIn is reducing friction.
from content → to profile → to action
and now:
from “this person looks interesting”
to “let me book them” in one click
so the real question is:
by the time everyone gets it… will your profile be ready?
If the answer is now, it's your sign to optimize your profile.
P.S. I’m only taking 3 more profile optimization spots for May.
if you want your profile ready before this rolls out → DM me “profile”
60
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I think LinkedIn is testing one of its most important feature “Get advice from me”
I think this is LinkedIn quietly moving toward something bigger:
→ monetization of your expertise
→ turning your profile into a service page
→ making inbound easier (if you’re positioned right)
It's not available for everyone but I'm sure that when this rolls out to everyone… most people will activate it and nothing will happen.
because:
unclear positioning
no real authority
no reason to trust
but for the few who are ready…
this becomes:
→ a shortcut to conversion
→ a trust signal
→ a bridge between content and revenue
LinkedIn is reducing friction.
from content → to profile → to action
and now:
from “this person looks interesting”
to “let me book them” in one click
so the real question is:
by the time everyone gets it… will your profile be ready?
If the answer is now, it's your sign to optimize your profile.
P.S. I’m only taking 3 more profile optimization spots for May.
if you want your profile ready before this rolls out → DM me “profile”
60
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
This is what you need to know about your LinkedIn profile after the 360 Brew update.
(Mini masterclass)
After the 360 Brew update, LinkedIn is not only reading your posts.
It is reading your profile, your network, and your actions to understand one thing:
Who should see you?
That means your profile now works like a prompt.
The same way a weak prompt gives ChatGPT weak output, a weak LinkedIn profile gives the algorithm unclear signals.
LinkedIn is trying to understand:
Who are you?
What do you talk about?
Who should care?
What expertise should we associate with you?
If your profile does not answer that clearly, your content has to work harder than it should.
One of my clients booked 4 calls from the link in his Featured section just one week after we optimized his profile.
Because when your profile is positioned correctly, people understand the value faster.
Here’s how to fix it:
1. Make your headline specific
Don’t just say what you do.
Say who you help and what problem you solve.
Instead of: “Content Marketer”
Use: “LinkedIn Content Strategist for B2B Founders”
Specificity gives LinkedIn a category.
2. Align your banner with your ideal client
Your banner should not be decoration.
It should answer:
Who do you help?
What outcome do they want?
Why should they trust you?
3. Make your Featured section conversion-ready
If people are interested after reading your profile, don’t make them search for the next step. Give them one clear path.
A booking link.
A lead magnet.
A clear offer.
4. Make your profile support your content
If you want to be known for LinkedIn growth, your headline, banner, About section, Featured section, skills, and posts should all point in the same direction.
5. Build signals of mastery
LinkedIn looks for patterns.
Your experience.
Your skills.
Your content.
Your comments.
Your network.
All of these help the platform decide what expertise to associate with you.
So if your content says one thing, but your profile says another, the algorithm gets confused.
6. Stop trying to “be the niche” too early
Before people care about your personality, they need to understand your expertise. First, own a category then expand.
The new game is not:
Post more.
The new game is:
Become easier to categorize.
If LinkedIn can clearly understand who you are, what you know, and who your content is for, it becomes easier to put you in front of the right people.
For this month only, I’m opening 5 spots for LinkedIn profile optimization.
DM me “PROFILE” First come, first served.
Now let me ask you, when someone lands on your LinkedIn profile, do they instantly understand why they should trust you?
_______
♻️ If this post helped you, repost it to help others.
➕ Follow me Ilef Shili for more LinkedIn insights.
50
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
This is what you need to know about your LinkedIn profile after the 360 Brew update.
(Mini masterclass)
After the 360 Brew update, LinkedIn is not only reading your posts.
It is reading your profile, your network, and your actions to understand one thing:
Who should see you?
That means your profile now works like a prompt.
The same way a weak prompt gives ChatGPT weak output, a weak LinkedIn profile gives the algorithm unclear signals.
LinkedIn is trying to understand:
Who are you?
What do you talk about?
Who should care?
What expertise should we associate with you?
If your profile does not answer that clearly, your content has to work harder than it should.
One of my clients booked 4 calls from the link in his Featured section just one week after we optimized his profile.
Because when your profile is positioned correctly, people understand the value faster.
Here’s how to fix it:
1. Make your headline specific
Don’t just say what you do.
Say who you help and what problem you solve.
Instead of: “Content Marketer”
Use: “LinkedIn Content Strategist for B2B Founders”
Specificity gives LinkedIn a category.
2. Align your banner with your ideal client
Your banner should not be decoration.
It should answer:
Who do you help?
What outcome do they want?
Why should they trust you?
3. Make your Featured section conversion-ready
If people are interested after reading your profile, don’t make them search for the next step. Give them one clear path.
A booking link.
A lead magnet.
A clear offer.
4. Make your profile support your content
If you want to be known for LinkedIn growth, your headline, banner, About section, Featured section, skills, and posts should all point in the same direction.
5. Build signals of mastery
LinkedIn looks for patterns.
Your experience.
Your skills.
Your content.
Your comments.
Your network.
All of these help the platform decide what expertise to associate with you.
So if your content says one thing, but your profile says another, the algorithm gets confused.
6. Stop trying to “be the niche” too early
Before people care about your personality, they need to understand your expertise. First, own a category then expand.
The new game is not:
Post more.
The new game is:
Become easier to categorize.
If LinkedIn can clearly understand who you are, what you know, and who your content is for, it becomes easier to put you in front of the right people.
For this month only, I’m opening 5 spots for LinkedIn profile optimization.
DM me “PROFILE” First come, first served.
Now let me ask you, when someone lands on your LinkedIn profile, do they instantly understand why they should trust you?
_______
♻️ If this post helped you, repost it to help others.
➕ Follow me Ilef Shili for more LinkedIn insights.
50
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
5 bad things about LinkedIn.
(Not everyone talks about number 1)
1- Negative Comments :
Not everyone will like you.
Not everyone will share your opinions, values, and perspectives.
I've sometimes thought about deleting posts because of negative comments.
And guess what?
It’s okay. They don't need to like you. Don’t stop posting.
2- Low Motivation :
Sometimes you wake up unmotivated, you don't feel like posting.
But discipline is key here. Keep working.
3- Imposter Syndrome :
You compare yourself to others and doubt your abilities.
But this shouldn’t stop you.
4- Slow Growth :
LinkedIn growth is often slow.
It will take you some time to see results.
But it’s worth waiting for, right?
5- Performance :
You will try to understand the algorithm every time, and not all of your posts will perform well. Which is totally okay.
Keep experimenting.
If you've ever felt one of these 5 things, you are not alone.
Everyone faces these feelings at some point.
Keep working hard and stay focused on your goals.
PS : What's number 6 for you?
53
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
Jan 2025: Quit my full-time job
Feb 2026: Solopreneur and COO
(It all started on LinkedIn ↓)
Danny (Daniel Paul) reached out to me here.
We’d been connected for a while.
He’d seen my content. I admired his work.
We started working together.
Over a few months, we saw real results.
(this part is not easy as it seems lol)
We weren’t just collaborators, we became friends 😁 (now we're best friends hahaha)
Then he proposed something bigger.
A full-time role.
That’s when I took the risk (it wasn’t easy too)
I quit my job and committed fully to this new chapter of my life.
Now, one year later:
I’m a solopreneur, I have my own business (that Danny encouraged me to build) and at the same time the COO of Purely Personal.
All of this would not have been possible if I hadn’t started posting on LinkedIn.
This is the power of personal branding.
→ It puts you in rooms you didn’t even know existed
→ It turns visibility into opportunity
→ It helps the right people find you
But here’s what no one tells you:
-You’ll work more than you ever did at your 9-to-5
-You’ll carry the weight of every decision
-You’ll lead, execute, and learn ALONE all at once
It’s not easy, but it’s worth it.
For 2026, my plan is simple:
→ Double down on LinkedIn.
To share more, to show up better and to keep building in public.
Because this platform changed everything for me.
If you’re new to LinkedIn let me help you 😊ask whatever you want in the comments and I’ll reply 👇
Did LinkedIn help you find an opportunity?
212
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
When I first started posting on LinkedIn, I wasn’t wearing the hijab.
And honestly, when I made the decision to wear it, I was scared.
Not because I doubted the choice.
But because I knew what it might cost.
Hijabi women face real challenges in the professional world:
– Being underestimated in interviews
– Judged by appearance before skills
– Struggling to gain the same trust (especially with international clients)
And here I was… actively building my presence online, networking globally, showing up professionally and now, visibly different.
I worried:
Would clients treat me differently?
Would people unfollow?
Would I lose opportunities I’d worked hard for?
Still, I knew this was something I wanted deeply.
So I did it.
I wore the hijab.
And then I did something that felt even scarier…
I deleted all my photos without it on every social platform.
That day changed me.
I stopped caring what others think.
Instead I started standing taller in who I am.
That decision gave me clarity, confidence, and a deep sense of peace.
2 days ago was World Hijab Day, and it reminded me of this turning point.
If you're thinking of making a bold decision that aligns with your values but you're afraid of the noise around it:
This is your sign.
You owe no one an explanation.
You owe yourself peace.
178
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I was one of those people who judged AI-written LinkedIn posts..
And I swore I would never be that person.
Until one thing happened..
I spent the last few years building a personal brand that actually sounds like me. I wrote my LinkedIn posts from lived experience and stories, not a prompt.
So AI-generated content? Not for me. I was sure of it.
Then I tried Claude (I know everyone is talking about it now but I had to, no?)
I brought my real opinions, my actual experiences, the stuff I genuinely felt.
And let me tell you, I was SURPRISED!! it wrote the post as if I wrote it, I don't know if I should be happy or sad about this lol
This made me rethink the way I see AI.. maybe I was wrong? Maybe AI isn't that bad?
But 1 thing I'm still sure about:
If you use AI to sound like everyone else on LinkedIn, you've already lost the point.
But if you use it to amplify who you actually are, while staying honest about your experience? That's a real skill. And it's one worth mastering.
Because the window is closing.
The people who figure this out, without losing themselves in the process, will own the conversation here. The ones who ignore it entirely, or disappear into it completely, will fade into the same feed noise we all scroll past.
So I REALLY want to know what do you think about this?
__
And YES I'M BACK 💜
The last month was the hardest month of my life so that's why I disappeared.
Now I'm back with new content and ideas 😊
118
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
My client told me something I wasn't expecting:
"I'm terrified of what my colleagues will think"
I was shocked because he's an EXPERT.
He has years of experience.
A proven track record.
Real results that speak for themselves.
Yet he didn't want to post on LinkedIn because he was afraid being seen, of being laughed at...
But I didn't try to talk him out of it.
Because I understand.
I remembered sitting exactly where he was.
When I started on LinkedIn, I had the same fear running on repeat:
What if they mock me?
What if no one takes me seriously?
What if I put myself out there… and they laugh?
Here's what I know now that I wish I'd known then:
They will talk. That part is guaranteed.
At first, they'll laugh at you.
But trust me the same people who doubted you will be sliding into your DMs asking: "How did you do that?"
The fear doesn't go away overnight.
It just gets quieter every time you post anyway.
Every time you show up despite the doubt, you're building something they can't touch.
So let me ask you directly:
What's the one thing holding you back from showing up on LinkedIn?
Drop it in the comments. I read every single one and I'll respond.
The colleague/friend who doubted you the most? They're watching closer than you think.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
When I was 6, I used to sit alone and pretend someone was interviewing me (crazy I know 🤣)
It was not because I loved attention,
but somehow something inside me believed I was meant for something bigger (if you feel this too please believe it)
What I really wanted wasn’t fame.
It was impact.
And that dream almost got crushed.
Because when you’re young and ambitious, people don’t always clap.
They question.
They laugh.
They criticize.
They project their limits onto you (you should understand this part)
I struggled with negative feedback.
And if you hear that long enough, you start to wonder if they’re right.
So there were moments I questioned and doubted myself.
But here’s what changed everything:
Instead of asking,
“Why are they saying this about me?”
I asked
“What if they’re uncomfortable because I refuse to play small?”
That shift changed my life (it took me a long time tbh)
Today:
→ I’ve spoken at a TEDx event.
→ I’ve been invited to radio show.
→ I’ve built a community of 10,000+ people on LinkedIn.
→ I turned criticism into confidence.
And the little girl who used to fake interviews?
She wasn’t crazy.
She was practicing.
This is the part most people don’t see:
Dreams don’t come true because you wish hard enough.
They come true because you:
• Keep showing up when nobody is watching
• Stay consistent when results are slow
• Build discipline when motivation fades
• Protect your belief when others attack it
• Choose self-love over self-doubt (THE MOST IMPORTANT THING)
TLDR;
The lesson?
Never mock the dream of your younger self.
P.S. What did the younger version of you believe about your future?
If this reminded you of your own dream, follow me for more.
80
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
3mo
There was a time when joining certain rooms made me very nervous.
Because when I looked around, I was often:
the only hijabi
the only woman
the youngest person there
sometimes the only Muslim
I sat in meetings with directors.
People with years of experience.
People who built companies.
And there I was.
Young.
Wearing a hijab.
Coaching business owners who were literally my dad’s age.
At first, it felt strange.
My mind kept saying:
“Do you really belong here?”
“They have more experience than you”
“Maybe you should stay quiet”
For a long time, those rooms scared me.
But something slowly changed.
Meeting after meeting, I kept showing up even when it felt uncomfortable.
And one day I understood something simple:
The thing that scared me the most…
…was exactly where I was supposed to be.
Being the only hijabi once felt like pressure.
Now it feels like purpose.
Being the youngest once felt like a weakness.
Now it feels like proof that your voice can matter at any age.
Because somewhere, a young girl who looks like me is watching and maybe she will walk into those rooms one day too.
The lesson I learned:
Sometimes the room that scares you the most… is the room you are meant to change.
89
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1d
POV: Hijab didn't stop you from growing professionally.
At that time, my LinkedIn was with my pictures without the hijab, and guess what?
A week later I was supposed to start a new job that I had just been accepted into.
I remember looking at my profile and wondering if I was making a mistake.
Because I was afraid.
Afraid that people would see me differently.
Afraid that opportunities would become harder to get.
Afraid that I was changing something that could affect my professional future.
But there was a verse that kept coming back to me:
وَمَن يَتَّقِ اللَّهَ يَجْعَل لَّهُ مَخْرَجًا وَيَرْزُقْهُ مِنْ حَيْثُ لَا يَحْتَسِبُ
A week later, I started the job.
Then life kept moving.
I graduated with excellence.
I built my personal brand.
I worked with clients from different countries.
I left my job to pursue my own path.
I became a freelancer.
Then a COO.
And looking back today, I realize that many of the things I feared never happened.
The opportunities that were meant for me still came.
The doors that were meant to open still opened.
Sometimes we hold on to things out of fear that we will lose something.
Then we let go for the sake of Allah and discover that what was written for us was always going to find us.
I'm grateful I trusted Him more than I trusted my fears.
P.S. If you're postponing a decision because you're afraid of what people might think, I hope this gives you a little courage.
The version of you on the other side might be waiting for you.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
Since LinkedIn keeps updating and evolving the platform… Here’s what I REALLY wish it would add (3rd one will solve a huge problem)
1- Online status visible
Not just inside DMs. I’d love to know when someone is active directly from my feed.
2- Bring LinkedIn Stories back
It would be great for behind-the-scenes, events, launches, quick updates, and real-time industry insights.
3- Edit images after posting
If I upload the wrong image or want to replace a creative after posting, I should be able to swap it without deleting the entire post.
4- Collaborative posts between multiple creators/companies
Especially for partnerships, events, podcasts, or team announcements.
5- Draft folders + content organization
A better system for managing drafts and scheduled posts inside LinkedIn itself.
6- Save collections
Organize saved posts into folders like “marketing”, “AI”, “leadership” , “design inspiration”... you can name it whatever you want.
7- Pinned comments on posts
The author should be able to pin their own comment or someone else’s comment to highlight important context, resources, updates, or the best conversation in the thread.
What feature would you add?
72
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1w
This weekend, I attended Salah's stand-up comedy show (i'm a big fan lol)
And surprisingly he asked this question:
"Who loves their job?"
There were around 200 people in the room, only 5 to 6 people raised their hands.
I was one of them.
That question made me reflect because if you know me (I mean closely know me) you know that
I overthink.
I question myself. A LOT.
I wonder if I'm doing enough.
I compare myself to where I want to be.
And yet despite all of that I genuinely love what I do.
I love teaching.
I love hosting workshops.
I love working with founders and professionals who want to build something meaningful.
I love seeing a client get results from something we worked on together.
I love seeing someone gain confidence because they finally found clarity in their message.
Loving your work doesn't mean loving every single task that comes with it.
But there is a difference between being tired from something that drains you and being tired from something that gives your life meaning.
That question reminded me how grateful I am.
Because success is great.
Growth is great.
But being able to raise your hand when someone asks "Do you love what you do?" is a privilege I never want to take for granted.
How many people here would raise their hand?
PS: Yes, I know I was wearing Tunisia's jersey.
And no we are absolutely not discussing Tunisia's World Cup match that day 😂
67
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I think LinkedIn is testing one of its most important feature “Get advice from me”
I think this is LinkedIn quietly moving toward something bigger:
→ monetization of your expertise
→ turning your profile into a service page
→ making inbound easier (if you’re positioned right)
It's not available for everyone but I'm sure that when this rolls out to everyone… most people will activate it and nothing will happen.
because:
unclear positioning
no real authority
no reason to trust
but for the few who are ready…
this becomes:
→ a shortcut to conversion
→ a trust signal
→ a bridge between content and revenue
LinkedIn is reducing friction.
from content → to profile → to action
and now:
from “this person looks interesting”
to “let me book them” in one click
so the real question is:
by the time everyone gets it… will your profile be ready?
If the answer is now, it's your sign to optimize your profile.
P.S. I’m only taking 3 more profile optimization spots for May.
if you want your profile ready before this rolls out → DM me “profile”
60
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
This is what you need to know about your LinkedIn profile after the 360 Brew update.
(Mini masterclass)
After the 360 Brew update, LinkedIn is not only reading your posts.
It is reading your profile, your network, and your actions to understand one thing:
Who should see you?
That means your profile now works like a prompt.
The same way a weak prompt gives ChatGPT weak output, a weak LinkedIn profile gives the algorithm unclear signals.
LinkedIn is trying to understand:
Who are you?
What do you talk about?
Who should care?
What expertise should we associate with you?
If your profile does not answer that clearly, your content has to work harder than it should.
One of my clients booked 4 calls from the link in his Featured section just one week after we optimized his profile.
Because when your profile is positioned correctly, people understand the value faster.
Here’s how to fix it:
1. Make your headline specific
Don’t just say what you do.
Say who you help and what problem you solve.
Instead of: “Content Marketer”
Use: “LinkedIn Content Strategist for B2B Founders”
Specificity gives LinkedIn a category.
2. Align your banner with your ideal client
Your banner should not be decoration.
It should answer:
Who do you help?
What outcome do they want?
Why should they trust you?
3. Make your Featured section conversion-ready
If people are interested after reading your profile, don’t make them search for the next step. Give them one clear path.
A booking link.
A lead magnet.
A clear offer.
4. Make your profile support your content
If you want to be known for LinkedIn growth, your headline, banner, About section, Featured section, skills, and posts should all point in the same direction.
5. Build signals of mastery
LinkedIn looks for patterns.
Your experience.
Your skills.
Your content.
Your comments.
Your network.
All of these help the platform decide what expertise to associate with you.
So if your content says one thing, but your profile says another, the algorithm gets confused.
6. Stop trying to “be the niche” too early
Before people care about your personality, they need to understand your expertise. First, own a category then expand.
The new game is not:
Post more.
The new game is:
Become easier to categorize.
If LinkedIn can clearly understand who you are, what you know, and who your content is for, it becomes easier to put you in front of the right people.
For this month only, I’m opening 5 spots for LinkedIn profile optimization.
DM me “PROFILE” First come, first served.
Now let me ask you, when someone lands on your LinkedIn profile, do they instantly understand why they should trust you?
_______
♻️ If this post helped you, repost it to help others.
➕ Follow me Ilef Shili for more LinkedIn insights.
50
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
Jan 2025: Quit my full-time job
Feb 2026: Solopreneur and COO
(It all started on LinkedIn ↓)
Danny (Daniel Paul) reached out to me here.
We’d been connected for a while.
He’d seen my content. I admired his work.
We started working together.
Over a few months, we saw real results.
(this part is not easy as it seems lol)
We weren’t just collaborators, we became friends 😁 (now we're best friends hahaha)
Then he proposed something bigger.
A full-time role.
That’s when I took the risk (it wasn’t easy too)
I quit my job and committed fully to this new chapter of my life.
Now, one year later:
I’m a solopreneur, I have my own business (that Danny encouraged me to build) and at the same time the COO of Purely Personal.
All of this would not have been possible if I hadn’t started posting on LinkedIn.
This is the power of personal branding.
→ It puts you in rooms you didn’t even know existed
→ It turns visibility into opportunity
→ It helps the right people find you
But here’s what no one tells you:
-You’ll work more than you ever did at your 9-to-5
-You’ll carry the weight of every decision
-You’ll lead, execute, and learn ALONE all at once
It’s not easy, but it’s worth it.
For 2026, my plan is simple:
→ Double down on LinkedIn.
To share more, to show up better and to keep building in public.
Because this platform changed everything for me.
If you’re new to LinkedIn let me help you 😊ask whatever you want in the comments and I’ll reply 👇
Did LinkedIn help you find an opportunity?
212
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
When I first started posting on LinkedIn, I wasn’t wearing the hijab.
And honestly, when I made the decision to wear it, I was scared.
Not because I doubted the choice.
But because I knew what it might cost.
Hijabi women face real challenges in the professional world:
– Being underestimated in interviews
– Judged by appearance before skills
– Struggling to gain the same trust (especially with international clients)
And here I was… actively building my presence online, networking globally, showing up professionally and now, visibly different.
I worried:
Would clients treat me differently?
Would people unfollow?
Would I lose opportunities I’d worked hard for?
Still, I knew this was something I wanted deeply.
So I did it.
I wore the hijab.
And then I did something that felt even scarier…
I deleted all my photos without it on every social platform.
That day changed me.
I stopped caring what others think.
Instead I started standing taller in who I am.
That decision gave me clarity, confidence, and a deep sense of peace.
2 days ago was World Hijab Day, and it reminded me of this turning point.
If you're thinking of making a bold decision that aligns with your values but you're afraid of the noise around it:
This is your sign.
You owe no one an explanation.
You owe yourself peace.
178
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I was one of those people who judged AI-written LinkedIn posts..
And I swore I would never be that person.
Until one thing happened..
I spent the last few years building a personal brand that actually sounds like me. I wrote my LinkedIn posts from lived experience and stories, not a prompt.
So AI-generated content? Not for me. I was sure of it.
Then I tried Claude (I know everyone is talking about it now but I had to, no?)
I brought my real opinions, my actual experiences, the stuff I genuinely felt.
And let me tell you, I was SURPRISED!! it wrote the post as if I wrote it, I don't know if I should be happy or sad about this lol
This made me rethink the way I see AI.. maybe I was wrong? Maybe AI isn't that bad?
But 1 thing I'm still sure about:
If you use AI to sound like everyone else on LinkedIn, you've already lost the point.
But if you use it to amplify who you actually are, while staying honest about your experience? That's a real skill. And it's one worth mastering.
Because the window is closing.
The people who figure this out, without losing themselves in the process, will own the conversation here. The ones who ignore it entirely, or disappear into it completely, will fade into the same feed noise we all scroll past.
So I REALLY want to know what do you think about this?
__
And YES I'M BACK 💜
The last month was the hardest month of my life so that's why I disappeared.
Now I'm back with new content and ideas 😊
118
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
My client told me something I wasn't expecting:
"I'm terrified of what my colleagues will think"
I was shocked because he's an EXPERT.
He has years of experience.
A proven track record.
Real results that speak for themselves.
Yet he didn't want to post on LinkedIn because he was afraid being seen, of being laughed at...
But I didn't try to talk him out of it.
Because I understand.
I remembered sitting exactly where he was.
When I started on LinkedIn, I had the same fear running on repeat:
What if they mock me?
What if no one takes me seriously?
What if I put myself out there… and they laugh?
Here's what I know now that I wish I'd known then:
They will talk. That part is guaranteed.
At first, they'll laugh at you.
But trust me the same people who doubted you will be sliding into your DMs asking: "How did you do that?"
The fear doesn't go away overnight.
It just gets quieter every time you post anyway.
Every time you show up despite the doubt, you're building something they can't touch.
So let me ask you directly:
What's the one thing holding you back from showing up on LinkedIn?
Drop it in the comments. I read every single one and I'll respond.
The colleague/friend who doubted you the most? They're watching closer than you think.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
3mo
There was a time when joining certain rooms made me very nervous.
Because when I looked around, I was often:
the only hijabi
the only woman
the youngest person there
sometimes the only Muslim
I sat in meetings with directors.
People with years of experience.
People who built companies.
And there I was.
Young.
Wearing a hijab.
Coaching business owners who were literally my dad’s age.
At first, it felt strange.
My mind kept saying:
“Do you really belong here?”
“They have more experience than you”
“Maybe you should stay quiet”
For a long time, those rooms scared me.
But something slowly changed.
Meeting after meeting, I kept showing up even when it felt uncomfortable.
And one day I understood something simple:
The thing that scared me the most…
…was exactly where I was supposed to be.
Being the only hijabi once felt like pressure.
Now it feels like purpose.
Being the youngest once felt like a weakness.
Now it feels like proof that your voice can matter at any age.
Because somewhere, a young girl who looks like me is watching and maybe she will walk into those rooms one day too.
The lesson I learned:
Sometimes the room that scares you the most… is the room you are meant to change.
89
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1d
POV: Hijab didn't stop you from growing professionally.
At that time, my LinkedIn was with my pictures without the hijab, and guess what?
A week later I was supposed to start a new job that I had just been accepted into.
I remember looking at my profile and wondering if I was making a mistake.
Because I was afraid.
Afraid that people would see me differently.
Afraid that opportunities would become harder to get.
Afraid that I was changing something that could affect my professional future.
But there was a verse that kept coming back to me:
وَمَن يَتَّقِ اللَّهَ يَجْعَل لَّهُ مَخْرَجًا وَيَرْزُقْهُ مِنْ حَيْثُ لَا يَحْتَسِبُ
A week later, I started the job.
Then life kept moving.
I graduated with excellence.
I built my personal brand.
I worked with clients from different countries.
I left my job to pursue my own path.
I became a freelancer.
Then a COO.
And looking back today, I realize that many of the things I feared never happened.
The opportunities that were meant for me still came.
The doors that were meant to open still opened.
Sometimes we hold on to things out of fear that we will lose something.
Then we let go for the sake of Allah and discover that what was written for us was always going to find us.
I'm grateful I trusted Him more than I trusted my fears.
P.S. If you're postponing a decision because you're afraid of what people might think, I hope this gives you a little courage.
The version of you on the other side might be waiting for you.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
Since LinkedIn keeps updating and evolving the platform… Here’s what I REALLY wish it would add (3rd one will solve a huge problem)
1- Online status visible
Not just inside DMs. I’d love to know when someone is active directly from my feed.
2- Bring LinkedIn Stories back
It would be great for behind-the-scenes, events, launches, quick updates, and real-time industry insights.
3- Edit images after posting
If I upload the wrong image or want to replace a creative after posting, I should be able to swap it without deleting the entire post.
4- Collaborative posts between multiple creators/companies
Especially for partnerships, events, podcasts, or team announcements.
5- Draft folders + content organization
A better system for managing drafts and scheduled posts inside LinkedIn itself.
6- Save collections
Organize saved posts into folders like “marketing”, “AI”, “leadership” , “design inspiration”... you can name it whatever you want.
7- Pinned comments on posts
The author should be able to pin their own comment or someone else’s comment to highlight important context, resources, updates, or the best conversation in the thread.
What feature would you add?
72
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1w
This weekend, I attended Salah's stand-up comedy show (i'm a big fan lol)
And surprisingly he asked this question:
"Who loves their job?"
There were around 200 people in the room, only 5 to 6 people raised their hands.
I was one of them.
That question made me reflect because if you know me (I mean closely know me) you know that
I overthink.
I question myself. A LOT.
I wonder if I'm doing enough.
I compare myself to where I want to be.
And yet despite all of that I genuinely love what I do.
I love teaching.
I love hosting workshops.
I love working with founders and professionals who want to build something meaningful.
I love seeing a client get results from something we worked on together.
I love seeing someone gain confidence because they finally found clarity in their message.
Loving your work doesn't mean loving every single task that comes with it.
But there is a difference between being tired from something that drains you and being tired from something that gives your life meaning.
That question reminded me how grateful I am.
Because success is great.
Growth is great.
But being able to raise your hand when someone asks "Do you love what you do?" is a privilege I never want to take for granted.
How many people here would raise their hand?
PS: Yes, I know I was wearing Tunisia's jersey.
And no we are absolutely not discussing Tunisia's World Cup match that day 😂
67
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I think LinkedIn is testing one of its most important feature “Get advice from me”
I think this is LinkedIn quietly moving toward something bigger:
→ monetization of your expertise
→ turning your profile into a service page
→ making inbound easier (if you’re positioned right)
It's not available for everyone but I'm sure that when this rolls out to everyone… most people will activate it and nothing will happen.
because:
unclear positioning
no real authority
no reason to trust
but for the few who are ready…
this becomes:
→ a shortcut to conversion
→ a trust signal
→ a bridge between content and revenue
LinkedIn is reducing friction.
from content → to profile → to action
and now:
from “this person looks interesting”
to “let me book them” in one click
so the real question is:
by the time everyone gets it… will your profile be ready?
If the answer is now, it's your sign to optimize your profile.
P.S. I’m only taking 3 more profile optimization spots for May.
if you want your profile ready before this rolls out → DM me “profile”
60
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
This is what you need to know about your LinkedIn profile after the 360 Brew update.
(Mini masterclass)
After the 360 Brew update, LinkedIn is not only reading your posts.
It is reading your profile, your network, and your actions to understand one thing:
Who should see you?
That means your profile now works like a prompt.
The same way a weak prompt gives ChatGPT weak output, a weak LinkedIn profile gives the algorithm unclear signals.
LinkedIn is trying to understand:
Who are you?
What do you talk about?
Who should care?
What expertise should we associate with you?
If your profile does not answer that clearly, your content has to work harder than it should.
One of my clients booked 4 calls from the link in his Featured section just one week after we optimized his profile.
Because when your profile is positioned correctly, people understand the value faster.
Here’s how to fix it:
1. Make your headline specific
Don’t just say what you do.
Say who you help and what problem you solve.
Instead of: “Content Marketer”
Use: “LinkedIn Content Strategist for B2B Founders”
Specificity gives LinkedIn a category.
2. Align your banner with your ideal client
Your banner should not be decoration.
It should answer:
Who do you help?
What outcome do they want?
Why should they trust you?
3. Make your Featured section conversion-ready
If people are interested after reading your profile, don’t make them search for the next step. Give them one clear path.
A booking link.
A lead magnet.
A clear offer.
4. Make your profile support your content
If you want to be known for LinkedIn growth, your headline, banner, About section, Featured section, skills, and posts should all point in the same direction.
5. Build signals of mastery
LinkedIn looks for patterns.
Your experience.
Your skills.
Your content.
Your comments.
Your network.
All of these help the platform decide what expertise to associate with you.
So if your content says one thing, but your profile says another, the algorithm gets confused.
6. Stop trying to “be the niche” too early
Before people care about your personality, they need to understand your expertise. First, own a category then expand.
The new game is not:
Post more.
The new game is:
Become easier to categorize.
If LinkedIn can clearly understand who you are, what you know, and who your content is for, it becomes easier to put you in front of the right people.
For this month only, I’m opening 5 spots for LinkedIn profile optimization.
DM me “PROFILE” First come, first served.
Now let me ask you, when someone lands on your LinkedIn profile, do they instantly understand why they should trust you?
_______
♻️ If this post helped you, repost it to help others.
➕ Follow me Ilef Shili for more LinkedIn insights.
50
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
5 bad things about LinkedIn.
(Not everyone talks about number 1)
1- Negative Comments :
Not everyone will like you.
Not everyone will share your opinions, values, and perspectives.
I've sometimes thought about deleting posts because of negative comments.
And guess what?
It’s okay. They don't need to like you. Don’t stop posting.
2- Low Motivation :
Sometimes you wake up unmotivated, you don't feel like posting.
But discipline is key here. Keep working.
3- Imposter Syndrome :
You compare yourself to others and doubt your abilities.
But this shouldn’t stop you.
4- Slow Growth :
LinkedIn growth is often slow.
It will take you some time to see results.
But it’s worth waiting for, right?
5- Performance :
You will try to understand the algorithm every time, and not all of your posts will perform well. Which is totally okay.
Keep experimenting.
If you've ever felt one of these 5 things, you are not alone.
Everyone faces these feelings at some point.
Keep working hard and stay focused on your goals.
PS : What's number 6 for you?
53
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
Jan 2025: Quit my full-time job
Feb 2026: Solopreneur and COO
(It all started on LinkedIn ↓)
Danny (Daniel Paul) reached out to me here.
We’d been connected for a while.
He’d seen my content. I admired his work.
We started working together.
Over a few months, we saw real results.
(this part is not easy as it seems lol)
We weren’t just collaborators, we became friends 😁 (now we're best friends hahaha)
Then he proposed something bigger.
A full-time role.
That’s when I took the risk (it wasn’t easy too)
I quit my job and committed fully to this new chapter of my life.
Now, one year later:
I’m a solopreneur, I have my own business (that Danny encouraged me to build) and at the same time the COO of Purely Personal.
All of this would not have been possible if I hadn’t started posting on LinkedIn.
This is the power of personal branding.
→ It puts you in rooms you didn’t even know existed
→ It turns visibility into opportunity
→ It helps the right people find you
But here’s what no one tells you:
-You’ll work more than you ever did at your 9-to-5
-You’ll carry the weight of every decision
-You’ll lead, execute, and learn ALONE all at once
It’s not easy, but it’s worth it.
For 2026, my plan is simple:
→ Double down on LinkedIn.
To share more, to show up better and to keep building in public.
Because this platform changed everything for me.
If you’re new to LinkedIn let me help you 😊ask whatever you want in the comments and I’ll reply 👇
Did LinkedIn help you find an opportunity?
212
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
When I first started posting on LinkedIn, I wasn’t wearing the hijab.
And honestly, when I made the decision to wear it, I was scared.
Not because I doubted the choice.
But because I knew what it might cost.
Hijabi women face real challenges in the professional world:
– Being underestimated in interviews
– Judged by appearance before skills
– Struggling to gain the same trust (especially with international clients)
And here I was… actively building my presence online, networking globally, showing up professionally and now, visibly different.
I worried:
Would clients treat me differently?
Would people unfollow?
Would I lose opportunities I’d worked hard for?
Still, I knew this was something I wanted deeply.
So I did it.
I wore the hijab.
And then I did something that felt even scarier…
I deleted all my photos without it on every social platform.
That day changed me.
I stopped caring what others think.
Instead I started standing taller in who I am.
That decision gave me clarity, confidence, and a deep sense of peace.
2 days ago was World Hijab Day, and it reminded me of this turning point.
If you're thinking of making a bold decision that aligns with your values but you're afraid of the noise around it:
This is your sign.
You owe no one an explanation.
You owe yourself peace.
178
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
My client told me something I wasn't expecting:
"I'm terrified of what my colleagues will think"
I was shocked because he's an EXPERT.
He has years of experience.
A proven track record.
Real results that speak for themselves.
Yet he didn't want to post on LinkedIn because he was afraid being seen, of being laughed at...
But I didn't try to talk him out of it.
Because I understand.
I remembered sitting exactly where he was.
When I started on LinkedIn, I had the same fear running on repeat:
What if they mock me?
What if no one takes me seriously?
What if I put myself out there… and they laugh?
Here's what I know now that I wish I'd known then:
They will talk. That part is guaranteed.
At first, they'll laugh at you.
But trust me the same people who doubted you will be sliding into your DMs asking: "How did you do that?"
The fear doesn't go away overnight.
It just gets quieter every time you post anyway.
Every time you show up despite the doubt, you're building something they can't touch.
So let me ask you directly:
What's the one thing holding you back from showing up on LinkedIn?
Drop it in the comments. I read every single one and I'll respond.
The colleague/friend who doubted you the most? They're watching closer than you think.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
3mo
There was a time when joining certain rooms made me very nervous.
Because when I looked around, I was often:
the only hijabi
the only woman
the youngest person there
sometimes the only Muslim
I sat in meetings with directors.
People with years of experience.
People who built companies.
And there I was.
Young.
Wearing a hijab.
Coaching business owners who were literally my dad’s age.
At first, it felt strange.
My mind kept saying:
“Do you really belong here?”
“They have more experience than you”
“Maybe you should stay quiet”
For a long time, those rooms scared me.
But something slowly changed.
Meeting after meeting, I kept showing up even when it felt uncomfortable.
And one day I understood something simple:
The thing that scared me the most…
…was exactly where I was supposed to be.
Being the only hijabi once felt like pressure.
Now it feels like purpose.
Being the youngest once felt like a weakness.
Now it feels like proof that your voice can matter at any age.
Because somewhere, a young girl who looks like me is watching and maybe she will walk into those rooms one day too.
The lesson I learned:
Sometimes the room that scares you the most… is the room you are meant to change.
89
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1d
POV: Hijab didn't stop you from growing professionally.
At that time, my LinkedIn was with my pictures without the hijab, and guess what?
A week later I was supposed to start a new job that I had just been accepted into.
I remember looking at my profile and wondering if I was making a mistake.
Because I was afraid.
Afraid that people would see me differently.
Afraid that opportunities would become harder to get.
Afraid that I was changing something that could affect my professional future.
But there was a verse that kept coming back to me:
وَمَن يَتَّقِ اللَّهَ يَجْعَل لَّهُ مَخْرَجًا وَيَرْزُقْهُ مِنْ حَيْثُ لَا يَحْتَسِبُ
A week later, I started the job.
Then life kept moving.
I graduated with excellence.
I built my personal brand.
I worked with clients from different countries.
I left my job to pursue my own path.
I became a freelancer.
Then a COO.
And looking back today, I realize that many of the things I feared never happened.
The opportunities that were meant for me still came.
The doors that were meant to open still opened.
Sometimes we hold on to things out of fear that we will lose something.
Then we let go for the sake of Allah and discover that what was written for us was always going to find us.
I'm grateful I trusted Him more than I trusted my fears.
P.S. If you're postponing a decision because you're afraid of what people might think, I hope this gives you a little courage.
The version of you on the other side might be waiting for you.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1w
This weekend, I attended Salah's stand-up comedy show (i'm a big fan lol)
And surprisingly he asked this question:
"Who loves their job?"
There were around 200 people in the room, only 5 to 6 people raised their hands.
I was one of them.
That question made me reflect because if you know me (I mean closely know me) you know that
I overthink.
I question myself. A LOT.
I wonder if I'm doing enough.
I compare myself to where I want to be.
And yet despite all of that I genuinely love what I do.
I love teaching.
I love hosting workshops.
I love working with founders and professionals who want to build something meaningful.
I love seeing a client get results from something we worked on together.
I love seeing someone gain confidence because they finally found clarity in their message.
Loving your work doesn't mean loving every single task that comes with it.
But there is a difference between being tired from something that drains you and being tired from something that gives your life meaning.
That question reminded me how grateful I am.
Because success is great.
Growth is great.
But being able to raise your hand when someone asks "Do you love what you do?" is a privilege I never want to take for granted.
How many people here would raise their hand?
PS: Yes, I know I was wearing Tunisia's jersey.
And no we are absolutely not discussing Tunisia's World Cup match that day 😂
67
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I think LinkedIn is testing one of its most important feature “Get advice from me”
I think this is LinkedIn quietly moving toward something bigger:
→ monetization of your expertise
→ turning your profile into a service page
→ making inbound easier (if you’re positioned right)
It's not available for everyone but I'm sure that when this rolls out to everyone… most people will activate it and nothing will happen.
because:
unclear positioning
no real authority
no reason to trust
but for the few who are ready…
this becomes:
→ a shortcut to conversion
→ a trust signal
→ a bridge between content and revenue
LinkedIn is reducing friction.
from content → to profile → to action
and now:
from “this person looks interesting”
to “let me book them” in one click
so the real question is:
by the time everyone gets it… will your profile be ready?
If the answer is now, it's your sign to optimize your profile.
P.S. I’m only taking 3 more profile optimization spots for May.
if you want your profile ready before this rolls out → DM me “profile”
60
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
5 bad things about LinkedIn.
(Not everyone talks about number 1)
1- Negative Comments :
Not everyone will like you.
Not everyone will share your opinions, values, and perspectives.
I've sometimes thought about deleting posts because of negative comments.
And guess what?
It’s okay. They don't need to like you. Don’t stop posting.
2- Low Motivation :
Sometimes you wake up unmotivated, you don't feel like posting.
But discipline is key here. Keep working.
3- Imposter Syndrome :
You compare yourself to others and doubt your abilities.
But this shouldn’t stop you.
4- Slow Growth :
LinkedIn growth is often slow.
It will take you some time to see results.
But it’s worth waiting for, right?
5- Performance :
You will try to understand the algorithm every time, and not all of your posts will perform well. Which is totally okay.
Keep experimenting.
If you've ever felt one of these 5 things, you are not alone.
Everyone faces these feelings at some point.
Keep working hard and stay focused on your goals.
PS : What's number 6 for you?
53
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
Jan 2025: Quit my full-time job
Feb 2026: Solopreneur and COO
(It all started on LinkedIn ↓)
Danny (Daniel Paul) reached out to me here.
We’d been connected for a while.
He’d seen my content. I admired his work.
We started working together.
Over a few months, we saw real results.
(this part is not easy as it seems lol)
We weren’t just collaborators, we became friends 😁 (now we're best friends hahaha)
Then he proposed something bigger.
A full-time role.
That’s when I took the risk (it wasn’t easy too)
I quit my job and committed fully to this new chapter of my life.
Now, one year later:
I’m a solopreneur, I have my own business (that Danny encouraged me to build) and at the same time the COO of Purely Personal.
All of this would not have been possible if I hadn’t started posting on LinkedIn.
This is the power of personal branding.
→ It puts you in rooms you didn’t even know existed
→ It turns visibility into opportunity
→ It helps the right people find you
But here’s what no one tells you:
-You’ll work more than you ever did at your 9-to-5
-You’ll carry the weight of every decision
-You’ll lead, execute, and learn ALONE all at once
It’s not easy, but it’s worth it.
For 2026, my plan is simple:
→ Double down on LinkedIn.
To share more, to show up better and to keep building in public.
Because this platform changed everything for me.
If you’re new to LinkedIn let me help you 😊ask whatever you want in the comments and I’ll reply 👇
Did LinkedIn help you find an opportunity?
212
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I was one of those people who judged AI-written LinkedIn posts..
And I swore I would never be that person.
Until one thing happened..
I spent the last few years building a personal brand that actually sounds like me. I wrote my LinkedIn posts from lived experience and stories, not a prompt.
So AI-generated content? Not for me. I was sure of it.
Then I tried Claude (I know everyone is talking about it now but I had to, no?)
I brought my real opinions, my actual experiences, the stuff I genuinely felt.
And let me tell you, I was SURPRISED!! it wrote the post as if I wrote it, I don't know if I should be happy or sad about this lol
This made me rethink the way I see AI.. maybe I was wrong? Maybe AI isn't that bad?
But 1 thing I'm still sure about:
If you use AI to sound like everyone else on LinkedIn, you've already lost the point.
But if you use it to amplify who you actually are, while staying honest about your experience? That's a real skill. And it's one worth mastering.
Because the window is closing.
The people who figure this out, without losing themselves in the process, will own the conversation here. The ones who ignore it entirely, or disappear into it completely, will fade into the same feed noise we all scroll past.
So I REALLY want to know what do you think about this?
__
And YES I'M BACK 💜
The last month was the hardest month of my life so that's why I disappeared.
Now I'm back with new content and ideas 😊
118
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
My client told me something I wasn't expecting:
"I'm terrified of what my colleagues will think"
I was shocked because he's an EXPERT.
He has years of experience.
A proven track record.
Real results that speak for themselves.
Yet he didn't want to post on LinkedIn because he was afraid being seen, of being laughed at...
But I didn't try to talk him out of it.
Because I understand.
I remembered sitting exactly where he was.
When I started on LinkedIn, I had the same fear running on repeat:
What if they mock me?
What if no one takes me seriously?
What if I put myself out there… and they laugh?
Here's what I know now that I wish I'd known then:
They will talk. That part is guaranteed.
At first, they'll laugh at you.
But trust me the same people who doubted you will be sliding into your DMs asking: "How did you do that?"
The fear doesn't go away overnight.
It just gets quieter every time you post anyway.
Every time you show up despite the doubt, you're building something they can't touch.
So let me ask you directly:
What's the one thing holding you back from showing up on LinkedIn?
Drop it in the comments. I read every single one and I'll respond.
The colleague/friend who doubted you the most? They're watching closer than you think.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
3mo
There was a time when joining certain rooms made me very nervous.
Because when I looked around, I was often:
the only hijabi
the only woman
the youngest person there
sometimes the only Muslim
I sat in meetings with directors.
People with years of experience.
People who built companies.
And there I was.
Young.
Wearing a hijab.
Coaching business owners who were literally my dad’s age.
At first, it felt strange.
My mind kept saying:
“Do you really belong here?”
“They have more experience than you”
“Maybe you should stay quiet”
For a long time, those rooms scared me.
But something slowly changed.
Meeting after meeting, I kept showing up even when it felt uncomfortable.
And one day I understood something simple:
The thing that scared me the most…
…was exactly where I was supposed to be.
Being the only hijabi once felt like pressure.
Now it feels like purpose.
Being the youngest once felt like a weakness.
Now it feels like proof that your voice can matter at any age.
Because somewhere, a young girl who looks like me is watching and maybe she will walk into those rooms one day too.
The lesson I learned:
Sometimes the room that scares you the most… is the room you are meant to change.
89
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
Since LinkedIn keeps updating and evolving the platform… Here’s what I REALLY wish it would add (3rd one will solve a huge problem)
1- Online status visible
Not just inside DMs. I’d love to know when someone is active directly from my feed.
2- Bring LinkedIn Stories back
It would be great for behind-the-scenes, events, launches, quick updates, and real-time industry insights.
3- Edit images after posting
If I upload the wrong image or want to replace a creative after posting, I should be able to swap it without deleting the entire post.
4- Collaborative posts between multiple creators/companies
Especially for partnerships, events, podcasts, or team announcements.
5- Draft folders + content organization
A better system for managing drafts and scheduled posts inside LinkedIn itself.
6- Save collections
Organize saved posts into folders like “marketing”, “AI”, “leadership” , “design inspiration”... you can name it whatever you want.
7- Pinned comments on posts
The author should be able to pin their own comment or someone else’s comment to highlight important context, resources, updates, or the best conversation in the thread.
What feature would you add?
72
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1w
This weekend, I attended Salah's stand-up comedy show (i'm a big fan lol)
And surprisingly he asked this question:
"Who loves their job?"
There were around 200 people in the room, only 5 to 6 people raised their hands.
I was one of them.
That question made me reflect because if you know me (I mean closely know me) you know that
I overthink.
I question myself. A LOT.
I wonder if I'm doing enough.
I compare myself to where I want to be.
And yet despite all of that I genuinely love what I do.
I love teaching.
I love hosting workshops.
I love working with founders and professionals who want to build something meaningful.
I love seeing a client get results from something we worked on together.
I love seeing someone gain confidence because they finally found clarity in their message.
Loving your work doesn't mean loving every single task that comes with it.
But there is a difference between being tired from something that drains you and being tired from something that gives your life meaning.
That question reminded me how grateful I am.
Because success is great.
Growth is great.
But being able to raise your hand when someone asks "Do you love what you do?" is a privilege I never want to take for granted.
How many people here would raise their hand?
PS: Yes, I know I was wearing Tunisia's jersey.
And no we are absolutely not discussing Tunisia's World Cup match that day 😂
67
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
This is what you need to know about your LinkedIn profile after the 360 Brew update.
(Mini masterclass)
After the 360 Brew update, LinkedIn is not only reading your posts.
It is reading your profile, your network, and your actions to understand one thing:
Who should see you?
That means your profile now works like a prompt.
The same way a weak prompt gives ChatGPT weak output, a weak LinkedIn profile gives the algorithm unclear signals.
LinkedIn is trying to understand:
Who are you?
What do you talk about?
Who should care?
What expertise should we associate with you?
If your profile does not answer that clearly, your content has to work harder than it should.
One of my clients booked 4 calls from the link in his Featured section just one week after we optimized his profile.
Because when your profile is positioned correctly, people understand the value faster.
Here’s how to fix it:
1. Make your headline specific
Don’t just say what you do.
Say who you help and what problem you solve.
Instead of: “Content Marketer”
Use: “LinkedIn Content Strategist for B2B Founders”
Specificity gives LinkedIn a category.
2. Align your banner with your ideal client
Your banner should not be decoration.
It should answer:
Who do you help?
What outcome do they want?
Why should they trust you?
3. Make your Featured section conversion-ready
If people are interested after reading your profile, don’t make them search for the next step. Give them one clear path.
A booking link.
A lead magnet.
A clear offer.
4. Make your profile support your content
If you want to be known for LinkedIn growth, your headline, banner, About section, Featured section, skills, and posts should all point in the same direction.
5. Build signals of mastery
LinkedIn looks for patterns.
Your experience.
Your skills.
Your content.
Your comments.
Your network.
All of these help the platform decide what expertise to associate with you.
So if your content says one thing, but your profile says another, the algorithm gets confused.
6. Stop trying to “be the niche” too early
Before people care about your personality, they need to understand your expertise. First, own a category then expand.
The new game is not:
Post more.
The new game is:
Become easier to categorize.
If LinkedIn can clearly understand who you are, what you know, and who your content is for, it becomes easier to put you in front of the right people.
For this month only, I’m opening 5 spots for LinkedIn profile optimization.
DM me “PROFILE” First come, first served.
Now let me ask you, when someone lands on your LinkedIn profile, do they instantly understand why they should trust you?
_______
♻️ If this post helped you, repost it to help others.
➕ Follow me Ilef Shili for more LinkedIn insights.
50
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
When I first started posting on LinkedIn, I wasn’t wearing the hijab.
And honestly, when I made the decision to wear it, I was scared.
Not because I doubted the choice.
But because I knew what it might cost.
Hijabi women face real challenges in the professional world:
– Being underestimated in interviews
– Judged by appearance before skills
– Struggling to gain the same trust (especially with international clients)
And here I was… actively building my presence online, networking globally, showing up professionally and now, visibly different.
I worried:
Would clients treat me differently?
Would people unfollow?
Would I lose opportunities I’d worked hard for?
Still, I knew this was something I wanted deeply.
So I did it.
I wore the hijab.
And then I did something that felt even scarier…
I deleted all my photos without it on every social platform.
That day changed me.
I stopped caring what others think.
Instead I started standing taller in who I am.
That decision gave me clarity, confidence, and a deep sense of peace.
2 days ago was World Hijab Day, and it reminded me of this turning point.
If you're thinking of making a bold decision that aligns with your values but you're afraid of the noise around it:
This is your sign.
You owe no one an explanation.
You owe yourself peace.
178
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I was one of those people who judged AI-written LinkedIn posts..
And I swore I would never be that person.
Until one thing happened..
I spent the last few years building a personal brand that actually sounds like me. I wrote my LinkedIn posts from lived experience and stories, not a prompt.
So AI-generated content? Not for me. I was sure of it.
Then I tried Claude (I know everyone is talking about it now but I had to, no?)
I brought my real opinions, my actual experiences, the stuff I genuinely felt.
And let me tell you, I was SURPRISED!! it wrote the post as if I wrote it, I don't know if I should be happy or sad about this lol
This made me rethink the way I see AI.. maybe I was wrong? Maybe AI isn't that bad?
But 1 thing I'm still sure about:
If you use AI to sound like everyone else on LinkedIn, you've already lost the point.
But if you use it to amplify who you actually are, while staying honest about your experience? That's a real skill. And it's one worth mastering.
Because the window is closing.
The people who figure this out, without losing themselves in the process, will own the conversation here. The ones who ignore it entirely, or disappear into it completely, will fade into the same feed noise we all scroll past.
So I REALLY want to know what do you think about this?
__
And YES I'M BACK 💜
The last month was the hardest month of my life so that's why I disappeared.
Now I'm back with new content and ideas 😊
118
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
4mo
When I was 6, I used to sit alone and pretend someone was interviewing me (crazy I know 🤣)
It was not because I loved attention,
but somehow something inside me believed I was meant for something bigger (if you feel this too please believe it)
What I really wanted wasn’t fame.
It was impact.
And that dream almost got crushed.
Because when you’re young and ambitious, people don’t always clap.
They question.
They laugh.
They criticize.
They project their limits onto you (you should understand this part)
I struggled with negative feedback.
And if you hear that long enough, you start to wonder if they’re right.
So there were moments I questioned and doubted myself.
But here’s what changed everything:
Instead of asking,
“Why are they saying this about me?”
I asked
“What if they’re uncomfortable because I refuse to play small?”
That shift changed my life (it took me a long time tbh)
Today:
→ I’ve spoken at a TEDx event.
→ I’ve been invited to radio show.
→ I’ve built a community of 10,000+ people on LinkedIn.
→ I turned criticism into confidence.
And the little girl who used to fake interviews?
She wasn’t crazy.
She was practicing.
This is the part most people don’t see:
Dreams don’t come true because you wish hard enough.
They come true because you:
• Keep showing up when nobody is watching
• Stay consistent when results are slow
• Build discipline when motivation fades
• Protect your belief when others attack it
• Choose self-love over self-doubt (THE MOST IMPORTANT THING)
TLDR;
The lesson?
Never mock the dream of your younger self.
P.S. What did the younger version of you believe about your future?
If this reminded you of your own dream, follow me for more.
80
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1d
POV: Hijab didn't stop you from growing professionally.
At that time, my LinkedIn was with my pictures without the hijab, and guess what?
A week later I was supposed to start a new job that I had just been accepted into.
I remember looking at my profile and wondering if I was making a mistake.
Because I was afraid.
Afraid that people would see me differently.
Afraid that opportunities would become harder to get.
Afraid that I was changing something that could affect my professional future.
But there was a verse that kept coming back to me:
وَمَن يَتَّقِ اللَّهَ يَجْعَل لَّهُ مَخْرَجًا وَيَرْزُقْهُ مِنْ حَيْثُ لَا يَحْتَسِبُ
A week later, I started the job.
Then life kept moving.
I graduated with excellence.
I built my personal brand.
I worked with clients from different countries.
I left my job to pursue my own path.
I became a freelancer.
Then a COO.
And looking back today, I realize that many of the things I feared never happened.
The opportunities that were meant for me still came.
The doors that were meant to open still opened.
Sometimes we hold on to things out of fear that we will lose something.
Then we let go for the sake of Allah and discover that what was written for us was always going to find us.
I'm grateful I trusted Him more than I trusted my fears.
P.S. If you're postponing a decision because you're afraid of what people might think, I hope this gives you a little courage.
The version of you on the other side might be waiting for you.
77
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
Since LinkedIn keeps updating and evolving the platform… Here’s what I REALLY wish it would add (3rd one will solve a huge problem)
1- Online status visible
Not just inside DMs. I’d love to know when someone is active directly from my feed.
2- Bring LinkedIn Stories back
It would be great for behind-the-scenes, events, launches, quick updates, and real-time industry insights.
3- Edit images after posting
If I upload the wrong image or want to replace a creative after posting, I should be able to swap it without deleting the entire post.
4- Collaborative posts between multiple creators/companies
Especially for partnerships, events, podcasts, or team announcements.
5- Draft folders + content organization
A better system for managing drafts and scheduled posts inside LinkedIn itself.
6- Save collections
Organize saved posts into folders like “marketing”, “AI”, “leadership” , “design inspiration”... you can name it whatever you want.
7- Pinned comments on posts
The author should be able to pin their own comment or someone else’s comment to highlight important context, resources, updates, or the best conversation in the thread.
What feature would you add?
72
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
I think LinkedIn is testing one of its most important feature “Get advice from me”
I think this is LinkedIn quietly moving toward something bigger:
→ monetization of your expertise
→ turning your profile into a service page
→ making inbound easier (if you’re positioned right)
It's not available for everyone but I'm sure that when this rolls out to everyone… most people will activate it and nothing will happen.
because:
unclear positioning
no real authority
no reason to trust
but for the few who are ready…
this becomes:
→ a shortcut to conversion
→ a trust signal
→ a bridge between content and revenue
LinkedIn is reducing friction.
from content → to profile → to action
and now:
from “this person looks interesting”
to “let me book them” in one click
so the real question is:
by the time everyone gets it… will your profile be ready?
If the answer is now, it's your sign to optimize your profile.
P.S. I’m only taking 3 more profile optimization spots for May.
if you want your profile ready before this rolls out → DM me “profile”
60
I teach you how to (actually) use LinkedIn | TEDx Speaker | Founder @Glowin | COO @PurelyPersonal | Worked with +24 clients in +9 countries
1mo
This is what you need to know about your LinkedIn profile after the 360 Brew update.
(Mini masterclass)
After the 360 Brew update, LinkedIn is not only reading your posts.
It is reading your profile, your network, and your actions to understand one thing:
Who should see you?
That means your profile now works like a prompt.
The same way a weak prompt gives ChatGPT weak output, a weak LinkedIn profile gives the algorithm unclear signals.
LinkedIn is trying to understand:
Who are you?
What do you talk about?
Who should care?
What expertise should we associate with you?
If your profile does not answer that clearly, your content has to work harder than it should.
One of my clients booked 4 calls from the link in his Featured section just one week after we optimized his profile.
Because when your profile is positioned correctly, people understand the value faster.
Here’s how to fix it:
1. Make your headline specific
Don’t just say what you do.
Say who you help and what problem you solve.
Instead of: “Content Marketer”
Use: “LinkedIn Content Strategist for B2B Founders”
Specificity gives LinkedIn a category.
2. Align your banner with your ideal client
Your banner should not be decoration.
It should answer:
Who do you help?
What outcome do they want?
Why should they trust you?
3. Make your Featured section conversion-ready
If people are interested after reading your profile, don’t make them search for the next step. Give them one clear path.
A booking link.
A lead magnet.
A clear offer.
4. Make your profile support your content
If you want to be known for LinkedIn growth, your headline, banner, About section, Featured section, skills, and posts should all point in the same direction.
5. Build signals of mastery
LinkedIn looks for patterns.
Your experience.
Your skills.
Your content.
Your comments.
Your network.
All of these help the platform decide what expertise to associate with you.
So if your content says one thing, but your profile says another, the algorithm gets confused.
6. Stop trying to “be the niche” too early
Before people care about your personality, they need to understand your expertise. First, own a category then expand.
The new game is not:
Post more.
The new game is:
Become easier to categorize.
If LinkedIn can clearly understand who you are, what you know, and who your content is for, it becomes easier to put you in front of the right people.
For this month only, I’m opening 5 spots for LinkedIn profile optimization.
DM me “PROFILE” First come, first served.
Now let me ask you, when someone lands on your LinkedIn profile, do they instantly understand why they should trust you?
_______
♻️ If this post helped you, repost it to help others.
➕ Follow me Ilef Shili for more LinkedIn insights.
50