Imad Sarrouf's Recent LinkedIn Posts

Some economists are warning that AI-driven layoffs could put companies into a trap: cut headcount to capture efficiency gains, lose the institutional knowledge and judgment that made those gains possible in the first place, then struggle to recover once the easy cuts are gone. I take this seriously, and I say that a…

People talk about 'MENA adopting AI' like it's one motion. It isn't, and the difference matters if you're planning a regional strategy instead of a single-market one. The UAE's adoption has been policy-led for close to a decade, with a national AI strategy shaping commercial behavior from the top down. That produces…

Run a strong English marketing prompt through most general AI models into Arabic and you'll usually get grammatically correct, culturally flat copy. Technically Arabic. Not actually Arabic the way a native speaker writes or speaks it, with the rhythm, the register shifts between formal and dialect, the references th…

People talk about 'MENA adopting AI' like it's one motion. It isn't, and the difference matters if you're planning a regional strategy instead of a single-market one. The UAE's adoption has been policy-led for close to a decade, with a national AI strategy shaping commercial behavior from the top down. That produces…

Some economists are warning that AI-driven layoffs could put companies into a trap: cut headcount to capture efficiency gains, lose the institutional knowledge and judgment that made those gains possible in the first place, then struggle to recover once the easy cuts are gone. I take this seriously, and I say that a…

Run a strong English marketing prompt through most general AI models into Arabic and you'll usually get grammatically correct, culturally flat copy. Technically Arabic. Not actually Arabic the way a native speaker writes or speaks it, with the rhythm, the register shifts between formal and dialect, the references th…