Jack's Recent LinkedIn Posts

So yes, ChatGPT writing is pretty easy to spot. But can I offer a different POV on AI writing? Most people aren’t very comfortable writing! And it’s scary to write, especially if you’re not confident in your writing skills. Not everyone was taught how to write. It’s actually magical that AI is helping people get their thoughts out more clearly, even if AI writing has some tells. I’d rather someone use AI to help share their thoughts with the world than not hear from that person. Maybe instead of spending time thinking people are ~cheating the system~ by using AI, we start celebrating how AI enables people to put together their ideas. Maybe we stop caring if something’s AI generated, give people the benefit of the doubt.

What's the most underrated social metric? I'd say Average Post Views. Anyone can go viral. Anyone can make a content calendar. But can your content consistently perform? Can you routinely get views on your videos and static posts? If you wanna dig more into the best social media metrics (and more importantly, how to contextualize them together), check out this new report from Caliber—it's 32 pages of social & creator thinking, including: - Deep analysis on new social formats, like Social TV - How your brand should pick your Creators - Creator Integration Strategies for Brands - A bunch of trending content Download it right over here: https://lnkd.in/eRQD6x_a

I re-posted my most viral Instagram Reels. Didn't change a thing. They went viral again. Social media is fleeting... so why do we post a great piece of content only once? We watch every The Office re-run... why wouldn't we watch the same social content again and again? I literally got millions of free views by just uploading a second and third time. In my newsletter this week, I wrote about why your brand should re-post the same content over and over and over and over: https://lnkd.in/gz8Pp2Zk

So LinkedIn let me ask their execs some questions Here's official info on # of posts per day, links in posts, 3rd party tools, video, and more! 1. LINKS IN POSTS ARE NOT ALGORITHMICALLY PUNISHED. Us social folks always assume platforms will do anything to stop us from putting links in posts. The thinking: they must wanna keep us on their social networks, not clicking out, right? But LinkedIn confirmed they do not algorithmically throttle posts with links. If your post with a link isn't getting engagement? It's probably just not that compelling for your audience, or comes off a little too promotional / spammy. But don't blame LinkedIn! 2. DOES POSTING TOO LITTLE OR TOO MUCH HURT YOUR CONTENT? Nope! Every single time you post on LinkedIn, the algorithm treats it as new content, regardless of how often you post—you can post multiple times per day, or a few times a week, the algorithm views it all the same! BUT, one caveat—they specifically noted that LinkedIn tends to have higher "fatigue" than other social networks, meaning your audience might not wanna see your face / brand as often as they do on other social networks. Play around with what works for you. 3. 3RD PARTY TOOLS ARE NOT ALGORITHMICALLY PUNISHED! One of the longest social rumors: that scheduling tools hurt your content performance. NOPE. However you post your content or engage with LinkedIn is okay with LinkedIn—with one major exception. They're cracking down on automated comments and spammy behaviors. 4. HASHTAGS ARE DIRECTIONAL GUIDES So yes, hashtags can help your content get to the right people, but like every social network, they don't increase your reach. Think of hashtags like a steering wheel, not a gas pedal. 5. WILL VIDEO BE PART OF LINKEDIN'S FUTURE? They say yes! Though they caveat that it's part of an overall social network that will support all sorts of formats and content types, and that us creators should try all types! This isn't an Instagram situation where it's all Reels now all the time. 6. WILL LINKEDIN HAVE A CREATOR FUND OR START PAYING CREATORS? We got a smile and confirmation that they're looking into different ways to compensate creators, and that we'll hear more soon!

The best LinkedIn advice I can give you after 10 years on LinkedIn: Just be your wonderful self. Be a normal person, with thoughts & ideas & feelings & expertise. Share how your brain works, share your thoughts. Don't put on a polished email tone (it's not nice to e-meet us), be casual! Share your big thoughts. Show us all the cool stuff you work on! Be proud and confident in your own work. Use this place to meet new people, and leave the kind comment, and encourage discussion. Connect with people you'd never have the chance to meet otherwise. This platform can be a wonderful place if we just act like regular ol' humans.

Some insane professional news: I’m gonna play pro basketball in GERMANY!!! If you’re like “uh, doesn’t this guy write social media takes,” yes, that’s my day job. But I started documenting my “adult basketball comeback” on Instagram as @HowToHoopForever, and it just gets crazier every day. I’m currently in Bangkok after playing my first Thailand pro ball before getting stuck here due to the Middle East airport closures… then ended up working out with Team USA… and now I’m headed to play in a 10-day, 3 stop tournament worth $60,000 in prizing! I’m bringing my pro team that I own, operate, and play on (you read that right)… again, it’s just insane. You can follow along on IG or TikTok under How To Hoop Forever. I’ll toss the occasional update here, but back to your regularly scheduled marketing content.

"Job titles don't matter! Just work hard!" - said the CEO who's proud of being CEO

Big Instagram update: You can re-order your carousels AFTER posting! I’m gonna write about what it means strategically for your brand in my next newsletter!

I want more expert takes & originality on LinkedIn. Big strategic thinking about your industry. New conceptual approaches that buck the norms. Results-based work that explains how something fantastic got made. I'm craving chances to learn more on this platform—I'm so bored of the memes. I want thoughtfulness. If you've got big ideas, share em on LinkedIn. You could absolutely differentiator yourself as a thinker in your field so quickly.

Social Media Strategy, the 5-part checklist: 1. what are you trying to accomplish? 2. who are you trying to reach? 3. what resources do you have? 4. how will you make them care? 5. how will you measure success? Sure, there are little nuances within all those, but really, those 5 points are the most important headers in figuring out what you're up to on social. Anything missing? How do you simplify your strategy?