Jack Appleby's Recent LinkedIn Posts

I think brands gotta stop posting daily on social. Seriously. Content calendars shouldn't be full. I really believe the biggest reason most brands can't go viral & can't drive more customers through content is an expectation on volume over individual post effectiveness. More often than not, daily content leads to…

We only scroll social media now. We don't follow or like. We mindlessly flick our thumbs to watch the next TikTok, barely even considering giving any recognition to the piece of content we just watched. That's not hyperbolic, that's data-driven reality. Take these numbers from Anthropic Social Analytics Manager…

So LinkedIn let me ask their execs some questions Here's official info on # of posts per day, links in posts, 3rd party tools, video, and more! 1. LINKS IN POSTS ARE NOT ALGORITHMICALLY PUNISHED. Us social folks always assume platforms will do anything to stop us from putting links in posts. The thinking: they mus…

🚨Breaking: Instagram has a new wordmark. I dig it. Simple with a little style. I’m sure marketing experts will have a totally normal & even-keeled reaction to the cursive S and R in the middle of the word.

I think brands gotta stop posting daily on social. Seriously. Content calendars shouldn't be full. I really believe the biggest reason most brands can't go viral & can't drive more customers through content is an expectation on volume over individual post effectiveness. More often than not, daily content leads to…

Can we admit that it's REALLY WEIRD that anyone would ever comment on a brand's social media post?