Kipp Bodnar's Recent LinkedIn Posts

There’s no part of the advertising and marketing world that hasn’t been touched by AI. With technological leaps seemingly happening every day, companies need savvy executives comfortable on the frontiers of what’s to come. ADWEEK’s AI Power 50 recognizes the leaders driving our industry’s adoption of artificial intelligence tools, from the data and engineering talent coding algorithms to the creative and strategic professionals using AI in innovative ways. Congratulations to the honorees! 🏆 Scott Terry Ndidiamaka Oteh Luigi De Rosa Nicolas Le Pallec Kelly MacLean Jason Alan Snyder James Finn Jeffrey Herzog Tim McCracken Tyler Denk 🐝 Amy Fox Jonathan Hyman Dean Broadhead Amy Lenander Shobhit Varshney Aaron Andalman & Jeremy Fain Natalie Silverstein Marie Aiello Michael Komasinski Amy Thorne Melinda Han Williams Mike O'Donnell Chris Marino Arthur Fullerton Chad Broude Kipp Bodnar Srishti Gupta Camm Rowland Jamie Domenici Leilanni Todd Clara Shih Chetan Kandhari Misbah Uraizee Kaare Wesnaes; Erika Sheridan, ACC, CPCC Fidji Simo Kirthiga Reddy Jackie Swansburg Paulino Mike Manheimer Continued in comments

Loop Marketing is here—because AI didn’t just change how we market, it changed where buyers decide. As AI disrupts search, traditional search traffic is dropping. Funnels stalled, email CTRs slid, and “best practices” stopped working. Our answer: a compounding loop built for the AI era. Here’s what AI broke—and how the Loop fixes it: Search splintered: Buyers now decide in feeds, creator networks, communities, reviews, and AI answers—not just Google. The average site’s search traffic is down, so single‑channel SEO plays miss critical moments. Personalization became placeholders: Automation pushed scale over context—messages feel generic, not “they get me.” Content got faster but blander: AI made production easy; distinct brand POVs got diluted. Optimization slowed: Quarterly reviews can’t match weekly shifts in buyer behavior and channels. The Loop (4 stages): Express who you are: Codify ICP, voice, and POV so everything you publish sounds unmistakably you. Tailor your approach: Use unified first‑party + behavioral data to deliver context‑rich interactions. Amplify your reach: Show up where buyers actually decide—social feeds, creators, communities, review sites, and AI engines. Evolve in real time: Predict, monitor, experiment, and iterate in days, not quarters. Why this matters now: Channels multiplied while attention shrank. Buyers trust people, communities, and AI results more than ads. Feedback loops—not one‑and‑done campaigns—create compounding advantage. What teams get with Loop: A style guide that teaches AI to scale a distinctive brand voice—not a generic one. Personalization rooted in unified data and reviewed by humans. Multi‑format content built for humans and bots—discoverable and conversion‑ready. A scorecard across Efficiency, Engagement, Conversion, and Velocity to keep the loop compounding. I’m excited to launch Loop Marketing which was created, written, developed, and tested by the amazing HubSpot marketing team and our customers. Where’s your biggest gap today—Express, Tailor, Amplify, or Evolve? The detailed guide to Loop Marketing is linked in the comments below.  #LoopMarketing #AIMarketing #MarketingStrategy

✨Spotlight szn✨ is back with better-than-ever product launches live from INBOUND. Tune in Weds 9/3 to be one of the first in the know 👀

Incredibly proud of the HubSpot team today. Fast Company just named us to their list of Most Innovative Companies. We didn't just ship features. We rebuilt the platform around a new idea: that humans and AI work better together than either does alone. None of it happens without an exceptional team willing to move fast and think differently.

Marketing is evolving faster than ever and AI is changing how people discover businesses. That’s why today we announced that HubSpot has agreed to acquire XFunnel. 🚀 They’ve been leading the way in AEO and helping businesses understand and strengthen how they appear in LLM answers. We have been happy customers of XFunnel on the HubSpot Marketing Team in building out Answer Engine Optimization (AEO) strategy. HubSpot has been leading in AEO through our own marketing efforts and product innovation, and we’ve seen the impact firsthand: AI-driven leads convert three times better than traditional search. It’s a clear sign of where marketing is headed, and why AEO matters now more than ever. It is clear to me AEO is going to be a critical part of the next era of marketing. We’re thrilled to bring XFunnel’s product and exceptional team to HubSpot as we continue to build our marketing tools to push the boundaries of what’s possible for our customers.

If you are going to be at SXSW you don’t want to miss this. Sydney Sloan and I were prepping this week and it is going to be epic. If you want to get actionable lessons for the future of marketing in an AI world come and join us on Sunday. If you love Marketing Against the Grain and listen to the pod this is going to be a really fun live version. Pumped.

Top 15 YouTube podcasts for startup founders 👇 1. Lenny's Newsletter hosted by Lenny Rachitsky Tactical growth + product advice: https://lnkd.in/duj-Hcm9 2. Masters of Scale hosted by Reid Hoffman How companies scale from zero: https://lnkd.in/dgZbvsWv 3. Y Combinator Startup School Early-stage wisdom straight from the best accelerator: https://lnkd.in/e2cETqqV 4. Mixergy hosted by Andrew Warner 2,000+ interviews with founders: https://lnkd.in/dwFtdcxH 5. Acquired hosted by Ben Gilbert & David Rosenthal How great companies were built: https://lnkd.in/djb2kdHF 6. 20VC hosted by Harry Stebbings What top investors care about: https://lnkd.in/dz6_uCNy 7. The Pitch Fund hosted by Josh Muccio Founders pitching investors: https://lnkd.in/deV2iEbq 8. Funded hosted by Jason Yeh How rounds get closed: https://lnkd.in/dFJi6DDT 9. This Week in Startups hosted by Jason Calacanis Tech, capital, growth convos: https://lnkd.in/gp7x9ynz 10. Foundersuite hosted by Nathan Beckord Founders explain how they got funded: https://lnkd.in/dBYbrNkN 11. Marketing Against the Grain hosted by Kipp Bodnar & Kieran Flanagan Growth thinking: https://lnkd.in/d4Vvn4dV 12. Everyone Hates Marketers hosted by Louis Grenier How to do marketing without BS: https://lnkd.in/dGeQCQ7K 13. Confessions of a B2B Entrepreneur hosted by Tom Hunt B2B growth stories and experiments: https://lnkd.in/dvSwekCn 14. The Growth Hub Podcast by Advance B2B | Marketing Agency Growth, content, and data-driven marketing strategies: https://lnkd.in/dHd3V9EK 15. The Marketing Millennials hosted by Daniel Murray Modern marketing insights in a fun, fast-paced format: https://lnkd.in/d_nkQN9Y -- ✨ Bonus: Sense of Awe hosted by Stacy Pavlyshyna Burnout, clarity, and staying human while building: https://lnkd.in/dUvv8NEK -- Which ones did we miss? 📤 Share this post with a founder or leader who’d love these.

We have built some amazing AI first marketing and sales strategies at HubSpot. The single biggest factor in their success has been the quality of the context we have around the problem we were solving. AI models will get smarter, but to truly achieve remarkable results they need deep and relevant context. I am so excited that we are going to make context easy and powerful for all HubSpot users. If you want to understand the full vision of what we are building, check out Yamini’s article below.

B2B Marketers: Listen up, if you were planning to go quiet during the Big Game week, it's not too late to change up your strategy. HubSpot ran the numbers, and for the last three Championship games, B2B marketers cut email volume by 2.3%, but buyer engagement actually surges during this time. Our data also shows that buyer attention stays elevated into the week after the Big Game. Click-through rates remain nearly half a percentage point above average, and open rates stay up by about three-quarters of a point. Link for all of the the data and takeaways for marketing over the next in the first comment below. 👇🏼

Excited to chat with Lisa Martin on CMOs Unscripted. We had a blast talking marketing.