Luke's Recent LinkedIn Posts

Mum, I made it! Just googled: "Top LinkedIn ghostwriting agencies". There we are front page of google. Seriously though. Full circle moment for me right here. I remember saying to my ex 3 years ago clear as day. "I will build the biggest LinkedIn agency on the planet, they will have to pull this from my dead calloused hands before i give it up". At the time it felt like bold words with nothing to prove it. But after running Atticus for 3 years I finally feel like we are making headway towards that goal. The service is dialled. The new team is GTM experts ( welcome Christian Stacey) We have served 100+ agency founders in the last 3 years across all niches. So when Alex Boyd sent me this screenshot yesterday, I couldn't help but feel some pride that we are doing at least something right. 2023 - was the start 2024 - we hit our stride 2025 - we lost it all and built it back up 2026 - is the year we throw our hat in the ring and go all in So if you are looking to get help scaling your LinkedIn GTM. We offer our clients LinkedIn demand gen, done for you end-to-end to scale your pipeline. With the option to own our infrastructure 100% in-house whenever you want. Send me a DM with "Grow" to explore and get a full free audit of your process. (We have availability to take on 1 more client in March. First come first served)

"I'm really not seeing why I should go with you guys… there's a team overseas that does this for half the price" That's one has come up a few more times than you'd like recently. That sh*t stings like an insult to: - The years you built your business - The expertise you got through blood sweat (and a couple tears) - The confidence you built from delivering your clients amazing results. - To get compared to a cheaper alternative. Really?! Just like that the deal is lost. Or worse you get the "not the right time, we'll check back in with you next quarter." (Code words for… we did not see the value in what you do.) A couple more quarters of this will leave you with a slow burning frustration. "What the f*ck was the point in building all those years of experience to get passed by others less experienced players in the market?" The good news is… there's nothing wrong with you. Your buyers are just having a hard time seeing HOW you are different. And all that comes down to your positioning. How I structure positioning so your buyers come on calls already understanding why you're different: 1/ Define what makes you different It comes from understanding your differences across who you service, what you deliver, and how you help them get there. Some companies niche down. Others lean on personal experience. A couple years back I worked with a guy who built Gong to 8 figures. We differentiated through his experience. It's not a checkbox exercise. If your buyers can't tell the difference. You're toast. 2/ Build your own category I see fish markets here in Colombia all the time. Everyone flogging fish next to each other. The only differentiator becomes… price. That's what 99% of agency owners do on LinkedIn. Own the language around your problem. When your prospects think of their problem they think of you: LinkedIn lead gen = founder-led demand system Agencies can't scale on LinkedIn = random acts of growth AI trash lead gen = the magic lead machine 3/ Define your category POV Big buyers don't buy for information. They buy because they see why you are different and they dig why you do it that way. Run a POV creation exercise: - What's broken about your industry - Why it's broken - The new way this problem should be solved - How is your solution the new way Comment "POV" and I'll send you my 5 minute 7-figure POV creator worksheet that gives you instant clarity on what will make your content strategy truely different.

You start the day with that familiar anxiety in your stomach. Calendar's not as full as it should be. You finish replying to your teammates in Slack and sigh: "it's just a slow month, it's just the political situation in the world right now that's messing everything up." The thing is you said that last month. And the month before. Now that doesn't ring as true. Rationalising doesn't feel as good as it once did. Now you're questioning everything: "Is my offer dialled in enough?" "My content doesn't have a strong enough POV" "Am I the problem? Maybe I'm not as good as I think I am" You know that if this continues into next quarter it's going to be a struggle. And you're so tired. TIRED of doing everything. Tired of feeling like the only way to grow your agency is to push a rock up a hill. Well look, my friend: I've lived this…. But there is a world in which you get conversations in your calendar whenever you want. There is a world where you know how many deals you're getting monthly so you can actually forecast. There is a world where you no longer stress-bite your nails thinking about pipeline for the quarter. And it all starts with these simple places: When I work with my clients we don't look for net new straight away. We are looking for your prospects in your circle of influence. The prospects who are the right fit who already know you. This is called a "revenue speed run" and it's how I pay for myself sooner rather than later. That's how our client David, a SaaS founder in cloud, generated 45 convos in 30 days working with us with Nvidia and Adobe. 1. That could be re-engaging your close lost from the last 6 months with a simple custom AI mutual action plan with your unique expertise packaged 2. That could be looking at your engagement on LinkedIn and marketing to them and automating that process with custom AI agents 3. The exact words to say to prospects in DMs to awaken the deadest threads with the right DM openers Look at those 3 right now. And revisit them every quarter. Your pipeline will explode. If this sounds familiar, drop me a message. Takes 15 minutes to find where your quick wins are hiding.

I close 50% of my discovery calls with 5-figure clients. Here's the exact founder profile funnel that does it:   Most agency founders are stuck in "random acts of growth".   They post and hear crickets. They buy expensive tools. They hire an agency and blow there marketing budget. Nothing works.   So pipeline stays unpredictable. Referrals dry up.   And LinkedIn gets written off as something that "doesn't work for our industry."   It's not the channel. It's the absence of a system.   The founders winning right now have stopped chasing tactics and built a Founder-Led Demand System.   One engine where content, trust, and outbound compound together.   Here's exactly how mine works.   TOP OF FUNNEL   Tools: LinkedIn, Perplexity, Claude   My founder brand on LinkedIn is the engine.   Every month it pulls the right people in. Follows, likes, connections, profile views from founders who match my ICP exactly. By the time they reach out, they already know me. They already trust me.   That means every call I take is with someone already in consideration. I'm not selling to strangers.   But that only happens when your positioning is locked in and your content is engineered to take someone from skeptical to ready to buy.   Most founders post randomly and wonder why nothing converts.   MIDDLE OF FUNNEL   Tools: YouTube   LinkedIn gets them in the door. YouTube closes the trust gap.   I've never gone viral. My videos are lucky to get 500 views.   But every single client I've signed in the last 6 months said YouTube was one of the main reasons they hired me.   Why? Facetime. There's nothing that builds trust faster than watching someone think out loud on camera for 20 minutes.   Every video is built around a buying objection I hear on calls. I post once a week and drive LinkedIn traffic to it. Our setter uses videos in the DMs before calls, between discovery and close, and when leads go cold.   It's the best sales tool for trust building I have.   BOTTOM OF FUNNEL   Tools: Valley AI   This is where most agencies leave money on the table. They generate interest and have no system to convert it.   We run warm outbound to every ICP founder who engages with content. Likes, comments, profile views, lead magnet requests. All of it.   A human is in the loop at every stage. We qualify hard before anything hits the calendar. That's why close rate is 50%.   Interested in building this out for your Agency? DM me "grow" and I'll show you the gaps stopping you from turning LinkedIn into 7 figure channel.

Mum, I made it! Just googled: "Top LinkedIn ghostwriting agencies". There we are front page of google. Seriously though. Full circle moment for me right here. I remember saying to my ex 3 years ago clear as day. "I will build the biggest LinkedIn agency on the planet, they will have to pull this from my dead calloused hands before i give it up". At the time it felt like bold words with nothing to prove it. But after running Atticus for 3 years I finally feel like we are making headway towards that goal. The service is dialled. The new team is GTM experts ( welcome Christian Stacey) We have served 100+ agency founders in the last 3 years across all niches. So when Alex Boyd sent me this screenshot yesterday, I couldn't help but feel some pride that we are doing at least something right. 2023 - was the start 2024 - we hit our stride 2025 - we lost it all and built it back up 2026 - is the year we throw our hat in the ring and go all in So if you are looking to get help scaling your LinkedIn GTM. We offer our clients LinkedIn demand gen, done for you end-to-end to scale your pipeline. With the option to own our infrastructure 100% in-house whenever you want. Send me a DM with "Grow" to explore and get a full free audit of your process. (We have availability to take on 1 more client in March. First come first served)

"I'm really not seeing why I should go with you guys… there's a team overseas that does this for half the price" That's one has come up a few more times than you'd like recently. That sh*t stings like an insult to: - The years you built your business - The expertise you got through blood sweat (and a couple tears) - The confidence you built from delivering your clients amazing results. - To get compared to a cheaper alternative. Really?! Just like that the deal is lost. Or worse you get the "not the right time, we'll check back in with you next quarter." (Code words for… we did not see the value in what you do.) A couple more quarters of this will leave you with a slow burning frustration. "What the f*ck was the point in building all those years of experience to get passed by others less experienced players in the market?" The good news is… there's nothing wrong with you. Your buyers are just having a hard time seeing HOW you are different. And all that comes down to your positioning. How I structure positioning so your buyers come on calls already understanding why you're different: 1/ Define what makes you different It comes from understanding your differences across who you service, what you deliver, and how you help them get there. Some companies niche down. Others lean on personal experience. A couple years back I worked with a guy who built Gong to 8 figures. We differentiated through his experience. It's not a checkbox exercise. If your buyers can't tell the difference. You're toast. 2/ Build your own category I see fish markets here in Colombia all the time. Everyone flogging fish next to each other. The only differentiator becomes… price. That's what 99% of agency owners do on LinkedIn. Own the language around your problem. When your prospects think of their problem they think of you: LinkedIn lead gen = founder-led demand system Agencies can't scale on LinkedIn = random acts of growth AI trash lead gen = the magic lead machine 3/ Define your category POV Big buyers don't buy for information. They buy because they see why you are different and they dig why you do it that way. Run a POV creation exercise: - What's broken about your industry - Why it's broken - The new way this problem should be solved - How is your solution the new way Comment "POV" and I'll send you my 5 minute 7-figure POV creator worksheet that gives you instant clarity on what will make your content strategy truely different.

At 26 I was unemployed. By 28, I started an online business and moved to Medellín, Colombia. By 31 my LinkedIn agency is on the front page of Google. And I've helped 100+ founders scale on LinkedIn, making $1.3M+ in the process. The wildest part is: - I don't have a "marketing degree". - I'm unemployable and have left 7 jobs in five years. - I never had "daddy's money" or a trust fund like other creators here. It was always down to me to make it happen. I made every mistake imaginable. Losing money. Losing clients. Not getting leads. Not knowing how to scale profitably. If I started my agency again here's every GTM lesson I would implement to grow in half the time: 1) GTM Fundamentals first. Holy f**k I remember starting out thinking it was all about the latest outbound tool or content widget. None of that sh*t matters. Start with: who am I targeting. Can I understand that buyer better than I know myself. Outline their frustrations, wants, fears and aspirations in their own words. Then just talk to that one person from where they are to where they want to go. The fundamentals won't change. Ever. 2. Don't die on a hill with one method of client acquisition. I regret building my entire business on LinkedIn. When the algorithm took a dive it hit my inbounds hard. We kept growing because I aggressively invested in my own sales skills. Closed 50% last 2 months on 12k deals. If I could go back I would invest in supplementary channels sooner. 3. There is zero point in driving demand into a leaky funnel. I used to say "we just need more calls". Then I looked at our CRM and saw a show rate around 50%. Losing half our prospects before they even came to the call. Fixing that would have added $100,000s of net new business without us needing to be any better at sales. 50% of net new clients this year came from convos I had last year. 4. Know my numbers from day 1. For the first year I couldn't tell you my close rate, show rate, pipeline value, or meetings booked per month. Plateaued because I had no idea what to optimise. Growth should be as clear as: we need x calls, that leads to x at bats, that leads to x cash in bank. If I had done that earlier growth would have felt predictable instead of a scramble. 5. It will always feel like pushing a rock up a hill. And that's ok. It's not easy to generate demand. It's not easy to book meetings. It's tough to close. And I have one of the largest brands in B2B. And I find it hard. Stay in the game long enough for it to bear fruit. I've been posting 4 years. My compounding only started 3 years in when we started breaking 100k months. I'm not some fluffluencer selling you a cohort on making your posts look pretty. My content this year is for the operators. Those jaded by the familiar rubbish they see every day with the Claude bot lead generator 5000. The agency owners who want REAL. Follow the journey this year -> Luke Shalom

I'm making a public bet with myself. I will earn $1M from my agency by December using only LinkedIn. Here's the 10-part plan (steal it): 1. Get GTM fundamentals dialed in before adding complexity Everyone's over-engineering AI and wondering why they're bleeding on tech stack costs with nothing to show for it. Three questions before anything gets added: Do I know who I'm going after? Is my message right? Am I running a real qualification process? Nothing else gets added until those are dialled in. 2. Commit to human-in-the-loop AI for service delivery and demand gen I got burned assuming AI could handle more than it can. Just because you can hand everything to an AI SDR doesn't mean you should. A machine won't know your client's real objection or when to pull back. Human-in-the-loop is where the real leverage is. 3. Use buyer triggers in our marketing Most B2B content is purely logical. That's why it doesn't convert. Frame your offer around your buyers' exact frustrations, fears, wants and apirations. That feeling closes deals. Not your feature list. 4. Go all in on middle of funnel trust Fewer leads than last year. But the ones that do show up are more qualified. Buyers need more airtime before they buy. YouTube's my play. 5. Keep LinkedIn as the spine of everything If it doesn't link to the LinkedIn funnel, I'm not doing it. Meta ads only if they benefit LinkedIn. Conferences only if I'm capturing video. Email only if I'm scraping LinkedIn first. Everything else feeds it or gets cut. 6. Double and triple down on fulfillment Retention is the key to growth. I ignored that lesson for too long. Clients getting results are staying. Some are booking meetings in days. 7. Never get on a call without it being qualified I need 30-40 qualified calls a month. Willing and able to buy. Tight ICP targeting. A GTM manager is qualifying every call. No coffee chats. No random bookings. 8. Fix the leaks in the LinkedIn funnel January leads dropped 50%. Close rate stayed the same. I'm not squeezing enough out of the demand that does come in. Now we track every conversation. Likes, comments, views, lead magnets, all assigned to setters. When someone books, pre-call flow triggers. They see proof before they show up. By the time they're on the call, they're 90% sold. 9. Know my numbers better than my phone number For two years I didn't know my actual numbers. Inbound vs outbound. Show rate. Close rate. Which posts drive pipeline. Growth only gets predictable when you know where it comes from. 10. Pick a niche (eventually) I know, I know. Riches in niches. We're good across many client types. We also start from scratch every time we enter a new space. Goal: three to five case studies, same niche, measurable results. Then go all in. Before the halfway point of this year. Ten clients, same niche, same result. That's not luck. That's a trend a prospect can actually believe in. Want to follow along? Follow Luke Shalom

I'm making a public bet with myself. I will earn $1M from my agency by December using only LinkedIn. Here's the 10-part plan (steal it): 1. Get GTM fundamentals dialed in before adding complexity Everyone's over-engineering AI and wondering why they're bleeding on tech stack costs with nothing to show for it. Three questions before anything gets added: Do I know who I'm going after? Is my message right? Am I running a real qualification process? Nothing else gets added until those are dialled in. 2. Commit to human-in-the-loop AI for service delivery and demand gen I got burned assuming AI could handle more than it can. Just because you can hand everything to an AI SDR doesn't mean you should. A machine won't know your client's real objection or when to pull back. Human-in-the-loop is where the real leverage is. 3. Use buyer triggers in our marketing Most B2B content is purely logical. That's why it doesn't convert. Frame your offer around your buyers' exact frustrations, fears, wants and apirations. That feeling closes deals. Not your feature list. 4. Go all in on middle of funnel trust Fewer leads than last year. But the ones that do show up are more qualified. Buyers need more airtime before they buy. YouTube's my play. 5. Keep LinkedIn as the spine of everything If it doesn't link to the LinkedIn funnel, I'm not doing it. Meta ads only if they benefit LinkedIn. Conferences only if I'm capturing video. Email only if I'm scraping LinkedIn first. Everything else feeds it or gets cut. 6. Double and triple down on fulfillment Retention is the key to growth. I ignored that lesson for too long. Clients getting results are staying. Some are booking meetings in days. 7. Never get on a call without it being qualified I need 30-40 qualified calls a month. Willing and able to buy. Tight ICP targeting. A GTM manager is qualifying every call. No coffee chats. No random bookings. 8. Fix the leaks in the LinkedIn funnel January leads dropped 50%. Close rate stayed the same. I'm not squeezing enough out of the demand that does come in. Now we track every conversation. Likes, comments, views, lead magnets, all assigned to setters. When someone books, pre-call flow triggers. They see proof before they show up. By the time they're on the call, they're 90% sold. 9. Know my numbers better than my phone number For two years I didn't know my actual numbers. Inbound vs outbound. Show rate. Close rate. Which posts drive pipeline. Growth only gets predictable when you know where it comes from. 10. Pick a niche (eventually) I know, I know. Riches in niches. We're good across many client types. We also start from scratch every time we enter a new space. Goal: three to five case studies, same niche, measurable results. Then go all in. Before the halfway point of this year. Ten clients, same niche, same result. That's not luck. That's a trend a prospect can actually believe in. Want to follow along? Follow Luke Shalom

At 26 I was unemployed. By 28, I started an online business and moved to Medellín, Colombia. By 31 my LinkedIn agency is on the front page of Google. And I've helped 100+ founders scale on LinkedIn, making $1.3M+ in the process. The wildest part is: - I don't have a "marketing degree". - I'm unemployable and have left 7 jobs in five years. - I never had "daddy's money" or a trust fund like other creators here. It was always down to me to make it happen. I made every mistake imaginable. Losing money. Losing clients. Not getting leads. Not knowing how to scale profitably. If I started my agency again here's every GTM lesson I would implement to grow in half the time: 1) GTM Fundamentals first. Holy f**k I remember starting out thinking it was all about the latest outbound tool or content widget. None of that sh*t matters. Start with: who am I targeting. Can I understand that buyer better than I know myself. Outline their frustrations, wants, fears and aspirations in their own words. Then just talk to that one person from where they are to where they want to go. The fundamentals won't change. Ever. 2. Don't die on a hill with one method of client acquisition. I regret building my entire business on LinkedIn. When the algorithm took a dive it hit my inbounds hard. We kept growing because I aggressively invested in my own sales skills. Closed 50% last 2 months on 12k deals. If I could go back I would invest in supplementary channels sooner. 3. There is zero point in driving demand into a leaky funnel. I used to say "we just need more calls". Then I looked at our CRM and saw a show rate around 50%. Losing half our prospects before they even came to the call. Fixing that would have added $100,000s of net new business without us needing to be any better at sales. 50% of net new clients this year came from convos I had last year. 4. Know my numbers from day 1. For the first year I couldn't tell you my close rate, show rate, pipeline value, or meetings booked per month. Plateaued because I had no idea what to optimise. Growth should be as clear as: we need x calls, that leads to x at bats, that leads to x cash in bank. If I had done that earlier growth would have felt predictable instead of a scramble. 5. It will always feel like pushing a rock up a hill. And that's ok. It's not easy to generate demand. It's not easy to book meetings. It's tough to close. And I have one of the largest brands in B2B. And I find it hard. Stay in the game long enough for it to bear fruit. I've been posting 4 years. My compounding only started 3 years in when we started breaking 100k months. I'm not some fluffluencer selling you a cohort on making your posts look pretty. My content this year is for the operators. Those jaded by the familiar rubbish they see every day with the Claude bot lead generator 5000. The agency owners who want REAL. Follow the journey this year -> Luke Shalom