Margo Laz's Recent LinkedIn Posts

btw, this is who you’re asking to prepare a tailored 100 B2B influencers shortlist by EOD (margo, aged 10, already a brutalism lover :)

How to test B2B influencers (and how much does it cost $$$)? LinkedIn influencers are expensive. So before going all in - test first. Here’s our simple playbook: 1. Pick one lane One ICP. One country. One message. Example: UK SaaS marketers. 2. Create the “everywhere” effect Activate at least 7 creators in the same week (48 hours works best). When buyers see the same brand from multiple trusted voices, it sticks. You want them thinking: “Why am I seeing this brand everywhere?” 3. Mix big and niche creators 1–2 larger creators for reach and authority. 5+ niche creators for trust and real conversations. You need both. 4. Measure people, not likes Don’t push links off LinkedIn. Read the comments. Check profiles. Are they CMOs? Founders? Actual buyers? This is B2B. Quality beats volume. 5. The test budget 2-month test sprint: £12,000 Optional Thought Leader Ads: +£1,400 Total test budget: ~£13,400 6. What you get Around 140,000 targeted organic B2B impressions. A database of everyone who engaged. Insights from the conversations in comments. 7. What next Scale the creators who brought the right buyers. Drop the rest. Turn influence into a repeatable brand & revenue channel. Et voilà! LMK if you have any questions in comments! Share if you found it helpful 🙌 ————— 👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Talked with Alena Gladkova about all things LinkedIn! Tune in to learn more about B2B influencers and recent LinkedIn trends ✨

Scaling an agency isn’t about looking good. It’s about fixing what breaks. Fast. Q1 pushed us hard. More clients. More campaigns. More complexity. We didn’t get everything right. And that’s exactly why we doubled down on quality and process. In Q1, we: – delivered 62 B2B influencer collaborations – partnered with teams like ElevenLabs, Luma Labs, Mixpanel (still feels surreal) – introduced new SOPs for content quality and fake followers checks – hired a new team member In B2B influencer marketing, trust is everything. And you don’t build it by being perfect. You build it by being accountable. Massive kudos to our team, clients, and creators who grow with us. Q2, let’s keep going 💖 _______ 👋Hey, I’m Margo - a London-based creative entrepreneur running a B2B influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Canva has a new “Creative Director”: Gemma Collins ✨ Marks and Spencer hired Gillian Anderson as their “Chief Compliments Officer”. And honestly… I LOVE that for them. I love that for Canva and M&S. And I love that for our tight B2B LinkedIn world. Creator-in-residence is fast becoming one of the best forms of partnership between brands and creators, especially in B2B. 
Here is the real reason why this works so well: B2B brands desperately need PERSONALITIES. 
We are living in an era of AI-generated comments and automated DMs that will probably follow us right to our deathbeds. The ultimate pattern interrupt is a brilliantly human human 💖 
And honestly, what are the bold choices! Indeed, it’s giving a bit of B2C vibes for our boring B2B world – which is exactly what we need. We need Gemma’s unapologetic Diva energy - please, post more. We need Gillian’s uplifting positivity narrative - we so desperately lack this. In other words, welcome to LinkedIn, ladies! 👏👏 ————— 👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

If you think you need 100K+ followers to become a LinkedIn Top Voice, you’re wrong. In the new UK cohort, many creators are with 3 - 7K followers. And I personally know brilliant creators with 20K+ who lost their badge. So it’s clearly not about follower count. Does this mean those who lost the badges suddenly started making worse content? Not at all. LinkedIn refreshes the list every six months. And I guess the slash early this year was quite brutal… but remember, no one can take your authority you’ve been building for years, hey! However, it also means anyone can become a Top Voice, no matter how much following you have. According to LinkedIn’s official guidance, here’s what matters: • Stay consistent • Share what you know, authentically and in your original voice • Focus on adding value for the wider community • Mix up your topics and formats • Keep the conversation going in the comments • Keep your content safe, trustworthy and professional That’s the framework. Big congratulations to the newest UK Top Voices 👏 Alex Irwin-Hunt Agata Leliwa Nowicka Arjun Kharpal Ed Newton-Rex Ellen C Scott Dr Julia Stamm FRSA Michael G. Jacobides Sam Jackson Zoe Kleinman Alex Schultz Cassian Horowitz Cindy Rose OBE Martin Pibworth Philipp Joeinig Abadesi Osunsade Katie Guild Kazi Shafiqur Rahman Dr Shani Dhanda Well deserved recognition 👏👏 ————— 👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Sexy B2B influencer managers don’t gatekeep. We publish the numbers: Last year, the market felt like a Wild West. Are we underpaying/overpaying creators? Is our CPM is too high? So, instead of guessing, we analysed nearly 200 of our own B2B influencer collaborations on LinkedIn in 2025. Real campaigns. Real budgets. Real reach. Here’s what the market actually looks like 👇 Average post price by creator tier (GBP): • Up to 50K followers → £842 • 51K–250K → £1,032 • 250K–500K → £2,178 • 500K+ → £1,247 Yes. 500K+ isn’t the most expensive tier. Because in B2B, niche authority > vanity metrics. Average performance: • Avg reach per post → 21,050 • Avg engagement rate → 3.1% We also broke down: • Pricing by country (US is not the most expensive one! Austria £1,566 vs UK £947 vs US £896) • CPM by industry – FinTech / Banking / Crypto → £341 – Marketing & Personal Brand → £122 – SaaS / Product / DevOps → £126 – Retail & Experience → £170 And yes, we included the Top 5 creators we went viral with in 2025 (absolute legends): 1. Viktoria Semaan 2. Oren Greenberg 3. Amar A. 4. Abdirahman Jama 5. Mike Leber This report is built for B2B marketing teams who need to plan budgets, defend spend internally, and stop negotiating blindly. If you want the full Benchmarks PDF, comment “+” and I’ll send you the link 🙌🙌 ————— 👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Top 10 working mums showing up on LinkedIn no matter what (and why you should follow them now): Building a career. Building a family. Building a business. Building real influence. This carousel is my go-to list. These women are absolute powerhouses. Truly awesome! Rocking work and life in public, without hiding the hard bits. No filters. No hustle theatre. No pretending it’s easy. They talk business, tech, leadership, burnout, growth, babies, ambition. All at once. Like real life. Tagging Marina Mogilko Asavari Moon Annie-Mai Hodge Dr Helen O'Neill Deirdre O'Neill Amy Grilli Sharon Klaver Collette Swindells ♾️ Sedge Beswick Sophie Creese 👏👏👏👏 And tagging Flo Health Inc. PEACHIES | B Corp™ Hertility Please please let’s do a collab spotlighting working mums on LinkedIn. This deserves way more airtime 💛 ————— 👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Had an absolute fun yesterday at the OMR event in London! A great chat with Moritz Schubert about how they promote themselves. Simple logic: “We’re in the events business. So we run events.” I love that. Use your own product. Stay in the trenches. That’s the only way this thing works. Same reason I’m building my own LinkedIn presence. You can’t run a B2B creators agency if you’re not doing it yourself. The atmosphere was spot on. Relaxed, easy conversations, hip venue. Just people actually connecting. And honestly, my favourite part: seeing old friends (hello Meagan Loyst 💖) and making new ones along the way Audrey Barrie Shirlyn Xiang Ling Ng Tyffani Robb 👋. See you in Hamburg in May (hopefully:). It’s going to be massive fun!

The most valuable thing my mum gave me wasn’t advice. It was freedom. Freedom to explore. Freedom to choose. Freedom to become who I am. And the confidence that whatever I choose, I’ll still be loved and accepted. Now, as a mum myself, I realise how big that gift really was. It gave me the courage to move countries. Start companies. Take risks. Rebuild when things don’t work. I hope I can give the same thing to my daughter. Happy Mother’s Day to all the incredible working mums on LinkedIn. Running companies. Leading teams. Building careers. Often on very little sleep. Tagging amazing Working Mums Club on LinkedIn you should follow now: Marina Mogilko Heike Young Viktoria Semaan Christina Le Masha V. Laura Erdem Katie Parkes MC Silfer 🧡 Asavari Moon Annie-Mai Hodge Amy Grilli Sharon Klaver Collette Swindells Sedge Beswick Sophie Creese Anna Lazitskaya Lottie Unwin (she/her) Areej AbuAli Maria MacDonald Bethany Hendricks Lisa Ivakhnenko Happy Mother’s Day, dears 💖

The most valuable thing my mum gave me wasn’t advice. It was freedom. Freedom to explore. Freedom to choose. Freedom to become who I am. And the confidence that whatever I choose, I’ll still be loved and accepted. Now, as a mum myself, I realise how big that gift really was. It gave me the courage to move countries. Start companies. Take risks. Rebuild when things don’t work. I hope I can give the same thing to my daughter. Happy Mother’s Day to all the incredible working mums on LinkedIn. Running companies. Leading teams. Building careers. Often on very little sleep. Tagging amazing Working Mums Club on LinkedIn you should follow now: Marina Mogilko Heike Young Viktoria Semaan Christina Le Masha V. Laura Erdem Katie Parkes MC Silfer 🧡 Asavari Moon Annie-Mai Hodge Amy Grilli Sharon Klaver Collette Swindells Sedge Beswick Sophie Creese Anna Lazitskaya Lottie Unwin (she/her) Areej AbuAli Maria MacDonald Bethany Hendricks Lisa Ivakhnenko Happy Mother’s Day, dears 💖

Do you remember this ChatGPT phrase: “in a fast-paced, evolving environment”? Turns out it is nothing compared to having a baby. I swear to God, every week I have a new human. Same baby. Same cute dimples… BUT! New skills. New needs. New rhythm. Zero predictability. So here is how I deal with it, without pretending I have a perfect routine. 1. I agreed with my priorities. My priority is my baby. Full stop. No inner negotiations. No guilt. No pretending. 2. I removed myself as a bottleneck. Payments and invoicing, Project delivery, New client outreach… I’m struggling just with the content (God please help me find a designer for my carousels!! If you’re reading this - please tag someone you know who might help me out!) 3. I follow my daughter’s flow. And she follows mine. I adapt to her rhythm. In return, she trusts me. We move together. Like a small startup learning in real time. The funny part? When you stop forcing control, the business does not fall apart. January results: – Signed two new clients: a B2B SaaS analytics company and an AI audio platform, both at scale-up stage with 100M+ revenue. – Re-signed existing clients into new 2026 packages. No perfect schedule. No “having it all”. Just a startup pace with a new MVP every week :) TLDR: Next time you want to talk about “today’s fast-paced digital world” or “an ever-changing environment” – talk to a working mum. Plenty of insights guaranteed!! ————— 👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

UPD: will try to respond to everyone within a few days! Thanks for the massive support!! We’re hiring a B2B Influencer Manager (remote) to join us at Kudos Narratives💖 Looking for someone experienced, who genuinely loves LinkedIn and has worked with tech companies before. If that’s you - or you know someone great - I’d really appreciate an intro. Drop me a message 🙌 Part-time to start, with potential to grow into full-time. Xx Margo

Top Working Mamas you absolutely should be following on LinkedIn – Part 2 💛 Can we normalise this? Closing deals. Building products. Growing communities. Raising humans. All at the same time. Here are working mums making LinkedIn feed a better place to be: Heike Young Viktoria Semaan Christina Le Masha V. Malin Frithiofsson Laura Erdem Katie Parkes Anaïs Comot Mie Elmkvist S. MC Silfer 🧡 👏👏👏 Tag more working mums who are building serious businesses and careers! ————— 👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Top 10 working mums showing up on LinkedIn no matter what (and why you should follow them now): Building a career. Building a family. Building a business. Building real influence. This carousel is my go-to list. These women are absolute powerhouses. Truly awesome! Rocking work and life in public, without hiding the hard bits. No filters. No hustle theatre. No pretending it’s easy. They talk business, tech, leadership, burnout, growth, babies, ambition. All at once. Like real life. Tagging Marina Mogilko Asavari Moon Annie-Mai Hodge Dr Helen O'Neill Deirdre O'Neill Amy Grilli Sharon Klaver Collette Swindells ♾️ Sedge Beswick Sophie Creese 👏👏👏👏 And tagging Flo Health Inc. PEACHIES | B Corp™ Hertility Please please let’s do a collab spotlighting working mums on LinkedIn. This deserves way more airtime 💛 ————— 👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

We sold our business to save our marriage. Back in 2012, when we were still at university, Dennis Lazard and I started an e-commerce shop selling design goods and gifts. It all happened very fast. We met online. Started talking. Three months later we were in a relationship. A few months after that, we launched a business together. Romantic, right? 🙂 What’s funny is that we still have the full history of our messages. And you can literally see the moment the tone shifts. From: “This song remind me of you…” to: “Did you forget to pay the taxes?” “Did you meet the courier?” “Why hasn’t this order shipped yet?” For some couples, building a business together works beautifully. For us, it didn’t. We’re both strong leaders. Opinionated. Bold. It felt that there were too many cooks on one kitchen. The business itself was doing great. Top Google results for gifts in Belarus. Profitable. Growing. But the relationship was paying the price. So we sold it. And honestly, it was the right call. Today we each run our own businesses. We still support each other. Compete in a healthy way. Help when needed. (And yes - I still give unsolicited advice 😈.) Fast forward 15 years, we are still “in business” together. And very much so - with our most precious little startup growing fast 🐣. Sometimes, choosing relationship is the best business decision ever.

Sexy B2B influencer managers don’t gatekeep. We publish the numbers: Last year, the market felt like a Wild West. Are we underpaying/overpaying creators? Is our CPM is too high? So, instead of guessing, we analysed nearly 200 of our own B2B influencer collaborations on LinkedIn in 2025. Real campaigns. Real budgets. Real reach. Here’s what the market actually looks like 👇 Average post price by creator tier (GBP): • Up to 50K followers → £842 • 51K–250K → £1,032 • 250K–500K → £2,178 • 500K+ → £1,247 Yes. 500K+ isn’t the most expensive tier. Because in B2B, niche authority > vanity metrics. Average performance: • Avg reach per post → 21,050 • Avg engagement rate → 3.1% We also broke down: • Pricing by country (US is not the most expensive one! Austria £1,566 vs UK £947 vs US £896) • CPM by industry – FinTech / Banking / Crypto → £341 – Marketing & Personal Brand → £122 – SaaS / Product / DevOps → £126 – Retail & Experience → £170 And yes, we included the Top 5 creators we went viral with in 2025 (absolute legends): 1. Viktoria Semaan 2. Oren Greenberg 3. Amar A. 4. Abdirahman Jama 5. Mike Leber This report is built for B2B marketing teams who need to plan budgets, defend spend internally, and stop negotiating blindly. If you want the full Benchmarks PDF, comment “+” and I’ll send you the link 🙌🙌 ————— 👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Scaling an agency isn’t about looking good. It’s about fixing what breaks. Fast. Q1 pushed us hard. More clients. More campaigns. More complexity. We didn’t get everything right. And that’s exactly why we doubled down on quality and process. In Q1, we: – delivered 62 B2B influencer collaborations – partnered with teams like ElevenLabs, Luma Labs, Mixpanel (still feels surreal) – introduced new SOPs for content quality and fake followers checks – hired a new team member In B2B influencer marketing, trust is everything. And you don’t build it by being perfect. You build it by being accountable. Massive kudos to our team, clients, and creators who grow with us. Q2, let’s keep going 💖 _______ 👋Hey, I’m Margo - a London-based creative entrepreneur running a B2B influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

A funny joke, but make it corporate - these are the top LinkedIn creators who can actually make you laugh in B2B!
 B2B marketing isn’t boring. It’s badly executed. 
Look at the Gemma Collins moment on LinkedIn this week. The whole feed lost it. 
Why? 
Because humour connects.
And connection drives sales, Especially in B2B. 
So you decide to launch a funny, character-driven campaign. Brilliant. 
Then reality hits: where do you find people who can actually pull this off?
 Genuinely funny creators in B2B are rare.
Most “funny content” is brands trying too hard. 
Meanwhile, buyers scroll past dry product updates looking for two things:
personality and entertainment. 
If I had to launch a humour-led B2B campaign tomorrow, I’d start here: 1. Gemma Collins 2. Ken Cheng 3. Adam Faulkner 4. Renée Shaw 5. Rob Mayhew 6. Henry Hayes 7. Tom Boston 8. Elena Verna 9. Chloe Perkins 🎀 10. Carmen Vicente 
 These legends serve the perfect 3 R’s of corporate humor: Raw.
Relatable.
Real. 
That’s what works in B2B today.

Follow them now.
Collaborate and partner with.
Give it a go with a joke in the comments 😜 
Which list should I build next? 👇 
————— 👋Hey, I’m Margo—a London-based creative entrepreneur running a B2B influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

You do smth as a “passion project” and then it quietly becomes your real business… No big launch. No grand strategy. Just curiosity → conversations → community → opportunity. And one day you realize: this thing you started on the side… is now THE thing. That’s how Kudos Narratives has started and it was so great to talk about it with other founders/creators at the breakfast with Jennifer Phan, founder of Passionfroot. Funny thing is, we were among the early beta users of Passionfroot. Back then it felt like an interesting experiment. Today it’s a fast-growing platform powering creator partnerships globally. That’s the magic of founder journeys. Many of the companies we admire didn’t start as “companies.” They started as: • side projects • experiments • communities • people solving their own problem Then the market catches up. And suddenly the “small idea” becomes infrastructure for an entire industry. Also a reminder for founders and creators: Don’t dismiss the projects that feel small today. Your next company might be hiding inside something you’re currently calling a passion project. Loved meeting new people Areej AbuAli Priyanka Asera 👋, exchanging stories, and seeing how many businesses in the room started exactly this way. Let me know in comments: What started as a passion project for you… and became something much bigger? P.S. I hope Dennis Lazard & Stefie enjoyed the brekkie too! Delicious buttered toast and talks about AEO/GEO were also included 😜

We’re hiring a Senior Account Manager (remote) to join us at Kudos Narratives 💖 We’re a boutique B2B influencer marketing agency working with tech brands. Small team, real clients, meaningful work. Looking for someone with agency background — think Edelman, Weber Shandwick, Hill+Knowlton, Dentsu or similar — who brings structure, discipline, and flawless English to client work. You’ll own client relationships and project delivery end-to-end. Timelines, documentation, reporting - you’re the person who never drops the ball. Based anywhere in Europe, working remotely. Part-time trial to start, with potential to grow into full-time. If that’s you - or you know someone great - drop me a message 🙌 Xx Margo

My interview with Net Influencer is out 👇 Here are a few lines I stand by: “In B2B, you can have thousands of likes, but just one like can matter from your target client, who you can sign for half a million.” “Who sees content matters more than how many people do.” “Posts with attention are good for brand awareness. Posts with trust are good for lead generation.” “The most important metric is the percentage of relevant ideal customer profiles that engaged.” “B2B Influencer Marketing works best as an always-on strategy, not a one-off campaign.” This is the shift most brands are still missing: B2C logic → reach, views, impressions B2B reality → trust, relevance, conversations One comment from the right buyer > 10,000 likes from the wrong audience. We’ve built Kudos Narratives around this principle. 300+ collaborations later, it still holds. If you’re still reporting on impressions… you’re not measuring impact. 👉 Read the full interview: https://lnkd.in/eAPn-Z4s

We sold our business to save our marriage. Back in 2012, when we were still at university, Dennis Lazard and I started an e-commerce shop selling design goods and gifts. It all happened very fast. We met online. Started talking. Three months later we were in a relationship. A few months after that, we launched a business together. Romantic, right? 🙂 What’s funny is that we still have the full history of our messages. And you can literally see the moment the tone shifts. From: “This song remind me of you…” to: “Did you forget to pay the taxes?” “Did you meet the courier?” “Why hasn’t this order shipped yet?” For some couples, building a business together works beautifully. For us, it didn’t. We’re both strong leaders. Opinionated. Bold. It felt that there were too many cooks on one kitchen. The business itself was doing great. Top Google results for gifts in Belarus. Profitable. Growing. But the relationship was paying the price. So we sold it. And honestly, it was the right call. Today we each run our own businesses. We still support each other. Compete in a healthy way. Help when needed. (And yes - I still give unsolicited advice 😈.) Fast forward 15 years, we are still “in business” together. And very much so - with our most precious little startup growing fast 🐣. Sometimes, choosing relationship is the best business decision ever.

Do you remember this ChatGPT phrase: “in a fast-paced, evolving environment”? Turns out it is nothing compared to having a baby. I swear to God, every week I have a new human. Same baby. Same cute dimples… BUT! New skills. New needs. New rhythm. Zero predictability. So here is how I deal with it, without pretending I have a perfect routine. 1. I agreed with my priorities. My priority is my baby. Full stop. No inner negotiations. No guilt. No pretending. 2. I removed myself as a bottleneck. Payments and invoicing, Project delivery, New client outreach… I’m struggling just with the content (God please help me find a designer for my carousels!! If you’re reading this - please tag someone you know who might help me out!) 3. I follow my daughter’s flow. And she follows mine. I adapt to her rhythm. In return, she trusts me. We move together. Like a small startup learning in real time. The funny part? When you stop forcing control, the business does not fall apart. January results: – Signed two new clients: a B2B SaaS analytics company and an AI audio platform, both at scale-up stage with 100M+ revenue. – Re-signed existing clients into new 2026 packages. No perfect schedule. No “having it all”. Just a startup pace with a new MVP every week :) TLDR: Next time you want to talk about “today’s fast-paced digital world” or “an ever-changing environment” – talk to a working mum. Plenty of insights guaranteed!! ————— 👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Jeremy Boissinot absolutely agree!! The best B2B creators are not defining themselves as creators in our practice.