Rand Fishkin's Recent LinkedIn Posts

NEW research: https://lnkd.in/gY7nVmC4 Search happens everywhere. Not just Google, ChatGPT, and Bing. Our latest project with Datos, A Semrush Company analyzed search on 41 major websites via their desktop panel and found that if you broaden the definition of search, Google is 73%, not 90%+. And ChatGPT is 3.2%, we…

AI responses aren't lies; they're rarely dead wrong. But they're also nowhere near consistent. If you're using Google AI, ChatGPT, or Claude to get lists of recommendations (products, brands, etc.), or if you're trying to track if your own brand/product/entity in their responses, please arm yourself with this knowle…

Two weeks ago, My grandfather, Si Fishkin, passed away after 98.5 years of low-level mischief. The child of Jewish immigrants fleeing Nazis, he signed up to fight them in 1944, and trained as a paratrooper, though the war ended before he was sent overseas. Seymour ("Si" to friends) attended dozens of conferences an…

AI responses aren't lies; they're rarely dead wrong. But they're also nowhere near consistent. If you're using Google AI, ChatGPT, or Claude to get lists of recommendations (products, brands, etc.), or if you're trying to track if your own brand/product/entity in their responses, please arm yourself with this knowle…

Does your website still matter? If most of the people who used to visit are now getting answers from AI tools, from Google's AI Overview, from what people say about you on social, on YouTube, on Reddit... what's the point of investing heavily in your site? My $0.02 on the Zero-Click Era's impact 👇

Someday not so far away, we'll return to a world in which businesses attempt to invest in marketing channels according to whether and how much their customers pay attention to them. But for now, we have to apparently live in full-tilt, logic-be-damned, only-AI-rankings-get-budget world. Don't worry too much. Money'…