Rand Fishkin's Recent LinkedIn Posts

5 reasons why I'm so skeptical of the entire AI tracking industry: 1) We know that AIs give different answers every time they're asked the same question. Different brands, different order, different sentiments, different levels of endorsement. You'd have to ask ChatGPT the same question more than 1,000 times to get…

NEW research: https://lnkd.in/gY7nVmC4 Search happens everywhere. Not just Google, ChatGPT, and Bing. Our latest project with Datos, A Semrush Company analyzed search on 41 major websites via their desktop panel and found that if you broaden the definition of search, Google is 73%, not 90%+. And ChatGPT is 3.2%, we…

AI responses aren't lies; they're rarely dead wrong. But they're also nowhere near consistent. If you're using Google AI, ChatGPT, or Claude to get lists of recommendations (products, brands, etc.), or if you're trying to track if your own brand/product/entity in their responses, please arm yourself with this knowle…

5 reasons why I'm so skeptical of the entire AI tracking industry: 1) We know that AIs give different answers every time they're asked the same question. Different brands, different order, different sentiments, different levels of endorsement. You'd have to ask ChatGPT the same question more than 1,000 times to get…

Maybe this is a silly complaint to lodge, but I'm gonna officially file it with the BOALIR commission (Bureau Of Angry LinkedIn Rants)... Why is it that all these digital marketers are finally investing in PR pitches, YouTube videos, Reddit communities, LinkedIn articles, and 20 other forms of distribution to the s…

"How did you hear about us?" -- those multiple choice questions brands put at the end of a checkout process. They don't work. They're not telling you something useful. And attempts to replace the death of attribution and rise of Zero-Click with 'em are futile. "Why?" Glad you asked. Here's the quick version: 1) P…