Adam Robinson's Recent LinkedIn Posts

This is the worst cold email I got this week. 99% of emails I get sounds like this: WHY THIS COLD EMAIL SUCKS: 1. It asks someone w/ 150k LinkedIn followers (who has been on 100s of podcasts) if they have ever considered podcast appearances. 2. It says podcast placements add 6-figures/mo to 7 figure business (which is absolute BS and everybody knows it) 3. That statement takes credibility away from every other claim in this email. 4. It very strangely adds a quote from Winston Churchill about going through hell below the signature, which I’m not sure is suggesting my life is hell, or their life is hell. The bar is so insanely low for cold email. Most of the emails I get from B2B startups sound like this. People love to say outbound is dead (I know I do!). But has anyone tried writing better copy???

Bad news: most people suck at writing copy. Good news: This deck will help you fix it. I have 5 basic tenets - ABSOLUTE REQUIREMENTS - for writing copy. I ran a 45min workshop at our offsite for the whole Retention.com/RB2B team. Want to improve how you write emails, websites, and posts? Like this post and comment COPY for the deck. (make sure we're connected)

10 signs you are doing well in life: 1. you can say “no” to literally anything 2. when someone asks you what “keeps you up at night”, you have no answer 3. you are not working 9-9-6 4. your work provides you with the life you want 5. you love getting out of work on friday, but love coming back on monday 6. you spend your days building things with people you like, trust and respect 7. you’re excited about the journey, not aimed at an outcome 8. you don’t waste energy comparing yourself to others 9. you have friends and family who love you 10. you have true freedom …what did I miss?

Last week I was at an 8-person founder breakfast in Aspen. Guy goes around the table and asks everyone how they're using AI day-to-day. I was super embarrassed to answer the question, but I did. Me: “I don’t.” Everybody looked at me like I had five heads. The guy sitting next to me said he uploaded his DISC personality test to Claude and used it as a thought partner to identify blind spots on his way to work, someone else stacked agents on agents to run their entire GTM… You get the point. I mean I’ve tried. I try to use Claude to help me with posts for a while, then I stop. I try to use it as a thought partner to help me with strategic things, then I stop. I read an article about how if you just use it for 1h/day for a year you will understand the gravity of what’s coming. I’d do that for two days, then stop. When I walked out of that breakfast, I shared my embarrassment with one of the Founders at the table. He posed a pretty interesting question. “Maybe we should all be asking ourselves how you are running your life in such a way where you can be super high leverage WITHOUT using AI.” I thought about that for a while.... Many people think it’s nuts that I’m a CEO of a $30m ARR SaaS and don’t have an executive assistant. But I ask people why they have them: “They book my travel” (well I don’t travel much) “They schedule my meetings” (I use Calendly) “They do my personal errands” (I don’t even know what this means) “They handle my email” (I don’t want someone to handle my email) I think I’ve managed to simplify my work life to the point where I feel like I don’t need much help or many more tools. On Monday, I’m in internal meetings all day.  On Tuesday, I write posts and make content.  On Wednesday morning, I have a marketing meeting. The rest of the week is trying to figure out what’s next. What’s the takeaway? That guy who asked me what I was doing different may have been on to something. What if half the things people use AI for never ACTUALLY needed to be done in the first place? Maybe the best tool is a simple life.

Dharmesh (Founder + CTO of Hubspot) is right — nobody's going to vibe code Hubspot. Want to know why SaaS stocks are getting smoked? I’ll tell you why. It’s not that Lovable (or any other company) will start vibe coding Hubspot internally (like he wrote in a recent post). I agree, that’s stupid. Here’s the issue: It used to be pretty difficult to get software built. Not impossible, but you had to have engineering talent. That was a massive filter. Now that’s not the case. It’s clear that we are entering a world where any code can be written by almost anyone anywhere in the world. Here are two facts about this world: Fact #1 is that is a far worse environment for selling software than if that was not the case. But Fact #2 is the big one … It takes a special Founder to take down any publicly traded SaaS. It’s a 1-in-a-million type guy. But that type of guy is out there. So, here's my question... How many MORE of these one-in-a-million type guys will be able to get started from nothing … Drawn in by the IMMENSE hype and news cycle of AI … And go on to create products that either alone or in aggregate will take down any one (or all) of the publicly traded SaaS companies getting SMOKED right now? My answer: You’ll have at least 10,000x MORE people trying than you have today. And a few of them will be Elon-Level geniuses. THAT is why SaaS stocks are getting smoked.

Below is THE BEST breakdown of running ABM in 2026 I've seen. No $100k/yr 6Sense contract required. With AI + new tech, every company can now run ABM at scale. Here's how it works 👇 Traditionally, ABM was reserved for 6-figure deals and got a bad rep from players like 6Sense. Now, it's accessible to more teams with less headcount. But it’s only possible if you set up the right ABM infrastructure. Here’s the breakdown in 4 stages: Stage 1: TAM Mapping • Analyze Closed Won: audit CRM, analyze LTV and NPS • ICP Model: use firmographic, technographic & account-fit data • Account Sourcing: databases, scraping, deduplication • Account Tiering: three tiers, focus ad spend on Tier 1 • AI Account Research: use Clay and ChatGPT to automate this. • Contact Sourcing: decision makers, champions, influencers, org charts in CRM Stage 2: Signal Tracking Track signals for every contact and company. 3 categories: - 1st-Party Signals: Data you own. - 2nd-Party Signals: Data given exclusively to you. - 3rd-Party Signals: Public data. From there: • Aggregate signals in Clay • Sync them to CRM as custom events (HS) or objects (SF) • Route signals to reps based on territory • Create CRM tasks + Slack notifications Stage 3: Awareness Scoring Unlike other RevOps systems, reps LOVE this. 5 stages that auto-update with workflows: • Identified • Aware • Interested • Considering • Selecting First and last stage are simple: - Identified = your target account list, no engagement yet - Selecting = open deal The middle 3 stages depend on your business. Some of the variables you might wanna take into consideration include: outbound email opens, multiple LinkedIn ad clicks, website visits (deanonymized), demo requests, etc Stage 4: Demand generation Use tiering + awareness for account planning. 1:1 Plays: - Warm intros - Personalized microsites - Event invites - Manual outreach 1:Many Plays: - Automated emails - Parallel dialing - Retargeting ads - Webinars - Social content - On-site content - Video outreach - Connection requests/DMs Output: GTM Flywheel ___ Every marketer wants to know: • Who knows they have a problem? • Who already knows our company? • Who's actively considering buying? ABM infrastructure + signal stacking is the closest thing you have to actually answering them. You just have to build it right. If this feels overwhelming, don't worry. I got you covered. This breakdown was put together by the co-founders of Workflows.io, Dan Rosenthal and Fivos Aresti. They are behind some of the most advanced revenue systems in the B2B space, specializing in turning "messy data" into high-intent pipeline. Tomorrow they're joining me on Unf*ck My Startup LIVE to walk us through how to build ABM infrastructure, plus the exact tools and workflows you need. Join us here: https://lnkd.in/gs-Yyc4p Event is Tuesday at 3pm EST.

I’m THRILLED to announce that RB2B just crossed $8m ARR! Last year we let AI run RB2B for 7 days. This year we’re going to make that 7 months! HERE’S THE BREAKDOWN: The Challenge: Tate (CTO), Robb and I will pay as little attention as possible to RB2B for the rest of the year while we switch focus to create something totally new, built from scratch, in front of your very eyes. The Rules: Until we have deemed the new idea a “failure not worth pursuing”, we will limit human interaction with RB2B to: - Robb answering escalated tickets no more than 30min per day - Tate doing 1 day per month of dev work (aside from mission-critical bugs) - Me posting 3x/week on LinkedIn The Stakes: We all find out if the dream of an $8m SaaS that basically runs itself is a reality, or if I'm completely delusional. What’s in it for YOU: You get to watch as I bet my livelihood on something wildly speculative, and see if we’re lucky, good, or completely full of B.S!!! (you read that correctly - we are basically making RB2B a less-than-one-man machine) Thoughts?

Sub 10m ARR Founders always ask me if they should be doing AEO/SEO. RB2B’s organic clicks are up 30% the last 28 days. Rev is up 7.1% to $7.8m ARR (3 ppl). So, should you do it? You tell me. h/t Sam Dunning and Breaking B2B Agency

After the founder of Twitch (Justin Kan) sold his company to Amazon for $1 billion, an interviewer asked him, "Don't you think you won the lottery?" His answer was the best description of being a founder I've ever heard: He said, "Want to know something crazy? My brother, who lives downstairs from me in my house, sold his company for $1B to Ford. We are not geniuses, by any stretch of the imagination. When you are in the startup game, it's not like winning the lottery… Being in the startup game is like ACCRUING lotto tickets. And the more tickets you have, the more likely one is to hit." I've never had a $1b exit. But I've been in this startup-game long enough to know he's right. Every company you start is a ticket. Every failure is a ticket. Every painful lesson is a ticket. The founders who "got lucky" weren't lucky. They just kept buying tickets.

My biggest takeaways from Peter Walker (Head of Insights at Carta): 1. 70% of VCs are net negative to the companies they fund. Vinod Khosla said it. One of the most respected investors alive openly admits that most of his peers actively hurt the companies they back. 2. Venture capital has killed more good businesses than it has created great ones. Perfectly profitable $5-10M ARR companies got pushed past their natural ceiling and ended up worth nothing. 3. Your valuation is not your self-worth. Founders are treating paper numbers like real money and building their identity around it. Most of it will never materialize into actual wealth. 4. Bootstrapping has a marketing problem. Venture is incredible at talking about itself (funding rounds, unicorn status, Wall Street Journal profiles, etc). Bootstrappers just build profitable businesses and nobody covers it. 5. The "I'll just sell for $50M" exit fantasy is almost never real. Only 2-3% of seed and Series A companies get acquired in any given year, and most of those are just acquihires (aka glorified job offers). 6. Taking VC money is a 10-year marriage that's harder to exit than an actual marriage. Founders treat fundraising like a milestone. It's actually a decade-long legal and financial entanglement with someone whose incentives don't fully align with yours. 7. The pre-seed bar has doubled. A few years ago you could raise on an idea and a founder. Now more than half of pre-seed rounds involve companies that already have revenue. The rules changed and nobody announced it. 8. The Series A markup is theater. When Sequoia leads your Series A, your seed investor looks like a genius on paper. But it means nothing about whether your company will ever return real money. It's optics designed to help VCs raise their next fund. 9. Sam Altman says take the 1% shot at a billion. But nobody talks about the 99%. The Silicon Valley narrative is built entirely around the outliers. The bodies left behind (good founders who destroyed profitable businesses chasing unicorn status) never get a profile in TechCrunch. 10. If you're building a software company without AI today, you need an extraordinary reason why. VCs aren't debating this anymore. Non-AI software companies are functionally locked out of institutional capital right now, and the founders who don't adapt are playing a different game entirely. Listen to our full conversation: https://lnkd.in/ezMEbGGx

AI can write a 2,000-word SEO article in 10 seconds. Google's AI Overviews are eating your clicks. So what does an SEO strategy even look like in 2026? The KING of SEO Gaetano Nino DiNardi is joining me tomorrow to tell us: Here's what's happening right now: Organic traffic is down ~40% across B2B in the last year. Google's AI Overviews are answering your prospects' questions before they ever reach your site. "Answer Engines" are pulling from your content and giving you zero credit. And the internet is flooding with AI-generated slop. If your content strategy is "publish keyword-targeted blog posts and wait for Google to send you leads"… you're in trouble. Gaetano is one of the sharpest minds in organic growth and has built a reputation for calling out lazy marketing. He only cares about one metric: high-intent revenue. This week on Unf*ck My Startup LIVE, we're going deep on AI/SEO Playbook: - Why search volume is a lie and how to audit your site for "AI-resistant" traffic - How to structure content so you become the cited source in AI summaries - Why 80% of B2B blogs are being ignored by both humans and bots - How to stop chasing vanity keywords and dominate high-intent queries - Why music, video, and human personality are the only moats left Want to stop watching your traffic bleed out?? Join us here: https://lnkd.in/gs-Yyc4p Tomorrow @ 3pm ET

This week Amos Bar-Joseph announced SwanAI raised $6m to take on Claude and Clay. When I told him I was sad to lose another bootstrapper to the VC dark side, he said something that totally dumfounded me. Amos: “We’re building a generational company and not planning on raising any additional funds.” Is anybody else confused by that statement? I respect the hell out of Amos and his team. The guy joined my community last year, took my Linkedin course, and from zero created what I thought was a better version of both my Linkedin content AND my RB2B product! My absolute favorite thing he did was this forward looking statement that gave him MASSIVE credibility on every post … “When you’re scaling to $30m ARR startup with just 3 people …” and he had like 10 customers. Genius marketing. But people ask me why I hate VC so much and this is an example. Is it not common sense that you could not both create a generational AI company that fights against giants like Claude and Clay and only raise $6m? Didn’t Claude just raise $30 BILLION? Here’s my question. Do these investors ACTUALLY think Claude and Clay can be taken down with $6m? I’m guessing they do not, and they liked Amos and his team so much that they would happily go along for the ride. I’m sure they also LOVE the ambition these guys have. I certainly do. But at the same time, I’m sitting here wondering what would have happened if they just bootstrapped $10m ARR with the three of them, and at that point, decided if they wanted to keep going or take capital. I wish these guys the best. As I replied to Amos, a long and prosperous journey. I hope most of all that these guys can keep enjoying it with the added pressure that they now MUST go very, very, very big. Amos, you’re a G. Keep building.

The spreadsheet that almost killed my company looked completely reasonable at the time. I built it in 10 minutes. Sadly, I've watched dozens of founders make this same mistake. After years of grinding, you've found early-product market fit. Growing 20-30% month over month. Mostly inbound until recently. Then you hired 2 salespeople and had them start doing outbound. And it's working! More net-new demos than before. Truly incremental activity. And unlike inbound, you can actually MEASURE it. Full speed ahead! So you open a spreadsheet. If 2 reps are booking 10 demos a week… what if you had 10 reps doing the same thing? What if you had 20 reps? You start extrapolating. Year-end revenue. Series whatever. Maybe PE interest. Then you start hiring more. (Even writing this is triggering some serious 2023 PTSD for me!) If you have made this mistake - and I know many reading have - you know what happens next. Your 10 new reps contribute ALMOST NOTHING to the overall demo booking. You try everything from incentives, to power hours, to activity targets. You're eventually forced to give their manager an ultimatum… And it all blows up and ends in layoffs. From 2012-2022, using the classic Predictable Revenue playbook, you could put a college kid in front of a laptop, call them an SDR, and they actually WOULD create demand. They would book demos. Not today. Starting in 2023, outbound reps can only CAPTURE demand you've already created… they do not CREATE demand. Repeat after me. "Reps do not CREATE demand. They CAPTURE it" I have the battle scars to prove it. In order to avoid this painful outcome for your employees, sales leadership, and company, before you grow your sales org, you must do one thing... You must PROVE that you can systematically expand your ability to generate leads through marketing before you make a single hire. Ask yourself: 1/ Are your reps' calendars completely full? If no... 2/ Fill them without hiring. If yes.. 3/ Figure out how to get more capacity by offloading admin. Step 2 is where everyone skips ahead. It feels slow and boring. Unsexy compared to building a sales org. But your company has to learn to CREATE demand before you hire reps to capture it. That spreadsheet showing what 10 reps could do will always look reasonable. The founders who survive learn to ask one question first: Where is the demand actually coming from? Everything else follows from that.

Until you have PMF, there are only 4 things you should be doing: 1. talking to customers 2. improving the product 3. creating content 4. finding more customers to talk to That's it.

Me in 2025: I’m making RB2B an omnichannel outreach platform. Me in 2026: You're an idiot! Within 90 days LinkedIn and Email will be so flooded with SPAM they will be unusable for outbound. Me in 2025: But my founder brand is SO strong. I should monetize it more. Me in 2026: You’re already at $7.8m ARR and thanks to Robb (and AI) the business has ZERO complexity. What else do you want? Me in 2025: We currently have 3,000 customers paying us $212/mo. If I can grow that to 5,000 customers at $300/mo, that’s $18m ARR. Me in 2026: But right now RB2B is the last pure-play web signal vendor, AND it’s the only data category not in Clay. The thought leadership you have is the only reason the business works in the first place. Me in 2025: Am I not just leaving $$$ on the table? Me in 2026: Maybe a little - but you are adding a HUGE amount of complexity in exchange for products that have a ceiling and will be less effective every year. Me in 2025: Fair enough. But it’s going to stall out at $10m ARR. Me in 2026: True, but you can still improve RB2B a lot. You also have two other businesses you can give your time and energy to. Me in 2025: True … and our data business is growing like a weed. Me in 2026: So what are you going to do??? Me in 2025: I’m going to take your advice. We’ll keep RB2B as simple as possible, and I’ll dedicate time and energy to our other businesses. And when we stall out at $10m ARR, I’ll celebrate… Because $10m ARR is FU money of SaaS!!!

AI is making CEO’s delusional. This video went viral on X last week and not enough people on Linkedin have seen it. FACT: If you are using AI as a “thought partner”, it’s gassing you up. Report #1: “Talking to AI chatbots makes people rate themselves as more intelligent and more competent than their peers” Report #2: “The more you use AI, the more you overestimate your ability” THEORY: Just like social media, AI companies are optimizing for addiction, although in this case, they are hooking you by making you feel good about yourself. I took a lot of heat for saying I don’t use AI in my day-to-day last week. ( … and yes we use AI chatbots to handle all RB2B customer inquiry. It only works because it’s a simple product and Robb Clarke created the best documentation ever. I don’t use AI for anything else. Including, this post.) That aside, here is my question to you, my CEO friends. If you had a friend that you knew was COMPLETELY full of shit… …but SOUNDED brilliant… Would you really want that person giving you mission-critical business advice? I wouldn’t. P.S. I would tag the guy who's video this is but I can't find him on Linkedin!

Last week I took a demo with an AI sales rep. It joined a live call, shared its screen, and walked me through real functioning software in real time. If you're selling commoditized SaaS, this is the future of B2B sales 👇 No scheduling link and no discovery call to "qualify" me first. Just instant access to the full product. The AI rep was built by Dani Carmona at Supersonik who just raised $5M from A16Z. And I was super impressed. Here's the problem with how B2B is sold today: Your prospect fills out a form. Waits for an SDR. Proves they have budget. And maybe — a WEEK later — they get to see the actual software. By then? They've already moved on. Supersonik's AI Demo Agents replace that entire chain. They join live calls, share their screens, and guide prospects through your real product the moment they show up. This week on Unf*ck My Startup LIVE, Daniel is breaking down what he calls the Instant GTM Playbook: - Why "qualify before you show" is killing your best deals - How to demo in any language without hiring a single international rep - Using AI to pull CRM + website data to personalize every demo on the fly - Why speed is the only real moat left in commoditized SaaS If your leads are going cold, this one is for you. Tomorrow @ 3pm ET / 12pm PT Join us here: https://lnkd.in/gs-Yyc4p

If $10k/mo is life-changing money for you, NOW is your moment. Sam perfectly articulated what we are about to see in EVERY market. For example, the Shopify Reviews space: 2018 - Yotpo = $1,000/mo 2022 - Okendo = $300/mo 2026 - Judgeme = $29/mo Key Points: 1. Identical feature sets 2. Biz in 2026 is 10x the size of 10yrs prior, price is 10% Who wins here? - The one-man, AI-forward shop who - builds features of a market leader, - undercuts price by 90%, and - is over the moon about making $10-20k a month To everybody else … Get ready. They’re coming for you. P.S. If you want to know why SaaS stocks are getting smoked, please refer to what you just read. ✌️

I don’t want to do this anymore. Last week Patrick Spychalski told me that he watched his buddy give Claude Code the domain for TypeForm(.)com and 4 hours later Claude Code had built Typeform. Like... exactly TypeForm. I can visualize the incumbent SaaS CEO cohort reading this and shaking their heads right now. They'd say say I’m an idiot and missing the point and it’s all about enterprise-level precision and stability and distribution and whatever else. I can also visualize the other cohort of SaaS CEOs who just read the viral Eoghan McCabe Twitter article saying I’m an idiot because it’s clear that trashing your existing SaaS and building agents that do work like Intercom is the obvious path forward. Here is the 3 problems I see: 1. Everyone is going to build everything to a degree we can’t even imagine. 2. “Everything” includes every SaaS scrambling to build agents that do things. 3. Cutting edge “agents that do things” are likely to not have SaaS margins, which will make the upside-down nature of SaaS cost structures even worse. Without unique data or network effects we are all screwed.

Last week I posted that I don’t use AI in my day-to-day AT ALL. Everybody said “I thought you said RB2B was 3FTE and 100% AI!?!” Here’s what I do (and what AI does) at my company, and why people are confused: First of all, we DID let AI run RB2B for a week in August. BUT… what that meant in practice is that Tate, Robb, and I didn’t log in for a week and Intercom Fin and Delphi handled 100% of the customer interaction. It was only possible because Robb created LITERALLY WORLD CLASS documentation, our product is dead simple, and we don’t have salespeople. Point of Clarity #1 - RB2B’s AI motion has literally ZERO to do with my day-to-day. Robb has 100% responsibility for it, and total autonomy in continuing to improve it. I haven’t logged in to either platform in over 6 months. SO… When I was asked how I use AI in my day-to-day, my answer was: Me: “I don’t.” Which brings us to Point of Clarity #2 - What actually is my day-to-day? I run a bootstrapped SaaS with 35 FTE, 3 product lines, and $31m run-rate revenue … But I only talk about RB2B, because my LinkedIn is our entire top-of-funnel and my content doesn’t work for any of the other businesses. I have three main jobs: 1. Keep TOFU going for RB2B through ongoing content creation 2. Strategic decision making for all our product lines 3. Figure out what the next “RB2B” is As I mentioned, I’ve been TRYING to get AI to help me with this stuff, but I don’t like what I’m getting back. People from time-to-time have presented long, flowerful docs about what I believe to be weak underlying product ideas … I’m not impressed with those either. Which brings me back to the point of the first post. I have somehow reduced my job to some internal calls, creating content, and strategic thinking. I haven’t A/B tested this yet (because I’ve never run an A/B test for anything)… But when I do strategic thinking with Claude or Chatty G, I feel like it’s worse than when I reflect in quiet solitude. Same with my writing. But here’s the one thing I really just DON’T understand about that post … The pissed off people who say that everything I say and do is a lie. 1. I am the ONE GUY who posts full revenue dashboard for everyone to see 2. I have provided actual data to back up every single claim I’ve ever made 3. I make a living trying crazy shit and hoping some of it works So to all the haters out there…I just have to know… Why do you have such a hard time accepting the fact that what I do is actually possible?

BREAKING NEWS: In 2026, Adam Robinson will become the largest “Claude Code” influencer on LinkedIn. Step 1: figure out what “claude code” is Step 2: post about how great at claude code I am Step 3: profit Follow me for more Linkedin tips.

I just hit 150,000 followers on LinkedIn. It took 700+ posts, 55M+ impressions, but it transformed my life and business. Here are the 9 biggest lessons I learned after 36 months of posting on LinkedIn: 1. You can actually make money by posting on LinkedIn RB2B would not exist, be at ~$8m ARR in 24mo (run by 3 people), and be growing at 7%/mo if it were not for posting on LinkedIn. We literally launched the product because of how viral my B2B posts were going. 2. Storytelling is everything One of my competitors posts a monthly build in public that talks about what happened that month at the company. When I give a monthly update, I talk about my emotional journey being at the head of a $30m ARR company … with very little mention of what we actually did. Guess which one does better. Story > Everything. 3. Hook, Hook, Hook The best post idea doesn’t get written unless there is a great hook. If you don’t get people to click “see more”, you wasted your time writing that post. I will die on this hill. 4. Your credibility is everything Treat every post as though nobody has ever heard of you before. Why will they keep reading? I say things like “I bootstrapped $0-$1m ARR 3x, and ______”, or my personal favorite, Amos’s line … “when you’re scaling a $30m ARR company with 3 people” … when he had less than $1m ARR! 5. You should study the greats, and pattern match I most closely mimicked Chris Walker’s playbook, back when talking heads were still popping. But the video wasn’t the only thing I copied … I patterned matched his ideas, which were CRUSHING, but adapted them to my subject matter. I wish I did this sooner. 6. Haters are good If you actually break out, there will be a majority who love your stuff and a minority who absolutely hate it and you. It pays to have thick skin and not give a shit … and even wind those haters up when you can. 7. Punching up is a good thing Recklessly attacking 6Sense changed the course of RB2B, and while they would likely not agree, them serving me that cease and desist probably accelerated their demise. 8. Always wrap it up with a TAKEAWAY If you’re posting on LinkedIn, you’re in the edu-tainment business. Equal parts “edu” and “tainment”. Every post needs a lesson, and you should wrap every lesson with something coy that gives the reader a dopamine hit, which gets them to engage. 9. If you can, ride the wave Last year I noticed AI was sucking all the air out of the room. While I knew nothing about AI and wasn’t using it, I crafted a story about RB2B that we were leaving for a week and our entire business would be run by AI, and that stunt worked. Let’s go over what I did in this post. - I dropped a big hook - Established credibility - Told you a bunch of stories - And (am currently) wrapping it up Go forth and pattern match!!  ✌️ P.S. Last year I spent 30 days reverse-engineering my entire Linkedin playbook for founders and put it all into a FREE course. Comment “LINKEDIN” and I’ll send it to you.

Patrick Spychalski has generated over $100m in pipeline using Clay. Then he sold his Clay agency for a life-changing amount. Tomorrow he's giving away the exact GTM systems being used by the hottest names in tech: Most B2B sales teams are running a 2015 playbook. Manual exports, spreadsheets and old email templates buyers delete. Meanwhile, a small group of companies figured something out: You don't need more SDRs. You need a machine that works while your reps sleep. That machine is built by GTM Engineers. And it's the hottest, highest-leverage investment in B2B right now. One GTM Engineer can outperform a team of 5 SDRs. Tomorrow we're going deep on exactly how Patrick builds these systems: - Why GTM Engineer is becoming a $500K career - Killing boring outreach forever (and what actually converts instead) - Replacing manual CRM work with 24/7 automated workflows - Turning anonymous website visitors into warm outbound plays in real time - Scaling Clay from scrappy hacks to enterprise-grade infrastructure If you're still duct-taping pipeline together, this one is for you. Time: Tuesday @ 3pm ET Join us here: https://lnkd.in/gs-Yyc4p

If your GTM feels stuck, run this experiment. It will take you 30 days: 1. Pick ONE growth goal. Pipeline, activation, or expansion. Not all three. 2. Pick ONE audience. Not "SMB + mid-market + enterprise." One. 3. Pick ONE offer. This is what we do. Not five packages. 4. Pick ONE channel to win. Support others lightly. Dominate one. 5. Define "enough reps". 3 posts/week. 5 sequences/week. 40 calls/day. That's it. Pete Crowley has spent the last 12 months talking to 200+ B2B founders as he's prepared to launch his new marketing consultancy, MarketWork. He can now tell in 5 minutes why a B2B company's GTM isn't working. The pattern is always the same. They're running growth like a buffet. A little SEO. A little paid. A little LinkedIn. A little "should we try TikTok?" When you spread that thin, nothing gets enough reps to compound. Your message never sharpens. Your creative never improves. Your targeting stays a mess. Focus means making a few choices so aggressive that everything else becomes obvious. One channel. Your creative gets better faster. One audience. Your messaging sounds like you're reading their mind. One offer. Your sales team stops freelancing. Tomorrow at 3pm EST on Unf*ck My Startup LIVE, my co-host Pete Crowley will be the guest and he'll show you exactly how to plan, build and run a 30-Day GTM Reset. If you feel stuck, if growth has flatlined, you don't want to miss this. Join us here: https://lnkd.in/gs-Yyc4p

You don't want to miss this! Tomorrow I'm going deep on ABM with Canberk Beker who has managed $100m+ in Ad Spend and generated $1b+ in pipeline for B2B companies like Cognism, HockeyStack, and MixPanel. If you're an early-stage founder or marketer, this is for you. Tuesday @ 3pm ET Join us here: https://lnkd.in/gs-Yyc4p