Shane Barker's Recent LinkedIn Posts

Your happiest customers shouldn’t have to get angry to get your attention. A complaint comes in and the business mobilizes. The owner reads it. Someone forwards it. There’s a discussion about what happened and how to respond. Meanwhile, a customer has taken time to write something thoughtful about how much they a…

Fastest way to lose a good hire? Let them walk in with the wrong expectations. At TraceFuse, we tell new team members straight up: you're probably going to file at least four cases before you get a single response. Could take a month to see your first win. That's not a warning. That's preparation. When people kn…

One of the top reasons Amazon sellers get negative reviews: Product size... not quality. Customer opens the box, the product is smaller (or bigger) than they expected... And now you've got a one-star review that says "way smaller than I thought" sitting on your listing forever. The fix is dead simple. Stop rel…

Too many Amazon sellers make themselves a "soft target." If someone broke into your safe and stole $1,000 (and you didn't change the lock) how fast do you think they'd be back? I couldn't get back to your house fast enough. Word would get out, making you every cat burglar's dream. That's exactly what's happening…

One of the top reasons Amazon sellers get negative reviews: Product size... not quality. Customer opens the box, the product is smaller (or bigger) than they expected... And now you've got a one-star review that says "way smaller than I thought" sitting on your listing forever. The fix is dead simple. Stop rel…

Amazon sellers can spend six months improving a product by 10%. Better materials. Better packaging. Better instructions. Better images. Then lose a week arguing with Amazon because one field on the listing changed. That’s one of the hardest things about building on a marketplace. You control the product. You co…