Jorge Soto's Recent LinkedIn Posts

Everyone’s asking the wrong question about AI + SaaS. The question isn’t: “Is AI going to replace Salesforce / Gong / Outreach?” The better question is: “Where is AI safe enough to use today… and where is it still too risky?” I unpacked this on the latest #StartupsUnedited with my boy Craig Rosenberg (Chief Platform Officer at Scale Venture Partners, co-host of The Transaction). Craig’s take was simple and brutally real: ✅ We’re in an AI productivity revolution ❌ Not a full rip-and-replace moment (yet) Because most companies can’t gamble with their core systems when: buying environments are uneven budgets are tighter buyers are uncertain and people can’t lose their jobs over a tool that doesn’t work So what’s actually happening? AI is showing up in “low-risk” workflows first: account research messaging drafts data enrichment + workflows (Clay keeps coming up for a reason) But the core stack? Craig basically said what everyone’s thinking: The core stays until the use case proves itself. And if you’re a “traditional SaaS” company trying to survive right now, the playbook isn’t vibes. It’s: -Have an AI answer (even if it’s built alongside your core product) -Stay anchored to the customer problem (value is value) -Win where stability matters (vertical + enterprise motion helps) -Accept the reality: CAC is going up and channel behavior has changed He gave a great example: Intercom's Fin - a smart way to evolve without breaking trust. If you’re a founder or GTM leader trying to separate hype from reality… this one’s worth your time. 🎙️ Episode is live now (link in comments) — Also: if you want to go deeper on what’s working right now in AI + GTM (and what’s BS), Craig Rosenberg, James Kaikis, Matt Amundson, & I are hosting this live event at LinkedIn HQ in San Francisco, March 26th. RSVP here: https://luma.com/w6x2lgd9 👇 Question for you: Where are you seeing AI create real leverage in GTM today - and where is it still too risky?

🗓 San Francisco founders + GTM leaders: we’re almost full. Next week, we’re hosting Engineering Tailwinds at LinkedIn HQ in San Francisco - a curated event for Series A–D founders and GTM executives building in a hard market. Learn from Cristina Cordova, Sydney Sloan, Chris Degnan, Scott Albro, and Benjamin Douablin. Organized by James Kaikis, Craig Rosenberg, Matt Amundson, and I. No fluff. Just real GTM lessons from leaders behind Topo, Linear, G2, Snowflake, and FullEnrich. March 26 1:00 PM – 6:00 PM PDT LinkedIn HQ, San Francisco We only have a few spots left. Approval required. Request access here: https://luma.com/w6x2lgd9 #GTM #B2B #Startups #DemandGen #RevenueLeadership #Founders