Stu McLaren's Recent LinkedIn Posts

Wow! What an incredible week. For starters... I just want to say THANK YOU. Thank you for joining me on this journey. Seeing your progress lights me up. It brings purpose to what my team and I do. We're thankful for having the opportunity to get to know you -- and serve you on your membership journey... Whether you joined The Membership Experience this year (or maybe now is not the right time for you -- and that's OK), I want you to keep moving forward. Trust the process. Stay tapped in. And use the information and momentum gained to continue to drive you and your business forward. Your journey is your journey. After we launch The Membership Experience (formerly TRIBE), we close the doors for another year. No back doors. No side deals. Nothing. Why? Because we're committed to serving our students. And that means we go all-in on helping them make progress and get results. This program isn't just another digital course. It's an experience. The Membership Experience 😉 And it's specifically designed in such a way so that implementation is a natural outcome of the experience. Our students' results matter. It's why we do what we do. And, after a much-needed weekend off, that’s what we’ll be doing starting Monday. But here’s the good news… For anyone that didn’t join, please join the waitlist for next year. You can do that at membershipworkshop.com We'll be back. But remember... it only happens 1X per year! And we'll have a date for you to mark on your calendar real soon. And then, you'll be the first to know when we open the doors again. In the meantime, let's stay connected. Head on over to my website at stu.me and check out the resources... Follow me on Instagram at instagramstu.com... And subscribe to my podcast... search Marketing Your Business with Stu McLaren wherever you listen to podcasts or visit marketingyourbusiness.com If you do these simple things, I promise you’ll still get tons of tips and tricks for launching, growing, and scaling a successful membership business of your own. That’s all for now, friends. I can’t wait to get started with our new class of students this year… It's been a challenging year for many people. And I am literally beaming from ear-to-ear, thinking about the progress we're going to make and the impact that they're going to have. That’s what being a membership owner is all about! So, from the bottom of my heart, thank you again… I don't take it lightly that you took time out of your schedule to join me this weekend. Whether that was the entire workshop... or just one part... I greatly appreciate it and hope I was able to provide you with some value to move forward in your journey. Wishing you all the best on your next step. Sincerely, Stu

McCall Jones (Russell Brunson's charisma coach) video DM trick that actually gets replies: 1. Make a face BEFORE you start talking (that's your thumbnail) 2. First word = their name "A lot of times people will film one video and send it to 25 people. It won't work." Full story in the new podcast episode. Comment MYB223 and I'll send you the link.

"Maybe I should break up with you because you're more in love with your youtube channel than me" Alex Cattoni was checking analytics at dinner. Reading every comment. Obsessing over click-through rates. This is the side of building a 400K subscriber channel nobody shows you. Full conversation on the podcast. Comment MYB226 and I'll send you the link! #marketingyourbusiness #youtube #alexcattoni

At 17, Sam Demma, CSP thought he had wasted his entire life. Three knee injuries ended his soccer dreams. What he built next? 1M followers in 6 months. Full story on the podcast. Comment EPISODE and I'll send you the link. #marketingyourbusiness #stumclaren #samdemma

Hey LinkedIn friends! As the co-founder of WisdomAI™ and Searchie, I can tell you that our team is thrilled to bring this to you! As a content creator, I can tell you that this will become a tool your community (and team) will love! Because it's like having a digital version of yourself available 24/7. And the more content you add to it, the smarter it gets. So if you deliver any type of online training (podcast, videos, courses, memberships, coaching, Zoom classes, webinars, team trainings, interviews etc), this will become a must-have asset in your business! It’s serving your people at the highest level - all thanks to the power of Searchie and GPT. And the icing on the cake is not only the response but the actual references of where the response is being pulled from. That gives your people options if they want to go deeper with your content (which is super powerful). The applications are endless, including: - Building your email list with a WisdomAI™ plugin for free content - such as a podcast or YouTube channel - Offering it as a premium add-on for courses, memberships or coaching programs - Creating a low-cost membership for chat access to your premium content - Empowering your customer support team with instant answers We can't wait for you to experience the benefits of WisdomAI™ and look forward to hearing how you utilize it! 👍 And one more thing... If you have a minute today, we'd love your support! Can you go give us a quick upvote on Product Hunt? Sweet - TIA :) #aicontent #aiautomation #digitalcourses #membership #memberships #AInews #aichatbot #contentcreators

"I got a comment, oh my God, I got a comment!" Alex Cattoni was 6 videos in... One person asked a question. She answered it. That one video exploded her channel to 400,000+ subscribers. Full story on the podcast. Comment MYB226 and I'll send you the link! #marketingyourbusiness #youtube #alexcattoni

It took Alex Cattoni 6 months to get 1,000 YouTube subscribers. One video every single week. Know what she said? "A thousand YouTube subscribers to me is way more exciting than a thousand Instagram followers." She now has 400,000+. And makes thousands monthly just from YouTube ads. Before she ever sells a thing. Full breakdown on the podcast. Comment MYB226 and I'll send you the link. #alexcattoni #copyposse #marketingyourbusiness

Hemingway wrote at a 4th grade level. The ONE Thing is written at a 5th grade level. 4 million copies sold. "Writing simply is taking the friction out of the communication." - Jay Papasan It's not dumbing your ideas down. By writing simpler, you're removing the barrier between your idea and the person who needs it. Comment MYB229 and I'll send you the link for the full convo.

A blogger was making $2M/year. Good money, right? Then he asked ONE question. That question led to a $200 million exit. Nathan Barry told me the full story -- and how other creators can follow his lead. Comment 220 and I'll send you the link.

Hey there, what are you up to later on today? (I might have an idea... Keep scrolling) But before I get to that I wanted to make sure that you knew that the doors to The Membership Experience™ are now officially open. And I am inviting YOU to join us! (And just to let you know... We've got one heck of an epic party happening over in the new course experience group...) You can join in on the fun at 👉 https://lnkd.in/eJbU4CR OK. So, what's happening today? Tonight at 5 pm ET... Grab your popcorn and get ready for some EPIC stories! This is one of my absolute favorite events of the year! Some of our incredible Alumni and students from past years are gathering (virtually) to share their stories with you. Some were new to the game just a year ago and have had their memberships taken off! Others... Well, they had a membership for a long time, but things felt "heavy," and they didn't know how to grow and scale. Today, you'll hear how they've overcome those hurdles and skyrocketed their business to the next level. We're pulling back the curtain and going behind the scenes... you in? Snag your seat at 👇🏼 membershiplivecast.com See you there!

She drove 30,000 people to a webinar in two weeks. Sold 4,000 copies of her book on day one. Cost? $0. I've been doing this for 23 years and that math still blows my mind. Nathan Barry and I discussed this on the latest episode of Marketing Your Business Comment 220 and I'll send you the link. #stumclaren #nathanbarry #marketingyourbusiness

"I'm allowed to make mistakes. I want you to know that. I'm allowed." - Rachel Rodgers Rachel's built an 8-figure business and she's admitting she still makes mistakes! If you're the perfectionist type, you NEED to hear this full convo! Comment MYB238 for the link.

"It wasn't great."..."But I mean... it probably was great. I just don't see it that way." - Krystal Schouten That's the entrepreneur gap. You build something real and then convince yourself it wasn't enough. Sound familiar? Comment MYB232 and I'll send you the link to the full convo! #marketingyourbusiness #entrepreneur #mindset

The happiest people I've ever met had almost nothing. But they were disciplined in one thing most of us forget... HAPPINESS. Full conversation with Sam Demma, CSP  on the Marketing Your Business podcast. Comment EPISODE and I'll send you the link. #marketingyourbusiness #stumclaren #samdemma

Really looking forward to this one, friends!

Wow! What an incredible week. For starters... I just want to say THANK YOU. Thank you for joining me on this journey. Seeing your progress lights me up. It brings purpose to what my team and I do. We're thankful for having the opportunity to get to know you -- and serve you on your membership journey... Whether you joined The Membership Experience this year (or maybe now is not the right time for you -- and that's OK), I want you to keep moving forward. Trust the process. Stay tapped in. And use the information and momentum gained to continue to drive you and your business forward. Your journey is your journey. After we launch The Membership Experience (formerly TRIBE), we close the doors for another year. No back doors. No side deals. Nothing. Why? Because we're committed to serving our students. And that means we go all-in on helping them make progress and get results. This program isn't just another digital course. It's an experience. The Membership Experience 😉 And it's specifically designed in such a way so that implementation is a natural outcome of the experience. Our students' results matter. It's why we do what we do. And, after a much-needed weekend off, that’s what we’ll be doing starting Monday. But here’s the good news… For anyone that didn’t join, please join the waitlist for next year. You can do that at membershipworkshop.com We'll be back. But remember... it only happens 1X per year! And we'll have a date for you to mark on your calendar real soon. And then, you'll be the first to know when we open the doors again. In the meantime, let's stay connected. Head on over to my website at stu.me and check out the resources... Follow me on Instagram at instagramstu.com... And subscribe to my podcast... search Marketing Your Business with Stu McLaren wherever you listen to podcasts or visit marketingyourbusiness.com If you do these simple things, I promise you’ll still get tons of tips and tricks for launching, growing, and scaling a successful membership business of your own. That’s all for now, friends. I can’t wait to get started with our new class of students this year… It's been a challenging year for many people. And I am literally beaming from ear-to-ear, thinking about the progress we're going to make and the impact that they're going to have. That’s what being a membership owner is all about! So, from the bottom of my heart, thank you again… I don't take it lightly that you took time out of your schedule to join me this weekend. Whether that was the entire workshop... or just one part... I greatly appreciate it and hope I was able to provide you with some value to move forward in your journey. Wishing you all the best on your next step. Sincerely, Stu

She heard one sentence, wrote it on a sticky note, put it on her wall... Months later Krystal Schouten launched a membership around that messaging. The sentence? "Imagine if you tell someone for $2 a day, you can solve their problem." Comment MYB232 and I'll send you the link! #membership #pricing #marketingyourbusiness

Sam Demma, CSP had 4 months of daily posting. Nothing to show for it. ...February nothing. March nothing. April nothing. And then... Full story on the podcast. Watch episode here: https://lnkd.in/gqx7hNca Or listen on your favourite podcast platform: https://podcast.stu.me #marketingyourbusiness

"I would always rather be in the business of selling aspirin than vitamins." - Jay Papasan If you have a headache, you take aspirin. But vitamins? "I should probably..." and then you don't. Which one are you selling? That answer changes everything about your content, your products, your messaging. Comment MYB229 and I'll send you the link to the full convo on the podcast.

At 17, Sam Demma, CSP Googled "keynote speaker" and started cold calling strangers. 7 people picked up. What they told him launched his entire career. Full story on the podcast. Comment EPISODE and I'll send you the link.

This is why you're awkward on camera. McCall Jones calls it the "Prim Proper Professional" trap. In real life: dynamic, playful, electric. On camera: stiff, monotone, forgettable. Full story in the new podcast episode. Comment MYB223 and I'll send you the link.

There are 16 emotions your audience has to feel before they buy. Not 5. Not 10. Sixteen. And they come in a specific order with specific deadlines. "If you can make people feel those 16 things at those specific times, then they will buy. And if they don't, they won't." - McCall Jones Full episode is live. Comment MYB223 and I'll send you the link.

4 million copies sold. The core message? Focus. "If we called it focus, nobody would have bought it." - Jay Papasan Same idea. Different frame. That's the difference between a bestseller and a book nobody opens. Comment MYB229 and I'll send you the link for the full convo.

I sat down with Alex Cattoni and shared how my marketing director pulled me into the boardroom. He said "I created an AI skill in YOUR voice." He fed in my emails. My podcast transcripts. My presentations. Then he generated a post from a customer screenshot. I read it. He asked if I wanted to change something. Anything. My reply... "Nothing." It was me. Full story on the podcast. Comment MYB226 and I'll send you the link. #ai #contentcreation

She has +400,000 YouTube subscribers. A thriving business. And Alex Cattoni still spirals... "Is my business over? Am I gonna have to go work for somebody?" That thought hits different when you realize even the people who look like they have it figured out are asking the same questions you are. Full conversation on the podcast. Comment MYB226 and I'll send you the link.

Did you miss the deadline for The Membership Experience? Make sure you don't miss out next year! Get on the waitlist and be the FIRST to know when we re-open the doors. You’ll also get strategies, tools, and support from our tight-knit community to make your dreams of a thriving, low-stress, recurring revenue business a reality. https://lnkd.in/gU6TYsY7

"What's your biggest limiting belief?" Krystal Schouten of Fitness Reset answered in four words. And it stopped me. Because I think most entrepreneurs have whispered this exact thing to themselves. Full episode is live. Comment MYB232 and I'll send you the link.

A kid in Kenya asked for soccer cleats. Sam Demma, CSP raised $13,000 overnight. "The most pride I have for my career to this day." Full conversation on the podcast. Comment EPISODE and I'll send you the link.

Tom Brady. Matthew McConaughey. Dua Lipa. Morgan Freeman. All obsessed with the same thing. Nathan Barry works with all of them. He told me Tom Brady cares MORE about his email newsletter, than his $100M Fox deal... Comment 220 and I'll send you the link.

I had a post go MEGA viral recently, but when I looked at the data it shocked me. It completely changed how I think about social vs. email. Nathan Barry, founder of Kit breaks it all down in this week’s episode of Marketing Your Business. Comment “220” and I’ll send you the link to the full episode. 👇

If you want to last as a creator this year, you need to master ONE thing. Nathan Barry shared the best opportunity for creators right now... He also explained the one channel where distribution doesn't matter at all. That part might change how you think about your whole strategy... Comment 220 and I'll send you the link.

You know what time it is right? That's right, just 2 more hours to join us! Here are some questions to help you decide: ✔ Are you happy with where your business is at? No... continue... ✔ Do you want to make more of an impact? Yes... continue... ✔ Do you want to stop chasing 1X sales and instead have reliable revenue you can count on month after month? Yeh? Keep reading... ✔ Do you know a membership will open up so many opportunities for you, your family, and your members? Yes... Continue... Friends, this is FOR YOU! Let's do this! https://lnkd.in/eJbU4CR

Krystal Schouten was asking herself "what if it doesn't work?" So I asked the opposite... "what if it does?!" The answer changed the whole conversation. Comment MYB232 and I'll send you the link! #mindset #coaching #entrepreneur

"Mark this day down as the best or worst decision you ever made in your entire life." That's how a call with Sam Demma, CSP and his mentor ended... He hung up and cried. But then a friend said something he'll never forget... Full conversation on the podcast. Comment EPISODE and I'll send you the link.

Rain on the roof. 1 AM. Can't sleep... My wife wakes up and asks if I'm okay. "Yeah, but I'm gonna sell the company." One book did that... The ONE Thing by Jay Papasan Full story on the podcast. Comment MYB229 and I'll send you the link!

I've been ending my videos wrong for YEARS. Every presentation training I've ever done taught me "tell them, tell them what you told them, then tell them again." Alex Cattoni looked me in the eye and said "Never recap what you said." The second they get the payoff, they leave. And the algorithm punishes you for it. Full episode is live on the Marketing Your Business podcast. Comment MYB226 and I'll send you the link. #copyposse #alexcattoni #marketingyourbusiness

Russell Brunson hired McCall Jones to restructure his sales event. Same offer. Same price. Same message. Result? 38% more sales. "The sales message is not changing. It's just the delivery of that sales message is changing." Small hinges swing big doors. Full story on the new episode. Comment MYB223 and I'll send you the link.

"I've listened to speakers who mumbled. No big gestures. No polished delivery. But they had a great message." A guy won seven Olympic medals...Nobody cares how bad his speech is. Stop obsessing over tactics. Focus on sharing high-value "Otherwise you'll tactic yourself to death." - Jay Papasan Comment MYB229 and I'll send you the link for the full convo on my podcast.

"Day one is pure value." Thousands of people in the chat saying "drop the link, drop the link."And Dean just... doesn't. He waits. He delivers. He lets the value compound. Most people sell at the end of Day 1 because that's when the most people are watching. Dean says that's exactly the wrong move. His framework has made tens of millions. And it starts with patience. Comment MYB235 and I'll send you the full episode with Dean Graziosi #stumclaren #deangraziosi #marketingyourbusiness

She was sobbing in the shower the night before. Terrified. She didn't want to go. Her mom heard her and said five words that changed how Rachel Rodgers approaches every scary decision. That same advice is why she moved her entire family to Portugal. Why she ran a $155K Kickstarter in public. Why she built an eight-figure business. Five words. Comment MYB238 and I'll send you the full episode.

Time is ticking! Enrolment for The Membership Experience™ (formerly TRIBE) closes tomorrow... Thursday at 11:59 PM PT. Here's the thing... The course experience is... ... All new ... Totally re-recorded ... Completely re-imagined ... Jam-packed full of examples ... Loaded with tools, resources, and templates ... Bursting with the latest strategies, insights, and research ... And that's just scratching the surface of the awesomeness you'll find inside. Bottom line... The Membership Experience IS the gold standard when it comes to starting, launching, and growing a membership business. And the content — and how it's taught — is proven to get results in virtually any market you can think of. BUT... The doors close tomorrow. (for an entire year) See what all the fuss is about and check out all the awesomeness at 👉 https://lnkd.in/eJbU4CR

4 million views. 11,000 new followers. Sounds like a dream, right? Then I looked at the retention graph. 51% of the audience was GONE by seven seconds. Even on a mega viral reel. That changed everything about how I think about quality of audience. Nathan Barry and I discussed all about it in the latest podcast episode... Comment 220 and I'll send you the link. #stumclaren #nathanbarry #marketingyourbusiness

Dean Graziosi started marketing before the internet. Infomercials. No direct targeting. Just raw copywriting skill. That same skill? Led to 683,000 people at one event. Comment MYB235 and I'll send you the full episode. This is one you don't want to miss! #deangraziosi #stumclaren #marketingyourbusiness

Are you still on the fence about joining The Membership Experience this year? Let’s chat. My team and I are standing by live to answer your questions. In fact, I'll be going live in 1 hour on my Facebook page to answer your Qs. If you're ready to join us, let's get at'er! Join me over at: https://lnkd.in/eJbU4CR See you on the inside!

Today is the LAST day to join The Membership Experience 2022! https://lnkd.in/eJbU4CR In case you missed it, here are the bonuses: Bonus #1: Founding Member Launch Bonus ($497 value) The Founding Member Launch strategy will get you some serious momentum right out of the gate. It’s one of the fastest and easiest ways to launch your membership site. This bonus includes word-for-word email and social media scripts you can use for your launch. And you DON’T have to have anything pinpoint perfect… we promise. BONUS #2: Instant Audience ($497 Value) In this bonus, I'll show you exactly how to build massive momentum from a standing start and grow your audience fast. And if you have an existing audience, you’re going to be able to leverage these strategies to biggie size your audience in record time, using “Borrowed Influence.” BONUS 3: 7-FIGURE FILL-IN-THE-BLANK LAUNCH SCRIPT TEMPLATE ($997) These are the EXACT templates used to craft world-class, 7-figure promotions. The worst thing that can happen from a marketing standpoint is you have this amazing membership, but you don’t know what to say when it comes to sharing it with the world. When you join, you’ll get access to these tremendously valuable scripts that have been used over and over to craft winning, 7-figure launches. With this bonus, you’ll know exactly what to say to position your membership so people will naturally be drawn into joining your membership. BONUS 4: GRAB & GO EMAIL TEMPLATE SUPER PACK ($497) Email IS the most important communication channel for online entrepreneurs like you and me. It’s how we share our promotions, serve our audience, and communicate with our members. In this Email Template Super Pack, we’re handing over our email scripts for marketing, nurturing sequences, flash sales, onboarding, and more! BONUS 5: MEMBERSHIP SALES PAGE TOOLKIT ($497) These are the exact tools and resources that I use to create a gorgeous sales page that converts! Complete with swipe copy and design templates, you’ll be able to quickly whip up a sales page that not only stands out but one that will have visitors saying, “just take my money already!” BONUS 6: MEMBERSHIP LAUNCH BLUEPRINTS ($497) With these step-by-step launch blueprints, you’ll have the tools and know-how to launch, grow, and scale your membership — whether you choose to do a super simple launch or a whiz-bang launch. All you have to do is pick and choose the right elements that are best suited for you and your membership and create a blueprint that gets results! These SIX bonuses (totaling nearly $3,500 in value) are all included when you join us. So claim your bonuses and register today. https://lnkd.in/eJbU4CR

VidCon expected THOUSANDS of fans for short-form creators. They had millions of views... ...Nobody showed up. Then Nathan Barry explained the difference between a "crowd" and an "audience" -- and why most creators are building the wrong one. Comment 220 and I'll send you the link. #stumclaren #nathanbarry #marketingyourbusiness

"You know how much time in nine hours I spend making an offer?" "12 minutes." Nine hours of content. Twelve minutes of selling. @deangraziosi ran a 3-day event where 683,000 people attended. And his actual pitch? Twelve minutes. The rest was pure value. His refund rate? Lowest in 30 years. There's a reason he does it this way. Full breakdown on the new podcast episode. Comment MYB235 and I'll send you the link. #stumclaren #deangraziosi #marketingyourbusiness