Chris Walker's Recent LinkedIn Posts

The most powerful words in the World are "I AM" Whatever follows those two words shapes your entire life. Your decisions. Your confidence. Your relationships. Your results. If you listen closely, people unconsciously broadcast their identity in their words every single day. In the past 24 hours, here’s what I’ve heard people say about themselves without even realizing it: "I'm someone who feels guilty if I don't work, so I'm putting a few hours in on Saturday." "I'm just an impatient person. It's just who I am." "I'm not someone who could do that. Those people are special, but not me." "I'm not a disciplined person. Every time I try something new, it never sticks." None of these are reflective of who they actually are. They're stories. And every time they say it, they reinforce the story and continue to be that person. Most people were never taught to intentionally build a strong, stable, clear sense of their own identity. Who they are. What they stand for. What they do. And why they do it. When that foundation is missing, people experience symptoms: -Self-doubt -Slow decision-making -Overthinking -Second-guessing -Negative self-talk -Imposter syndrome  -Procrastination -Inconsistent follow-through Most people assume these are personality traits. They're not. They're symptoms of an untrained identity. The big breakthrough is that you can train this. 3-5 minutes a day of intentional identity training can reduce or completely eliminate these symptoms over time. Stack it with a complete Frequency Training routine, and the benefits compound and accelerate. The same way your body weakens without physical training, your identity weakens without intentional training. And the symptoms are clear, predictable, and scientifically proven. Be intentional about the story you tell yourself about who you are. It's the most powerful force in your life. #growth #identity #frequency #life

In Costa Rica, I got to spend the day with the CEO of a $8B company. He was glued to his phone for the whole day starting at 5am. Clearing emails. Checking notifications. Answering calls. He even took an international business call from the sauna lol. He came to the retreat center because his team of assistants forced him to take a break. This was his break. He'd be running his life this way for 30+ years. To him, it was "normal". To me, it looked like a life sentence. He'd played the game of Chasing Success better than almost anyone on Earth. And didn't even realize how much freedom it cost him. That’s called the Freedom Tax - the cumulative cost of chasing success externally. Here’s how it works: you optimize hard for 1-2 areas of freedom (usually money or status) and compromise every other area of freedom in the process. Your time. Your energy. Your relationships. Your health. Your purpose. Your sense of self. When you play the game of Chasing Success, you focus everything outward. And every stage of the game extracts the tax. Learn. Grind. Achieve. Optimize. Burnout. Repeat. Learn: Seek answers externally. Books. Podcasts. Coaches. You outsource your own self-trust and it atrophies when not used. Grind: Push through external effort. Willpower. Discipline. Suffering as proof you're doing something important. You drain your energy and vitality with every cycle. Achieve: Chase external milestones. Money. Status. Achievements. Funding. Possessions. You think eventually, you'll "arrive", but the destination is always just out of reach. Optimize. You optimize external systems. Productivity hacks. Scheduling. Routines. You don't realize you're optimizing within the rules of a game that steals your freedom. Burnout. You cope with external remedies. Vacations. A meditation retreat. Therapy. You search for something outside yourself to restore what the game took from you. Repeat. New coach. New framework. More learning. More grinding. The game keeps taking more from you than it gives back. __ The Freedom Tax accumulates quietly. And because everyone around you is paying it too, it feels normal. Most people never realize they can play a different game. Stop chasing success. Start training for freedom.

Here are the top 9 things people confuse about Frequency: 1. More "success" = higher frequency. Wrong. You can be rich, powerful, and still operating in fear, scarcity, and control. There’s no correlation between traditional success metrics (revenue, followers, funding, status) and frequency. 2. High frequency = a “spiritual” thing. Wrong. Frequency shows up everywhere. How you lead, hire, build, design, parent, make decisions, and spend money. It’s not “woo.” It’s the energy underneath everything you do. 3. Frequency is invisible, so it must not be real. Wrong. Wi-Fi. Gravity. Emotions. Thoughts. Electricity. Sound waves. Magnetism. Oxygen. All invisible. All real. Just because you can’t see frequency doesn’t mean you’re not feeling it. Your identity, beliefs, and intentions shape every emotion, action, decision, and result. Every second of your life runs on it. 4. High frequency = pleasing everyone. Wrong. High frequency means speaking truth unapologetically. Not everyone will like it. Not everyone will get it. That’s the point. 5. High frequency = sacrificing yourself for others. Wrong. Self-abandonment lowers your frequency. At lower frequencies, you tolerate misaligned people, environments, and work. At higher frequencies, you have zero tolerance for what drains your energy. 6. High frequency = “better” than low frequency. Wrong. Every frequency exists inside all of us right now. It’s simply about being aware of which frequency you’re tuned into right now, and whether you consciously chose it or were programmed into it. 7. High frequency = life is always easy. Wrong. Challenges still come, but you meet them with clarity, trust, and abundance instead of fear, self-doubt, and control. At higher frequencies, life doesn’t get easier. You just stop suffering through it. 8. High frequency = for “special people.” Wrong. Frequency is human. It’s your natural state when you strip away illusion. Every child is born high frequency. Then society programs fear, shame, and comparison through school, work, family, culture, and media. Raising frequency is just returning to your natural state. 9. Frequency = about what you do. Wrong. Frequency is about who you’re being and the intentions underneath every action. You can do the same thing, record a podcast, lead a meeting, post online, from two entirely different frequencies: Extractive → to prove, manipulate, or validate. Regenerative → to empower, energize, and elevate. Same action. Entirely different frequency. — Frequency isn’t about appearances, money, possessions, followers, or popularity. Your frequency - identity, beliefs, and intentions - is the invisible force shaping everything in your life, including how you think, feel, lead, make decisions, show up for dinner with your family, and relate to money, purpose, time, and work. Train your frequency and your entire life changes.

I’m not special. I just figured out where the real leverage is. And it's not what you think. I went from $60k in debt to an 8-figure business in less than 3 years. No audience to a top 1% global podcast in under 12 months. And went from being scared to speak on stage to an international speaking schedule in six months. Here's what I figured out: By now 91% of New Year's resolutions have failed. Not because people lack motivation or discipline. Because they're focused on the lowest leverage place available - their conscious mind. -Productivity hacks / Systems / Automation  -Working harder / Willpower -Books / podcasts / courses  -Meditation / journaling / therapy  -Coaches / Masterminds / Retreats  When you start with these elements, you feel internal friction. Because the actions contradict the subconscious programs running. That’s why willpower feels hard, challenging, and is super unlikely to succeed. Here’s the unlock: The highest leverage place to create real change is your subconscious beliefs. When you use a targeted training process to upgrade them, internal friction dissolves. And when internal friction dissolves, the elevated actions become sustainable and happen semi-automatically. People who experience it say it’s “life changing” or “it feels like magic” and the reason is because they’ve never experienced this type of leverage before. It totally contradicts everything you’ve been taught about how to succeed. A hundred years ago, crossing the country meant a horse and buggy. Months of grueling travel. Dangerous conditions. Uncertain outcomes. Most people never made it. Today you board a plane and arrive in five hours. Same destination. Completely different leverage point. Most personal development is the horse and buggy. Working hard at the conscious level while the subconscious programs driving every decision, emotion, and behavior stay completely untouched. Frequency Training is the plane. Conscious mind = Slow, hard, random, and unlikely to sustain Subconscious mind = Smooth, structured, repeatable, and sustainable

Intuition. There's a clear process to access it, and it's one of the most powerful skills ever. So what is intuition, really? Intuition is knowing what’s right for you before your mind can explain why. Your internal compass. The most powerful and accurate GPS in the World. The world has changed, but most people are still making decisions by old rules: what we’ve been conditioned to believe is “safe”, “responsible”, and what other people will approve of. There's no universal playbook to follow that works for everyone anymore. The real skill is knowing what's right for YOU. How intuition shows up: -A voice in your head: "It's time to leave this job." "Something is off about this person." "This relationship isn't right." -A deep knowing that lands instantly: "It's time to move to this city." "It's time to sell the company." -A vision of a potential future: Seeing where you get engaged before it happens. Seeing what your company looks like before you build it. Seeing a completely different potential future for your life. Here's how to access it: 1. Awareness. Get off airplane mode. Think of a human like an iPhone. We all have so many incredible capabilities. But most people are living in airplane mode, disconnected from their own signal. The first step is realizing that you're far more capable than you currently believe. 2. Subtraction. Clear the static. You can't sense your own intuition when it's scrambled by rigid, threat-based beliefs and societal programs that aren't even yours. When you clear them, you stop making decisions based on what's "safe" or what other people will approve of, and start sensing what's actually right for you. 3. Clarity. Let it land. Intuitive hits don't arrive on command. They land exactly when you need them. On a walk, in the shower, in your kitchen after vacation. You don't force intuition. You create the conditions where it emerges naturally. 4. Self-Trust. Trust it. Plenty of people can sense their intuition. The hard part is following it when it doesn't make sense on paper, when people might judge you, or when it feels "unsafe" or "irresponsible." __ Intuition isn’t random. It’s a signal that’s always been there. We all have it, and there’s a clear process to access it. The old rules aren't working anymore. "Do what's safe." "Be responsible." "Follow the plan." The world is moving too fast for stale advice and borrowed thinking. Learning to tune into your own signal changes everything. Nobody knows what's right for you except for you. #life #frequency #growth #intuition

Lots of people feel overworked, like they’re falling behind and can't keep up. They’re blaming it on AI. It has nothing to do with AI. Here’s how it actually works: Clocks measure time, but everybody has their own experience of how time feels based on how they relate to it. Here are the 4 main levels: Level 1 - Time is a threat. Most people live here. You feel behind. Perpetually. There’s never enough time. You race deadlines, chase milestones, and measure yourself against where you "should" be by now. Level 2 - Time is questioned. You start to question the constructs of time. Why do I go to “work” Monday through Friday? Why do I have to sit at my desk 9am-5pm even if there’s no meaningful work to do? You still live by the clock, but are starting to question the structures. You realize that the urgency you felt all these years wasn’t real - it was programmed. Level 3 - Time is influenceable. You experience flow states. When you experience it, you can create more in 60 minutes than you used to in a month. But it’s inconsistent. You toggle between spaciousness and subtle panic. What you used to believe about how time works and what you could accomplish in a specific amount of time changes forever. Level 4 - Time is fluid. Urgency fades completely. Delays and deadlines don’t exist. You are in a constant state of calm, clarity. Completely free from external pressure. You make way more progress because you create from clarity. You trust your own internal timing over external clocks. __ How you relate to time has nothing to do with how busy you are, your productivity system, or how many things you have to get done. It begins to shift when you stop treating busyness as proof of your self-worth or importance. From there, the chronic feeling of always falling behind fades. You start operating at your own pace free of external pressure. Your decisions get clearer. And ironically, you get way more done in way less time with way less stress. Freedom starts inside you.

Contrary to what every influencer on the internet tells you, you don’t need to suffer to be successful. Here’s how it actually works: 1. You hear advice from influencers, news, media, family, work, coaches, everywhere enough that “you need to suffer to be successful” begins to feel like a fact (it’s not). 2. When you believe, “I need to suffer to be successful”, you will invite suffering into your life. 3. When suffering happens, you’ll believe it’s a good thing and a sign you’re on the right track. Grinding and hustling feel like a sign of importance. This is called confirmation bias. 4. You will subconsciously create your own suffering for no reason. 5. Some people happen to become successful despite all they’re suffering, and then spread the mantra as “credible advice,” and the cycle repeats. So here’s the truth: - Suffering in no way guarantees success. Suffering is just suffering. -If you believe you need to suffer to be successful, you surely will suffer along the way. -Our subconscious beliefs literally write the script for our life. They are super powerful and rarely questioned. -Most people never question their subconscious beliefs because they mistake them for facts, not choices. __ One major part of training for freedom with ENCODED is to identify all these invisible rules of the game of life that we’re currently playing by. To clearly see how OUR BELIEFS are actually the number 1 thing that’s preventing us from living the life we actually want. Our beliefs create our emotions, drive our actions, determine what we think is safe, fun, acceptable, irresponsible, or risky, and how we relate to everything in our life, like time, money, purpose, relationships, leadership, work, creativity - everything. Once you see it, you can’t unsee it.

In 2021 I'd built a $10MM rapidly growing business and was getting anxiety multiple times a week that would throw off my entire day. I told myself the same story most people do. "I'm just an anxious person. This just happens to me sometimes." "My job is stressful. This just comes with the territory." "Entrepreneurship is hard. This is normal." For years, I accepted these symptoms as normal. Even as part of who I am. I followed all the typical advice: -Suppress it -Push through it -Try some breathing exercises -Fake it till you make it -Hired a life coach -Built productivity systems to stay on top of everything And I wondered why it kept coming back. Then I had the "aha" moment that changed my life: Anxiety is not the problem. It's a signal telling you something in your subconscious programming is conflicting with how you're trying to live your life. Like the check engine warning light going off in your car. "Fake it till you make it" is the equivalent of driving your car into the ground while the check engine light is on. Most typical advice is for coping and managing the symptoms while the real problem remains unresolved. The smarter path is to look at the subconscious program creating it: Maybe your subconscious identity says: "I'm not successful enough to deserve this." Maybe your subconscious beliefs say: "If I put myself out there, people will judge me. It's safer to stay small." Maybe your subconscious intentions say: "I need to impress people so they don't think I'm a fraud." Most people are completely unaware these subconscious programs are running. That's what makes them so powerful. They operate underneath your emotions, your decisions, and your actions, quietly driving everything. So the first step is to see them clearly. ENCODED surfaces your subconscious programs in 45 minutes. What used to take years of therapy, meditation, or introspection now takes 45 minutes. Then you rewrite them to match the life you actually want. Identity: I'm someone who leads from experience, pride, and vulnerability. Beliefs: Vulnerability creates impact. When I show up honestly, other people see more of what's possible for themselves. Intentions: I'm here to empower and inspire others. Through daily repetition, these new subconscious programs get adopted at the deepest level. Neuroplasticity does the work. Then you don't feel anxiety, you feel calm, confident, and proud. Not because you suppressed it. Because you changed what was creating it. That's the difference between managing symptoms and training the root cause. You can apply this to anything. Public speaking. Relationships. Money. Leadership. Decisions. Anywhere you feel internal friction for what you're trying to do - target the source: your subconscious programs.

Everything is the way it is, because someone decided that’s how it will be. Usually a LONG time ago. And most people still agree to it without ever questioning it. Here’s a framework for independent thinking that’s allowed me to build 3 successful bootstrapped startups and exit one in less than 7 years: Look at anything in life and ask: 1. Why is this the way it is? 2. Who decided it would be this way? 3. When did they decide it would be this way? 4. What might’ve been their motivations for it to be this way? 5. What’s changed in the World since they decided it? 6. If I started over today, would I still do it this way? And almost always, the answer to that last question is NO. Here’s an example to illustrate the point: The “Work Week” is Monday through Friday. “Weekends” are Saturday & Sunday for “balance”. 1. Why is it this way? Labor workers in the early 19th century were working 80 hour weeks and it was brutal and unsustainable. 2. Who decided? Factory owners normalized the 5-day, 40 hour work week in 1926 so labor workers would be more productive. 3. When? The Fair Labor Standards Act became a federal law in the USA 1938. 4. Their motivations? Because factory owners needed predictable shift patterns and labor workers needed minimum recovery. 5. What’s changed? Most people don’t work in factories anymore. Output is no longer measured by clocks and physical labor. Computers. The internet. Remote work. AI. Async collaboration. Globalization. The list goes on and on. 6. Would you design it this way today? No. Nobody designing an optimal structure for knowledge work from scratch today with a fixed 9-5 schedule with 2 specific days “off”. __ But still, people sit at their desk at 10am on Tuesday when there’s no meaningful work to do and they’re not feeling creative. People feel guilty for doing a passion project on Saturday because it’s supposed to be for “balance”. People feel dread on a Sunday when the “weekend” is coming to a close. Just because a lot of people happen to agree to it right now doesn’t mean it’s real. That’s a subconscious program running that quietly caps your potential and steals your freedom. And most people don’t even realize it’s there because they assume it’s a fact, not a choice. We all have thousands of these subconscious programs running. The only question is whether you are running Default Programming or intentionally choosing them for the life you want to live. The first step is to see the programs clearly. Then you can rewrite the rules of your life any time.

Top 5 reasons why building a sandcastle at 1pm on a Wednesday is more productive than grinding away at your laptop: 1. If you're spending the whole afternoon building a sandcastle, you'll need to find ways to empower others to lead, thrive, and grow. 2. Your best creative ideas never happen at your laptop or on a zoom meeting. Sorry, not sorry. You know they happen walking the dog, in the shower, or right after working out.....Or even while building a sandcastle! 3. When you're deep in thinking, problem-solving, controlling, planning, and forcing, your brain downshifts into beta 2 waves, where creativity and higher-order thinking are basically impossible to access. Building a sandcastle creates the conditions to elevate into alpha brain waves where creativity and flow emerge naturally. 4. Clarity matters a million times more than how many hours you work. One clear decision can move your business further than 70 hours of grinding. 5. The definition of productive is literally output / unit of time. It's just math. The more hours you work, the less productive you actually are. What if everything we were taught was actually a lie? #productivity #leadership #creativity #hustle p.s. This is a PSA public service announcement to anyone still running 996 hustle culture. There's a sandcastle with your name on it ;)

Respect to Marc Andreessen for everything he’s accomplished, but wow, he just shared one of the most misinformed perspectives ever published on the internet. Here’s what he said & why it’s terrible advice for all the people who look up to him: 1. “Great men of history didn’t do introspection” Ummmm. What? lol “The unexamined life is not worth living” (Plato, 399 BC) “Knowing yourself is the beginning of all Wisdom (Aristotle, 350 BC) Knowing others is intelligence. Knowing yourself is true wisdom (Lao Tzu, 600 BC) “You have power over your mind - not outside events. Realize this, and you will find strength” (Marcus Aurelius, 161 AD) “You understand so little of what is around you because you do not use what is within you.” (Hildegard of Bingen, 1150 AD) - Great women in history did it too! The greatest minds in human history across every culture, every century, every continent built their entire philosophy around introspection. 2. “Introspection is therapy” Calling introspection “therapy” is like calling training as a pro athlete “rehab”. Introspection is a performance tool that delivers clarity, creativity, intrinsic life satisfaction, and leads to positive contributions to the World. Without introspection, you are just living your life by someone else’s rules based on what society programmed you to believe. 3. “Introspection is Dwelling in the Past” This is completely backwards. Introspection is primarily a tool you have for the present and the future. The past is just data. A surgeon reviews past operations not to feel bad about themselves, but to operate better tomorrow. 4. “Introspection is about self-criticism and feeling guilty." Ironically, introspection is the only true cure to negative self-talk and feeling guilty. You can’t resolve something you’ve never examined. 5. “Sam Walton didn’t do introspection and he built Walmart and got rich, so let’s celebrate that” Walmart relies on cheap manufacturing that destroys the environment. They have incredibly low wages and incredibly high employee turnover. They were incriminated for dispensing massive quantities of opioids into communities and contributing to the nationwide opioid epidemic with a $3.1 billion lawsuit settlement. They sell ultra-processed foods that contain carcinogens and other terrible ingredients, contributing to the obesity, diabetes & chronic disease crisis in America. Sam Walton got rich. America got sick. Most people who bypass introspection focus solely on getting rich and don’t care what collateral damage they cause along the way to families, communities, and the environment. _ Introspection is the foundation of life satisfaction and positively impacting the world. It’s also worth noting that telling founders and builders that introspection is worthless is very convenient when you’re the one sitting at the top of the capital stack profiting from their hard work and self-sacrifice. Be careful who you listen to.

I grew up lower-middle class. I always believed money would solve my problems. That's what most of us are conditioned to believe. What actually happened was the opposite. In 2021, we were adding $1MM+ ARR every month at Refine Labs. Rapid growth. Making more money than I ever imagined. 50+ people on the team. Social media blowing up. On the outside, everything looked great on paper. On the inside, it didn’t feel like I thought it would. -Mid-grade anxiety multiple times a week that threw me off for hours.  -Taking 3 hours to fall asleep while my mind raced through everything I needed to fix.  -Three months to make decisions I already knew were right.  -Feeling guilty while on vacation if I wasn't working.  -Constantly comparing myself to people raising $100MM+ even though I was objectively succeeding. ___ More money meant more responsibility. More people relying on me. And it exposed everything inside me that I hadn't trained. It was like I was trying to run a marathon without ever training. Two miles in, out of breath, running out of gas. Willpower, discipline, and hustle only get you so far. That's when I had the "aha" moment that changed my life: these aren't personality traits. They're symptoms. Anxiety. Self-doubt. Burnout. Guilt. Overthinking. Comparison. Imposter Syndrome. Second-Guessing. They all have the same root cause: an untrained subconscious mind running default programs installed by family, school, work, media, and society. Just like physical symptoms show up when you try to perform athletically without training, these symptoms show up when you try to perform at a high level of life without training what's inside us. When you train the root cause directly, the symptoms get dramatically reduced or eliminated entirely. I haven't felt a single one of these in more than two years. When the symptoms go away, the momentum is insane. You have no idea how much this internal friction has been slowing you down until it's gone. We train our body. We train our mind. Training your subconscious is how to unlock the next level. High performers train everything, except this. And ironically, it's the highest leverage place to unlock new levels of performance and freedom.

Most people pursue freedom externally. Money. Status. Achievement. Recognition. And in the process, they achieve success, but not freedom. They win in one or two dimensions of life while remaining trapped in most of the others, without ever knowing why. I know because I lived it. I made the money. Amassed the followers. Scaled the business. Everything that was supposed to mean freedom. And yet: -I took 3 hours to fall asleep every night. My mind racing through everything I needed to do, every problem I needed to solve. I ran on 5 hours of sleep per night for years. (Mental Freedom = 2/10) -I felt disconnected from purpose. The work looked meaningful from the outside. It felt hollow from the inside. (Purpose & Mission Freedom = 3/10) -I couldn't take a vacation longer than 5 days without feeling guilty for not working. I didn’t even want to take vacations, because I would return to 1,000 unread emails and feel even further behind. (Time Freedom = 2/10) -I felt obligated to spend time with people I didn't like or want to be around because my business depended on it. (Social Freedom = 2/10) -I was on Zoom calls all day every day doing work that drained me, and had no space to work on creative projects that light me up. (Creative Freedom = 3/10) By every external measure, I had made it. But it didn’t feel like I thought it would. And I definitely wasn't free. That's when I realized: financial freedom is real. And it's also just one dimension of freedom. There are nine others. And most high achievers are completely trapped in several of them while chasing just one. So I mapped them. The 10 Dimensions of Freedom: 1. Time Freedom 2. Social Freedom 3. Creative Freedom 4. Financial Freedom 5. Health Freedom 6. Location Freedom 7. Purpose & Mission Freedom 8. Relationship Freedom 9. Mental Freedom 10. Spiritual Freedom If this resonates with you, try this: Score each one from 0 to 10. A 10 means you feel completely free. A 0 means you feel locked in a jail. Most people have no 10s. And no 0s. Find the dimensions where you're scoring the lowest. Ask yourself what the single highest-leverage shift would be to move that to a 7 or 8. You'll be surprised how fast things can shift. Something shifted when I redefined what “success” and “freedom” meant to me. And my life completely changed. Every decision I make has to raise all the dimensions. I don't pursue financial opportunities that cost me mental freedom or time freedom. I don't say yes to work that buys money but drains purpose or creativity. When a decision increases freedom in one dimension while collapsing another, it's not actually freedom. It's a trade. This shift in my “north star” made such a profound impact in my life. I think it can do the same for so many people. Which ones do you rate the highest and lowest? #freedom #life #growth #frequency

Nervous system science is one of the most untapped frontiers in human performance. “These results are insane! What are you doing?” That’s what Ben Lee said to me at re:center last November after my nervous system scan. He’s tested hundreds of people, including celebrities, athletes, influencers, high-profile CEOs, and executives. And almost nobody has results like mine. I was actually surprised when I saw them, because “regulating my nervous system” was never a goal. I don’t do breathwork.  I don’t meditate.  I don’t cold plunge and sauna.  I don’t go to therapy.  I don’t speak affirmations or do vision boards. But for the past few years, basically everyone I meet in person comments on my calm, grounded presence. And having this consistent baseline state results in: -Complete nervous system regulation without breathwork, meditation, or active practices -Continuous access to deep creativity and vision -Ability to access flow state consistently for extended periods of time  -Biological age is 8 years lower than my chronological age -Stress, anxiety, guilt, shame, frustration are essentially gone. Not managed. Gone. So how did I do it? For 5+ years, I’ve had a consistent Frequency Training practice that identifies the rigid or threat-based beliefs that actually cause dysregulation in the first place, and upgrades them through targeted handwriting routines that activate neuroplasticity. We call this Imprinting. We use handwriting because research shows it’s the most effective for creating structural upgrades in neural pathways. Shown to be far more effective than typing, speaking, reading, visualizing, or meditating. Everyone has been focused on Nervous System Regulation. The real goal is Nervous System Capacity. And beliefs are the Number 1 driver to Nervous System Capacity. You can meditate and breathwork and cold plunge and journal all you want. But those practices regulate your state. They don’t change the underlying drivers of why you’re dysregulated in the first place. – P.S. Almost everyone gets a blood test and adjusts their lifestyle accordingly. Almost nobody has done a nervous system scan. Nervous system science is one of the most untapped frontiers in human performance & potential.

People are optimizing more than ever and have never felt more behind. People are learning more than ever and have never felt more unclear. People are working harder than ever and the returns on effort are diminishing faster than ever. People are achieving more than ever and have never felt more empty. People are coping more than ever and have never felt more burnt out. People are more connected than ever and have never felt more disconnected from themselves. __ If any of that resonates with you, here’s why: It's because the game changed. And you're still playing the old one. What you're feeling is the tax of playing the old game while it's actively collapsing. This has happened before. And history is repeating itself. In the 1970s, machines commoditized physical labor. The value of a human shifted from their body to their brain. Factory workers who did not adapt, worked harder, learned more skills, and it didn’t matter. The returns on their effort declined every year. They were playing a game they couldn’t win. This was the shift from the Industrial Era to the Information Era. Now, AI is commoditizing knowledge work. And the value of a human is shifting again. From the information they have in their brain to their internal state - their frequency. Knowledge workers today are pushing harder than ever playing a game they can’t win. Learning more, working harder, optimizing harder. They learn, grind, burnout, and then cope with vacations, meditation apps, productivity frameworks, therapy. They are managing the symptoms of a game that no longer works instead of recognizing the game has changed. This is the shift from the Information Era to the Frequency Era. Industrial Era = Labor. Machines replaced that.  Information Era = Knowledge. AI is replacing that.  Frequency Era = Internal State. Nothing can replace that. Each transition, the scarce resource moved one layer deeper into what makes a human irreplaceable. The people who will thrive in this shift are not the hardest workers or the most optimized. They are the clearest thinkers. The calmest under pressure. The most creative. The most discerning. The most connected to themselves. The most intentional about how they design their lives. Are you doing the same thing a factory worker did when the computer was invented? Playing the old game harder instead of recognizing the new one has already started. The only question is how long it takes to see what’s really happening.

Here are the top 5 ways I’ve found to improve HRV: 1. Zone 4+ Cardio. The research is clear and matches my personal experience: high-intensity cardiovascular training is a top way to improve nervous system balance and increase HRV. I target 60 minutes of Zone 4-5 cardio per week. 2. No Alcohol. Once I collected the data of how negative even 1 drink is on HRV, it was easy to quit forever. Even 1 drink literally tanks HRV, and the negative effect seems to last more than just the next day. 3. Reduce or Eliminate Stress. Stress reduces HRV and lowers your body’s ability to rest, recover, and regulate. Address the root causes of stress (identity, beliefs, intentions, emotional suppression, and environment) so your nervous system recalibrates and HRV rises. 4. Daily Frequency Training. In the World dominated by headlines of biohacking, productivity hacks, and 996 hustle culture, a majority of humans significantly underestimate the immense impact cognitive-emotive mastery has on longevity, health, well-being, life satisfaction, and overall performance. When your internal systems are trained, the parasympathetic nervous system gets more active, and HRV rises. 5. Consistent, High Quality Sleep. Build a simple evening routine with a consistent bedtime 7 days a week. I get 7:30 - 9:00 hours of sleep every night. Waking up without an alarm is a game-changer and allows your body to decide the optimal time to wake up. #health #life #performance #frequency #growth p.s. HRV (Heart Rate Variability) measures the variation in time between each heartbeat. Higher HRV = a more resilient, adaptable nervous system. Lower HRV = a system stuck in stress. It's one of the best biomarkers we have for overall health and performance.

Here are the 12 most important human skills to thrive in the future of AI: 1. Clarity - The ability to cut through infinite information, competing priorities, misinformation and external pressure to see what’s actually true and what matters. 2. Self-Trust - The ability to make decisions for yourself and commit to them fully without needing permission, consensus, or reassurance from others. Backing your own judgement. 3. Discernment - The ability to distinguish what’s genuinely right for you vs. what’s not. Clarity lets you see. Discernment lets you choose. 4. Equanimity - The ability to maintain calm, grounded internal stability regardless of external conditions. 5. Emotional sovereignty - The ability to hold the authority over your own emotional experience. External circumstances do not dictate how you feel. 6. Creativity - The ability to create something that didn’t exist before by generating original ideas and vision that no dataset can produce. 7. Deep human connection - The ability to be fully present and build trust with another person through authentic relating. 8. Vision - The ability to hold a picture of what’s possible that goes beyond what’s currently real. Seeing a future that doesn’t exist yet and moving toward it. 9. Intuition - The ability to access deeper knowing that goes beyond logic or data. 10. Autonomy - The ability to live and operate from your own authority. Governing yourself. Not deferring to systems, institutions, or other people’s expectations to define who you are or how to live your life. 11. Adaptability - The ability to move fluidly when conditions shift. Flowing with change as the default rather than resisting it. 12. Intentionality - Designing every part of your life deliberately rather than living on autopilot. __ These are the human skills that can’t be automated. They can’t be outsourced. And they can’t be replaced. They're in you. They aren’t personality traits. They’re trainable skills. Just nobody ever taught you how. These skills mattered less when information was finite, change was slow, and one career could last a lifetime. But now AI has infinite information, it works 24/7 without burning out, and rapid change is constant. These 12 skills aren’t built from reading about them. You can’t think your way into self-trust. You don’t build emotional sovereignty by listening to a podcast. It’s not information you learn. They’re skills that need to be trained. Just like you can’t get in shape from reading a LinkedIn post about doing pushups. You build strength by training consistently with an intentional plan to activate neuroplasticity until the skill becomes automatic. Maybe you don’t consciously realize it yet, but you’re already starting to feel the cracks of the old game collapsing in real-time. The rules we were given for how to succeed, what’s “responsible”, and what a good life looks like were written for a World that no longer exists.

Building a new category isn't for the faint of heart. You’ll be misunderstood for a while. Some people will make fun of you. People will naturally try to fit what you're doing into a box they already know. Initial growth is a lot slower than fitting into an established category with existing market demand. It’s WAY harder to sell something that people need, but don’t think they want. That's the tax of category creation. You're not just building a product. You're building understanding. Most builders can’t stomach these tradeoffs. Or their investors won’t allow it. So they collapse back into copying competitor features and positioning in a category people already think they want. But for a Category Creator, the future is INEVITABLE. It’s only a matter of time. It’s not my first rodeo building a new category. Here are the top lessons I’ve learned: 1. 𝐑𝐞𝐣𝐞𝐜𝐭 𝐭𝐡𝐞 𝐩𝐫𝐞𝐦𝐢𝐬𝐞. The World is the way it is because someone in the past decided that’s how it will be. With AI, the premise of most existing categories no longer holds and is ripe for disruption by new market categories. 2. 𝐃𝐨𝐧’𝐭 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲, 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐁𝐄 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭. Category creation isn't a positioning exercise. If the only thing separating you is language, you don't have a category. You have a rebrand. 3. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬. The market won't understand you for a while. Your customers will. Build for them. Let their results do the talking. 4. 𝐃𝐨𝐧’𝐭 𝐩𝐮𝐭 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐢𝐧 𝐚 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐜𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐯𝐢𝐬𝐢𝐨𝐧. The moment you need revenue to survive, you'll be tempted to collapse into an existing category because it creates short term revenue at the expense of long-term vision. 5. 𝐇𝐢𝐫𝐞 𝐛𝐞𝐥𝐢𝐞𝐯𝐞𝐫𝐬, 𝐧𝐨𝐭 𝐨𝐩𝐞𝐫𝐚𝐭𝐨𝐫𝐬. Early team members need to feel the mission in their bones. You can't hire someone who needs a playbook because the playbook doesn't exist yet. 6. 𝐘𝐨𝐮'𝐥𝐥 𝐟𝐞𝐞𝐥 𝐛𝐞𝐡𝐢𝐧𝐝. 𝐘𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭. Every category creator looks at established competitors with bigger numbers and faster growth and feels like they're losing. You're not playing the same game. They're optimizing inside a box. You're building a new one. The metrics don't compare until the category tips. Building a category is slower, harder, and lonelier than competing in one. But Category Creators wouldn’t have it any other way. The people who stay the course are the ones who build the future. #business #leadership #category #strategy

Contrary to what every influencer on the internet tells you, you don’t need to suffer to be successful. Here’s how it actually works: 1. You hear advice from influencers, news, media, family, work, coaches, everywhere enough that “you need to suffer to be successful” begins to feel like a fact (it’s not). 2. When you believe, “I need to suffer to be successful”, you will invite suffering into your life. 3. When suffering happens, you’ll believe it’s a good thing and a sign you’re on the right track. Grinding and hustling feel like a sign of importance. This is called confirmation bias. 4. You will subconsciously create your own suffering for no reason. 5. Some people happen to become successful despite all they’re suffering, and then spread the mantra as “credible advice,” and the cycle repeats. So here’s the truth: - Suffering in no way guarantees success. Suffering is just suffering. -If you believe you need to suffer to be successful, you surely will suffer along the way. -Our subconscious beliefs literally write the script for our life. They are super powerful and rarely questioned. -Most people never question their subconscious beliefs because they mistake them for facts, not choices. __ One major part of training for freedom with ENCODED is to identify all these invisible rules of the game of life that we’re currently playing by. To clearly see how OUR BELIEFS are actually the number 1 thing that’s preventing us from living the life we actually want. Our beliefs create our emotions, drive our actions, determine what we think is safe, fun, acceptable, irresponsible, or risky, and how we relate to everything in our life, like time, money, purpose, relationships, leadership, work, creativity - everything. Once you see it, you can’t unsee it.

In the 1940’s Doctors told everyone not to exercise because it could damage their heart. It was medical consensus. In the 1950’s, Time Magazine and Newsweek ran pieces saying lifting weight was only for circus performers. In the 1970’s, only 15% of Americans exercised regularly. By the 1980’s, science started catching up. Running went mainstream. Aerobics classes. Gym culture emerged. By 2010, it was settled: Not exercising is irresponsible and is a long-term medical health risk. Basically everyone now agrees that exercising regularly is good for them. The arc from “Doctors warn against it” to “Not doing it is irresponsible” took about 70 years. __ Now, Frequency Training is about to go through the exact same progression. Right now, most people don’t know what it is. Some discredit it or make fun of it. And lots of people don’t think they need it. But the science and evidence is already super clear. And continuing to build. Early adopters are experiencing life-changing benefits that will lead to powerful long-term outcomes. And it won’t take long for people to realize that not training your internal state - your identity, beliefs, and intentions - is just as irresponsible as not training your body. Tens of millions of people are going to do it. It’s inevitable. The only question is how long it takes.

If an influencer told young people to smoke cigarettes, they'd be canceled in hours. But they encourage young people to drink alcohol. And they're being celebrated for it. A study published in JAMA Pediatrics found that young adults who saw influencers drinking on social media were 73% more likely to want to drink themselves. When they viewed the influencer as trustworthy, that number jumped to 5x more likely. The science on alcohol is not ambiguous. It damages the brain, disrupts the nervous system, weakens the immune system, destroys sleep quality, increases anxiety and depression, depletes your energy, and is directly linked to multiple forms of cancer. But alcohol gets a pass. Because the belief that drinking is normal, fun, and harmless has been engineered by the alcohol industry's marketing and advertising over the past 100+ years and reinforced by society, celebrities, and influencers, until most people never even think to question it. It's called The Alcohol Contract. One of hundreds of invisible programs installed in us by media, advertising, family, school, and culture, and reinforced so often that it starts to feel like a fact. These Invisible Contracts quietly run your life and steal your freedom, until you see them for what they are - subconscious programming. The research is clear. Alcohol has tons of negative effects and no tangible positives. And influencers using their platform to normalize it to millions of young adults is irresponsible. Anxiety and depression among young adults are at the highest levels ever recorded. 42% of Gen Z is currently in therapy, and rising. The U.S. Surgeon General has declared youth mental health a national crisis. Maybe it's time we start questioning what we're normalizing instead of reinforcing it.

If an influencer told young people to smoke cigarettes, they'd be canceled in hours. But they encourage young people to drink alcohol. And they're being celebrated for it. A study published in JAMA Pediatrics found that young adults who saw influencers drinking on social media were 73% more likely to want to drink themselves. When they viewed the influencer as trustworthy, that number jumped to 5x more likely. The science on alcohol is not ambiguous. It damages the brain, disrupts the nervous system, weakens the immune system, destroys sleep quality, increases anxiety and depression, depletes your energy, and is directly linked to multiple forms of cancer. But alcohol gets a pass. Because the belief that drinking is normal, fun, and harmless has been engineered by the alcohol industry's marketing and advertising over the past 100+ years and reinforced by society, celebrities, and influencers, until most people never even think to question it. It's called The Alcohol Contract. One of hundreds of invisible programs installed in us by media, advertising, family, school, and culture, and reinforced so often that it starts to feel like a fact. These Invisible Contracts quietly run your life and steal your freedom, until you see them for what they are - subconscious programming. The research is clear. Alcohol has tons of negative effects and no tangible positives. And influencers using their platform to normalize it to millions of young adults is irresponsible. Anxiety and depression among young adults are at the highest levels ever recorded. 42% of Gen Z is currently in therapy, and rising. The U.S. Surgeon General has declared youth mental health a national crisis. Maybe it's time we start questioning what we're normalizing instead of reinforcing it.

Most people are playing the game of life by rules they never consciously chose. I know because I lived it. Here's how it goes: Learn. Grind. Achieve. Burnout. Repeat. Learn. Read another book. Listen to more podcasts. Save another social media post for later. Someone out there must know more than you. Listen to them instead of yourself. And as you go, you get deeper entrenched in playing the game of your life by someone else's rules. Grind. Do the hard things. Everything you want is on the other side of pain. You need to suffer to get to your goals after all, right? You tell yourself it will just be for a season, but deep down you know there's no light at the end of the tunnel. Achieve. The focus is all on achieving externally. You reach that next milestone. The one you thought would finally make you happy. You get that promotion. Buy that car. Hit that next income bracket. But it doesn't feel the way you thought it would, does it? Burnout. You start dreading Monday on Sunday afternoon. You tell yourself you just need a vacation, but the vacation does not fix it because the game is still waiting when you get back. 1,000 unread emails. The same meetings. It feels like running on a hamster wheel but you tell yourself "this is just how life works." Repeat. Back to square one. More books. More podcasts. A new strategy. A new framework. Maybe this time it will be different. But the game has not changed. The rules have not changed. And every cycle drains you a little more than the last. ___ It took me 34 years to realize I was winning at a game I didn't even want to play. That's when I started asking the real question: What if the game itself is broken? Not me. Not how hard I worked. Not how smart I was. The game. So I stopped optimizing inside it. And I rewrote the rules entirely. Complete freedom over my time. Work that energizes me instead of leaving me drained. A clear purpose that makes a meaningful impact on people’s lives. A relationship built on real partnership. Friends that empower and inspire each other. Top 1% health. Deep self trust and inner peace. A life I don't need to escape from. It didn't come from another book or a better productivity system. Those just help you run faster on the same hamster wheel. It came from getting clear on what I actually wanted. And being willing to trust myself fully and build toward my life vision instead of toward someone else's definition of success. Nobody told me I was allowed to do that. That's the thing nobody tells you while you're in it: The rules weren't built for your freedom. You're allowed to rewrite them.

Every upgrade in your life follows the same 5-step process, even when you're not aware you're doing it. Contrary to popular belief, you don’t need to suffer and grind to upgrade your life. "Fake it till you make it." “Just push through.” “What you want is on the other side of something hard.” “Pain is necessary.” All the stereotypical advice leads you to the same place - Willpower. And research shows willpower burns through cognitive resources fast, which is why change feels hard, draining, and rarely sticks. That’s why 91% of New Year’s Resolutions fail. So here’s the truth. All sustainable transformation follows a predictable 5-stage process. Once you know it, everything changes. 1. Awareness. Noticing the pattern AND understanding why it's happening. Ex. "I'm overworked and burnt out because I don't believe clients will trust my team to do the work to my standards." 2. Identity & Belief Upgrade. This is the most important step. The internal shift. Without it, nothing else holds. Ex. "I'm a visionary leader who empowers others to thrive. Delegation expands my impact. When I let go, others rise, systems strengthen, and my business expands." 3. Anchoring. The first visible change. This is breaking autopilot and doing something different than what you would've previously done. Ex. Instead of grinding in client meetings every day, you block one full day with no meetings to focus on strategy and visionary work. 4. Stabilization. The new identity starts to set. You wobble, relapse, but return faster. Through repetition and neuroplasticity, the change becomes sustainable. Ex. You delegate, then step in and micromanage. You block days off, then break the boundary when clients have urgent requests. But over time, the new way of operating becomes more consistent. 5. Embodiment. The new identity is no longer something you do, it's who you are. You don't need to think about it. You don't need to try. It's just how you operate now. Ex. You delegate naturally. You hold boundaries without effort. Being a visionary leader isn't something you try to do, it's just who you are. __ Most people start at step 3. They try to change their actions first. That's the hard way. The highest leverage place to focus is your identity, beliefs, and intentions. When those upgrade, new behaviors integrate naturally. This is what ENCODED trains daily. Instead of grinding through change with willpower, we leverage neuroplasticity to train our Frequency (identity, beliefs, and intentions) that drives every emotion, behavior, decision, and result in our life. Once you understand the process and see it working, continuously upgrading your life stops feeling random, slow, and hard, and starts feeling smooth, predictable, and sustainable. #growth #life #frequency #willpower

There are two main ways people can relate to money: 1. Money is a measure of self-worth. When you relate to money this way: The goal is to chase and accumulate money and possessions so you can impress other people or feel better about yourself. You constantly compare yourself to other people’s money, status, funding or achievements, leading to chronic dissatisfaction. No matter how much money you have, whether it’s a little or a lot, it’s just never enough. You are dependent on money to feel a sense of self worth. 2. Money is a natural byproduct of creating a positive impact for others. When you relate to money this way: The internal driver is to follow your passion and positively impact others. And when you positively impact others, money is a byproduct. You view money as a tool for creation and impact, not a scoreboard. You source your self-worth internally, and therefore are not dependent on money, achievements, funding, or praise to feel good about yourself. __ How you relate to money has nothing to do with how many zeros are in your bank account. It’s not about wealth or income. It shifts when you source your self-worth internally and stop depending on money as external proof. And from there, your decisions change.  Your sense of purpose gets clearer.  Your intentions for why you're doing things get a lot more pure. You get joy from making a positive impact for others, instead of extracting their resources to feel better about yourself. And ironically, you end up making a lot more money. Freedom starts inside you.

9 months into building my first business, Refine Labs, nobody took me seriously, then something shifted. Up to that point, people made fun of me. People argued with me and pushed back about how much they needed their MQLs. The people who were profiting off the B2B Marketing World staying the same tried to discredit me. But about 9 months in, in January 2020, credible people started reaching out to me privately - in the LinkedIn DMs and on phone calls. All telling me I was right. They understood what I was sharing, and they were seeing the same thing. A few months later, growth accelerated rapidly for years. Unstoppable. And we positively impacted the lives of thousands of B2B marketers, hundreds of B2B companies, and changed the landscape of B2B marketing forever. To me, it was always INEVITABLE. It just took a little time for the world to catch up. __ Well, now we’re 9 months into building ENCODED. And the same thing started happening 2 weeks ago. Phone calls, DMs, voice notes. Credible, experienced, talented people telling me they get it now. And most importantly - the people who are actually using it. People calling ENCODED: “Life Changing” “Monumental”  “Mind Blowing” 6 months ago, people were calling me a marketing grifter lol Fast forward to now, more than 500 people have been positively impacted by using the ENCODED system. That’s 500 lives. And that impact ripples into their relationships, families, teams, and communities. Again, INEVITABLE. It just takes a little while for the world to catch up. __ When you’re challenging the status quo and paving new roads, the only question is can you deal with being misunderstood while the World catches up. Most people can't. They fold like a cheap chair. The resistance feels like rejection. The people trying to discredit you feel like proof you're wrong. They care too much about what other people think of them, so they dismantle their vision to fit into what people will like, understand, and praise. And in that process, they lose all the magic of their vision. People making fun of you early is actually a GOOD sign. It means you're threatening a status quo that people have grown comfortable with. The real signal to pay attention to is different. It's the private DMs. The quiet phone calls. The people who get it but aren't ready to say it publicly yet. That's your leading indicator. That's the world catching up in real time. When you KNOW it’s inevitable, HOLD THE LINE. The world will catch up to your vision.

Chasing success is costing you freedom. Lots of people are feeling overworked, drained, and like they can't keep up. They're blaming it on AI. It has nothing to do with AI. It's that they're playing a game that's collapsing in real time. The game is called Chasing Success. And every time you chase success externally, you pay a tax on your Freedom. That's called the Freedom Tax. And the feeling is very common and very consistent: -Overthinking, overworking, and burnout cycles -Constant urgency, anxiety, or pressure -Outsourcing your own self-trust to people you think know better -Feeling stuck, like the effort isn't producing the returns it used to -A persistent sense of feeling like you're falling behind no matter what you do And the most important thing of all? While you're operating here, you think this is "just how life works". You think it's normal. And because you think it's normal, you don't question the game. You cope, recover, and keep playing. This has nothing to do with AI. It has everything to do with how you're operating. This is Tier 1 Freedom. Our data at ENCODED suggests more than 80% of the population operates here, regardless of their bank account, followers, status, funding, or connections. Whether you're "successful" on paper has nothing to do with your level of freedom. Because freedom isn't one thing. It's ten. → Time Freedom → Financial Freedom → Mental Freedom → Spiritual Freedom → Purpose Freedom → Creative Freedom → Relationship Freedom → Social Freedom → Health Freedom → Location Freedom Which of these are you sacrificing while chasing success? Most people optimize hard in one or two areas of freedom while quietly compromising in all the others. That's the Freedom Tax. Here's what changes everything: Freedom starts within you. It's not found. It's not achieved. It's trained. When you stop chasing success externally and start training freedom internally, you stop playing by someone else's rules. You write new rules for the game. Built around the life you actually want to live.

Everything is the way it is, because someone decided that’s how it will be. Usually a LONG time ago. And most people still agree to it without ever questioning it. Here’s a framework for independent thinking that’s allowed me to build 3 successful bootstrapped startups and exit one in less than 7 years: Look at anything in life and ask: 1. Why is this the way it is? 2. Who decided it would be this way? 3. When did they decide it would be this way? 4. What might’ve been their motivations for it to be this way? 5. What’s changed in the World since they decided it? 6. If I started over today, would I still do it this way? And almost always, the answer to that last question is NO. Here’s an example to illustrate the point: The “Work Week” is Monday through Friday. “Weekends” are Saturday & Sunday for “balance”. 1. Why is it this way? Labor workers in the early 19th century were working 80 hour weeks and it was brutal and unsustainable. 2. Who decided? Factory owners normalized the 5-day, 40 hour work week in 1926 so labor workers would be more productive. 3. When? The Fair Labor Standards Act became a federal law in the USA 1938. 4. Their motivations? Because factory owners needed predictable shift patterns and labor workers needed minimum recovery. 5. What’s changed? Most people don’t work in factories anymore. Output is no longer measured by clocks and physical labor. Computers. The internet. Remote work. AI. Async collaboration. Globalization. The list goes on and on. 6. Would you design it this way today? No. Nobody designing an optimal structure for knowledge work from scratch today with a fixed 9-5 schedule with 2 specific days “off”. __ But still, people sit at their desk at 10am on Tuesday when there’s no meaningful work to do and they’re not feeling creative. People feel guilty for doing a passion project on Saturday because it’s supposed to be for “balance”. People feel dread on a Sunday when the “weekend” is coming to a close. Just because a lot of people happen to agree to it right now doesn’t mean it’s real. That’s a subconscious program running that quietly caps your potential and steals your freedom. And most people don’t even realize it’s there because they assume it’s a fact, not a choice. We all have thousands of these subconscious programs running. The only question is whether you are running Default Programming or intentionally choosing them for the life you want to live. The first step is to see the programs clearly. Then you can rewrite the rules of your life any time.