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Duna S.

@dunasabbagh

Lead Strategist @ WUDUH 👩🏻‍💻 | Business, Brand, Product & Growth Strategy 💡 | Turning Insights into Action & Action into Results 🎯

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HR & Work

9mo

Some rooms tell you instantly you’re in the right place. Mine was inside Oasis500. I left wanting to be like everyone there. I went to learn about venture capital in Jordan and admitted I only knew VC at a high level, then Luma Fawaz broke it down so clearly the whole room could follow. The topic was new to me but the energy was familiar: A room full of women with powerful, diverse paths. I didn’t know whose footsteps to follow. The takeaways I haven’t forgotten: • Expertise isn’t just what you know, it’s how you communicate it. • Confidence grows when ideas are accessible. • Ambition is contagious, choose your rooms wisely. Thank you Oasis500 and Luma Fawaz for the perspective and the push. I still look back at this day. [Aug 15, 2023] #VentureCapital #WomenInLeadership #WomenInVC #Jordan #Amman #Sunday #Motivation
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HR & Work

9mo

I’m not sharing this for content creation. This is for your acknowledgment. “Plans, planning, strategizing… We MUST have a plan.” I’m a strategist. I love planning. Seeing things align, the final puzzle piece sliding into place. Even outside of work, I need a plan. But in less than 24 hours, life tossed my two-year plan out the window 🪟⛹🏻‍♀️ I was lost. Did I blame life? No. Did I blame myself? For a moment, then I snapped out of it. I blamed the plan. Why? Because you don’t always need one. And when you do, don’t make it airtight. Have an A, B, C, even an E. But leave space to breathe 🧘🏻‍♀️ Leave space for life to fall into place on its own. So here’s my new favorite thing 💁🏻‍♀️ No airtight life plan. Just a vision. And goals that guide me like a GPS… always leaving room for change, and for faith. One piece of advice: Have faith. Have a vision. Add a little planning. That’s enough. The other way around just isn’t helpful. And please, don’t spend your weekend planning your life away. Enjoy it. Sincerely, Duna 👋 #Unfiltered #Weekend #Planning
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HR & Work

25mo

When work presents me an opportunity to be hyperactive at an event, I take it 💜😌 That’s a wrap! 🎬 #WUDUH
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HR & Work

25mo

Have I not mentioned my passion for content creation? Oh no! 😥 The key to engaging reels is to draw the viewer in—make the viewer and the reel one🤞 P.S. Focusing on the most engaging moments allowed me to compile and edit in less than an hour! ✨ Check out our latest reel on WUDUH 🎥💜 #ContentCreation #OrganicMarketing #ContentMarketing
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HR & Work

10mo

Starting in strategy? Avoid these 5 mistakes I made early on: 🙅🏻‍♀️ There's only ONE right way to write a strategy and it must be "by the book." ✅ There isn’t a single right way. Strategy is tailored to your company and the people who will execute it. 🙅🏻‍♀️ A strategy should look and sound sophisticated. ✅ A strategy should be crystal clear to everyone inside and outside of the meeting room. 🙅🏻‍♀️ A strategy should be packed with information on every page. ✅ State the facts and don't overwhelm your audience. If anyone wants to fact-check, point them to the sources at the end. 🙅🏻‍♀️ A strategy should be done on a word document or powerpoint file. ✅ A strategy is still strategy even if it’s a whiteboard in Figma covered in scribbles. 🙅🏻‍♀️ Only a strategist or an executive develops a strategy. ✅ Including your team matters most. If the people responsible for its success can’t execute it, what’s the point? Hang it on the wall. Strategy isn't meant to be rigid or perfect, simply understood. It's execution matters more than how it looks or sounds. As long as the stakeholders and the people executing it: 👉 Understand it 👉 Were part of creating it 👉 Know how to bring it to life successfully You're good. What do you think? Is there one right way to write a strategy? 🤷🏻‍♀️ #Strategy #Mistakes #Learning #StrategyDevelopment
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HR & Work

22mo

#ThisIsHowWeDoIt @ WUDUH 💙
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HR & Work

24mo

Ever been told you were "overqualified" in an interview? 🤔 Let’s flip the script 🔁 In ‘Dear Generation X, You Are Not ‘Overqualified’’, I challenge this old-school label, highlighting the vast potential of Generation X (1965-1980) that Jordanian businesses should fully embrace 🇯🇴 From a Gen Z viewpoint, this article urges us to rethink workplace dynamics. Let’s shape a future where experience and creative ideas converge to drive innovation in our workplaces 👩‍💻⬇️ #Innovation #Workforce #Hiring #Diversity #GenZ #ExperienceMatters

Dear Generation X, You Are Not 'Overqualified'.

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HR & Work

10mo

It's not you. It's the shovel. ...said Frederick to steelmaking workers in 1898 (very paraphrased). Allow me to geek out over THE man who had my tween brain head over heels for business: Frederick Winslow Taylor, aka the "Father of Scientific Management." While consulting for a steelmaking company in Pennsylvania, Taylor noticed workers were using different shovels that slowed them down. Backs hurt. Breaks were frequent. Performance could surely be better. He could’ve brushed it off, because, you know, if you’re hired to shovel piles of dirt in 1898, back pain comes with the package. However, he was puzzled. And boy, do I love a good unpuzzle story. He took his stopwatch and measured the time it took for hired men to move dirt from a pile onto the machine. Why? Not to find out which employee was lazy, which was the strongest, or which was the weakest. Not to create performance reports and fire his low-performing employees or surprise them with a PIP. What if, just what if, the problem is the shovel? Ingenious, I know. He set off to find the shovel size that completed the job fastest. The next day, he adjusted the shovel size and recorded the time it took the men to move the pile. He repeated this with different sizes until he found the *perfect* shovel size. Employees reportedly earned 35% more on average while the company paid significantly less. Talk about a win-win situation. “In the past the man has been first; in the future the system must be first.” Taylor’s curiosity and problem-solving mindset are what pushed me to want to kick-start a career in business. I was able to step into his shoes and feel the curiosity he felt. It gave me the itch to try and solve challenges the moment I see them, and to approach each as a puzzle, or trial and error, rather than a barrier, hoping I’d land win-win situations, although I’d be no Frederick Winslow Taylor. Maybe when we feel frustration that our teams aren’t performing as they should, we should swap our frustration for curiosity. Maybe it’s not them, maybe it’s the tools, maybe it’s the system, and maybe, just maybe, we'd be able to ~taylor~ the tools to them (pun intended). Always remember, Taylor would check the tool first. Isn’t this so cool? Attached for your enchantment is one of the earliest examples of industrial engineering and optimization through data visualization. Taylor’s shovel efficiency chart ⬇️ #Leadership #Management #ScientificManagement #Taylorism #Storytelling #ContentCreation
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HR & Work

37mo

Should Women and Youth Play an Augmented Role in Jordanian Politics? (The University of Jordan / National Culture) Over the past 20 years, women’s role in Jordan’s political system has been steadily increasing since the introduction of the first quota in 2003 where 6 parliamentary seats were reserved for Jordanian women. However, Jordanian youth’s participation was reported below average in comparison to youth across the MENA region in research undertaken by OECD in 2020. According to multiple sources, it is evident that Jordan’s government and His Majesty King Abdullah || have been aiming to heighten women’s and youth’s political participation to stimulate Jordanian economic, political, social and cultural growth. In 2019, the Ministry of Youth established its National Youth Strategy (2019-2025) where it acknowledges the vitality of youth participation and empowerment across political, social and economic fields and aims to increase the level of attention given to young jordanians through its strategic objectives. His Majesty King Abdullah || continuously supports and challenges young men and women to take on a bigger role in Jordanian’s progress and to unleash their potential through various speeches and meetings with local communities. During a meeting with women activists in January 2022, His Majesty stressed that youth and women are a driving force in all tracks of the reform process. And in March 2023, at a meeting with women entrepreneurs, King Abdullah emphasized women’s crucial role in Jordan’s progress, calling on them to take on leadership and administrative positions. As a young Jordanian female, it is inspiring to witness Jordan’s growing support for young men and women’s participation in political and economic fields. Increased representation in Jordan’s political system paves the way for modernization and growth in all aspects with more voices shining through. What do you think? What can a more inclusive political life support Jordan with? #Politics #Youth #Women #Growth
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