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Naomi Simson OAM's Recent LinkedIn Posts
Naomi Simson OAM
@naomisimson
B.Comm FAICD Non Exec Director, Entrepreneur, Business Owner, Keynote Speaker, Author
Posts
Naomi Simson OAM
Sales & Marketing
4mo
HELP! The data is in... and it's not good. The sound of closing doors on our high streets is getting louder, and the latest research confirms what many of us have been feeling. This isn't just a statistic; it's a structural crack in the very backbone of our economy. As leaders, we have a strategic imperative to understand what's happening. Small business isn't a line item; it's the ecosystem that fosters innovation, creates local jobs, and builds our communities. I've written an urgent post about this trend and the simple choice we all have to make. What you don't know about the state of small business will impact us all. I strongly urge you to read this: https://lnkd.in/gfnwytFm
#AustralianBusiness #SmallBusiness #Economy #Leadership #BusinessStrategy #SupportLocal #WakeUpCall
154
Naomi Simson OAM
Sales & Marketing
4mo
SEO has changed more in the last year than it has in the last 20 years. It is not just about ranking organically in Google it is also about making sure that content is available for the many and various LLMs. Finding organic audiences - that is the right people coming to learn about you is most important. It is not a quantity game but a quality game. People have asked how I stay up to date. And my theory has alway been find someone who is truly great at a particular niche and learn as much as you can. SEOTopSecret continues to help me on this journey... https://lnkd.in/g9v-bJFc (I simply cannot be an expert in everything) but a remain deeply curious. #SEO #businessgrowth #scaleup #domainauthority
48
Naomi Simson OAM
Sales & Marketing
3mo
Stop trying to be everywhere. It's the worst marketing advice a founder can follow. Time is precious - no matter the automation you might be using. The real secret to customer reach isn't about being louder; it's about being smarter. It's about going deep, not wide, and showing up where your ideal customers are actually listening. This #HandpickedPodcast episode is a playbook for focus. It's a guide to help you stop talking at the market and start building real connections with it. DISCOVER where to place your bets for maximum impact. Listen now on Apple Podcasts. https://lnkd.in/gC8Vmxwd
Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#FounderStory #MarketingTips #CustomerEngagement #LeadGen #Entrepreneurship #Podcast #Deel
33
Naomi Simson OAM
Sales & Marketing
4mo
Insightful stories coming in the new season of Handpicked Podcast (landing Monday 9 Feb) - maybe subscribe so you don't miss and episode
APPLE https://lnkd.in/gbF3bUK
SPOTIFY https://lnkd.in/g5HsXmWY
#businesshacks #businesssuccess #startups #scaleups #growth #podcast
33
Naomi Simson OAM
Sales & Marketing
4mo
This pic is of me on Australia Day - feeling very lucky and grateful to live in this vast land. There are moments in your journey that make you pause and reflect on the path you've travelled... Being named in the Australia Day Honours for service to business is one of those moments for me. It all started with a simple belief that small businesses are the heart of our economy... and every step since, from RedBalloon to Shark Tank, has been about championing that cause.
This honour isn't an endpoint; it's a powerful reminder of the work that still needs to be done to support this vital community. My new blog post is a tribute to them. https://lnkd.in/gxEXXNsq
#OAM #LeadershipDevelopment #Entrepreneurship #AustralianBusiness #FounderMindset #Reflection
177
Naomi Simson OAM
Sales & Marketing
4mo
Your customer playbook for 2025? It's already obsolete.
The shift in customer behaviour over the last 12 months isn't an evolution; it's a revolution. The assumptions your entire marketing strategy is built on... they're likely now a liability. What you don't know you don't know is that your customer is no longer just buying a product; they are investing in values and expecting a stake in the narrative. I've learned that ignoring these deep shifts is the fastest path to irrelevance. My new blog post is a look into these blind spots. https://lnkd.in/gYcCFWtV
#CustomerExperience #FutureOfRetail #BusinessStrategy #MarketingTrends #Leadership #WhatYouDontKnow
28
Naomi Simson OAM
Sales & Marketing
3mo
The business owners myth... "If only I had more resources..." It’s one of the biggest myths in business.
We're taught to see our constraints—a lack of time, budget, or people—as weaknesses to be fixed. But what if they are actually your greatest strategic asset? A small budget forces creativity. A small team forces agility. A lack of time forces ruthless focus.
The most successful founders don't just overcome their limitations; they learn to weaponize them. In the new episode of #Handpicked, we explore the playbook for turning scarcity into your secret weapon.
I'm so proud to have Deel.com presenting this season, bringing these essential conversations to business owners.
Call to Action: Listen to the full conversation on my blog to learn how to turn your biggest constraint into your winning edge.
https://lnkd.in/ge2YmCUM
Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#Leadership #FounderMindset #BusinessStrategy #Innovation #Constraints #HandpickedPodcast #Deel James Yang
24
Naomi Simson OAM
Sales & Marketing
3mo
Thanks for the conversation! - Gerat questions.. great cause. Dress for Success NSW & ACT #panel #IWD #speaking
24
Naomi Simson OAM
Sales & Marketing
3mo
For years, I thought my job as a leader was to have all the answers. I was wrong.
My real job is to ask the right questions... and to create an environment where my team can find the answers for themselves. This is the very essence of leadership coaching. It’s a profound shift from director to developer of talent. It moves you from being the bottleneck to being the catalyst. Looking at the incredible leaders in this photo, I know this is a journey they all understand. It's the move from just managing to truly leading.
My new blog post explores this powerful distinction.
Explore the ideas here: https://lnkd.in/eDq4TdMB
#LeadershipCoaching #CompanyCulture #TeamDevelopment #FounderStory #BusinessStrategy #CareerGrowth
101
Naomi Simson OAM
Sales & Marketing
3mo
The daily stand-up is not a status report. It is the heartbeat of a high-performing team. Its purpose is not to track tasks; it's to find and destroy roadblocks before they derail the day. It’s about alignment, energy, and shared commitment. Done right, it saves countless hours of confusion later on.
The problem is, the stand-up has been corrupted into a slow, meandering meeting that slowly drains the will to live. But the fix is simple. My new blog post outlines the few crucial shifts that transform it from a time-waster into a strategic asset. Invest 5 minutes in reading this to save your team hours every week:https://lnkd.in/gxj9TE-9
#LeadershipDevelopment #TeamManagement #HighPerformanceTeams #Agile #FounderMindset #WorkSmarter
48
Naomi Simson OAM
Sales & Marketing
3mo
Stop trying to fix your constraints. Start using them to your advantage.
This is one of the most powerful mindset shifts a leader can make. Your constraints aren't the barrier to your success; they are the very things that will carve the path for you, forcing you to be more innovative and disciplined than your well-funded competitors. In this episode of #HandpickedPodcast, we dive deep into this counter-intuitive strategy. It’s a lesson in embracing your reality to create remarkable results. A huge thank you to our partners at Deel for helping us share this great business advice.https://bit.ly/4qnEjcs
LISTEN: Discover the framework for turning limitations into leverage.
https://lnkd.in/gm5WXu_w
#BusinessGrowth #LeadershipDevelopment #FounderStory #InnovationStrategy #Entrepreneurship #Podcast #Deel
81
Naomi Simson OAM
Sales & Marketing
3mo
"I'm too busy" is not a badge of honour... it's a symptom of a broken system.
As leaders, our most valuable contribution isn't our ability to do the work, but our ability to think, to strategize, and to work on the business. You cannot do that when your calendar is a wall of back-to-back meetings and operational tasks. Getting more time isn't about waking up earlier. It's about ruthless prioritization, effective delegation, and having the courage to say 'no'. This is the focus of our new Handpicked podcast episode.
Call to Action: Listen to the episode to learn the framework for reclaiming your strategic time and breaking the cycle of 'busy'. https://lnkd.in/gzba4YM9 Thanks to Deel for supporting #handpickedpodcast
#WorkSmarter #LeadershipDevelopment #BusinessStrategy #ProductivityHacks #Entrepreneurship #Podcast
146
Naomi Simson OAM
Sales & Marketing
3mo
The temptation for any founder is to be everything to everyone... but that's a direct path to burnout. The real shortcut to success is focus. It’s a lesson I wish I had learned earlier. It's not just about what you say yes to; it’s about having the courage to say no to the things that drain your energy and distract from your core mission. In the season premiere of Handpicked, presented by Deel, we dive deep into this very challenge.
Call to Action: Follow the Handpicked podcast on Spotify so you never miss a conversation that could change your perspective. https://lnkd.in/gac3t7RH Learn more about Anytime Pay from our partners at Deel here: https://bit.ly/4qnEjcs
#BusinessStrategy #LeadershipDevelopment #SpotifyPodcast #FounderMindset #StartUpGrind #Deel Sheree Andersen 🐘 Deel
63
Naomi Simson OAM
Sales & Marketing
3mo
Many people think I'm an 'ideas girl' - when in reality I believe the businesses I have been involved with are far more about 'getting things done' ie focus and execution. This is a great episode on achieving outcomes. If you're struggling to turn ambitious goals into tangible results, it's time to focus on your team's most critical asset. My new Handpicked podcast episode is a deep dive into this essential skill. It’s your playbook for creating unstoppable momentum in a world that demands constant adaptation.
Listen to "Build Your Execution Muscle" and start closing the gap between your vision and your reality. https://lnkd.in/ghigkM5F Massive thanks again to Deel for your support of the series. (more info on #Deel here https://bit.ly/4qnEjcs )
#BusinessStrategy #Productivity #LeadershipDevelopment #GrowthMindset #ExecutionStrategy #NaomiSimson
28
Naomi Simson OAM
Sales & Marketing
4mo
I have been writing alot more simply because people I meet ask 'What's on your mind?' then they add you have such a strong 'personal brand'... people are interested in what you have to say. But 'personal brand' to me is not about the insta feed, or the number of followers infact I've come to believe we're focusing on the wrong thing. An 'idea' is something you broadcast. It's the thinking, the opinions, the story you tell. But your reputation... that's what is said about you when you're not in the room. Your values. It's the truth of your actions, your consistency, and your character, and it is earned, not created. In any career, your reputation is the currency that truly matters. It's what opens doors long before your 'brand' ever will. My new blog post is a deep dive into this crucial distinction.Take five minutes - and maybe it will save you hours an hours of posts that don't 'fly'. https://lnkd.in/gQgFBCW7
#Reputation #Leadership #PersonalBranding #CareerDevelopment #ExecutivePresence #Trust
66
Naomi Simson OAM
Sales & Marketing
5mo
An AI can be a brutally honest mirror... no make up artist here to make you look your best. It doesn't see your intentions; it only sees your patterns. The themes you return to, the words you use, the philosophy you project... often without even realising it.
As a new year experiment, I decided to look back at my work through this very lens. What are the core themes the machines have learned about me? And are they the ones I intended to project? The answers were a powerful lesson in self-awareness.
You can read the full reflection here: https://lnkd.in/g--Vvjyf
#SelfAwareness #FounderMindset #ArtificialIntelligence #BusinessLessons #FutureOfWork #NaomiSimson
42
Naomi Simson OAM
Sales & Marketing
3mo
Today is International Womens Day #IWD - it's a Sunday - and it is pretty quiet. Yet late last week a number of reports were released. According to the latest Chief Executive Women (CEW) CEO Census, only 12% of ASX200 CEOs are women. And the Workplace Gender Equality Agency (WGEA) reports a total remuneration gender pay gap of 21.7%. Every year I reflect on how far we have come (since my mothers time) and yet how far we have to go (now my daughters time). Here is my #playbook my 5 hacks to assist in moving these statistics. Read the playbook here: https://lnkd.in/g9PkiX6c These pics are a #throwback.
#IWD2026 #Leadership #GenderEquality #CompanyCulture #PayGap #BusinessStrategy #LeadTheChange
61
Naomi Simson OAM
Sales & Marketing
3mo
PODCAST: This is one of the most powerful mindset shifts a leader can make. Your constraints aren't the barrier to your success; they are the very things that will carve the path for you, forcing you to be more innovative and disciplined than your well-funded competitors. In this ep I dive deep into this counter-intuitive strategy. It’s a lesson in embracing your reality to create remarkable results.
DISCOVER: The framework for turning limitations into leverage. Listen to the episode on Apple Podcasts now. https://lnkd.in/gm5WXu_w
A huge thank you to Deel for helping us share this great business advice.Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#BusinessGrowth #LeadershipDevelopment #FounderStory #InnovationStrategy #Entrepreneurship #Podcast #Deel
25
Naomi Simson OAM
Sales & Marketing
3mo
Thanks for the conversation... we covered areas I was not really expecting but I think valuable for all those looking for career growth, from a wise head :) #panel #IWD #keynote.
35
Naomi Simson OAM
Sales & Marketing
4mo
What does it really take to build an empire that lasts over 50 years? i'm only 25 years in at RedBalloon It's a story of tenacity. Of quiet confidence and immense grit. Of starting with a vision and never, ever wavering from it. Carla Zampatti's journey is a powerful reminder that success isn't about the fleeting moments of glamour; it's about the decades of dedication when no one is watching.
She laid the runway for so many Australian entrepreneurs, particularly women, showing us what was possible through sheer force of will and an unmistakable creative vision. My tribute to this incredible founder is on my blog. This photo was taken such a long time ago....which is why it is so distorted. I probably had only been in business for 8 years or so when this was taken. #throwback https://lnkd.in/gvfeV6FS
#FounderMindset #Resilience #BusinessLessons #Tenacity CARLA ZAMPATTI #WomenInBusiness #AustralianIcon #CarlaZampatti This photo was taken such a long time ago....which is why it is so distorted. I probably had only been in business for 8 years or so when this was taken. #throwback
145
Naomi Simson OAM
Sales & Marketing
4mo
The greatest illusion in business right now is that we still control the customer journey. We build the funnels, we map the touchpoints... but the modern customer lives off-road. They are the CEO of their own attention, and the currency they trade in isn't just money; it's trust, authenticity, and their own data. They are more aware of its value than ever before.
What you don't know you don't know is that their operating system has fundamentally changed. Understanding it is not optional; it's survival. I've outlined the critical, often unseen, shifts in my new post. https://lnkd.in/gYcCFWtV
#CX #CustomerJourney #DigitalTransformation #BrandStrategy #FutureReady #Unlearn
60
Naomi Simson OAM
Sales & Marketing
2mo
Most leaders hate conflict. (and I am one of them) But I've learned that at some point you have to lean in to tough conversations. When difficult conversations are silenced, resentment builds, innovation dies, and your best people quietly disengage. The truth is, conflict is often just a misalignment of passion. It's a sign that people care enough to disagree. The skill isn't in eliminating conflict; it's in learning how to manage it productively - Think on the issue not the person. I've written a playbook for leaders on how to navigate these crucial moments and turn friction into forward momentum.
Read the guide here: https://lnkd.in/gWCUwUTD
#Leadership #ConflictResolution #CompanyCulture #TeamManagement #CommunicationSkills #EmotionalIntelligence
44
Naomi Simson OAM
Sales & Marketing
4mo
New Episode : Success isn't found in the opportunities you chase... it's found in the distractions you refuse. For years, I learned this lesson the hard way. I said 'yes' to clients who were a massive distraction, cost a fortune in development, and never actually bought anything. The pivotal moment for me, and for RedBalloon, was when I got crystal clear on the business we were really in.
This is one of the most important lessons for any founder, and it's the theme of our very first episode of the new season of Handpicked. I’m so proud that this season is presented by the team at Deel, who help businesses focus on what matters by simplifying global team management.
Call to Action: Listen to the full episode and read my thoughts on my blog to discover the framework for defining your own 'sandbox'. Read more https://lnkd.in/gDshf5Fk
Learn more about Anytime Pay from our partners at Deel here: https://bit.ly/4qnEjcs #HandpickedPodcast #Leadership #FounderStory #BusinessStrategy #Focus #SayingNo #Deel Sheree Andersen 🐘
124
Naomi Simson OAM
Sales & Marketing
3mo
The most valuable resource for any leader isn't capital; it's clarity (though cash helps). But in a world of endless noise, clarity is hard to find. That's why I've distilled the most powerful, hard-won lessons from Season 6 of the Handpicked podcast into this newsletter: Shortcuts to Success. This isn't about flimsy 'life hacks'. It's about the fundamental mindset shifts that save you from years of costly mistakes—from weaponising your constraints to the art of the strategic 'no'. I'm sharing the frameworks that will move the needle.
Call to Action: If you want these curated insights delivered directly to you, I invite you to subscribe to my newsletter. Subscribe on LinkedIn https://lnkd.in/gB4Zr23J Thanks again to Deel for supporting Handpicked Podcast series
#Leadership #BusinessStrategy #ShortcutsToSuccess #FounderMindset #CareerGrowth #Podcast
62
Naomi Simson OAM
Sales & Marketing
4mo
International Women's Day is a chance to reflect on a sense of purpose and how we include those who don't naturally speaker up. The intraverts for instance. It’s a chance to take stock, to challenge our assumptions, and to commit to the actions that will attract and retain the best talent. A culture of equity isn't just the right thing to do; it's a profound competitive advantage.
My new blog post is my playbook for turning IWD from a day on the calendar into a cornerstone of your business strategy. https://lnkd.in/g9PkiX6c
#IWD #LeadershipDevelopment #FutureOfWork #Innovation #CorporateGovernance #NaomiSimson
72
Naomi Simson OAM
Sales & Marketing
4mo
Have you registered yet? If you're in payments this is a must attend event.
18
Naomi Simson OAM
Sales & Marketing
4mo
In an age of AI, deepfakes, and polished corporate-speak, what is the one thing a leader can offer that can't be replicated? Authenticity. (Can you pick which one of these images is real?)
It is the bedrock of trust. I asked AI to generate my headshot, and this image is the perfect illustration of what happens when that human element is missing. It's close... but it's ultimately hollow. Your team can always tell the difference.
This is why I believe authenticity is the only currency that truly matters for leaders today. My new blog post is a deep dive into this very idea. https://lnkd.in/gznHHe8S
#LeadershipDevelopment #TrustInLeadership #Authenticity #FounderMindset #FutureReady #NaomiSimson
93
Naomi Simson OAM
Sales & Marketing
4mo
Some people build a business. Carla Zampatti built a legacy. There's a profound difference. Decades of relevance don't happen by accident. It requires an unwavering commitment to a vision, a deep understanding of your customer, and the courage to maintain your brand's integrity above all else. She didn't just sell clothes; she sold confidence to generations of Australian women.
As a founder, I've always been in awe of her playbook for enduring success. This is more than a tribute to a fashion icon; it's a reflection on a masterclass in entrepreneurship. I've shared my thoughts on the lessons we can all learn from her incredible journey. https://lnkd.in/gvfeV6FS thanks to the team CARLA ZAMPATTI for including me and of cours the wonderful Sally Obermeder
#CarlaZampatti #Leadership #FounderStory #BrandBuilding #Legacy #AustralianBusiness #Entrepreneurship
51
Naomi Simson OAM
Sales & Marketing
4mo
Podcast: What business are you in? And more importantly... what business are you not in? Answering this with brutal honesty is the difference between surviving and scaling. In the new season of Handpicked, I share the story of how making this single decision changed everything for my business. It’s about knowing what's in, what's out, and what you need to say 'no' to. I’m pleased to have Deel presenting these conversations... they’re all about helping businesses work smarter, not harder. Call to Action: Listen to the episode on Apple Podcasts and tell me in the comments: what's the most important 'no' you've said in your business this year? https://lnkd.in/gzUhGV6a
Learn more about Anytime Pay from our partners at Deel here: https://bit.ly/4qnEjcs
#Entrepreneurship #BusinessLessons #Focus #Podcast #ApplePodcasts #CareerGrowth #Deel Deel Sheree Andersen 🐘
99
Naomi Simson OAM
Sales & Marketing
4mo
I have been writing alot more simply because people I meet ask 'What's on your mind?' then they add you have such a strong 'personal brand'... people are interested in what you have to say. But 'personal brand' to me is not about the insta feed, or the number of followers infact I've come to believe we're focusing on the wrong thing. An 'idea' is something you broadcast. It's the thinking, the opinions, the story you tell. But your reputation... that's what is said about you when you're not in the room. Your values. It's the truth of your actions, your consistency, and your character, and it is earned, not created. In any career, your reputation is the currency that truly matters. It's what opens doors long before your 'brand' ever will. My new blog post is a deep dive into this crucial distinction.Take five minutes - and maybe it will save you hours an hours of posts that don't 'fly'. https://lnkd.in/gQgFBCW7
#Reputation #Leadership #PersonalBranding #CareerDevelopment #ExecutivePresence #Trust
56
Naomi Simson OAM
Sales & Marketing
2mo
We're all looking for a shortcut. Not a cheap trick, but a genuine way to accelerate our growth and avoid the common traps. After dozens of conversations with incredible leaders, I've learned that these shortcuts do exist. They are the core principles that high-performers use to navigate complexity and create outsized results. I've taken the very best of these insights from the new season of Handpicked and created my 'Shortcuts to Success' newsletter. It’s a summary of the most valuable lessons from the entire season, designed to give you a strategic edge. https://lnkd.in/gZwcET7H
#LeadershipDevelopment #Productivity #BusinessLessons #Entrepreneurship #CareerAdvice #NaomiSimson
32
Naomi Simson OAM
Sales & Marketing
5mo
I asked AI to generate a professional headshot of me... and this is what it came up with. At first glance, it looks right. The data is all there. But look closer... something is not quite right. It lacks a spark. It's technically correct, but the humanity is missing.
It’s the perfect metaphor for a certain style of leadership... one that says all the right things but lacks the soul of authenticity. In a world of increasing artifice, your genuine, imperfect, human self is the most valuable asset you have. It's the new currency of leadership.
I've written about this on my new blog. https://lnkd.in/gznHHe8S
#AuthenticLeadership #AI #Leadership #CompanyCulture #FutureOfWork #Trust
444
Naomi Simson OAM
Sales & Marketing
3mo
In an ever-changing world - the challenges faced by business leaders is relentless. Ideas may come thick and fast however, execution is the only currency that matters. The ability to turn a vision into reality is the single greatest predictor of success. It’s not a talent; it’s a muscle you build.
My new Handpicked podcast episode gives you the workout plan. We cover:
The difference between motion and momentum. How to build a culture of accountability. The framework for turning strategy into daily action.
Listen to "Build Your Execution Muscle" and learn the skill that truly drives business growth. https://lnkd.in/gPJVy5_F Thanks to #deel for its ongoing support of this podcast series. (more info on Deel - https://bit.ly/4qnEjcs )
#Leadership #Execution #BusinessGrowth #Strategy #Entrepreneurship #FutureOfWork #NaomiSimson
42
Naomi Simson OAM
Sales & Marketing
3mo
As a business owner we always beleive that if we had 'more' life would get easier - but does it? "If only I had more resources..." it could be a big myth.
We're taught to see our constraints—a lack of time, budget, or people—as weaknesses to be fixed. But what if they are actually your greatest strategic asset? A small budget forces creativity. A small team forces agility. A lack of time forces ruthless focus. The most successful founders don't just overcome their limitations; they learn to weaponize them. In the new episode of #HandpickedPodcast, we explore the playbook for turning scarcity into your secret weapon.
Call to Action: Listen to the full conversation on my blog to learn how to turn your biggest constraint into your winning edge. https://lnkd.in/g6h5xZsT
I'm so pleased to have Deel - https://bit.ly/4qnEjcs presenting this season, bringing these essential conversations to business owners.
#Leadership #FounderMindset #BusinessStrategy #Innovation #Constraints #HandpickedPodcast #Deel Mark Woodland
27
Naomi Simson OAM
Sales & Marketing
3mo
In this video, I challenge the buzzword 'personal branding' and ask a more important question: what is your reputation? We explore the crucial difference between the image you project and the legacy you build through your actions.
Your brand is what you promise. Your reputation is whether you deliver. For anyone serious about their career, understanding this distinction is the key to building lasting success and influence. In this discussion, you'll learn: The difference between a 'brand' and a 'reputation'. Why your reputation is what's said about you when you're not in the room. Actionable steps to build a reputation based on integrity and delivery. How your reputation becomes the most powerful driver of your career. Read the full companion post here: https://lnkd.in/gQgFBCW7
#PersonalBranding #ReputationManagement #CareerAdvice #LeadershipDevelopment #NaomiSimson #ExecutivePresence
31
Naomi Simson OAM
Sales & Marketing
3mo
The best athletes in the world have a coach. The most talented performers have a coach. Why would a leader be any different? But how do you know what is right for you? I was looking at this photo of these incredible Australian leaders, (feeling quite humbled to be on the same stage) and it was a powerful reminder that high performance is not a solo sport. A leadership coach isn't there because you're failing; they're there because you're committed to being exceptional. They are the confidential sounding board that challenges your thinking and unlocks your potential. In today's complex world, it's one of the most powerful investments a leader can make in themselves and their team. I've written my thoughts on what defines truly effective leadership coaching.
Read the post here: https://lnkd.in/eDq4TdMB
#Leadership #ExecutiveCoaching #LeadershipDevelopment #HighPerformance #FounderMindset #Mentorship
51
Naomi Simson OAM
Sales & Marketing
5mo
Sometimes, the health of a culture isn't defined by what is present... but by what is absent.
The absence of laughter. The absence of psychological safety. The absence of healthy debate. These are the quiet voids where a toxic culture can begin to take root.
As leaders, our most important job is to be the custodians of our culture... to notice the subtle shifts before they become problems. I've shared my perspective on this delicate but crucial topic on my blog. https://lnkd.in/gSig2Q4b
#WorkplaceCulture #LeadByExample #EmployeeEngagement #FounderMindset #PsychologicalSafety #FutureOfWork
43
Naomi Simson OAM
Sales & Marketing
3mo
I don't think we talk enough about the heartbreak of when things don't go right. And right now the research is telling us that small businesses are failing; it's a dream ending. It's the loss of a family's investment, a team's livelihood, and a community's heart. The latest research on the health of Australian small business is, frankly, alarming. We are at a critical juncture where our daily choices as consumers will directly determine how many more of those doors we hear closing. This is more than a business post for me; it's personal. It’s a tribute to the courage of every entrepreneur and a plea to remember that every dollar we spend is a vote for the kind of Australia we want to live in.
Please, read this and consider what's at stake: https://lnkd.in/gfnwytFm
#FounderStory #Entrepreneurship #SmallBusinessOwner #BuyAustralian #Leadership #Community #NaomiSimson
39
Naomi Simson OAM
Sales & Marketing
3mo
Is your daily "quick check-in" actually a 30-minute time-waster where everyone just lists their to-do list? Time is our most precious, non-renewable resource. As leaders, the meetings we run are a direct reflection of how much we respect our team's time. A stand-up, when done correctly, is not just a meeting; it's a high-impact ritual that creates clarity and momentum for the entire day.
Most teams get it disastrously wrong. I've written a simple playbook to turn your most dreaded 15 minutes into your most valuable.
Read it here and reclaim your team's time:https://lnkd.in/gxj9TE-9
#Leadership #Productivity #MeetingEffectiveness #TimeManagement #CompanyCulture #BusinessStrategy
28
Naomi Simson OAM
Sales & Marketing
4mo
Business leaders need to continually learn... yet there is so much information, it can be overwhelming. What's relevant? And what's important to you right now?
I've been blogging more than ever for one simple reason: I'm learning so much, and I believe in sharing the journey. From the impact of AI to the timeless principles of leadership, my goal is to distill what I'm learning into short, sharp, and actionable insights for you.
This is why I do what I do. It’s about offering a shortcut... a trusted perspective to help you navigate your own business journey.
How to learn more with me:
Read the blog: https://lnkd.in/gUHWnQ_X
Subscribe to my LinkedIn Newsletter:https://lnkd.in/gB4Zr23J
Follow on Youtube: https://lnkd.in/ggETVGpf
#Leadership #LifelongLearning #BusinessGrowth #AI #FounderMindset #ThoughtLeadership
79
Naomi Simson OAM
Sales & Marketing
4mo
The single most common trap for any business owner isn't a lack of opportunity... it's a lack of time. We start by doing everything ourselves, and for a while, that's our superpower. But it quickly becomes our bottleneck. The truth is, the time you're desperately looking for is hidden in the work you shouldn't be doing. To truly scale, you have to stop managing your time and start creating it. This requires a fundamental shift in mindset. In the new episode of Handpicked, we're breaking down the playbook for how to do just that.
Call to Action: If you feel like you're constantly running out of road, this conversation is for you. Listen now: https://lnkd.in/gzba4YM9 Thank you Deel for your continued support of #businessowners For more information about Deel https://bit.ly/4qnEjcs
#TimeManagement #Leadership #Productivity #FounderMindset #BusinessGrowth #Delegation
38
Naomi Simson OAM
Sales & Marketing
4mo
I was deeply humbled and a little overwhelmed to be included in this year's Australia Day Honours. Thank you for all the wonderful texts and messages.
For me, this OAM is not a personal accolade. I see it as a recognition of a community I am so fiercely proud to be a part of... the small business owners of Australia. They are the ones who take the risks, create the jobs, and build the fabric of our local communities, day in and day out. This honour has only deepened my conviction that they are the true backbone of our country. I've written a post to try and articulate what this means to me, and to say thank you. https://lnkd.in/gxEXXNsq
#AustraliaDayHonours #OAM #SmallBusiness #Leadership #FounderStory #Gratitude #Community Thank you to Robyn Ironside #photo Arsineh Houspian and The Australian
495
Naomi Simson OAM
Sales & Marketing
4mo
I've been thinking about International Women's Day... How far have we come? What do we need to do now? How do we move from "I can't" to "I can."?
The intention is always good. But a single day of celebration can't be where the work ends. Real change, the kind that builds more innovative and equitable cultures, requires a year-round strategy. It requires a playbook.
So, I’ve created one. This is my playbook for leaders who want to turn a moment of celebration into a movement of meaningful action. https://lnkd.in/g9PkiX6c
#IWD2026 #Leadership #CompanyCulture #GenderEquality #DEI #BusinessStrategy #keynote
73
Naomi Simson OAM
Sales & Marketing
4mo
Here I explore with our experts 'the right time' to get out of an investment? #finance #wealth #investments
8
Naomi Simson OAM
Sales & Marketing
5mo
Here I am learning about #alpha investments and #sateliteinvestments... it does show how intentional you need to be.... #investing #strategy
8
Naomi Simson OAM
Sales & Marketing
5mo
Some topics that people don't like talking about... I learned a lot doing this series... #finance #wealth
11
Naomi Simson OAM
Sales & Marketing
4mo
What is the fastest growing job type in Australia? Bernard Salt AM tells us where growth is #growth #jobgrowth
10
Naomi Simson OAM
Sales & Marketing
3mo
Oops might be a bit late to register... but this was such a terrific conversatoin
15
Naomi Simson OAM
Sales & Marketing
3mo
Let's be honest for a moment. 90% of your effort is probably a waste of time. But which is the 10% that is really working.. We post, we boost, we chase likes... but are we actually reaching customers? Or are we just shouting into the void? The founder's biggest trap is confusing activity with impact, and it's a very expensive mistake to make. It's time to stop doing what feels right and start doing what you know works. But how do you know?' In the new episode of #Handpicked, we're sharing a brutally honest guide to building customer reach that delivers results, not just vanity metrics.
LISTEN: to the episode to learn the framework for building customer reach that actually works, and stop wasting your most precious resources.
https://lnkd.in/g-8ZH8zB
Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#MarketingStrategy #Leadership #BusinessGrowth #CustomerAcquisition #FounderMindset #HandpickedPodcast #Deel
13
Naomi Simson OAM
Sales & Marketing
2mo
Good to have such a robust conversation supporting career development... and my few 'hacks'.
7
Naomi Simson OAM
Sales & Marketing
4mo
HELP! The data is in... and it's not good. The sound of closing doors on our high streets is getting louder, and the latest research confirms what many of us have been feeling. This isn't just a statistic; it's a structural crack in the very backbone of our economy. As leaders, we have a strategic imperative to understand what's happening. Small business isn't a line item; it's the ecosystem that fosters innovation, creates local jobs, and builds our communities. I've written an urgent post about this trend and the simple choice we all have to make. What you don't know about the state of small business will impact us all. I strongly urge you to read this: https://lnkd.in/gfnwytFm
#AustralianBusiness #SmallBusiness #Economy #Leadership #BusinessStrategy #SupportLocal #WakeUpCall
154
Naomi Simson OAM
Sales & Marketing
3mo
Stop trying to be everywhere. It's the worst marketing advice a founder can follow. Time is precious - no matter the automation you might be using. The real secret to customer reach isn't about being louder; it's about being smarter. It's about going deep, not wide, and showing up where your ideal customers are actually listening. This #HandpickedPodcast episode is a playbook for focus. It's a guide to help you stop talking at the market and start building real connections with it. DISCOVER where to place your bets for maximum impact. Listen now on Apple Podcasts. https://lnkd.in/gC8Vmxwd
Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#FounderStory #MarketingTips #CustomerEngagement #LeadGen #Entrepreneurship #Podcast #Deel
33
Naomi Simson OAM
Sales & Marketing
4mo
This pic is of me on Australia Day - feeling very lucky and grateful to live in this vast land. There are moments in your journey that make you pause and reflect on the path you've travelled... Being named in the Australia Day Honours for service to business is one of those moments for me. It all started with a simple belief that small businesses are the heart of our economy... and every step since, from RedBalloon to Shark Tank, has been about championing that cause.
This honour isn't an endpoint; it's a powerful reminder of the work that still needs to be done to support this vital community. My new blog post is a tribute to them. https://lnkd.in/gxEXXNsq
#OAM #LeadershipDevelopment #Entrepreneurship #AustralianBusiness #FounderMindset #Reflection
177
Naomi Simson OAM
Sales & Marketing
3mo
The business owners myth... "If only I had more resources..." It’s one of the biggest myths in business.
We're taught to see our constraints—a lack of time, budget, or people—as weaknesses to be fixed. But what if they are actually your greatest strategic asset? A small budget forces creativity. A small team forces agility. A lack of time forces ruthless focus.
The most successful founders don't just overcome their limitations; they learn to weaponize them. In the new episode of #Handpicked, we explore the playbook for turning scarcity into your secret weapon.
I'm so proud to have Deel.com presenting this season, bringing these essential conversations to business owners.
Call to Action: Listen to the full conversation on my blog to learn how to turn your biggest constraint into your winning edge.
https://lnkd.in/ge2YmCUM
Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#Leadership #FounderMindset #BusinessStrategy #Innovation #Constraints #HandpickedPodcast #Deel James Yang
24
Naomi Simson OAM
Sales & Marketing
3mo
For years, I thought my job as a leader was to have all the answers. I was wrong.
My real job is to ask the right questions... and to create an environment where my team can find the answers for themselves. This is the very essence of leadership coaching. It’s a profound shift from director to developer of talent. It moves you from being the bottleneck to being the catalyst. Looking at the incredible leaders in this photo, I know this is a journey they all understand. It's the move from just managing to truly leading.
My new blog post explores this powerful distinction.
Explore the ideas here: https://lnkd.in/eDq4TdMB
#LeadershipCoaching #CompanyCulture #TeamDevelopment #FounderStory #BusinessStrategy #CareerGrowth
101
Naomi Simson OAM
Sales & Marketing
3mo
Stop trying to fix your constraints. Start using them to your advantage.
This is one of the most powerful mindset shifts a leader can make. Your constraints aren't the barrier to your success; they are the very things that will carve the path for you, forcing you to be more innovative and disciplined than your well-funded competitors. In this episode of #HandpickedPodcast, we dive deep into this counter-intuitive strategy. It’s a lesson in embracing your reality to create remarkable results. A huge thank you to our partners at Deel for helping us share this great business advice.https://bit.ly/4qnEjcs
LISTEN: Discover the framework for turning limitations into leverage.
https://lnkd.in/gm5WXu_w
#BusinessGrowth #LeadershipDevelopment #FounderStory #InnovationStrategy #Entrepreneurship #Podcast #Deel
81
Naomi Simson OAM
Sales & Marketing
3mo
The temptation for any founder is to be everything to everyone... but that's a direct path to burnout. The real shortcut to success is focus. It’s a lesson I wish I had learned earlier. It's not just about what you say yes to; it’s about having the courage to say no to the things that drain your energy and distract from your core mission. In the season premiere of Handpicked, presented by Deel, we dive deep into this very challenge.
Call to Action: Follow the Handpicked podcast on Spotify so you never miss a conversation that could change your perspective. https://lnkd.in/gac3t7RH Learn more about Anytime Pay from our partners at Deel here: https://bit.ly/4qnEjcs
#BusinessStrategy #LeadershipDevelopment #SpotifyPodcast #FounderMindset #StartUpGrind #Deel Sheree Andersen 🐘 Deel
63
Naomi Simson OAM
Sales & Marketing
4mo
I have been writing alot more simply because people I meet ask 'What's on your mind?' then they add you have such a strong 'personal brand'... people are interested in what you have to say. But 'personal brand' to me is not about the insta feed, or the number of followers infact I've come to believe we're focusing on the wrong thing. An 'idea' is something you broadcast. It's the thinking, the opinions, the story you tell. But your reputation... that's what is said about you when you're not in the room. Your values. It's the truth of your actions, your consistency, and your character, and it is earned, not created. In any career, your reputation is the currency that truly matters. It's what opens doors long before your 'brand' ever will. My new blog post is a deep dive into this crucial distinction.Take five minutes - and maybe it will save you hours an hours of posts that don't 'fly'. https://lnkd.in/gQgFBCW7
#Reputation #Leadership #PersonalBranding #CareerDevelopment #ExecutivePresence #Trust
66
Naomi Simson OAM
Sales & Marketing
3mo
Today is International Womens Day #IWD - it's a Sunday - and it is pretty quiet. Yet late last week a number of reports were released. According to the latest Chief Executive Women (CEW) CEO Census, only 12% of ASX200 CEOs are women. And the Workplace Gender Equality Agency (WGEA) reports a total remuneration gender pay gap of 21.7%. Every year I reflect on how far we have come (since my mothers time) and yet how far we have to go (now my daughters time). Here is my #playbook my 5 hacks to assist in moving these statistics. Read the playbook here: https://lnkd.in/g9PkiX6c These pics are a #throwback.
#IWD2026 #Leadership #GenderEquality #CompanyCulture #PayGap #BusinessStrategy #LeadTheChange
61
Naomi Simson OAM
Sales & Marketing
3mo
Thanks for the conversation... we covered areas I was not really expecting but I think valuable for all those looking for career growth, from a wise head :) #panel #IWD #keynote.
35
Naomi Simson OAM
Sales & Marketing
4mo
The greatest illusion in business right now is that we still control the customer journey. We build the funnels, we map the touchpoints... but the modern customer lives off-road. They are the CEO of their own attention, and the currency they trade in isn't just money; it's trust, authenticity, and their own data. They are more aware of its value than ever before.
What you don't know you don't know is that their operating system has fundamentally changed. Understanding it is not optional; it's survival. I've outlined the critical, often unseen, shifts in my new post. https://lnkd.in/gYcCFWtV
#CX #CustomerJourney #DigitalTransformation #BrandStrategy #FutureReady #Unlearn
60
Naomi Simson OAM
Sales & Marketing
4mo
New Episode : Success isn't found in the opportunities you chase... it's found in the distractions you refuse. For years, I learned this lesson the hard way. I said 'yes' to clients who were a massive distraction, cost a fortune in development, and never actually bought anything. The pivotal moment for me, and for RedBalloon, was when I got crystal clear on the business we were really in.
This is one of the most important lessons for any founder, and it's the theme of our very first episode of the new season of Handpicked. I’m so proud that this season is presented by the team at Deel, who help businesses focus on what matters by simplifying global team management.
Call to Action: Listen to the full episode and read my thoughts on my blog to discover the framework for defining your own 'sandbox'. Read more https://lnkd.in/gDshf5Fk
Learn more about Anytime Pay from our partners at Deel here: https://bit.ly/4qnEjcs #HandpickedPodcast #Leadership #FounderStory #BusinessStrategy #Focus #SayingNo #Deel Sheree Andersen 🐘
124
Naomi Simson OAM
Sales & Marketing
4mo
International Women's Day is a chance to reflect on a sense of purpose and how we include those who don't naturally speaker up. The intraverts for instance. It’s a chance to take stock, to challenge our assumptions, and to commit to the actions that will attract and retain the best talent. A culture of equity isn't just the right thing to do; it's a profound competitive advantage.
My new blog post is my playbook for turning IWD from a day on the calendar into a cornerstone of your business strategy. https://lnkd.in/g9PkiX6c
#IWD #LeadershipDevelopment #FutureOfWork #Innovation #CorporateGovernance #NaomiSimson
72
Naomi Simson OAM
Sales & Marketing
4mo
In an age of AI, deepfakes, and polished corporate-speak, what is the one thing a leader can offer that can't be replicated? Authenticity. (Can you pick which one of these images is real?)
It is the bedrock of trust. I asked AI to generate my headshot, and this image is the perfect illustration of what happens when that human element is missing. It's close... but it's ultimately hollow. Your team can always tell the difference.
This is why I believe authenticity is the only currency that truly matters for leaders today. My new blog post is a deep dive into this very idea. https://lnkd.in/gznHHe8S
#LeadershipDevelopment #TrustInLeadership #Authenticity #FounderMindset #FutureReady #NaomiSimson
93
Naomi Simson OAM
Sales & Marketing
4mo
Podcast: What business are you in? And more importantly... what business are you not in? Answering this with brutal honesty is the difference between surviving and scaling. In the new season of Handpicked, I share the story of how making this single decision changed everything for my business. It’s about knowing what's in, what's out, and what you need to say 'no' to. I’m pleased to have Deel presenting these conversations... they’re all about helping businesses work smarter, not harder. Call to Action: Listen to the episode on Apple Podcasts and tell me in the comments: what's the most important 'no' you've said in your business this year? https://lnkd.in/gzUhGV6a
Learn more about Anytime Pay from our partners at Deel here: https://bit.ly/4qnEjcs
#Entrepreneurship #BusinessLessons #Focus #Podcast #ApplePodcasts #CareerGrowth #Deel Deel Sheree Andersen 🐘
99
Naomi Simson OAM
Sales & Marketing
2mo
We're all looking for a shortcut. Not a cheap trick, but a genuine way to accelerate our growth and avoid the common traps. After dozens of conversations with incredible leaders, I've learned that these shortcuts do exist. They are the core principles that high-performers use to navigate complexity and create outsized results. I've taken the very best of these insights from the new season of Handpicked and created my 'Shortcuts to Success' newsletter. It’s a summary of the most valuable lessons from the entire season, designed to give you a strategic edge. https://lnkd.in/gZwcET7H
#LeadershipDevelopment #Productivity #BusinessLessons #Entrepreneurship #CareerAdvice #NaomiSimson
32
Naomi Simson OAM
Sales & Marketing
3mo
In an ever-changing world - the challenges faced by business leaders is relentless. Ideas may come thick and fast however, execution is the only currency that matters. The ability to turn a vision into reality is the single greatest predictor of success. It’s not a talent; it’s a muscle you build.
My new Handpicked podcast episode gives you the workout plan. We cover:
The difference between motion and momentum. How to build a culture of accountability. The framework for turning strategy into daily action.
Listen to "Build Your Execution Muscle" and learn the skill that truly drives business growth. https://lnkd.in/gPJVy5_F Thanks to #deel for its ongoing support of this podcast series. (more info on Deel - https://bit.ly/4qnEjcs )
#Leadership #Execution #BusinessGrowth #Strategy #Entrepreneurship #FutureOfWork #NaomiSimson
42
Naomi Simson OAM
Sales & Marketing
3mo
In this video, I challenge the buzzword 'personal branding' and ask a more important question: what is your reputation? We explore the crucial difference between the image you project and the legacy you build through your actions.
Your brand is what you promise. Your reputation is whether you deliver. For anyone serious about their career, understanding this distinction is the key to building lasting success and influence. In this discussion, you'll learn: The difference between a 'brand' and a 'reputation'. Why your reputation is what's said about you when you're not in the room. Actionable steps to build a reputation based on integrity and delivery. How your reputation becomes the most powerful driver of your career. Read the full companion post here: https://lnkd.in/gQgFBCW7
#PersonalBranding #ReputationManagement #CareerAdvice #LeadershipDevelopment #NaomiSimson #ExecutivePresence
31
Naomi Simson OAM
Sales & Marketing
5mo
Sometimes, the health of a culture isn't defined by what is present... but by what is absent.
The absence of laughter. The absence of psychological safety. The absence of healthy debate. These are the quiet voids where a toxic culture can begin to take root.
As leaders, our most important job is to be the custodians of our culture... to notice the subtle shifts before they become problems. I've shared my perspective on this delicate but crucial topic on my blog. https://lnkd.in/gSig2Q4b
#WorkplaceCulture #LeadByExample #EmployeeEngagement #FounderMindset #PsychologicalSafety #FutureOfWork
43
Naomi Simson OAM
Sales & Marketing
3mo
Is your daily "quick check-in" actually a 30-minute time-waster where everyone just lists their to-do list? Time is our most precious, non-renewable resource. As leaders, the meetings we run are a direct reflection of how much we respect our team's time. A stand-up, when done correctly, is not just a meeting; it's a high-impact ritual that creates clarity and momentum for the entire day.
Most teams get it disastrously wrong. I've written a simple playbook to turn your most dreaded 15 minutes into your most valuable.
Read it here and reclaim your team's time:https://lnkd.in/gxj9TE-9
#Leadership #Productivity #MeetingEffectiveness #TimeManagement #CompanyCulture #BusinessStrategy
28
Naomi Simson OAM
Sales & Marketing
4mo
The single most common trap for any business owner isn't a lack of opportunity... it's a lack of time. We start by doing everything ourselves, and for a while, that's our superpower. But it quickly becomes our bottleneck. The truth is, the time you're desperately looking for is hidden in the work you shouldn't be doing. To truly scale, you have to stop managing your time and start creating it. This requires a fundamental shift in mindset. In the new episode of Handpicked, we're breaking down the playbook for how to do just that.
Call to Action: If you feel like you're constantly running out of road, this conversation is for you. Listen now: https://lnkd.in/gzba4YM9 Thank you Deel for your continued support of #businessowners For more information about Deel https://bit.ly/4qnEjcs
#TimeManagement #Leadership #Productivity #FounderMindset #BusinessGrowth #Delegation
38
Naomi Simson OAM
Sales & Marketing
4mo
I've been thinking about International Women's Day... How far have we come? What do we need to do now? How do we move from "I can't" to "I can."?
The intention is always good. But a single day of celebration can't be where the work ends. Real change, the kind that builds more innovative and equitable cultures, requires a year-round strategy. It requires a playbook.
So, I’ve created one. This is my playbook for leaders who want to turn a moment of celebration into a movement of meaningful action. https://lnkd.in/g9PkiX6c
#IWD2026 #Leadership #CompanyCulture #GenderEquality #DEI #BusinessStrategy #keynote
73
Naomi Simson OAM
Sales & Marketing
5mo
Here I am learning about #alpha investments and #sateliteinvestments... it does show how intentional you need to be.... #investing #strategy
8
Naomi Simson OAM
Sales & Marketing
4mo
What is the fastest growing job type in Australia? Bernard Salt AM tells us where growth is #growth #jobgrowth
10
Naomi Simson OAM
Sales & Marketing
3mo
Let's be honest for a moment. 90% of your effort is probably a waste of time. But which is the 10% that is really working.. We post, we boost, we chase likes... but are we actually reaching customers? Or are we just shouting into the void? The founder's biggest trap is confusing activity with impact, and it's a very expensive mistake to make. It's time to stop doing what feels right and start doing what you know works. But how do you know?' In the new episode of #Handpicked, we're sharing a brutally honest guide to building customer reach that delivers results, not just vanity metrics.
LISTEN: to the episode to learn the framework for building customer reach that actually works, and stop wasting your most precious resources.
https://lnkd.in/g-8ZH8zB
Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#MarketingStrategy #Leadership #BusinessGrowth #CustomerAcquisition #FounderMindset #HandpickedPodcast #Deel
13
Naomi Simson OAM
Sales & Marketing
4mo
SEO has changed more in the last year than it has in the last 20 years. It is not just about ranking organically in Google it is also about making sure that content is available for the many and various LLMs. Finding organic audiences - that is the right people coming to learn about you is most important. It is not a quantity game but a quality game. People have asked how I stay up to date. And my theory has alway been find someone who is truly great at a particular niche and learn as much as you can. SEOTopSecret continues to help me on this journey... https://lnkd.in/g9v-bJFc (I simply cannot be an expert in everything) but a remain deeply curious. #SEO #businessgrowth #scaleup #domainauthority
48
Naomi Simson OAM
Sales & Marketing
4mo
Insightful stories coming in the new season of Handpicked Podcast (landing Monday 9 Feb) - maybe subscribe so you don't miss and episode
APPLE https://lnkd.in/gbF3bUK
SPOTIFY https://lnkd.in/g5HsXmWY
#businesshacks #businesssuccess #startups #scaleups #growth #podcast
33
Naomi Simson OAM
Sales & Marketing
4mo
Your customer playbook for 2025? It's already obsolete.
The shift in customer behaviour over the last 12 months isn't an evolution; it's a revolution. The assumptions your entire marketing strategy is built on... they're likely now a liability. What you don't know you don't know is that your customer is no longer just buying a product; they are investing in values and expecting a stake in the narrative. I've learned that ignoring these deep shifts is the fastest path to irrelevance. My new blog post is a look into these blind spots. https://lnkd.in/gYcCFWtV
#CustomerExperience #FutureOfRetail #BusinessStrategy #MarketingTrends #Leadership #WhatYouDontKnow
28
Naomi Simson OAM
Sales & Marketing
3mo
Thanks for the conversation! - Gerat questions.. great cause. Dress for Success NSW & ACT #panel #IWD #speaking
24
Naomi Simson OAM
Sales & Marketing
3mo
The daily stand-up is not a status report. It is the heartbeat of a high-performing team. Its purpose is not to track tasks; it's to find and destroy roadblocks before they derail the day. It’s about alignment, energy, and shared commitment. Done right, it saves countless hours of confusion later on.
The problem is, the stand-up has been corrupted into a slow, meandering meeting that slowly drains the will to live. But the fix is simple. My new blog post outlines the few crucial shifts that transform it from a time-waster into a strategic asset. Invest 5 minutes in reading this to save your team hours every week:https://lnkd.in/gxj9TE-9
#LeadershipDevelopment #TeamManagement #HighPerformanceTeams #Agile #FounderMindset #WorkSmarter
48
Naomi Simson OAM
Sales & Marketing
3mo
"I'm too busy" is not a badge of honour... it's a symptom of a broken system.
As leaders, our most valuable contribution isn't our ability to do the work, but our ability to think, to strategize, and to work on the business. You cannot do that when your calendar is a wall of back-to-back meetings and operational tasks. Getting more time isn't about waking up earlier. It's about ruthless prioritization, effective delegation, and having the courage to say 'no'. This is the focus of our new Handpicked podcast episode.
Call to Action: Listen to the episode to learn the framework for reclaiming your strategic time and breaking the cycle of 'busy'. https://lnkd.in/gzba4YM9 Thanks to Deel for supporting #handpickedpodcast
#WorkSmarter #LeadershipDevelopment #BusinessStrategy #ProductivityHacks #Entrepreneurship #Podcast
146
Naomi Simson OAM
Sales & Marketing
3mo
Many people think I'm an 'ideas girl' - when in reality I believe the businesses I have been involved with are far more about 'getting things done' ie focus and execution. This is a great episode on achieving outcomes. If you're struggling to turn ambitious goals into tangible results, it's time to focus on your team's most critical asset. My new Handpicked podcast episode is a deep dive into this essential skill. It’s your playbook for creating unstoppable momentum in a world that demands constant adaptation.
Listen to "Build Your Execution Muscle" and start closing the gap between your vision and your reality. https://lnkd.in/ghigkM5F Massive thanks again to Deel for your support of the series. (more info on #Deel here https://bit.ly/4qnEjcs )
#BusinessStrategy #Productivity #LeadershipDevelopment #GrowthMindset #ExecutionStrategy #NaomiSimson
28
Naomi Simson OAM
Sales & Marketing
5mo
An AI can be a brutally honest mirror... no make up artist here to make you look your best. It doesn't see your intentions; it only sees your patterns. The themes you return to, the words you use, the philosophy you project... often without even realising it.
As a new year experiment, I decided to look back at my work through this very lens. What are the core themes the machines have learned about me? And are they the ones I intended to project? The answers were a powerful lesson in self-awareness.
You can read the full reflection here: https://lnkd.in/g--Vvjyf
#SelfAwareness #FounderMindset #ArtificialIntelligence #BusinessLessons #FutureOfWork #NaomiSimson
42
Naomi Simson OAM
Sales & Marketing
3mo
PODCAST: This is one of the most powerful mindset shifts a leader can make. Your constraints aren't the barrier to your success; they are the very things that will carve the path for you, forcing you to be more innovative and disciplined than your well-funded competitors. In this ep I dive deep into this counter-intuitive strategy. It’s a lesson in embracing your reality to create remarkable results.
DISCOVER: The framework for turning limitations into leverage. Listen to the episode on Apple Podcasts now. https://lnkd.in/gm5WXu_w
A huge thank you to Deel for helping us share this great business advice.Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#BusinessGrowth #LeadershipDevelopment #FounderStory #InnovationStrategy #Entrepreneurship #Podcast #Deel
25
Naomi Simson OAM
Sales & Marketing
4mo
What does it really take to build an empire that lasts over 50 years? i'm only 25 years in at RedBalloon It's a story of tenacity. Of quiet confidence and immense grit. Of starting with a vision and never, ever wavering from it. Carla Zampatti's journey is a powerful reminder that success isn't about the fleeting moments of glamour; it's about the decades of dedication when no one is watching.
She laid the runway for so many Australian entrepreneurs, particularly women, showing us what was possible through sheer force of will and an unmistakable creative vision. My tribute to this incredible founder is on my blog. This photo was taken such a long time ago....which is why it is so distorted. I probably had only been in business for 8 years or so when this was taken. #throwback https://lnkd.in/gvfeV6FS
#FounderMindset #Resilience #BusinessLessons #Tenacity CARLA ZAMPATTI #WomenInBusiness #AustralianIcon #CarlaZampatti This photo was taken such a long time ago....which is why it is so distorted. I probably had only been in business for 8 years or so when this was taken. #throwback
145
Naomi Simson OAM
Sales & Marketing
2mo
Most leaders hate conflict. (and I am one of them) But I've learned that at some point you have to lean in to tough conversations. When difficult conversations are silenced, resentment builds, innovation dies, and your best people quietly disengage. The truth is, conflict is often just a misalignment of passion. It's a sign that people care enough to disagree. The skill isn't in eliminating conflict; it's in learning how to manage it productively - Think on the issue not the person. I've written a playbook for leaders on how to navigate these crucial moments and turn friction into forward momentum.
Read the guide here: https://lnkd.in/gWCUwUTD
#Leadership #ConflictResolution #CompanyCulture #TeamManagement #CommunicationSkills #EmotionalIntelligence
44
Naomi Simson OAM
Sales & Marketing
3mo
The most valuable resource for any leader isn't capital; it's clarity (though cash helps). But in a world of endless noise, clarity is hard to find. That's why I've distilled the most powerful, hard-won lessons from Season 6 of the Handpicked podcast into this newsletter: Shortcuts to Success. This isn't about flimsy 'life hacks'. It's about the fundamental mindset shifts that save you from years of costly mistakes—from weaponising your constraints to the art of the strategic 'no'. I'm sharing the frameworks that will move the needle.
Call to Action: If you want these curated insights delivered directly to you, I invite you to subscribe to my newsletter. Subscribe on LinkedIn https://lnkd.in/gB4Zr23J Thanks again to Deel for supporting Handpicked Podcast series
#Leadership #BusinessStrategy #ShortcutsToSuccess #FounderMindset #CareerGrowth #Podcast
62
Naomi Simson OAM
Sales & Marketing
4mo
Have you registered yet? If you're in payments this is a must attend event.
18
Naomi Simson OAM
Sales & Marketing
4mo
Some people build a business. Carla Zampatti built a legacy. There's a profound difference. Decades of relevance don't happen by accident. It requires an unwavering commitment to a vision, a deep understanding of your customer, and the courage to maintain your brand's integrity above all else. She didn't just sell clothes; she sold confidence to generations of Australian women.
As a founder, I've always been in awe of her playbook for enduring success. This is more than a tribute to a fashion icon; it's a reflection on a masterclass in entrepreneurship. I've shared my thoughts on the lessons we can all learn from her incredible journey. https://lnkd.in/gvfeV6FS thanks to the team CARLA ZAMPATTI for including me and of cours the wonderful Sally Obermeder
#CarlaZampatti #Leadership #FounderStory #BrandBuilding #Legacy #AustralianBusiness #Entrepreneurship
51
Naomi Simson OAM
Sales & Marketing
4mo
I have been writing alot more simply because people I meet ask 'What's on your mind?' then they add you have such a strong 'personal brand'... people are interested in what you have to say. But 'personal brand' to me is not about the insta feed, or the number of followers infact I've come to believe we're focusing on the wrong thing. An 'idea' is something you broadcast. It's the thinking, the opinions, the story you tell. But your reputation... that's what is said about you when you're not in the room. Your values. It's the truth of your actions, your consistency, and your character, and it is earned, not created. In any career, your reputation is the currency that truly matters. It's what opens doors long before your 'brand' ever will. My new blog post is a deep dive into this crucial distinction.Take five minutes - and maybe it will save you hours an hours of posts that don't 'fly'. https://lnkd.in/gQgFBCW7
#Reputation #Leadership #PersonalBranding #CareerDevelopment #ExecutivePresence #Trust
56
Naomi Simson OAM
Sales & Marketing
5mo
I asked AI to generate a professional headshot of me... and this is what it came up with. At first glance, it looks right. The data is all there. But look closer... something is not quite right. It lacks a spark. It's technically correct, but the humanity is missing.
It’s the perfect metaphor for a certain style of leadership... one that says all the right things but lacks the soul of authenticity. In a world of increasing artifice, your genuine, imperfect, human self is the most valuable asset you have. It's the new currency of leadership.
I've written about this on my new blog. https://lnkd.in/gznHHe8S
#AuthenticLeadership #AI #Leadership #CompanyCulture #FutureOfWork #Trust
444
Naomi Simson OAM
Sales & Marketing
3mo
As a business owner we always beleive that if we had 'more' life would get easier - but does it? "If only I had more resources..." it could be a big myth.
We're taught to see our constraints—a lack of time, budget, or people—as weaknesses to be fixed. But what if they are actually your greatest strategic asset? A small budget forces creativity. A small team forces agility. A lack of time forces ruthless focus. The most successful founders don't just overcome their limitations; they learn to weaponize them. In the new episode of #HandpickedPodcast, we explore the playbook for turning scarcity into your secret weapon.
Call to Action: Listen to the full conversation on my blog to learn how to turn your biggest constraint into your winning edge. https://lnkd.in/g6h5xZsT
I'm so pleased to have Deel - https://bit.ly/4qnEjcs presenting this season, bringing these essential conversations to business owners.
#Leadership #FounderMindset #BusinessStrategy #Innovation #Constraints #HandpickedPodcast #Deel Mark Woodland
27
Naomi Simson OAM
Sales & Marketing
3mo
The best athletes in the world have a coach. The most talented performers have a coach. Why would a leader be any different? But how do you know what is right for you? I was looking at this photo of these incredible Australian leaders, (feeling quite humbled to be on the same stage) and it was a powerful reminder that high performance is not a solo sport. A leadership coach isn't there because you're failing; they're there because you're committed to being exceptional. They are the confidential sounding board that challenges your thinking and unlocks your potential. In today's complex world, it's one of the most powerful investments a leader can make in themselves and their team. I've written my thoughts on what defines truly effective leadership coaching.
Read the post here: https://lnkd.in/eDq4TdMB
#Leadership #ExecutiveCoaching #LeadershipDevelopment #HighPerformance #FounderMindset #Mentorship
51
Naomi Simson OAM
Sales & Marketing
3mo
I don't think we talk enough about the heartbreak of when things don't go right. And right now the research is telling us that small businesses are failing; it's a dream ending. It's the loss of a family's investment, a team's livelihood, and a community's heart. The latest research on the health of Australian small business is, frankly, alarming. We are at a critical juncture where our daily choices as consumers will directly determine how many more of those doors we hear closing. This is more than a business post for me; it's personal. It’s a tribute to the courage of every entrepreneur and a plea to remember that every dollar we spend is a vote for the kind of Australia we want to live in.
Please, read this and consider what's at stake: https://lnkd.in/gfnwytFm
#FounderStory #Entrepreneurship #SmallBusinessOwner #BuyAustralian #Leadership #Community #NaomiSimson
39
Naomi Simson OAM
Sales & Marketing
4mo
Business leaders need to continually learn... yet there is so much information, it can be overwhelming. What's relevant? And what's important to you right now?
I've been blogging more than ever for one simple reason: I'm learning so much, and I believe in sharing the journey. From the impact of AI to the timeless principles of leadership, my goal is to distill what I'm learning into short, sharp, and actionable insights for you.
This is why I do what I do. It’s about offering a shortcut... a trusted perspective to help you navigate your own business journey.
How to learn more with me:
Read the blog: https://lnkd.in/gUHWnQ_X
Subscribe to my LinkedIn Newsletter:https://lnkd.in/gB4Zr23J
Follow on Youtube: https://lnkd.in/ggETVGpf
#Leadership #LifelongLearning #BusinessGrowth #AI #FounderMindset #ThoughtLeadership
79
Naomi Simson OAM
Sales & Marketing
4mo
I was deeply humbled and a little overwhelmed to be included in this year's Australia Day Honours. Thank you for all the wonderful texts and messages.
For me, this OAM is not a personal accolade. I see it as a recognition of a community I am so fiercely proud to be a part of... the small business owners of Australia. They are the ones who take the risks, create the jobs, and build the fabric of our local communities, day in and day out. This honour has only deepened my conviction that they are the true backbone of our country. I've written a post to try and articulate what this means to me, and to say thank you. https://lnkd.in/gxEXXNsq
#AustraliaDayHonours #OAM #SmallBusiness #Leadership #FounderStory #Gratitude #Community Thank you to Robyn Ironside #photo Arsineh Houspian and The Australian
495
Naomi Simson OAM
Sales & Marketing
4mo
Here I explore with our experts 'the right time' to get out of an investment? #finance #wealth #investments
8
Naomi Simson OAM
Sales & Marketing
5mo
Some topics that people don't like talking about... I learned a lot doing this series... #finance #wealth
11
Naomi Simson OAM
Sales & Marketing
3mo
Oops might be a bit late to register... but this was such a terrific conversatoin
15
Naomi Simson OAM
Sales & Marketing
2mo
Good to have such a robust conversation supporting career development... and my few 'hacks'.
7
Naomi Simson OAM
Sales & Marketing
4mo
HELP! The data is in... and it's not good. The sound of closing doors on our high streets is getting louder, and the latest research confirms what many of us have been feeling. This isn't just a statistic; it's a structural crack in the very backbone of our economy. As leaders, we have a strategic imperative to understand what's happening. Small business isn't a line item; it's the ecosystem that fosters innovation, creates local jobs, and builds our communities. I've written an urgent post about this trend and the simple choice we all have to make. What you don't know about the state of small business will impact us all. I strongly urge you to read this: https://lnkd.in/gfnwytFm
#AustralianBusiness #SmallBusiness #Economy #Leadership #BusinessStrategy #SupportLocal #WakeUpCall
154
Naomi Simson OAM
Sales & Marketing
4mo
Insightful stories coming in the new season of Handpicked Podcast (landing Monday 9 Feb) - maybe subscribe so you don't miss and episode
APPLE https://lnkd.in/gbF3bUK
SPOTIFY https://lnkd.in/g5HsXmWY
#businesshacks #businesssuccess #startups #scaleups #growth #podcast
33
Naomi Simson OAM
Sales & Marketing
3mo
The business owners myth... "If only I had more resources..." It’s one of the biggest myths in business.
We're taught to see our constraints—a lack of time, budget, or people—as weaknesses to be fixed. But what if they are actually your greatest strategic asset? A small budget forces creativity. A small team forces agility. A lack of time forces ruthless focus.
The most successful founders don't just overcome their limitations; they learn to weaponize them. In the new episode of #Handpicked, we explore the playbook for turning scarcity into your secret weapon.
I'm so proud to have Deel.com presenting this season, bringing these essential conversations to business owners.
Call to Action: Listen to the full conversation on my blog to learn how to turn your biggest constraint into your winning edge.
https://lnkd.in/ge2YmCUM
Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#Leadership #FounderMindset #BusinessStrategy #Innovation #Constraints #HandpickedPodcast #Deel James Yang
24
Naomi Simson OAM
Sales & Marketing
3mo
The daily stand-up is not a status report. It is the heartbeat of a high-performing team. Its purpose is not to track tasks; it's to find and destroy roadblocks before they derail the day. It’s about alignment, energy, and shared commitment. Done right, it saves countless hours of confusion later on.
The problem is, the stand-up has been corrupted into a slow, meandering meeting that slowly drains the will to live. But the fix is simple. My new blog post outlines the few crucial shifts that transform it from a time-waster into a strategic asset. Invest 5 minutes in reading this to save your team hours every week:https://lnkd.in/gxj9TE-9
#LeadershipDevelopment #TeamManagement #HighPerformanceTeams #Agile #FounderMindset #WorkSmarter
48
Naomi Simson OAM
Sales & Marketing
3mo
The temptation for any founder is to be everything to everyone... but that's a direct path to burnout. The real shortcut to success is focus. It’s a lesson I wish I had learned earlier. It's not just about what you say yes to; it’s about having the courage to say no to the things that drain your energy and distract from your core mission. In the season premiere of Handpicked, presented by Deel, we dive deep into this very challenge.
Call to Action: Follow the Handpicked podcast on Spotify so you never miss a conversation that could change your perspective. https://lnkd.in/gac3t7RH Learn more about Anytime Pay from our partners at Deel here: https://bit.ly/4qnEjcs
#BusinessStrategy #LeadershipDevelopment #SpotifyPodcast #FounderMindset #StartUpGrind #Deel Sheree Andersen 🐘 Deel
63
Naomi Simson OAM
Sales & Marketing
5mo
An AI can be a brutally honest mirror... no make up artist here to make you look your best. It doesn't see your intentions; it only sees your patterns. The themes you return to, the words you use, the philosophy you project... often without even realising it.
As a new year experiment, I decided to look back at my work through this very lens. What are the core themes the machines have learned about me? And are they the ones I intended to project? The answers were a powerful lesson in self-awareness.
You can read the full reflection here: https://lnkd.in/g--Vvjyf
#SelfAwareness #FounderMindset #ArtificialIntelligence #BusinessLessons #FutureOfWork #NaomiSimson
42
Naomi Simson OAM
Sales & Marketing
3mo
Thanks for the conversation... we covered areas I was not really expecting but I think valuable for all those looking for career growth, from a wise head :) #panel #IWD #keynote.
35
Naomi Simson OAM
Sales & Marketing
2mo
Most leaders hate conflict. (and I am one of them) But I've learned that at some point you have to lean in to tough conversations. When difficult conversations are silenced, resentment builds, innovation dies, and your best people quietly disengage. The truth is, conflict is often just a misalignment of passion. It's a sign that people care enough to disagree. The skill isn't in eliminating conflict; it's in learning how to manage it productively - Think on the issue not the person. I've written a playbook for leaders on how to navigate these crucial moments and turn friction into forward momentum.
Read the guide here: https://lnkd.in/gWCUwUTD
#Leadership #ConflictResolution #CompanyCulture #TeamManagement #CommunicationSkills #EmotionalIntelligence
44
Naomi Simson OAM
Sales & Marketing
4mo
International Women's Day is a chance to reflect on a sense of purpose and how we include those who don't naturally speaker up. The intraverts for instance. It’s a chance to take stock, to challenge our assumptions, and to commit to the actions that will attract and retain the best talent. A culture of equity isn't just the right thing to do; it's a profound competitive advantage.
My new blog post is my playbook for turning IWD from a day on the calendar into a cornerstone of your business strategy. https://lnkd.in/g9PkiX6c
#IWD #LeadershipDevelopment #FutureOfWork #Innovation #CorporateGovernance #NaomiSimson
72
Naomi Simson OAM
Sales & Marketing
4mo
Some people build a business. Carla Zampatti built a legacy. There's a profound difference. Decades of relevance don't happen by accident. It requires an unwavering commitment to a vision, a deep understanding of your customer, and the courage to maintain your brand's integrity above all else. She didn't just sell clothes; she sold confidence to generations of Australian women.
As a founder, I've always been in awe of her playbook for enduring success. This is more than a tribute to a fashion icon; it's a reflection on a masterclass in entrepreneurship. I've shared my thoughts on the lessons we can all learn from her incredible journey. https://lnkd.in/gvfeV6FS thanks to the team CARLA ZAMPATTI for including me and of cours the wonderful Sally Obermeder
#CarlaZampatti #Leadership #FounderStory #BrandBuilding #Legacy #AustralianBusiness #Entrepreneurship
51
Naomi Simson OAM
Sales & Marketing
2mo
We're all looking for a shortcut. Not a cheap trick, but a genuine way to accelerate our growth and avoid the common traps. After dozens of conversations with incredible leaders, I've learned that these shortcuts do exist. They are the core principles that high-performers use to navigate complexity and create outsized results. I've taken the very best of these insights from the new season of Handpicked and created my 'Shortcuts to Success' newsletter. It’s a summary of the most valuable lessons from the entire season, designed to give you a strategic edge. https://lnkd.in/gZwcET7H
#LeadershipDevelopment #Productivity #BusinessLessons #Entrepreneurship #CareerAdvice #NaomiSimson
32
Naomi Simson OAM
Sales & Marketing
3mo
As a business owner we always beleive that if we had 'more' life would get easier - but does it? "If only I had more resources..." it could be a big myth.
We're taught to see our constraints—a lack of time, budget, or people—as weaknesses to be fixed. But what if they are actually your greatest strategic asset? A small budget forces creativity. A small team forces agility. A lack of time forces ruthless focus. The most successful founders don't just overcome their limitations; they learn to weaponize them. In the new episode of #HandpickedPodcast, we explore the playbook for turning scarcity into your secret weapon.
Call to Action: Listen to the full conversation on my blog to learn how to turn your biggest constraint into your winning edge. https://lnkd.in/g6h5xZsT
I'm so pleased to have Deel - https://bit.ly/4qnEjcs presenting this season, bringing these essential conversations to business owners.
#Leadership #FounderMindset #BusinessStrategy #Innovation #Constraints #HandpickedPodcast #Deel Mark Woodland
27
Naomi Simson OAM
Sales & Marketing
5mo
Sometimes, the health of a culture isn't defined by what is present... but by what is absent.
The absence of laughter. The absence of psychological safety. The absence of healthy debate. These are the quiet voids where a toxic culture can begin to take root.
As leaders, our most important job is to be the custodians of our culture... to notice the subtle shifts before they become problems. I've shared my perspective on this delicate but crucial topic on my blog. https://lnkd.in/gSig2Q4b
#WorkplaceCulture #LeadByExample #EmployeeEngagement #FounderMindset #PsychologicalSafety #FutureOfWork
43
Naomi Simson OAM
Sales & Marketing
4mo
Business leaders need to continually learn... yet there is so much information, it can be overwhelming. What's relevant? And what's important to you right now?
I've been blogging more than ever for one simple reason: I'm learning so much, and I believe in sharing the journey. From the impact of AI to the timeless principles of leadership, my goal is to distill what I'm learning into short, sharp, and actionable insights for you.
This is why I do what I do. It’s about offering a shortcut... a trusted perspective to help you navigate your own business journey.
How to learn more with me:
Read the blog: https://lnkd.in/gUHWnQ_X
Subscribe to my LinkedIn Newsletter:https://lnkd.in/gB4Zr23J
Follow on Youtube: https://lnkd.in/ggETVGpf
#Leadership #LifelongLearning #BusinessGrowth #AI #FounderMindset #ThoughtLeadership
79
Naomi Simson OAM
Sales & Marketing
4mo
I've been thinking about International Women's Day... How far have we come? What do we need to do now? How do we move from "I can't" to "I can."?
The intention is always good. But a single day of celebration can't be where the work ends. Real change, the kind that builds more innovative and equitable cultures, requires a year-round strategy. It requires a playbook.
So, I’ve created one. This is my playbook for leaders who want to turn a moment of celebration into a movement of meaningful action. https://lnkd.in/g9PkiX6c
#IWD2026 #Leadership #CompanyCulture #GenderEquality #DEI #BusinessStrategy #keynote
73
Naomi Simson OAM
Sales & Marketing
5mo
Some topics that people don't like talking about... I learned a lot doing this series... #finance #wealth
11
Naomi Simson OAM
Sales & Marketing
3mo
Let's be honest for a moment. 90% of your effort is probably a waste of time. But which is the 10% that is really working.. We post, we boost, we chase likes... but are we actually reaching customers? Or are we just shouting into the void? The founder's biggest trap is confusing activity with impact, and it's a very expensive mistake to make. It's time to stop doing what feels right and start doing what you know works. But how do you know?' In the new episode of #Handpicked, we're sharing a brutally honest guide to building customer reach that delivers results, not just vanity metrics.
LISTEN: to the episode to learn the framework for building customer reach that actually works, and stop wasting your most precious resources.
https://lnkd.in/g-8ZH8zB
Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#MarketingStrategy #Leadership #BusinessGrowth #CustomerAcquisition #FounderMindset #HandpickedPodcast #Deel
13
Naomi Simson OAM
Sales & Marketing
4mo
SEO has changed more in the last year than it has in the last 20 years. It is not just about ranking organically in Google it is also about making sure that content is available for the many and various LLMs. Finding organic audiences - that is the right people coming to learn about you is most important. It is not a quantity game but a quality game. People have asked how I stay up to date. And my theory has alway been find someone who is truly great at a particular niche and learn as much as you can. SEOTopSecret continues to help me on this journey... https://lnkd.in/g9v-bJFc (I simply cannot be an expert in everything) but a remain deeply curious. #SEO #businessgrowth #scaleup #domainauthority
48
Naomi Simson OAM
Sales & Marketing
4mo
This pic is of me on Australia Day - feeling very lucky and grateful to live in this vast land. There are moments in your journey that make you pause and reflect on the path you've travelled... Being named in the Australia Day Honours for service to business is one of those moments for me. It all started with a simple belief that small businesses are the heart of our economy... and every step since, from RedBalloon to Shark Tank, has been about championing that cause.
This honour isn't an endpoint; it's a powerful reminder of the work that still needs to be done to support this vital community. My new blog post is a tribute to them. https://lnkd.in/gxEXXNsq
#OAM #LeadershipDevelopment #Entrepreneurship #AustralianBusiness #FounderMindset #Reflection
177
Naomi Simson OAM
Sales & Marketing
3mo
Thanks for the conversation! - Gerat questions.. great cause. Dress for Success NSW & ACT #panel #IWD #speaking
24
Naomi Simson OAM
Sales & Marketing
3mo
Stop trying to fix your constraints. Start using them to your advantage.
This is one of the most powerful mindset shifts a leader can make. Your constraints aren't the barrier to your success; they are the very things that will carve the path for you, forcing you to be more innovative and disciplined than your well-funded competitors. In this episode of #HandpickedPodcast, we dive deep into this counter-intuitive strategy. It’s a lesson in embracing your reality to create remarkable results. A huge thank you to our partners at Deel for helping us share this great business advice.https://bit.ly/4qnEjcs
LISTEN: Discover the framework for turning limitations into leverage.
https://lnkd.in/gm5WXu_w
#BusinessGrowth #LeadershipDevelopment #FounderStory #InnovationStrategy #Entrepreneurship #Podcast #Deel
81
Naomi Simson OAM
Sales & Marketing
3mo
Many people think I'm an 'ideas girl' - when in reality I believe the businesses I have been involved with are far more about 'getting things done' ie focus and execution. This is a great episode on achieving outcomes. If you're struggling to turn ambitious goals into tangible results, it's time to focus on your team's most critical asset. My new Handpicked podcast episode is a deep dive into this essential skill. It’s your playbook for creating unstoppable momentum in a world that demands constant adaptation.
Listen to "Build Your Execution Muscle" and start closing the gap between your vision and your reality. https://lnkd.in/ghigkM5F Massive thanks again to Deel for your support of the series. (more info on #Deel here https://bit.ly/4qnEjcs )
#BusinessStrategy #Productivity #LeadershipDevelopment #GrowthMindset #ExecutionStrategy #NaomiSimson
28
Naomi Simson OAM
Sales & Marketing
3mo
Today is International Womens Day #IWD - it's a Sunday - and it is pretty quiet. Yet late last week a number of reports were released. According to the latest Chief Executive Women (CEW) CEO Census, only 12% of ASX200 CEOs are women. And the Workplace Gender Equality Agency (WGEA) reports a total remuneration gender pay gap of 21.7%. Every year I reflect on how far we have come (since my mothers time) and yet how far we have to go (now my daughters time). Here is my #playbook my 5 hacks to assist in moving these statistics. Read the playbook here: https://lnkd.in/g9PkiX6c These pics are a #throwback.
#IWD2026 #Leadership #GenderEquality #CompanyCulture #PayGap #BusinessStrategy #LeadTheChange
61
Naomi Simson OAM
Sales & Marketing
4mo
What does it really take to build an empire that lasts over 50 years? i'm only 25 years in at RedBalloon It's a story of tenacity. Of quiet confidence and immense grit. Of starting with a vision and never, ever wavering from it. Carla Zampatti's journey is a powerful reminder that success isn't about the fleeting moments of glamour; it's about the decades of dedication when no one is watching.
She laid the runway for so many Australian entrepreneurs, particularly women, showing us what was possible through sheer force of will and an unmistakable creative vision. My tribute to this incredible founder is on my blog. This photo was taken such a long time ago....which is why it is so distorted. I probably had only been in business for 8 years or so when this was taken. #throwback https://lnkd.in/gvfeV6FS
#FounderMindset #Resilience #BusinessLessons #Tenacity CARLA ZAMPATTI #WomenInBusiness #AustralianIcon #CarlaZampatti This photo was taken such a long time ago....which is why it is so distorted. I probably had only been in business for 8 years or so when this was taken. #throwback
145
Naomi Simson OAM
Sales & Marketing
4mo
New Episode : Success isn't found in the opportunities you chase... it's found in the distractions you refuse. For years, I learned this lesson the hard way. I said 'yes' to clients who were a massive distraction, cost a fortune in development, and never actually bought anything. The pivotal moment for me, and for RedBalloon, was when I got crystal clear on the business we were really in.
This is one of the most important lessons for any founder, and it's the theme of our very first episode of the new season of Handpicked. I’m so proud that this season is presented by the team at Deel, who help businesses focus on what matters by simplifying global team management.
Call to Action: Listen to the full episode and read my thoughts on my blog to discover the framework for defining your own 'sandbox'. Read more https://lnkd.in/gDshf5Fk
Learn more about Anytime Pay from our partners at Deel here: https://bit.ly/4qnEjcs #HandpickedPodcast #Leadership #FounderStory #BusinessStrategy #Focus #SayingNo #Deel Sheree Andersen 🐘
124
Naomi Simson OAM
Sales & Marketing
4mo
Have you registered yet? If you're in payments this is a must attend event.
18
Naomi Simson OAM
Sales & Marketing
4mo
Podcast: What business are you in? And more importantly... what business are you not in? Answering this with brutal honesty is the difference between surviving and scaling. In the new season of Handpicked, I share the story of how making this single decision changed everything for my business. It’s about knowing what's in, what's out, and what you need to say 'no' to. I’m pleased to have Deel presenting these conversations... they’re all about helping businesses work smarter, not harder. Call to Action: Listen to the episode on Apple Podcasts and tell me in the comments: what's the most important 'no' you've said in your business this year? https://lnkd.in/gzUhGV6a
Learn more about Anytime Pay from our partners at Deel here: https://bit.ly/4qnEjcs
#Entrepreneurship #BusinessLessons #Focus #Podcast #ApplePodcasts #CareerGrowth #Deel Deel Sheree Andersen 🐘
99
Naomi Simson OAM
Sales & Marketing
5mo
I asked AI to generate a professional headshot of me... and this is what it came up with. At first glance, it looks right. The data is all there. But look closer... something is not quite right. It lacks a spark. It's technically correct, but the humanity is missing.
It’s the perfect metaphor for a certain style of leadership... one that says all the right things but lacks the soul of authenticity. In a world of increasing artifice, your genuine, imperfect, human self is the most valuable asset you have. It's the new currency of leadership.
I've written about this on my new blog. https://lnkd.in/gznHHe8S
#AuthenticLeadership #AI #Leadership #CompanyCulture #FutureOfWork #Trust
444
Naomi Simson OAM
Sales & Marketing
3mo
In this video, I challenge the buzzword 'personal branding' and ask a more important question: what is your reputation? We explore the crucial difference between the image you project and the legacy you build through your actions.
Your brand is what you promise. Your reputation is whether you deliver. For anyone serious about their career, understanding this distinction is the key to building lasting success and influence. In this discussion, you'll learn: The difference between a 'brand' and a 'reputation'. Why your reputation is what's said about you when you're not in the room. Actionable steps to build a reputation based on integrity and delivery. How your reputation becomes the most powerful driver of your career. Read the full companion post here: https://lnkd.in/gQgFBCW7
#PersonalBranding #ReputationManagement #CareerAdvice #LeadershipDevelopment #NaomiSimson #ExecutivePresence
31
Naomi Simson OAM
Sales & Marketing
3mo
I don't think we talk enough about the heartbreak of when things don't go right. And right now the research is telling us that small businesses are failing; it's a dream ending. It's the loss of a family's investment, a team's livelihood, and a community's heart. The latest research on the health of Australian small business is, frankly, alarming. We are at a critical juncture where our daily choices as consumers will directly determine how many more of those doors we hear closing. This is more than a business post for me; it's personal. It’s a tribute to the courage of every entrepreneur and a plea to remember that every dollar we spend is a vote for the kind of Australia we want to live in.
Please, read this and consider what's at stake: https://lnkd.in/gfnwytFm
#FounderStory #Entrepreneurship #SmallBusinessOwner #BuyAustralian #Leadership #Community #NaomiSimson
39
Naomi Simson OAM
Sales & Marketing
4mo
The single most common trap for any business owner isn't a lack of opportunity... it's a lack of time. We start by doing everything ourselves, and for a while, that's our superpower. But it quickly becomes our bottleneck. The truth is, the time you're desperately looking for is hidden in the work you shouldn't be doing. To truly scale, you have to stop managing your time and start creating it. This requires a fundamental shift in mindset. In the new episode of Handpicked, we're breaking down the playbook for how to do just that.
Call to Action: If you feel like you're constantly running out of road, this conversation is for you. Listen now: https://lnkd.in/gzba4YM9 Thank you Deel for your continued support of #businessowners For more information about Deel https://bit.ly/4qnEjcs
#TimeManagement #Leadership #Productivity #FounderMindset #BusinessGrowth #Delegation
38
Naomi Simson OAM
Sales & Marketing
4mo
Here I explore with our experts 'the right time' to get out of an investment? #finance #wealth #investments
8
Naomi Simson OAM
Sales & Marketing
4mo
What is the fastest growing job type in Australia? Bernard Salt AM tells us where growth is #growth #jobgrowth
10
Naomi Simson OAM
Sales & Marketing
2mo
Good to have such a robust conversation supporting career development... and my few 'hacks'.
7
Naomi Simson OAM
Sales & Marketing
3mo
Stop trying to be everywhere. It's the worst marketing advice a founder can follow. Time is precious - no matter the automation you might be using. The real secret to customer reach isn't about being louder; it's about being smarter. It's about going deep, not wide, and showing up where your ideal customers are actually listening. This #HandpickedPodcast episode is a playbook for focus. It's a guide to help you stop talking at the market and start building real connections with it. DISCOVER where to place your bets for maximum impact. Listen now on Apple Podcasts. https://lnkd.in/gC8Vmxwd
Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#FounderStory #MarketingTips #CustomerEngagement #LeadGen #Entrepreneurship #Podcast #Deel
33
Naomi Simson OAM
Sales & Marketing
4mo
Your customer playbook for 2025? It's already obsolete.
The shift in customer behaviour over the last 12 months isn't an evolution; it's a revolution. The assumptions your entire marketing strategy is built on... they're likely now a liability. What you don't know you don't know is that your customer is no longer just buying a product; they are investing in values and expecting a stake in the narrative. I've learned that ignoring these deep shifts is the fastest path to irrelevance. My new blog post is a look into these blind spots. https://lnkd.in/gYcCFWtV
#CustomerExperience #FutureOfRetail #BusinessStrategy #MarketingTrends #Leadership #WhatYouDontKnow
28
Naomi Simson OAM
Sales & Marketing
3mo
For years, I thought my job as a leader was to have all the answers. I was wrong.
My real job is to ask the right questions... and to create an environment where my team can find the answers for themselves. This is the very essence of leadership coaching. It’s a profound shift from director to developer of talent. It moves you from being the bottleneck to being the catalyst. Looking at the incredible leaders in this photo, I know this is a journey they all understand. It's the move from just managing to truly leading.
My new blog post explores this powerful distinction.
Explore the ideas here: https://lnkd.in/eDq4TdMB
#LeadershipCoaching #CompanyCulture #TeamDevelopment #FounderStory #BusinessStrategy #CareerGrowth
101
Naomi Simson OAM
Sales & Marketing
3mo
"I'm too busy" is not a badge of honour... it's a symptom of a broken system.
As leaders, our most valuable contribution isn't our ability to do the work, but our ability to think, to strategize, and to work on the business. You cannot do that when your calendar is a wall of back-to-back meetings and operational tasks. Getting more time isn't about waking up earlier. It's about ruthless prioritization, effective delegation, and having the courage to say 'no'. This is the focus of our new Handpicked podcast episode.
Call to Action: Listen to the episode to learn the framework for reclaiming your strategic time and breaking the cycle of 'busy'. https://lnkd.in/gzba4YM9 Thanks to Deel for supporting #handpickedpodcast
#WorkSmarter #LeadershipDevelopment #BusinessStrategy #ProductivityHacks #Entrepreneurship #Podcast
146
Naomi Simson OAM
Sales & Marketing
4mo
I have been writing alot more simply because people I meet ask 'What's on your mind?' then they add you have such a strong 'personal brand'... people are interested in what you have to say. But 'personal brand' to me is not about the insta feed, or the number of followers infact I've come to believe we're focusing on the wrong thing. An 'idea' is something you broadcast. It's the thinking, the opinions, the story you tell. But your reputation... that's what is said about you when you're not in the room. Your values. It's the truth of your actions, your consistency, and your character, and it is earned, not created. In any career, your reputation is the currency that truly matters. It's what opens doors long before your 'brand' ever will. My new blog post is a deep dive into this crucial distinction.Take five minutes - and maybe it will save you hours an hours of posts that don't 'fly'. https://lnkd.in/gQgFBCW7
#Reputation #Leadership #PersonalBranding #CareerDevelopment #ExecutivePresence #Trust
66
Naomi Simson OAM
Sales & Marketing
3mo
PODCAST: This is one of the most powerful mindset shifts a leader can make. Your constraints aren't the barrier to your success; they are the very things that will carve the path for you, forcing you to be more innovative and disciplined than your well-funded competitors. In this ep I dive deep into this counter-intuitive strategy. It’s a lesson in embracing your reality to create remarkable results.
DISCOVER: The framework for turning limitations into leverage. Listen to the episode on Apple Podcasts now. https://lnkd.in/gm5WXu_w
A huge thank you to Deel for helping us share this great business advice.Learn more about our partners at Deel here: https://bit.ly/4qnEjcs
#BusinessGrowth #LeadershipDevelopment #FounderStory #InnovationStrategy #Entrepreneurship #Podcast #Deel
25
Naomi Simson OAM
Sales & Marketing
4mo
The greatest illusion in business right now is that we still control the customer journey. We build the funnels, we map the touchpoints... but the modern customer lives off-road. They are the CEO of their own attention, and the currency they trade in isn't just money; it's trust, authenticity, and their own data. They are more aware of its value than ever before.
What you don't know you don't know is that their operating system has fundamentally changed. Understanding it is not optional; it's survival. I've outlined the critical, often unseen, shifts in my new post. https://lnkd.in/gYcCFWtV
#CX #CustomerJourney #DigitalTransformation #BrandStrategy #FutureReady #Unlearn
60
Naomi Simson OAM
Sales & Marketing
3mo
The most valuable resource for any leader isn't capital; it's clarity (though cash helps). But in a world of endless noise, clarity is hard to find. That's why I've distilled the most powerful, hard-won lessons from Season 6 of the Handpicked podcast into this newsletter: Shortcuts to Success. This isn't about flimsy 'life hacks'. It's about the fundamental mindset shifts that save you from years of costly mistakes—from weaponising your constraints to the art of the strategic 'no'. I'm sharing the frameworks that will move the needle.
Call to Action: If you want these curated insights delivered directly to you, I invite you to subscribe to my newsletter. Subscribe on LinkedIn https://lnkd.in/gB4Zr23J Thanks again to Deel for supporting Handpicked Podcast series
#Leadership #BusinessStrategy #ShortcutsToSuccess #FounderMindset #CareerGrowth #Podcast
62
Naomi Simson OAM
Sales & Marketing
4mo
In an age of AI, deepfakes, and polished corporate-speak, what is the one thing a leader can offer that can't be replicated? Authenticity. (Can you pick which one of these images is real?)
It is the bedrock of trust. I asked AI to generate my headshot, and this image is the perfect illustration of what happens when that human element is missing. It's close... but it's ultimately hollow. Your team can always tell the difference.
This is why I believe authenticity is the only currency that truly matters for leaders today. My new blog post is a deep dive into this very idea. https://lnkd.in/gznHHe8S
#LeadershipDevelopment #TrustInLeadership #Authenticity #FounderMindset #FutureReady #NaomiSimson
93
Naomi Simson OAM
Sales & Marketing
4mo
I have been writing alot more simply because people I meet ask 'What's on your mind?' then they add you have such a strong 'personal brand'... people are interested in what you have to say. But 'personal brand' to me is not about the insta feed, or the number of followers infact I've come to believe we're focusing on the wrong thing. An 'idea' is something you broadcast. It's the thinking, the opinions, the story you tell. But your reputation... that's what is said about you when you're not in the room. Your values. It's the truth of your actions, your consistency, and your character, and it is earned, not created. In any career, your reputation is the currency that truly matters. It's what opens doors long before your 'brand' ever will. My new blog post is a deep dive into this crucial distinction.Take five minutes - and maybe it will save you hours an hours of posts that don't 'fly'. https://lnkd.in/gQgFBCW7
#Reputation #Leadership #PersonalBranding #CareerDevelopment #ExecutivePresence #Trust
56
Naomi Simson OAM
Sales & Marketing
3mo
In an ever-changing world - the challenges faced by business leaders is relentless. Ideas may come thick and fast however, execution is the only currency that matters. The ability to turn a vision into reality is the single greatest predictor of success. It’s not a talent; it’s a muscle you build.
My new Handpicked podcast episode gives you the workout plan. We cover:
The difference between motion and momentum. How to build a culture of accountability. The framework for turning strategy into daily action.
Listen to "Build Your Execution Muscle" and learn the skill that truly drives business growth. https://lnkd.in/gPJVy5_F Thanks to #deel for its ongoing support of this podcast series. (more info on Deel - https://bit.ly/4qnEjcs )
#Leadership #Execution #BusinessGrowth #Strategy #Entrepreneurship #FutureOfWork #NaomiSimson
42
Naomi Simson OAM
Sales & Marketing
3mo
The best athletes in the world have a coach. The most talented performers have a coach. Why would a leader be any different? But how do you know what is right for you? I was looking at this photo of these incredible Australian leaders, (feeling quite humbled to be on the same stage) and it was a powerful reminder that high performance is not a solo sport. A leadership coach isn't there because you're failing; they're there because you're committed to being exceptional. They are the confidential sounding board that challenges your thinking and unlocks your potential. In today's complex world, it's one of the most powerful investments a leader can make in themselves and their team. I've written my thoughts on what defines truly effective leadership coaching.
Read the post here: https://lnkd.in/eDq4TdMB
#Leadership #ExecutiveCoaching #LeadershipDevelopment #HighPerformance #FounderMindset #Mentorship
51
Naomi Simson OAM
Sales & Marketing
3mo
Is your daily "quick check-in" actually a 30-minute time-waster where everyone just lists their to-do list? Time is our most precious, non-renewable resource. As leaders, the meetings we run are a direct reflection of how much we respect our team's time. A stand-up, when done correctly, is not just a meeting; it's a high-impact ritual that creates clarity and momentum for the entire day.
Most teams get it disastrously wrong. I've written a simple playbook to turn your most dreaded 15 minutes into your most valuable.
Read it here and reclaim your team's time:https://lnkd.in/gxj9TE-9
#Leadership #Productivity #MeetingEffectiveness #TimeManagement #CompanyCulture #BusinessStrategy
28
Naomi Simson OAM
Sales & Marketing
4mo
I was deeply humbled and a little overwhelmed to be included in this year's Australia Day Honours. Thank you for all the wonderful texts and messages.
For me, this OAM is not a personal accolade. I see it as a recognition of a community I am so fiercely proud to be a part of... the small business owners of Australia. They are the ones who take the risks, create the jobs, and build the fabric of our local communities, day in and day out. This honour has only deepened my conviction that they are the true backbone of our country. I've written a post to try and articulate what this means to me, and to say thank you. https://lnkd.in/gxEXXNsq
#AustraliaDayHonours #OAM #SmallBusiness #Leadership #FounderStory #Gratitude #Community Thank you to Robyn Ironside #photo Arsineh Houspian and The Australian
495
Naomi Simson OAM
Sales & Marketing
5mo
Here I am learning about #alpha investments and #sateliteinvestments... it does show how intentional you need to be.... #investing #strategy
8
Naomi Simson OAM
Sales & Marketing
3mo
Oops might be a bit late to register... but this was such a terrific conversatoin
15