Will McTighe's Recent LinkedIn Posts

Claude is the most popular AI on LinkedIn right now. But when you stop working, it stops. What if it didn't? What if Claude could run your business tasks 24/7, while you sleep? That's exactly what OpenClaw + Zapier MCP enables. And you can build agents like this in about 30 minutes each. Here are 6 steps to build your first AI agent safely: Step 1: Isolate Your Environment This is SUPER important. Run on a dedicated Mac Mini or cloud VM (e.g. AWS) - never your main laptop. This stops things from going wrong on your personal machine (e.g. deleting stuff and spending). Step 2: Pick Your Model OpenClaw is model-agnostic. Use Claude Opus 4.6 for complex reasoning, Gemini Flash or Mistral for cheap/fast tasks. Swap between them in seconds. Step 3: Connect Tools Through Zapier MCP Don't hand over raw API keys. Zapier MCP lets you define exactly which actions the agent can take - and revoke access instantly. Step 4: One Agent = One Job Build single-purpose bots in 30 minutes: → SEO Bot - Scans Search Console daily, finds gaps, prepares GitHub PRs for your review → Sales Rep - Scrapes prospects, drafts 30 personalized emails, you review and send → Ads Manager - Monitors Meta + Google Ads, pauses losers, drafts new campaigns for approval Step 5: Add Human Checkpoints AI drafts, you approve. Gate anything that sends, spends, or deletes. Step 6: Monitor & Expand Run one bot for a week. Review daily. Once stable, add the next. Unlike Claude Cowork, these agents run 24/7 on a separate machine.  And you can chat with them from Slack, WhatsApp, Telegram, or iMessage. Want to learn how to build these live? Zapier is hosting a free workshop on March 18 with Mike Russell. They'll walk through building these agents and the complete security layer. Reserve your spot: https://bit.ly/4bwDGYG ♻️ Repost to help your network use agents without losing control. ➕ Follow me for more like this. #ZapierPartner

Fix your LinkedIn in under 60 minutes: Building a personal brand used to mean juggling 3 different skills: - Writing for your posts & profile - Strategy for your content - Design for your visuals Most people are good at 1… maybe 2. Rarely all 3. Here's how to clean up your LinkedIn under an hour: Step 1: Download Your Profile PDF Go to your profile, click on “More” then “Save to PDF”...this is what you’ll load into Claude Step 2: Upload Your PDF To Claude Upload the PDF in Claude with this prompt: "I want to optimize my profile to [goal]. Can you identify things I can improve and how?" You'll get specific, actionable fixes in minutes. Step 3: Create A New Banner Ask Claude to write a Canva AI prompt for your banner…it's your biggest free real estate on LinkedIn. Keep it 1584x396 pixels. Step 4: Go To Canva(.)com And Paste The Prompt Pick one design, refine it, then add your brand colors, max 2 fonts, and one CTA. Leave the left side clear for your profile picture. Step 5: Build Your Content Calendar With Notion AI Create a content calendar in Notion around this…60% TOFU, 30% MOFU, 10% BOFU. Use this prompt: "Build a 4-week LinkedIn content calendar for [insert audience]. The calendar should be divided into 60% TOFU, 30% MOFU, and 10% BOFU content topics and ideas. Key pain points are [insert]. Organize ideas weekly and include Topic, Hook, Funnel stage, Suggested format (Carousel, infographic, pictures)." Step 6: Organise Your Ideas In Notion For each post add the topic, funnel stage, publish date and format. Step 7: Use Saywhat(.)aI To Design Your Visuals Spot the trending visual designs in Saywhat’s ‘Inspiration’ section and save ones you like as templates. Then use Saywhat’s ‘Design’ feature with this prompt: “Create a carousel/infographic on this template for [insert title and content].” Step 8: Refine And Improve Make specific targeted changes like changing design elements, adding logos etc. Step 9: Repurpose Your Best Content With Saywhat Search for yourself in Saywhat’s inspiration section to easily find your top performing posts. Every 1-2 months take your top posts and repurpose them…add new information, the latest data or create a new format eg. carousel → infographic / infographic → carousel. Now your turn. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network fix their LinkedIn ➕ Follow me (Will McTighe) for more like this

60 minutes to fix your LinkedIn profile. 10x your results all year: Most people spend hours on their content and wonder why it gets no leads. Often it’s because their profile is boring or unclear. When people arrive on your LinkedIn profile, they’re curious. They want to know more about what you do. But if you don’t make it easy for them - they bounce. Here’s the profile optimization checklist I use: 1/ Banner One clear message, one CTA…tell people the value you create the moment they land on your page. Eg. “Sign up for my free newsletter” 2/ Profile Picture Use an HD close-up with a solid background. 400 x 400. InstaHeadshots(.)com is GREAT for this. 3/ Headline Use this formula: [Your role] + helping + [ideal customer] + [desired goal] + [social proof]. Fill in all four. It should be simple and clear. Eg. “Helped B2B SaaS companies grow from $2m to $10m ARR | $100M pipeline generated” 4/ Custom Button Link it to your main offer. It shows up on every post you publish, so every piece of content becomes a traffic driver. I use it to direct people to saywhat(.)ai 5/ About Section Tell your story in the context of how you help people. Keep it skimmable and end with a CTA to your website, newsletter, or calendar. 6/ Featured Section Put your lead magnet here, easier to collect emails. Your ICP wants solutions. I put my free email course here. 7/ Experience Section Show impact with real numbers and link to your actual work or portfolio. 8/ Recommendations Give before you ask. Reach out to people you've helped achieve their goals. In summary: Just make it easy for people to understand and trust you. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network win on LinkedIn ➕ Follow me (Will McTighe) for more like this

In the last year, I 1.5x'd my salary from working in finance... through LINKEDIN brand deals. Here’s how: Most creators say yes to any brand that pays them. They do whatever the brand tells them to because they’re treating it like easy money - draft something quick, post the ad, send an invoice and move on. But the creators who get the best results: 1. Are willing to push back on brands You know best what performs best for your audience! That means your brand partnerships should look super similar to their existing content! 2. Only partner with brands you can stand behind You share your reputation when you partner with a brand. There are a lot of unproven brands that will give out money. Be sure you can stand behind whoever you work with! I'm breaking down exactly how I approach brand partnerships at SXSW tomorrow! Joining me are 3 of the best brand operators in B2B: → AJ Eckstein 🧩 (Creator Match)  → Fiona Turko (Gamma)  → Dedrick Boyington-Warmack (Gusto) If you're a creator trying to make better ads, or a B2B brand trying to build a creator program with real ROI. I'd love to see you there. 📍 March 14, 11:30am CT  🏢 Austin Marriott Downtown  🔗 Register Here: https://lnkd.in/gmiKZPXE Thank you Creator Match 🧩 AJ Eckstein 🧩 for putting this together!

If you want to grow your business, your posts should do 1 of 3 things: Grow your audience. Build trust. OR Convert. Most people will either do none of it, or try to do all of it in one post. But each one has a specific role: 1/ Growth Content • For people who've never heard of you • Hot takes you really believe in…not just “consistency and authenticity” • Mistakes people in your niche keep making • Relatable feelings that can apply to any niche • Eg. hook - “The secret to overnight success? 10 years of work.” 2/ Trust Building Content • For people who follow you but don’t really KNOW you • Failures and lessons tied to your work • Behind the scenes of your every day grind • Frameworks people can use immediately • Eg. hook - “Moving to America from the UK was terrifying.” 3/ Conversion Content • For people who trust you and need a nudge to buy from you • Client transformations with real numbers • Before and after case studies with results you drove • Posts that handle common customer objections • Eg. hook - “My client got 25 new leads during our first week working together” Start treating your LinkedIn like a funnel. Every week, post 4x for attention, 2x for trust and 1x for conversion. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network win on LinkedIn ➕ Follow me (Will McTighe) for more like this

I just caught up with a friend who’s raised more than $50,000,000. People look at him and think: WOW He’s a CEO His company is growing quickly He’s got a team of smart people around him His customers love him But the reality is...he struggled for YEARS. He didn't take a salary for 4 YEARS He struggled to fundraise twice! He heard “no” SO many times That's the part you never see on LinkedIn. You’ll see the revenue milestone, the funding round, the smiling team photo at the offsite. You don't see the years of wondering whether you’ll EVER make it. Whether 10 years down the line, you’ll still be eating sh*t. EVERY founder goes through some version of this. I used to look at successful founders and assume they had something I didn't. Better connections, more talent, some kind of head start that made the whole thing click faster. But the more I actually talk to these people, the more I realize it’s often something else. They just started earlier AND stuck with it for longer than the average person would. So if you're building something right now and it feels harder than you thought it would be...keep going. The people you're comparing yourself to went through the exact same thing. You're just seeing the after photo. ♻️ Repost to remind someone else they’re not alone. ➕ Follow me (Will McTighe) for more like this.

My life partner… just became my business partner. It started as a joke. I'd tell her she should come join me and she'd laugh it off. But after a few months of working 7-days a week, I stopped joking. ...and 2 weeks ago she joined me! When we tell people we get the same reaction: "That's exciting! I could never." It felt obvious to me for a long time for two reasons: 1. Our skills are so complementary. I'm the creative and focus on the biggest (but not only) problem in our business each day. Caroline Begleiter is an ops mastermind and planner. She builds the systems and structure that we need to scale. 2. There is 100% trust and alignment. When your business partner is also your life partner, there are no competing priorities. My success is her success and vice versa. When you have those two things, you can figure everything else out. Lots more exciting stuff to come soon!

Most profiles fail the 5-second rule. Does yours? If someone can't understand what you do and who you help within 5 seconds of landing on your page, they're gone. Fix it in 30 minutes with Claude: Step 1: Download the Claude app. Go to claude(.)ai/download and install the desktop app. Open a fresh chat. Step 2: Audit your profile. Export your LinkedIn profile as a PDF and upload it. Then use this prompt: "Audit my LinkedIn profile for clarity and conversion. Assess the Headline, About, Banner, and Featured sections. Tell me what's clear, what's missing, and how to improve each." Step 3: Set up your writing style. Claude has a custom style feature that learns how you write. Paste in 3 to 5 examples of your best writing and ask: "Based on these examples, describe my writing voice... tone, structure, vocabulary, and rhythm." Step 4: Understand your audience. Your customers have already told you what they want. Upload call transcripts or notes and prompt: "Review these transcripts and identify the 20 most common customer pain points, recurring frustrations, fears, and unmet needs." Step 5: Define your positioning. Upload 10 of your best performing posts and ask: "Who do I help, what do I solve, and why should they trust me?" Step 6: Find patterns in your winners. Copy in your top 10 best performing LinkedIn posts and ask: "This is my strongest content. Identify patterns around hooks, formats, topics, and writing style." Step 7: Rewrite your profile. Go back to your Step 2 audit and prompt: "Using everything you know about my voice, audience, and top performing content, rewrite my LinkedIn Headline, About section, and Featured section descriptions for clarity and conversion." For profile feedback - use Claude. For writing and content creation - use Saywhat. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network fix their LinkedIn with Claude ➕ Follow me (Will McTighe) for more like this

In the last 4 weeks, I reviewed ~150 resumes, interviewed 32 people and made 1 hire. Here’s how she stood out: 1/ Before the interview: Your resume is your first impression. Please only 1 page. I saw a lot of 2- page resumes. I don’t need to know everything about you. I just need to know the relevant things for this job and be able to understand them immediately. ➡️ Resume Strategy - Tailor your resume to different types of roles. Use the job description - Measurable - use numbers to back every claim…”Increased retention by 40%...” > “Achieved team goals” BONUS: Use Teal’s resume builder to adapt your resume to each job you apply to. ➡️ Common Mistakes To Fix First - Replace buzzwords like "strategic thinker" with actual outcomes - Break up the wall of text - recruiters scan in 7 seconds ➡️ How NOT To Get Ghosted - Don't just apply and wait…send the hiring manager a DM on LinkedIn. Do something that makes you memorable - interesting/weird side project, personal brand Ask your network for warm introductions. It helps you rise above the noise. 2/ During the interview: Show you’ve done your research! The person I hired had watched some of my YouTube videos and immediately showed that she cared. ➡️ 3 Questions To Nail - What’s the hardest challenge you’ve worked on? I’m looking for something hard that was difficult to overcome. The bigger the better. - In a room of 100 people, what would you be best at? I’m trying to figure out your superpowers and whether they fit in with what the role needs. - Who is your sidekick? Tell me about the tasks that you don’t like doing. Across our team, we need to have all the bases covered. 3/ After the interview: Send your follow-up email within 24 hours - of the 32 people I interviewed, under 10 sent a follow up email. Those who did REALLY stood out. They showed they cared. You can use Teal’s Job application tracker so you don’t miss a follow up. ➡️ Follow Up Email Template “Hi [Name], Thank you for talking through the [role] today. How you’re approaching [specific topic] is super exciting and I’d love to be part of achieving [company goal]. Especially given my [relevant experience]. Looking forward to the next steps. Best, [Your name]” Finding a new job is incredibly tough. Use tools like Teal to make it a little bit easier. Try it here today: https://tealhq.co/3OWu8hN ♻️ Share this with someone job hunting. ➕ Follow me (Will McTighe) for more like this. #tealpartner

My wife quit her $250,000/year job…  to work with me. (week 3) It’s been wonderful and challenging all at the same time. Though one tool has helped immensely: A Stanford class called "Touchy Feely." (It’s technically called Interpersonal Dynamics but everyone calls it Touchy Feely) I took it, then Caroline took it a few months later. It was incredibly valuable for both of us. Essentially you spend a full 6 hours with no computers/screens/phones with the same 8-10 people. Every week for 10 weeks. You work through any and all conflict that arises. No avoiding issues or being “polite for politeness’ sake.” I’ll never forget one exercise in particular… There was one activity where you had to rank everyone else in the group based on how much power you think they have. Then explain why you placed people where you did. It was BRUTAL but so helpful! When you start working with someone you care about, emotions and old patterns of behaviour naturally show up. Touchy Feely gave us the words, literally the vocabulary, and patience to fully express our issues - and then work through them until they're resolved. In any business, you can't let issues fester, especially when you're working with your spouse.

Every success story you admire was a mess in the beginning. Coca cola. Reddit. Microsoft. They all got it wrong before they got it right. But most people don’t give themselves the time. They make one wrong move and call it failure. Because it feels like proof that: → You're not cut out for it → This wasn’t “meant to be” → People were right to doubt you In those moments of doubt, remember: A single mistake is just feedback. Look at the early days of some of the most successful companies: • Reddit faked its first hundred users with bots. • Airbnb was rejected by (at least) 7 investors in a row. • Netflix offered to sell to Blockbuster for $50M - they laughed. That could’ve been their final failure. But they didn’t stop there. They built on. One “no” doesn’t negate your potential. A rough start doesn’t predict a rough ending. And your first version is rarely the winning one. So if you’re in that messy middle - keep going. • Learn from the mistake • Adjust the approach • Show up again Because you only really lose when you stop trying. 📌 My first 45 posts on LinkedIn? They sucked! But I pushed on. Here’s your roadmap: https://lnkd.in/gG9jgpgT ♻️ Repost to help your network keep going. ➕ Follow me (Will McTighe) for more like this.

When you work for yourself, it can get pretty lonely. There's no secret group chat of big creators doing it together without you. But relationships are often what get you to the next level. That's why last weekend was so great. I was on a panel at SXSW about B2B marketing. It was so fun talking about B2B marketing with AJ Eckstein 🧩, Fiona Turko and Dedrick Boyington-Warmack But my favorite part was the audience Q&A. I spend most of my work life online. So it's easy to forget how amazing it is to be in person - the community is filled with real people, with real problems. And helping someone face to face is so much more fun than replying to a comment or DM! After the panel, I spent time with other people who are important to me: - Steve Vassallo's panel with Jorn from Framer (awesome) - Two Creator Match parties - thanks for hosting, Tara Knight 🧩 - Foundation and The Designer Fund's happy hour - shoutout Christine Hendrickson At these events, you never know when someone could: - Help you find your next big idea - Introduce you to your next client - Be a shoulder to cry on when things go sideways And I get it. It's easy to talk yourself out of going. "I don't feel ready." "The timing isn't great." "I don't have anything to promote." Go anyway. It's rare you regret showing up. 📌 Want to start building your personal brand online? Here are 120 post ideas + my AI writing prompts → https://lnkd.in/gKzZUq-b ♻️ Repost this for someone who needs the push ➕ Follow me (Will McTighe) for more

Adding more AI tools can be a big waste of time. Before getting on a hype train, ask yourself this: What do I actually need AI to do for me? The answer is usually 1 of 3 things: Think with me, Do my work for me, and build tools for me. Claude covers all three… Claude Chat: For 90% of people, 90% of the time. Use it for brainstorming, thinking through problems, writing and research. I once used it to choose which socks to wear for my wedding. Stop feeling FOMO about the "basic" version. It’s great for most prosumer use cases. Especially if you use projects and connectors. Claude Cowork: Only for hands-off automation like processing call transcripts into notes automatically, scheduled tasks that run without you thinking about them. If you have a small team or an agency… you’ll love it. Claude Code: For building actual tools and mini-apps like a 'client wins tracker.' You describe what you want, Claude writes the code. You don't need to be a developer. Here’s how you can get started: Step 1: Download the Claude desktop app Step 2: Upgrade to a paid plan (Pro or above) Step 3: Open Claude and choose the tab based on your task: Chat, Code, or Cowork Step 4: Pick a folder to work in (for Code or Cowork) Think, work, build. Pick the one you need most right now and ignore the rest. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network use AI better ➕ Follow me (Will McTighe) for more like this

Most people are crippled by decisions. They wait. They worry. They overthink. I used to be one of them. But the math is simple. Fast decisions compound. → 10 decisions a day → 70 decisions a week → 3,640 decisions a year While others spend a week making 1 decision: → Collecting more data → Seeking consensus → Avoiding risk → Missing opportunities Speed beats perfection. 95% of the time. Successful builders are in motion. They don't wait for perfect information. They don't require absolute certainty. They don't fear being wrong. They've built a decision framework that works: 1/ Identify which decisions are reversible Most choices can be undone, modified, or adjusted. Only a small percent are truly permanent. 2/ Make reversible decisions quickly These are doors you can walk back through. Make them fast and learn. 3/ Examine irreversible decisions carefully These are one-way paths. Take your time, but still decide. 4/ Build a bias toward action Movement creates momentum. Momentum creates success. The business you want exists on the other side of decisive action. Your success isn't determined by the perfection of each choice. It's determined by your ability to keep moving forward. Stop asking "What's the perfect choice?" Start asking "What will I learn fastest by deciding now?" One thing you can get started on tomorrow is posting on LinkedIn. It’s the best thing I did for my career. 📌 Want to get started? Here are 120 post ideas + my AI writing prompts: https://lnkd.in/gKzZUq-b ♻️ Repost this to help your network take action. ➕ Want more? Follow me Will McTighe Image Credit: Justin Welsh

I’m not a psychic, but I know one thing for sure: We’re all paying for at least 1 tool right now that we haven't opened this month. I know because it’s just so easy with all the AI FOMO right now. So I did an audit of all the tools I used: S-Tier: I open these every day…they are central to my business. • Saywhat: write LinkedIn content in minutes, track my content performance and repurpose the winners. • Claude: brainstorm, ideate and research. My most used tool by far. • Wispr Flow: capture ideas, write emails and give feedback without typing a single word. • Zapier: automate the recurring tasks I shouldn't be doing manually (adding people to the community) • Loom: send content reviews and feature instructions without wasting people’s time in a meeting • Fireflies.ai: transcribe meetings so nothing important gets missed. A-Tier: Essential tools with a strong use case for me. • Claude Code: coding and shipping made easier for non-coders. • Claude Cowork: conduct external research, create drafts of anything, and brainstorm content • Notion: organize ideas and build a content calendar • Air: store all the information and examples I need to make creatives • Figma: create carousels, infographics and other visual assets…banners, lead magnets, courses etc. • Slack: keep in touch with my team and cut down on unnecessary meetings. • Lovable: go from idea to working prototype in less than an hour. • Airtable: manage and track workflows all in once place • OpusClip: repurpose long-form YouTube videos for LinkedIn. • Gamma: turn rough ideas into decks, docs and presentations B-Tier: Good, but don’t use every day. • ChatGPT: stress test ideas and do quick research. • Canva: create quick visual assets or edit images. • N8n: build custom automations when I need more flexibility. • Gemini: create basic visuals when in a rush. • Perplexity: decent for research but Claude and ChatGPT do it better. C-Tier: Can be useful, but not for everyone. • Zoom: good for webinars but Google Meet does the same thing for free. • DeepSeek: too many security concerns. • Grok: good for news because it is connected to X. • Make(.)com: to create more advanced multi-step automations with different tools and services. D-Tier: Don’t need them right now! • Microsoft CoPilot: ChatGPT and Claude offer easier, smarter solutions. • NoteGPT: summarizes long videos and transcripts but Claude can too. Pay for what you use, cut what you don't and run a tighter ship. ♻️ Repost to help your network build leaner AI stack ➕ Follow me (Will McTighe) for more like this.

The people saving 10+ hours a week with AI and the people who quit after a week are using the exact same tools. A big difference, is how they prompt: Most people try AI for a week, get outputs that sound like a corporate intern wrote them, and quit. "AI just doesn't work for me." But here's what's actually happening. They type "write me an email" or "help me with this doc" and then get frustrated when Claude gives them something generic. Of course it's generic… you gave it nothing to work with. That's like walking into a restaurant and saying "bring me food" and being annoyed when you don't get exactly what you wanted. Here's a framework to write prompts that makes Claude actually useful (in under a minute) 1/ Who "You are a [expertise level] [role] with deep knowledge of [domain/industry]." Without this, Claude defaults to a generic assistant. 2/ What "Your task is to [specific deliverable] for [who it's for]." The clearer the task, the less cycles. 3/ Context Who is your audience: [role, seniority, pain points] What's the situation: [relevant background, what's been tried, what matters] Files to reference: [upload them] This is what separates your answer from everyone else's. 4/ Format → Length: [word count / number of slides / bullets] → Structure: [headers / numbered list] → Tone: [conversational / formal / punchy] → Delivered as: [plain text / markdown / copy-paste ready] This stops Claude from defaulting to generic best practices. 5/ Constraints → Avoid: [words, phrases, styles to stay away from] → Don't: [common tendencies you want to cut] → Never: [hard limits] Without constraints, Claude writes the same for everyone. 6/ Examples "Here are 3–5 examples of how the output should look: [paste them]" "Here is what I don't want: [paste 2–3 bad examples]. Here's why: [explain]" 1 good example can help more than 3 paragraphs of instructions! 7/ Success criteria → Emotion: what should the reader feel? → Intent: what should they do after? → Core problem: what are you really solving? → Detail level: high-level overview vs. deep tactical breakdown → Format check: does it match what you asked for in section 4? This is how you QA the output, without doing it yourself. 8/ Before you begin → Ask clarifying questions if anything is unclear → Don't infer or assume anything → Restate the task in one sentence and confirm before starting This sets the tone before Claude writes a single word. P.S. you can also put this in memory too so you don’t have to repeat yourself. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network get more out of Claude. ➕ Follow me (Will McTighe) for more like this.

You’ve been posting every day for a few months and can’t retire yet?? WHAT??? Many LinkedIn gurus will tell you this is all you have to do. Unfortunately, it takes YEARS to grow an audience and really build trust. This year, I will make >$1m+ from my LinkedIn, and I’m in year 3… But in year 1 of personal branding, I made like $20k. The compounding is HUGE! But it takes ages! To get there you need to treat content like a JOB. Not a fun little hobby. Jobs require showing up on days you don’t want to. They require structure. Here’s your structure for 2026: 1/ Improving your profile Name your ideal customer in your headline so they see themselves when you send them connection requests (e.g. helping VC-backed founders) 2/ Solving a specific problem Pick one problem to solve for ONE type of person and make sure everything you post is in service of that (e.g. helping SaaS founders scale from $1-10m) 3/ Knowing your audience People will trust you if they feel understood. Talk to as many of your ideal customers as possible. Understand their pain points and solve for them 4/ Creating a content funnel Some posts attract new people, some build trust, some convert. You need all three, not just one. 5/ Building trust Post pictures of you, write about your unique experiences, and when you’re talking about what you’ve done, show proof…screenshots, numbers, client testimonials. 6/ Experimenting Test new formats (e.g. whiteboard infographics right now), designs and topics, then double down on whatever gets way above your average engagement. 7/ Adapting trends to your niche Find what's already working (e.g. harsh truths post) on LinkedIn and make it relevant for your specific audience. 8/ Reviewing analytics Check your numbers every week…use winning hooks, topics and visuals again. 9/ Repurposing top posts Use your best content more than once…post it again and again until your audience stops telling you they want it. Building a personal brand requires discipline and a plan. 📌 Want to get started today? Here are 120 post ideas + my AI writing prompts: https://lnkd.in/gKzZUq-b ♻️ Repost this to help your network take action. ➕ Want more? Follow me Will McTighe

Everyone is going bananas for Claude. If you don’t want to spend hours setting it up, here's a simple guide: 1/ Turn on memory and create projects Go to Settings → capabilities → switch on memory. Create a dedicated project for each task. E.g. newsletter project, youtube script project. If you skip this you’ll waste time starting from zero in every single chat. 2/ Use Opus 4.6 and Extended Thinking It defaults to Sonnet 4.6, switch to Opus 4.6 - it is much smarter. Extended Thinking makes the model think critically before responding… Which like a human, means better responses. 3/ Feed it relevant files Upload docs, PDFs, spreadsheets...anything Claude needs for context. Keep them in your Project's knowledge base so it can reference them every time. The more context you give it, the less you have to repeat yourself. I’ve added all my YouTube videos for example 4/ Connect your primary apps Connect Claude into the apps you use every day. Google cal, gmail, Slack, Notion etc...so it can pull context from all of them. Use it to get a list of everything you need to do each day, so you're not fishing through 6 apps every morning. 5/ Say exactly what you want Be as specific as possible. Tell it what you need, who it's for, what format, and what you don't want. The vaguer you are, the sloppier the output. 6/ Push back until it's right Never accept the first draft. This is a classic rookie mistake. Tell it specifically what's wrong like “too formal”, “too long” etc. Then add your final output back into your project so it can learn for future. Start with this and you’re ahead of 80% of people! 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network master Claudy baby ➕ Follow me (Will McTighe) for more like this

The secret to overnight success? 10 years of work. People see the win. They don't see the years of work. Most will assume you "got lucky." That it was "easy for you." That the opportunity "just landed in your lap." Why do we tell ourselves these stories? Because it's easier to believe in luck than face the truth: Every shortcut we chase is just another way to avoid the work. I sometimes catch myself thinking the same way. It's a constant battle. But now I've met many "lucky people". Here's what their luck usually looks like: • Years and years of hard work • Saying no to drinks with friends • Fighting through tears of frustration That's what happens in the dark. In those quiet moments when doubt whispers: "Maybe they're right. Maybe you're wasting your time." But you keep going. The trophy is just for a moment. The work takes a lifetime. Every "lucky" person started somewhere. They just started earlier than most. How? Start posting online. Here's my >440k follower playbook: https://saywhat.ai/course/ ♻️ Repost to help your network get luckier. ➕ Follow me (Will McTighe) for more like this.

My wife just quit her $250,000/year job... To work with me. Since I told people we were working together, EVERYONE has asked “ohhhh what is that like?!” So I’m gonna start posting about it each week. Here goes: Week 1 was tough. We fought more than we had in months. At home, she completely runs our life and she brought that same energy to the business. But she didn't have the context yet. She'd tell me to reprioritize something. I'd get frustrated. I was used to moving independently and she was used to being in charge. We both needed to learn new roles. After a few tough conversations in week 1, things really clicked. Week 2 was MUCH smoother. Now she's giving me leverage I've never had. I focus on content and customers and she's the operational mastermind who builds systems. My entire business has lived in my brain for the last 2 years and she's getting it out and onto paper. → Processes I've done 1,000 times but never documented → Systems that scale beyond just me knowing everything → Structure that works when I'm not around The biggest reminder has been that communication is EVERYTHING in partnerships. Nothing can be left unsaid. Every assumption needs to be voiced. You have to talk through the friction points immediately. Most business partnerships fail because of communication. Family partnerships are no different. But when you get it right, the leverage is incredible. ➕ Follow me (Will McTighe) for more like this.

Your LinkedIn content might get likes and follows. But when someone needs to hire, are they going to think of you? Because in that situation, they pick the person they trust. Here's the problem... Writing to educate gets you followers. Writing to build trust gets you clients. And you need both. Here's the system I use: 1/ Pick Your ICP and Make Sure You Understand Them One problem. One person. That's it. • Pick a problem you're genuinely excited to solve • Pick the exact person you want to solve it for • Complete this: "I help [who] do [what] so they can [outcome]" • Find people in your ICP and ask them questions Saywhat started because I was spending too much time writing comments on LinkedIn. I solved my own problem first, and started talking to other people who had the same one. 2/ Fix Your Profile Your profile is your landing page. If people don't instantly understand what you do… they bounce. • Headline: Who you help + how + proof • Banner: One clear CTA that matches your content • Featured: A lead magnet solving one narrow, painful problem • About: Make it about your reader. How you help them win. • Photo: HD, no selfies. Solid background. Try InstaHeadshots 3/ Create Your Offer and Build Your Offer Ladder Start with just one offer. If you’re selling something, you need to be clear about what it is, and make sure you deliver value to your target audience. • Free: Lead magnets to capture emails and prove you know your stuff • Low ticket ($50–$500): Courses that help people get a quick win • Mid ticket ($1K–$5K): Cohorts or done-with-you programs • High ticket ($5K+): Done-for-you or 1:1 work Courses are a lot harder these days because of competition from ChatGPT. 4/ Use the TOFU / MOFU / BOFU Framework Aim every piece of content at your ICP. Top of funnel (4x/week): • Educational carousels and infographics from your real experience • Hot takes you actually believe Middle of funnel (2x/week): • Behind-the-scenes of your process • Objection-handling posts that tackle the real reasons people don't buy Bottom of funnel (1x/week): • Client transformation case studies with real data and screenshots • Show the result. "Jenny grew revenue by 40% in 4 weeks." It’s better to have 100 people who trust than 10,000 followers who don't. Your content has two jobs: Grow your audience. And grow your business. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network sell more effectively. ➕ Follow me (Will McTighe) for more like this.

You could spend the next 2 years working hard and still end up exactly where you started. In my first startup, I got some things right… - Solved a real problem - Built what people wanted - Worked on it for 18 months But I was selling to companies who weren’t making any money… And instead of stopping to ask whether I should be selling to them in the first, I just kept going. More pitches. More travel. More late nights. Just to see if I could build something SO useful, that they’d pay enough for me to build a real business. That is the trap. When you've invested real time into something, your brain tells you to keep pushing. You've already come this far. It would be a waste to stop now, right?? The question I should have asked 12 months earlier: "Am I selling to the right market?" Instead of "How do I work harder?" Thinking about that one question changed my trajectory. I shut down that start up and started my next business. Today my businesses are doing >$1M in revenue. So before you spend more hours doing something that isn't working…stop!! Ask yourself: Is the problem my effort, or my direction? Two years of hard work in the wrong direction… is still the wrong direction. 📌 Want to start building something with real leverage? Start posting about it online. Here’s your free playbook: https://saywhat.ai/course/ ♻️ Repost to help your network learn from their mistakes SOONER ➕ Follow me (Will McTighe) for more like this

Most people think being productive means getting more done. But the most productive people I know do LESS. For example, I've created content every day for over 2 years. Good creative can take hours. Sometimes days of iteration. The MOST important part of creating content is the idea. Getting that right is the difference between a 10x post and a dud. That's where your time should go. But the majority of time is spent on admin work. Editing, swapping, resizing, integrating feedback. This type of work kills productivity. If you feel like you're busy all day but barely moving forward... you're probably stuck in the wrong habits. Here are 7 that are destroying your productivity (and how to fix them): 1/ Responding to emails Every time you open your inbox, you're choosing to work on other people's priorities instead of your own. Try turning off email notifications and checking at set times. 2/ Explaining the same thing over and over Explaining your process to different people makes you feel useful, but there are other ways to get that feeling. Try recording short videos walking through your processes. For creative tasks, use Air's Brand Kit to keep your colors, logos, fonts, usage notes... all in one place. 3/ Attending meetings We join meetings because we're afraid of missing something. It's easy to spend 10 hours a week sitting in rooms where you added nothing. Try skipping the meeting if there’s no agenda or no clear reason you need to be there. 4/ Taking on work you're sh*t at I'm great at creative. I'm terrible at admin. It drains my energy. But for a long time I kept doing it because I thought that being a founder meant doing everything myself. Try using AI tools to automate repetitive work, like Air's Smart Resize to handle specs, padding, and safe zones automatically 5/ Using too many AI tools We are at peak AI FOMO right now. We sign up for everything, build habits around nothing, and end up with 10 subscriptions instead of 2. Try blocking out 1 hour in your calendar to test any new tool. For example, Air's new Canvas feature is great for ideating, editing, and storing creative work in one place. 6/ Not setting up basic automations Doing the same task over and over again is like a cheap hit. It's getting you nowhere. Try saving your 5 most-used emails as templates. The question was never "will AI replace your job." It was "are you wasting time on things AI should already be doing for you?" Fix the habits. Let Air's Canvas handle the admin. 📌 Try Air Canvas for free today: https://lnkd.in/gXrSvz7m ♻️ Repost to help your network take control of their day. ➕ Follow me (Will McTighe) for more like this. #AirPartner

I just fired my chief of staff. (and replaced him with Claude) JK - I was my chief of staff. But Claude does a lot of stuff I used to do now... Here are a few ways you can get the most out of it: 1/ Chat Never start a client proposal, email, onboarding doc, or SOP from scratch again. 💡 End every prompt with "ask me any questions before you start" to cut assumptions. 2/ Projects Create ONE project for ONE task. Then upload your brand voice, past examples, client context as PDFs or docs and update them every few weeks. 💡 Every chat inside that project already knows your business and you stop re-explaining yourself every time. 3/ Cowork Point it at a folder on your computer and it builds real files…word docs, PDFs, spreadsheets right on your computer. 💡 Be careful sharing confidential information! 4/ Artifacts Like an interactive pricing calculator, client tracker or project dashboard. Claude builds it live in the chat. 💡 Always treat it like a first draft…give specific feedback to improve it. Eg. “Create another column for tax.” 5/ Connectors Link your Google Drive, Notion, Slack. Ask Claude to find the brief, read the contract, pull the numbers…without switching tabs or uploading anything. 💡 In the desktop app go to “Customize” → then “Connect your tools” and add the apps you use regularly in your workflow. 6/ Code Build mini-apps to automate the low value stuff that wastes your time like managing and processing data. 💡 Paste in the error message if the code breaks…Claude fixes its own code. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network use AI better. ➕ Follow me (Will McTighe) for more like this.

My wife quit her $250k/year job to work with me. Here's a phrase we use to stay sane: "I need my husband now." (Or "I need my wife now" when I say it) When you work and live with your partner, it is easy for everything to become about work. It doesn't help that I just love work and struggle to ever turn off. Dinner conversations drift to business strategy. Weekend mornings I'm thinking out loud about our next hire. That’s how I'm wired. But it can't be all the time. Our business and marriage are better when we take a break. So we created our phrase: "I need my husband/wife now." It's like flipping a switch. The moment Caroline Begleiter says it, I stop being a fax machine and start being a human 😅. This phrase pulls me out of CEO mode and puts me in husband mode - just listening or joking around. It's a simple trick, but it works for us. Follow along for more on how we're making it work (Will McTighe)