What Is the LinkedIn Video Feed and How Do You Use It to Grow Faster?

Okay, so you've probably noticed it by now. You open LinkedIn, and instead of the usual scroll of text posts and job updates, you're suddenly swiping through vertical videos like you're on TikTok. That's the LinkedIn Video Feed, and it's kind of a big deal.

If you're a founder or a busy professional trying to grow your presence on LinkedIn, this is one of those moments you don't want to sleep on. New features almost always come with an algorithm boost while the platform is trying to get people to adopt them. Early movers get the reach. Late movers get the leftovers. Let's talk about what's actually happening and how you can take advantage of it without spending your whole week filming and editing.

So What Exactly Is the LinkedIn Video Feed?

LinkedIn now has its own version of a mobile-focused, scrollable, full-screen vertical video feed, and LinkedIn is calling it an "immersive video feed." On mobile, you'll find a dedicated Video tab in the bottom navigation bar that launches a vertical video feed, similar to TikTok's For You Page experience.

This isn't a small test either. LinkedIn has been expanding it aggressively. The platform has even started rolling out full-screen vertical videos for desktop users, not just mobile, along with video discovery features and new search integration. And the numbers back up why they're investing so heavily in it. LinkedIn's own Director of Product has said video is "reshaping the platform in a way that's impossible to ignore," and video watch time on the platform has increased by 36% over the past year, with video creation growing at twice the rate of other content formats.

Translation: LinkedIn wants more video, badly, and it's rewarding the people who post it.

Why This Matters for Your Growth Right Now

Here's the part that should get your attention. Video isn't just "another content type" on LinkedIn anymore, it's becoming the fastest way to get in front of new people who don't already follow you. According to recent benchmarks, video content achieves an average engagement rate of 5.60% on LinkedIn, significantly higher than static posts, and for accounts with 5,000 to 10,000 followers, video posts achieve a 26% view rate, showing that LinkedIn's algorithm is actively promoting video content.

Even better news if you're time-strapped: you don't need to make long, polished videos. Videos under 30 seconds show 200% higher completion rates compared to longer formats. Short, punchy, to the point. That's exactly the kind of content a founder can film on their phone between meetings.

LinkedIn also seems to be winning the video war among B2B teams more broadly. A recent report found that 8 in 10 teams now say LinkedIn is their primary place to share videos, up over 30% since 2024, edging out YouTube. If your competitors, peers, or industry are already leaning into this, showing up consistently with video is how you stay visible.

The Real Problem: You Don't Have Time for This

Here's the honest truth. Knowing you "should" post video content is one thing. Actually doing it, week after week, while running a company or juggling client work, is a totally different story. You need an idea. You need a hook that stops the scroll. You need to write something worth saying. And then you need to actually post it and keep the calendar full.

Most founders burn out on content not because they don't understand LinkedIn, but because the process of coming up with fresh ideas and writing copy that sounds like them (and not like a corporate robot) eats hours out of their week. Research on personal branding and thought leadership consistently shows that consistency and authenticity matter more than production value when it comes to building influence online. The problem isn't talent. It's time.

How to Actually Show Up on the LinkedIn Video Feed

1. Keep It Short and Native

Skip the fancy editing. Talk to the camera like you're explaining something to a friend. Aim for under a minute, ideally 30 to 45 seconds for maximum completion rate.

2. Nail the First Three Seconds

The hook is everything. If you don't grab attention immediately, people swipe past. Lead with a bold claim, a question, or a mistake you see people make in your industry.

3. Post Consistently, Not Perfectly

One polished video a month won't move the needle. A rough-but-real video every few days will. The algorithm favors people who show up often, and viewers connect more with consistency than polish.

4. Pair Video With Strong Written Posts

Video is hot right now, but written posts still carry weight for authority and SEO on the platform. A mix of both keeps your profile active and discoverable.

This Is Exactly Why We Built Exeedin

Here's the thing. You don't actually need to become a full-time content creator to win on LinkedIn. You just need a system that removes the guesswork and the time suck. That's what exeedin.com is built for.

Instead of staring at a blank screen trying to think of what to post, exeedin.com gives you an idea finder that pulls from a Templates Library of ready-to-use post templates, organized by niche, so you can see what's actually working for people in your industry right now. Stuck on how to open a post or video script? The hook generator gives you scroll-stopping first lines in seconds.

Need the actual writing done? The AI post copywriter drafts posts in your voice, so you're not starting from zero every time. And because Exeedin lets you write, post, and schedule content directly from the platform, you can batch a week's (or a month's) worth of content in one sitting instead of scrambling every morning. There's even a profile evaluation feature that shows you exactly what's holding your profile back from growing faster.

Founders using Exeedin are saving around 9 hours a week on content creation and filling their entire content calendar in minutes instead of hours. That's time back for actually running your business, while your LinkedIn presence keeps growing in the background.

Ready to Stop Overthinking Your LinkedIn Content?

The LinkedIn Video Feed is one of the biggest organic growth opportunities the platform has rolled out in years, but only if you actually show up on it consistently. You don't need more hours in the day. You just need a smarter system.

Head over to exeedin.com and see how quickly you can go from "I have no idea what to post" to a full content calendar ready to publish. Your future followers are already scrolling. Give them a reason to stop.